23 Important WhatsApp Message Templates for D2C brands in 2023

As a D2C brand, WhatsApp can be an incredibly powerful marketing channel for your business. With a 98% open rate and up to 60% click-through rate, WhatsApp is the perfect place to engage with your customers and drive sales.

But with great power comes great responsibility. You don't want to spam your customers with too many promotional messages or risk losing their trust. That's why it's important to have a clear strategy in place and use targeted, personalized WhatsApp message templates that add value for your customers.

In this blog, we'll share 23 important WhatsApp message templates that D2C brands can use to drive sales and engage with customers in 2023.

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Welcome Message

Welcome your new customers to your brand with a personalized message. This is a great opportunity to introduce yourself and your products and set the tone for future communications.

Example:

 Hi [Name], thanks for joining our community! We're excited to share our [Product] with you. If you have any questions or need help with anything, just let us know.

Order Confirmation

Use this template to confirm orders and provide details about shipping and delivery. You can also use this message to upsell related products or offer a discount on their next purchase.

Example: 

Hi [Name], thanks for your order! Your [Product] will be shipped out within the next 24 hours. Don't forget to check out our [Related Product] for a limited-time discount of [Discount].

Order Tracking

Keep your customers informed about the status of their order with regular updates. You can use this message to provide tracking information, estimated delivery dates, and any other important details.

Example: 

Hi [Name], we just wanted to let you know that your [Product] is on its way and should arrive by [Date]. You can track your order at [Tracking URL].

Referral Program WhatsApp Message

One of the most effective ways to drive sales is through referrals. Encourage your customers to refer their friends and family by offering them a special discount or incentive.

Example:

Hey [name]!

Thanks for choosing [brand] for your [product] needs. We hope you're loving your purchase! Do you have any friends or family who might also be interested in our products? If you refer them to us, you'll both get a special discount on your next purchase. Thanks for supporting [brand]!

Limited Time Offer WhatsApp Message

Create a sense of urgency by offering a limited-time discount or promotion. This can be a great way to drive sales and clear out inventory.

Example:

Hey [name], don't miss out on this amazing deal! For the next 48 hours, we're offering [percentage] off all [product] orders. Simply use code [DISCOUNT] at checkout to save. This offer won't last long, so place your order now to take advantage of the savings.

Order confirmation + Upsell promotional message

After a customer places an order, send them an order confirmation message. This not only helps build trust, but also presents an opportunity to upsell additional products. Here's an example of an order confirmation + upsell promotional message:

Example:

Hi [customer name],
Thanks for placing your order with us! Your order number is [123456] and it will be shipped to [shipping address] within [3] business days.
We've also included a 10% discount code, [UP10], for you to use on your next purchase.
While you wait for your order to arrive, have you checked out our new [product]? It's a great addition to your [previous purchase] and it's on sale for a limited time.
Don't miss out!
Thanks again for choosing us,
[Your company]

Cross-sell promotional message

Use cross-selling to recommend related products to your customers. This can help increase the average order value and improve the customer's overall experience. Here's an example of a cross-sell promotional message:

Example:

Hi [customer name],
We hope you're enjoying your [previous purchase]!
Did you know that we also have [related product] that goes great with it? It's on sale now for a limited time, and we're offering a 15% discount to our loyal customers like you. Simply use code [CROSS15] at checkout.
We think you'll love it, but if not, we offer a 100% satisfaction guarantee.
Thanks again for choosing us,
[Your company]

Abandoned Cart Recovery WhatsApp Message

Abandoned Cart Recovery WhatsApp Messages are automated messages that are sent to users who have abandoned their cart on your website or app. These messages remind the users of the items they left in their cart and encourage them to complete their purchase. Here are a few Abandoned Cart Recovery WhatsApp Message templates:

Example 1

Hey [name], did you forget something? 😕

We noticed that you left some items in your cart on our website. 🛒 Don't miss out on these great deals! 🤑

Hurry, these prices won't last forever. 😱

CTA - View Cart

Example 2 

Hi [name], it looks like you left some items in your cart. 😕

Don't miss out on these amazing deals! 🤑
Click the link below to complete your purchase. 🛍️
CTA - View Cart

Example 3

Hello [name], we noticed that you didn't finish checking out on our website. 😕
Don't worry, your items are still waiting for you in your cart. 🛒
Click the link below to complete your purchase and get these amazing deals before they're gone. 🏃‍♂️
CTA - View Cart

