Customer retention is more financially beneficial than acquiring new customers; this is not just a popular business saying. It is always possible to win back former customers, but it is not ideal for a company to spend resources trying to regain the interest and trust of a dissatisfied or distrustful customer. Such customers may require even more effort to convert. Therefore, businesses need to prioritize customer satisfaction and loyalty to avoid losing customers in the first place. This means investing in building strong relationships with customers through consistent and excellent customer service and products. By doing so, businesses can not only generate a better return on investment but also avoid the cost and effort of trying to regain lost customers.

Struggling To Retain Customers?

Zithara's QR code is the key to achieving successful customer retention for businesses. While it may seem like a slightly different approach than acquiring new customers, utilizing the QR code can be an effective way to maintain strong relationships with existing customers. This tool can help businesses offer personalized and convenient experiences to customers, which can improve customer satisfaction and loyalty in the long run.

Brands are using live streams and pay-per-view events to retain customers and generate additional revenue. They are also providing private subscriptions for their VIP and most engaged customers.

 This approach encourages brand loyalty by providing customers with a personalized experience and a sense of belonging to a community that shares similar interests. By building strong relationships with these customers, businesses can increase customer retention by 57% and drive growth.

Why retaining customers is hard 

Customer retention has become a major challenge for businesses, particularly since the rise of eCommerce and increased mobility have made it easier for customers to access a wider range of products and services. This has created a highly competitive market where businesses must strive to offer the best possible experience to their customers to retain their loyalty. This has been particularly challenging for local shops and grocers who have been impacted by the eCommerce boom. As a result, many businesses are struggling to maintain their retention rates. To address this issue, businesses must focus on delivering exceptional customer experiences and providing value that meets or exceeds customer expectations. Failure to do so will likely result in further erosion of customer loyalty and decreased profitability.

What makes it challenging to stay up-to-date?

From a logical standpoint, customers have unlimited needs. If they are not finding what they are looking for at your store, they will seek satisfaction elsewhere, most likely because your store does not offer anything new to meet their needs.

The Old Way Of Increasing Retention

In the current competitive market, simply advertising offers in the local area may not be enough to retain customers. To ensure customer loyalty, businesses need to focus on providing value that goes beyond just offering discounts or deals. Instead of relying solely on the traditional "price, product, place" tactic, businesses need to focus on providing unique and personalized experiences that cater to their customer's needs and preferences. This can include offering exceptional customer service, creating a strong brand identity, and providing high-quality products or services that are not easily found elsewhere. By prioritising customer satisfaction and loyalty, businesses can establish long-term relationships with their customers and ensure sustainable growth without compromising on their profits.

Boost loyalty with Zithara: The Future of Retention

Zithara is a powerful tool that enables businesses to retain their customers through a seamless and innovative approach. By leveraging Zithara's QR codes, businesses can effortlessly acquire new customers. When customers make a purchase, they receive notifications about the rewards they've earned, creating an incentive for them to return. Zithara is a game-changer for businesses looking to keep their customers engaged and loyal.

You've found a way to establish a loyalty program for yourself without having to spend a lot of money in the process. The true magic happens when this comes together with the help of a simple QR code, showcasing significant advancements in accessibility technology that every successful business needs to embrace.

All in all, the following large thing that is coming to computerised instalments is an upheaval of sorts that will overwhelm the market.

Why Zithara?

At Zithara, we’ve solved that unique problem. Zithara's UPI technology has become a convenient and user-friendly tool for both merchants and customers, who are now using it with ease and familiarity. Without requiring any extra technology, merchants who are registered with Zithara (referred to as Zi-Merchants) can use the service and their customers can perform the following actions:

  1. Easily pay and receive payments

By scanning the Zithara QR code, customers have the option to make payments using their preferred UPI app, providing them with flexibility in payment methods.

  2. Trigger a cashback for the customer

Merchants can offer personalized Zi-Coin cashback based on the bill value of customers, using Zithara's QR code. Zi-Coin is a reward program that replaces cash and lets customers increase their purchasing power to buy more products and services.

Zi-Merchants have successfully encouraged their customers to spend more (with an effective increase of 40% in average bill value), and have seen twice the number of repeat purchases. 


Building customer loyalty is essential for long-term business success, and Zithara can help. As a business owner, you understand the importance of keeping customers coming back and establishing a loyal customer base. With Zithara, you can start your journey towards achieving and maintaining a competitive advantage. Our team of experts will work with you to develop customer retention strategies tailored to your business needs. Our wide array of services aims to ensure customer satisfaction and loyalty through tailored communication, loyalty programs, and in-depth analysis of customer feedback. Let Zithara help you build a strong and loyal customer base today.