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Can you send promotional messages on WhatsApp?
Yes, since September 2021, WhatsApp has allowed businesses to send promotional messages on the platform, including discounts, vouchers, and coupons. Before this, WhatsApp's Business API was only intended for customer service and transactional messages, so promotional messages were not allowed in an effort to avoid spamming customers. This opens up a whole new world of possibilities for businesses looking to drive sales and engagement through the platform. However, it's important to follow best practices when sending promotional messages on WhatsApp to avoid spamming users and maintaining a good reputation.
One way to do this is to maintain a 3:1 ratio between transactional and promotional messages, personalize your messages, and avoid sending too many promotional messages at once.
In this blog, we'll share 23 of the best WhatsApp promotional messages that can help you boost instant sales on WhatsApp. These messages cover a range of industries and situations, including festive wishes, new product launches, order confirmations, cross-selling, and more.
But first, let's define exactly what WhatsApp promotional messages are and how they can be used.
What are WhatsApp promotional messages?
WhatsApp promotional messages are messages that contain direct discount coupons or offers that help drive sales. There are many different types of promotional messages, including festive wishes, new product launch offers, order confirmation and upsell messages, cross-sell messages, and more.
Benefits of Sending Promotional Messages on WhatsApp
The key benefits of sending promotional messages on WhatsApp include the potential to reach a wider audience with minimal investment, the ability to achieve a high ROI (up to 33x), and the convenience of reaching unlimited users with a single click (to opted-in users). WhatsApp messages also tend to have a high opening rate, with customers typically opening them within 3-5 minutes of receiving them.
However, it's important to consider the user experience when sending promotional messages on WhatsApp. Spamming users with too many promotional messages can be off-putting and lead to a negative perception of your brand. Instead, consider using "update notifications" to send promotional messages that add value to the user's experience without feeling intrusive.
Now, let's get into the 23 best WhatsApp promotional messages for 2023:
Festive Wishes
Festive seasons are the perfect time for businesses to boost their sales and engage with their customers. One effective way of doing this is by sending festive wishes to your customers along with an enticing offer. This helps to create a positive impression and encourages customers to make a purchase.
Here are some ready-to-use festive WhatsApp promotional messages that you can use to boost your sales throughout 2023's festivals:
- Hey [Sarah], 🎉🎊
[Brand] wishes you a very [Merry Christmas]. 🎄
We are grateful to have you as a valued customer. To celebrate the holiday season, we are offering a special discount for you. 🎁
Avail [20%] off on any purchase of [Rs. 1000] or more. 💰
Hurry, offer valid only till [December 25, 2023] 🏃♀️
Use code: [FESTIVE20] at checkout.
CTA: Shop Now - Happy [Eid al-Fitr] [Ahmed]! 🌙
To celebrate this special occasion, we are offering a limited-time discount for you. 🎉
Get [30%] off on all [clothing] items. 🛍
Hurry, offer valid until [June 15, 2023] only. 🏃♂️
Use code: [EID30] at checkout.
CTA: Shop Now - Hey [Rachel], 🎉
[Brand] wishes you a very [Happy Diwali]. 🪔
To celebrate this festival of lights, we have a special offer for you. 🎇
Avail [15%] off on all [home decor] items. 🏡
Hurry, offer valid until [November 10, 2023] only. 🏃♀️ - Happy Holi [John]! 🎉🎊 We hope you're enjoying the celebrations. As a special treat, we're offering a [20% discount] on all our products when you use code [HOLI20] at checkout. Hurry, offer ends at midnight. 😍 CTA - Shop Now
- Hey [Emma], we hope you're having a great Diwali so far! To make it even better, we're offering a [15% discount] on all our fireworks when you use code [DIWALI15] at checkout. Hurry, offer ends in 24 hours. 🎆
CTA - Shop Now - Merry Christmas [Kate]! 🎄 We hope you're having a wonderful holiday season. As a special gift, we're offering a [30% discount] on all our winter clothing when you use code [CHRISTMAS30] at checkout. Hurry, offer ends at midnight. 😍 CTA - Shop Now
- Eid Mubarak [Ahmed]! 🎉 We hope you're enjoying the celebrations. As a special treat, we're offering a [25% discount] on all our Eid gifts when you use code [EID25] at checkout. Hurry, offer ends in 48 hours. 😍
CTA - Shop Now - Happy Easter [Yatharth], 😄
To help you celebrate, we're offering a [50%] discount on all of our Easter-themed products. From chocolate bunnies to decorative eggs, we have everything you need to make this holiday special. 🐰 Hurry, this offer is only valid for the next [48 hours]. Use code [EASTER50] at checkout to claim your discount. CTA- Shop Now - Hey [Mohit], 👋😇
We hope you have a wonderful [Thanksgiving] surrounded by family and friends. To show our appreciation, we're offering a [25%] discount on all of our products. Simply use code [THANKS25] at checkout to claim your discount. 🦃 Don't wait, this offer is only valid until [November 26, 2022].
CTA- Shop Now - Happy [Valentine's Day] [Kamlakshi], 😍
To celebrate, we're offering a special [20%] discount on all of our romantic gift options. From bouquets of flowers to boxes of chocolates, we have everything you need to show your loved one how much you care. 💕 Use code [LOVE20] at checkout to claim your discount. Hurry, this offer is only valid until [February 15, 2022].