Example 4

Hey [name], you left some items in your cart on our website. 🛒
Don't miss out on these great deals! 🤑
Click the link below to complete your purchase and get these items before they're gone. 🏃‍♀️
CTA - View Cart

Example 5

Hi [name], we noticed that you left some items in your cart on our website. 😕
Don't miss out on these amazing deals! 🤑
Click the link below to complete your purchase and get these items before they're gone. 🏃‍♂️
CTA - View Cart 

New Product Launch WhatsApp Template Message:

When you have a new product launching, it is important to get the word out to your customers to generate excitement and drive sales. Using WhatsApp to announce your new product launch is a effective way to reach your audience, as it has a high open and click-through rate.

Example:

"Hey [customer name],

We are excited to announce the launch of our brand new [product name]! This [product category] is perfect for [product use] and we can't wait for you to try it out.

You can find more information and place your order at [product URL].

Thanks for your support,
[Business name]"

Order Cancellation WhatsApp Template Message:

If a customer needs to cancel their order, it is important to acknowledge their request and provide clear instructions for how to proceed. Using WhatsApp to communicate about order cancellations can help resolve any issues quickly and efficiently.

Example:

"Hi [customer name],

We have received your request to cancel order [order number].

To confirm the cancellation, please reply to this message with the word 'CANCEL'. We will then process the cancellation and issue a refund for the total amount of [order total].

If you have any questions or concerns, please don't hesitate to reach out.

Thanks for shopping with us,
[Business name]"

Product Feedback WhatsApp Template Message:

Asking for feedback from your customers is a great way to improve your products and customer experience. Using WhatsApp to solicit feedback is a convenient and personal way to gather valuable insights from your audience.

Example:

"Hi [customer name],

We hope you are enjoying your [product name]! We are always looking for ways to improve and would love to get your feedback on your experience with the product.

Could you please take a few minutes to fill out this short survey about your thoughts on [product name]? [Survey link]

Your feedback is greatly appreciated.

Thanks,
[Business name]"[product name]! 🎉 

Customer Service Message

In addition to promotional messages, it's important for D2C brands to have a strong customer service presence on WhatsApp. This can include answering customer inquiries, addressing complaints, and providing support for issues such as returns or exchanges.

Example:

Hi [Name],

Thank you for reaching out to [Brand] about your [Product]. We apologize for any inconvenience you've experienced.

To process a return or exchange, please send us the following information:

• Order number: [123456]
• Reason for return/exchange

New Product Launch: 

This template announces the release of a new product and encourages customers to be among the first to try it. 

Example: 

"Introducing our brand new [product name]! Get it now and be one of the first to experience all its offers. Use code NEWPRODUCT20 for 20% off."

New Arrival Alert: 

This is a promotional message that alerts customers about a new product that has recently arrived at the store. The message should include details about the product, such as its features and benefits, and should encourage the customer to make a purchase.

New Arrival Alert
"Attention [customer], we have a new arrival that you won't want to miss! Introducing our [product name], with [unique features] and [additional benefits]. Order yours today and be one of the first to experience it.
CTA - Shop now"

Free Shipping Offer: 

This is a promotional message that offers free shipping to customers on orders over a certain amount. The message should include details about the offer, such as the minimum order amount required to qualify for free shipping, and should encourage the customer to make a purchase.

Example:

Free Shipping Offer
"Hey [customer], we have a special offer for you! For a limited time, enjoy free shipping on all orders over [order amount]. Don't miss out on this chance to save on your purchase.
CTA - Shop now"

Resend Order: 

This is a message that is sent to a customer who has previously placed an order, but the order was not successful or was not delivered. The message should include information about the order, such as the order number and the items included in the order, and should offer the customer the opportunity to resend the order.

Example:

Hi [customer name], we noticed that your order for [product/service] never made it to your doorstep. We're sorry for the inconvenience and will be resending your order at no extra cost to you. Please let us know if you have any issues.
CTA: Contact us

Return/Exchange: 

This is a message that is sent to a customer who has made a purchase, but wishes to return or exchange the item for some reason. The message should include information about the return or exchange process, such as the required documentation and any deadlines for completing the return or exchange.

