For the longest time in India there was nothing safer and better than a government job: having a government job meant having all the perks one could need in life. This made the job holders society thought leaders. Then the trend shifted to the hot short corporate jobs where growth and competitiveness were through the roof. Parents would prepare their children from a really young age to take up these opportunities by exploring only STEM fields for a “nice job”. Meanwhile, anyone who wants to set up a business was reminded of how risky, uncertain and dangerous the idea sounds. This took a u-turn in the recent past when local vendors are getting pushed to explore new avenues. Even customers are switching from international brand choices to local merchants, all thanks to the vocal local moment. 

Can it make a significant impact on the sales of local merchants? 

Absolutely not. In both the short and long run, the answer is a resounding no. While local vendors deserve the recognition they are receiving, there are inherent limitations to what they can accomplish. Nevertheless, there are several tried-and-true tactics you can employ with Zithara to genuinely amplify your business by an impressive 50%.

Zithara is India’s fastest-growing UPI-based rewards platform that allows you to earn cashback in the form of rewards, called Zi-Coins. These Zi-Coins can be looked at like reward points, which are pooled up together from across purchases to be redeemed on one or many vouchers. 

1. Review Your Online Presence

It’s crucial to survey your internet-based presence occasionally. Audit your sites and perceive how they are being seen on various gadgets. You can utilise investigation to audit your site traffic and foster intentions to further develop the client's online experience. Utilise a mix of natural and paid web index advertising endeavours to arrive at your clients.

2. Give Cash Back Instead Of Discounts

Discounts are a thing of the past. First of all, price competitiveness is to an extreme since vendors have taken to selling online but the real deal is that it eats up too much of the margin that you are making. Switch discounts with cashback easily with the Zithara platform. This way your customers will get cashback in the form of Zi-Coins as much as their order value.

3. Introduce A Loyalty Program

Loyalty programs are all the hoot especially because it creates a sense of exclusivity to the customers. Are you wondering how a small business local vendor can create and sustain a loyalty program? Worry not! With Zithara, the cashback called Zi-Coins that you earn can be used with any other vendor on the Zithara network. This inter-operable nature of the Zi-Coins allows you to make it a solid loyalty program your customers will love!

4. Hyper Target Your Ads Directly To Your Consumers

Don’t spend too much going old school with posters and flyers. Actually, even Facebook ads and SMSs are getting old as time goes on as they do not cater to the local audience and give accurate data of the customers around the area. But with Zithara you can! Use their dashboard to hyper-target your audience with offers. Get data on the customers in your 5 km radius with their preferences for better conversions. You can also use this to retain old customers with attractive deals they would like based on their old purchases. 

Why zithara? 

Zithara’s QR Code is a game-changer for both merchants and customers. Zi-Merchants can effortlessly use the service without any extra tech, while customers find it super easy and familiar. Now, customers can do all sorts of cool things with Zithara - it's a win-win for everyone involved! Customers can engage in the following actions:

Make and receive payments:

Customers can simply scan the unique Zithara QR code using their preferred UPI app on their smartphones. This allows them to conveniently initiate a payment transaction without the need for any additional technology or complicated processes. Whether they are purchasing goods or services, customers can quickly and securely complete their payment by scanning the Zithara QR code.

Initiate customer cashback:

Zithara offers a special feature for Zi-Merchants to provide customised cashback to their customers. When a customer makes a purchase and uses the Zithara QR code for payment, the merchant can reward them with Zi-Coins. The amount of cashback is based on the total value of the customer's bill. Zi-Coins serve as a virtual currency that replaces physical cash. They hold a specific value and can be used by customers to further enhance their purchasing power. With Zi-Coins, customers can extend the value of their cash and enjoy additional products or services offered by Zi-Merchants.


As you can see, there are multiple ways to enhance your business by 50%. Take the opportunity to register with Zithara today and unlock new avenues for business growth!