The importance of customer segmentation in retail

Customer segmentation is critical to retail. Let us first try to understand what customer segme..

Jewellery Beyond Limits: The Offline to Online Metamorphosis of O2O

The modern shopper demands more than just a transaction; they crave an emotional connection, a journ..

Enhancing Customer Experience Through Loyalty Programs: A Retailer's Perspective

Welcome to the enchanting world of retail, where every purchase holds the promise of a lasting conne..

No more whatsapp broadcasting, level up the game with whatsapp drip marketing

As of 1st June Meta( owner of all things Whatsapp)  Has increased the price of Whatsapp Marketi..

Can CRM manage the Lead life cycle for Jewellery Business?

We are sure when you see groups of customers visiting your tastefully designed jewellery store, it m..

Customer Experience is the new Battle Ground for Customer Retention: Loyalty vs CRM

In today's competitive business landscape, customer retention has become a crucial focus for compani..

Transforming Retail: How Zithara Loyalty Helped Remove Cash-Based Discounts, Skyrocketed Average Bill Value by 40-57%

​Time for Farewell. In the past, cash-based discounts were a common tactic used by many businesses t..

Unlocking the Power of QR Codes: A Game-Changer in the Retail Industry

The Zithara QR Code is a cutting-edge payment system that combines advanced payment processing, inte..

"How WhatsApp Bot Can Revolutionise Your Sales Strategy"

Introduction:Zithara’s WhatsApp bots are automated chatbots that can interact with customers in a pe..

"WhatsApp Business: Boosting Offline Retail in E-commerce Era"

​Zithara is a leading provider of technology solutions for Retail, including integration with WhatsA..