CTA- Shop Now - Hi [Amit], 😄
It's [Halloween] and we're getting into the spooky spirit with a [30%] discount on all of our Halloween decorations. From creepy cobwebs to spooky skeletons, we have everything you need to decorate your home. 🎃 Use code [HALLOWEEN30] at checkout to claim your discount
Abandoned Cart
Abandoned cart promotional messages are a type of promotional message that businesses can send to customers who have added items to their cart but did not complete the purchase. These messages serve as a reminder to the customer to complete their purchase and can include a special offer or incentive to encourage them to follow through with the sale. Here are a few abandoned cart promotional message templates that businesses can use:
- Hey [John], we noticed you left some items in your cart on our website. 🤔 Don't miss out on these amazing deals! 🤑 Use code [ABANDONED10] to get [10% off] your purchase. Hurry, offer expires in [24 hours]. 🏃♂️
- [Sarah], we hope everything is alright. 🤗 Just wanted to let you know that the items in your cart are still waiting for you. 🛒 Use code [ABANDONED15] for an extra [15% off] your purchase. Limited time offer. 🕰️
- Hey [Chris], we noticed you didn't complete your purchase. 🤔 Is there anything we can help with? 🤝 Use code [ABANDONED20] to get [20% off] your order. Don't miss out on these great deals! 🤑
- [Katie], we hope you're doing well. 😊 Just wanted to remind you about the items you left in your cart. 🛒 Use code [ABANDONED25] for a special [25% off] discount on your purchase. Offer valid for [48 hours] only. 🕰️
- [Michael], don't miss out on the chance to get the items you wanted at a discounted price. 🤑 Use code [ABANDONED30] to get [30% off] your abandoned cart order. Hurry, offer expires in [72 hours]. 🕰️
- Hey [Emily], we hope you're doing well. 🤗 Just a friendly reminder that the items in your cart are still available. 🛒 Use code [ABANDONED35] for a special [35% off] discount on your purchase. Offer valid for a limited time only. 🕰️
Limited Time & Stock Promotions
Limited Time Offer Promotional Messages:
When you have a sale or promotion that is only available for a limited time, it is important to let your customers know so that they don't miss out. Use these promotional messages to create a sense of urgency and encourage your customers to take advantage of the offer before it expires.
- 🚨 Limited Time Offer 🚨
Hurry, this offer won't last long! 🏃♂️ Get [25% off] your entire purchase when you use code [LIMITEDTIME] at checkout. 🛒 Offer ends at midnight tonight. 😱
CTA - Shop Now - Don't miss out on this deal! 🚨 Our [Summer Sale] is ending soon. 😭 Get [50% off] all swimwear with code [SUMMERSALE] at checkout. 🏊♀️ Offer ends in [48 hours]. 🕑
CTA - Shop Now - Time is running out! 🕰️ This is your last chance to get [20% off] your purchase when you use code [FINALSALE] at checkout. 🛒 Offer ends at [11:59 PM] tonight. 😱
CTA - Shop Now
Limited Stock Promotional Messages:
When you have a limited number of a particular product or service available, it is important to let your customers know so that they don't miss out. Use these promotional messages to create a sense of urgency and encourage your customers to act fast to secure their purchase.
- 🚨 Limited Stock Alert 🚨
Don't miss out on this opportunity! 🏃♂️ We only have [50] units of the [iPhone 12] left in stock. 😱 Order yours now before it's too late. 🛒
CTA - Shop Now - Hurry, these won't last long! 🏃♂️ We only have [25] units of the [Apple Watch] left in stock. 😱 Get yours before they're all gone. 🛒
CTA - Shop Now - Limited quantities available! 🚨 We only have [10] units of the [MacBook Pro] left in stock. 😱 Don't miss out on this chance to own one. 🛒
CTA - Shop Now
FAQ's
Q: What are WhatsApp promotional messages?
A: Promotional messages are messages that contain direct discount coupons or offers that help drives sales.
Q: What types of promotional messages can be sent on WhatsApp?
A: There are multiple types of promotional messages such as festive wishes with promotional offers, loyalty program messages, new product launch messages, feedback and promotion offer messages, abandoned cart messages, limited time and limited stock messages, and more.
Q: Can businesses send promotional messages on WhatsApp?
A: Yes, since September 2021, WhatsApp has allowed businesses to send promotional messages on WhatsApp such as discounts, vouchers, coupons, and more.
Q: Is it okay to spam users with promotional messages on WhatsApp?
A: No, it is important to avoid spamming users with promotional messages on WhatsApp. A good practice is to maintain a 3:1 ratio between transactional and promotional messages and to personalize promotional messages with emojis and easy-to-read words.
Q: What are the benefits of sending promotional messages on WhatsApp?
A: There are several benefits to sending promotional messages on WhatsApp, including the potential to reach a wider audience with a low investment, a high return on investment, the ability to reach unlimited users with a single click (to opted-in users), and the convenience of reaching active users on WhatsApp.
Q: How can I make my WhatsApp promotional messages more effective?
A: Some tips for making WhatsApp promotional messages more effective include personalizing the message, using emojis, providing a clear call to action, and offering an enticing offer.
Q: Can I send clickable buttons with my WhatsApp promotional messages?
A: Yes, it is possible to send clickable buttons with WhatsApp promotional messages using quick replies.
Q: Can I send promotional messages to users who have not opted-in to receive them?
A: No, it is only possible to send promotional messages to users who have explicitly opted-in to receive them.
Q: Why should businesses use WhatsApp for promotional messages?
A: WhatsApp has a high open rate and click-through rate, making it an effective channel for reaching a wide audience and boosting sales. Additionally, WhatsApp allows businesses to send promotional messages to unlimited users in a single click.
Q: How can businesses personalize their WhatsApp promotional messages?
A: Businesses can personalize their WhatsApp promotional messages by including the recipient's name, referencing their previous purchases, and including emojis and easy-to-read language.
Q: What should businesses avoid when sending promotional messages on WhatsApp?
A: Businesses should avoid spamming their users with excessive promotional messages, as this can lead to opt-outs and harm the customer relationship. It is important to strike a balance and ensure that promotional messages are relevant and timely.