Example:

Hey [customer name], thanks for your purchase of [product/service]. If you need to return or exchange it for any reason, please don't hesitate to contact us. We're here to help and make sure you're satisfied with your purchase.
CTA: Contact us

BOGO Offer (Buy One Get One): 

This is a promotional message that offers customers the opportunity to buy one item and get another item for free. The message should include details about the offer, such as which items are eligible for the promotion, and should encourage the customer to make a purchase.

Example:

"Attention [customer], it's buy one get one free time! For a limited time, get [product] for free when you purchase [product]. Don't miss out on this chance to get two for the price of one.

CTA - Shop now"

Seasonal Offer: 

This is a promotional message that is related to a specific season, such as a holiday or a time of year when certain products are more popular. The message should include details about the offer, such as the products that are included in the promotion, and should encourage the customer to make a purchase.

Example:

"Hello [customer], it's time to refresh your wardrobe with our seasonal sale. Save up to [discount amount] on our latest arrivals. Hurry, these deals won't last long.
CTA - Shop now"

Anniversary Offer:

This is a promotional message that is sent to celebrate a store's anniversary or a customer's anniversary of making a purchase. The message should include details about the offer, such as any discounts or special deals that are available, and should encourage the customer to make a purchase.

Example:

"Happy anniversary to us, [customer]! To celebrate, we're offering [discount amount] off your purchase. Don't miss out on this special offer.
CTA - Shop now"

Conclusion:

In conclusion, WhatsApp is a powerful tool for D2C brands to connect with their customers and promote their products. By using the right message templates, you can effectively increase sales and improve customer satisfaction. Some of the key templates to consider include festive wishes with promotional offers, loyalty programs, new product launches, abandoned cart messages, limited-time and limited stock promotions, and product feedback. Use these templates to craft personalized and engaging messages that will help you stand out from the competition and drive conversions

FAQ's

Q: What are some common types of WhatsApp promotional message templates for D2C brands?
A: Some common types of WhatsApp promotional message templates for D2C brands include festive wishes and promotional messages, loyalty programs, new product launches, feedback and promotion offers, abandoned cart messages, limited time and limited stock promotions, and order confirmation and cancellation messages.

Q: How can I use WhatsApp promotional message templates to boost my sales?
A: You can use WhatsApp promotional message templates to boost your sales by offering discounts and special offers, promoting new products and services, and engaging with your customers through feedback and loyalty programs.

Q: What is the best way to send WhatsApp promotional messages to my customers?
A: The best way to send WhatsApp promotional messages to your customers is to personalize the message and make it relevant to their interests and past purchases. You can also use catchy subject lines, emojis, and calls to action to increase the chances of your message being opened and acted upon.

Q: Can I send clickable buttons in my WhatsApp promotional messages?
A: Yes, you can send clickable buttons in your WhatsApp promotional messages by using quick replies. This allows your customers to easily respond to your message and take the desired action, such as visiting your website or applying a coupon code.

Q: How can I use abandoned cart messages to recover lost sales?
A: Abandoned cart messages are a powerful way to recover lost sales by reminding your customers about the items they left in their cart and encouraging them to complete their purchase. You can offer a discount or a special promotion to incentivize them to complete the transaction.

Q: How can I use limited time and limited stock promotions to increase sales?
A: Limited time and limited stock promotions create a sense of urgency and scarcity, which can drive up sales. You can use these types of promotions to encourage your customers to make a purchase before the offer expires or the product runs out of stock.

Q: How can I use order confirmation and cancellation messages to improve customer satisfaction?
A: Order confirmation and cancellation messages help to keep your customers informed about the status of their order and any changes that may occur. This can help to improve customer satisfaction by ensuring that they are aware of any delays or issues with their order.

Q: How can I use feedback and promotion offers to increase sales and customer loyalty?
A: Feedback and promotion offers can be used to increase sales and customer loyalty by asking for customer feedback and then using that feedback to tailor your promotions and offers to their interests. This can help to build trust and strengthen the relationship with your customers.

Q: How can I use loyalty programs to reward my customers and encourage repeat business?
A: Loyalty programs are a great way to reward your customers for their business and encourage them to continue making purchases from your brand. You can offer special discounts, early access to sales, and exclusive offers to your loyalty program members.

Q: How can I use new product launch messages to promote my brand and increase sales?
A: New product launch messages are an effective way to promote your brand and increase sales by introducing your customers to your latest products and services. You can use these messages to highlight the features and benefits of your new products and include a call to action to encourage your customers to try them out.