As of 1st June Meta( owner of all things Whatsapp)  Has increased the price of Whatsapp Marketing messages from 0.32 to 0.72 paise! Do we know what this means? Whatsapp perhaps wants to control over the use of whatsapp via Whatsapp Broadcasting (AKA whatsapp bulk campaigns) as it will, in the long run, make whatsapp lose its shine as an effective marketing platform. 

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Get this, Meta Intended whatsapp for business to be Conversational means sending meaningful data-driven campaigns to users based on the CRM data trends and expecting meaningful responses from the customers. 

Now, How can businesses effectively use whatsapp campaigns for their business? If they cannot Broadcast?  They choose DRIP.. what is a Drip WhatsApp? It's exactly the opposite of a broadcast message, where you have the fear of losing or being blocked by your user. Now send them personalised, messages, As many users as you want too. There is no restriction, on No. of users, whether you send 1 or 100 users. Get user insights from your CRM database, This approach allows you to nurture leads, engage customers, and drive conversions. By utilizing drip campaigns, we can guide your audience through the marketing funnel and build stronger relationships with your users, making them feel valued. This will enable them to achieve the full potential of WhatsApp and achieve better communication outcomes. 




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Broadcast Messaging​

DRIP Messaging

1

Messaging strangers via some random third-party Database. 

Message to your customers who are segmented by your CRM. 

2

Incur high costs versus benefits choose

Choose small segments of customers with personalized messages

3

Increased chance of Businesses being blocked from user groups 

Your customers know why they received the message and expect to receive it

4

Loss of business reputation You

You will remain on the minds of the customers as your messaging is curated

Customer Engagement: With the widespread usage of WhatsApp, our Drip Marketing solutions tap into this customer engagement user base, enabling you to capture your audience's attention effectively.

Personalization at Scale: At Zithara, we understand that every customer is unique. Our WhatsApp Drip Marketing services offer advanced segmentation capabilities, allowing us to deliver personalized content based on user preferences, behaviours, and demographics. By tailoring your messages, we ensure a personalized experience that resonates with your audience, resulting in higher conversion rates.​

Building Lasting Customer Relationships: We prioritise fostering strong and lasting relationships with your customers. Through consistent delivery of valuable and timely content, we help you build trust and loyalty, ensuring that your customers remain engaged and satisfied throughout their journey.

Cost-Effectiveness: We believe in maximising your marketing efforts while minimising expenses. With Zithara's WhatsApp Drip Marketing services, you can cost-effectively achieve remarkable results. Through the low-cost messaging capabilities of WhatsApp and reaching a wide audience, we help you optimise your marketing budget.

Why Choose Zithara for WhatsApp Drip Marketing?

Automated and Targeted Engagement: Through RFM technology, devoted clients get automated engagement messages.  You can communicate tailored messages to the right customers at the right time and increase the success of your marketing initiatives by utilising insights from RFM data-driven solutions. 

360 Customer Journey View: With RFM technology,  WhatsApp Drip Marketing provides a comprehensive 360-degree view of your customer's journey. Whether their interactions are transactional or non-transactional, you gain valuable insights to tailor your messaging and enhance customer experiences.

Optimised Marketing Budget: WhatsApp Drip Marketing, supported by RFM technology, helps optimise your marketing budget. You can effectively reach a large audience by using WhatsApp's low-cost messaging features.  This cost-efficient approach allows you to allocate your resources strategically and achieve significant results while minimising expenses. Time to say goodbye to broadcast messages, which costs you double now and shake your marketing budget for pushing the customers to funnel. 

Increase Conversions: With whatsapp Marketing automation powered by RFM technology, It empowers you to engage your audience effectively, nurture leads, and drive conversions. By delivering personalized and timely messages, you enhance customer satisfaction and increase the likelihood of conversion, ultimately boosting your business's success.

So say goodbye to Broadcast messages, and reduce your marketing budget by 3x

FAQs

1. What is WhatsApp Drip Marketing, and how does it benefit my business?

Ans: WhatsApp Drip Marketing is the strategic delivery of personalized and automated messages to your audience over time. It benefits your business by enhancing engagement, providing personalized experiences, building lasting customer relationships, and offering a cost-effective marketing solution.

2. How does Zithara personalise the messages in WhatsApp Drip Marketing?

Ans: At Zithara, we utilise advanced segmentation techniques based on user preferences, behaviours, and demographics. This allows us to deliver personalized content tailored to your audience's specific needs and interests.

3. How can WhatsApp Drip Marketing help me build stronger customer relationships?

Ans: WhatsApp Drip Marketing enables consistent delivery of valuable and timely content to your customers. By providing relevant information, exclusive offers, and personalized experiences, you can build trust and loyalty, ultimately strengthening your customer relationships.

4. Is WhatsApp Drip Marketing suitable for businesses of all sizes?

Ans: WhatsApp Drip Marketing is a game-changer for businesses of all sizes. Whether you're a small startup or a medium-sized company, using personalized messaging and targeted communication can substantially impact your marketing strategies.

5. How does Zithara ensure the cost-effectiveness of WhatsApp Drip Marketing campaigns?

Ans: At Zithara, we leverage WhatsApp's low-cost messaging capabilities and optimise your campaigns' reach and engagement. By targeting the right audience and utilizing automation tools, we help you maximize your marketing budget.

6. Can Zithara integrate WhatsApp Drip Marketing with other marketing channels?

Ans: Zithara can seamlessly integrate WhatsApp Drip Marketing with other marketing channels to create a cohesive and comprehensive marketing strategy. This integration allows for a unified approach and enhanced results.

7. How frequently will messages be sent in a WhatsApp Drip Marketing campaign?

Ans: The frequency of messages in a WhatsApp Drip Marketing campaign can be customised based on your specific goals and audience preferences. We ensure an optimal balance between staying top-of-mind and avoiding overwhelming your subscribers with excessive messages. 

8. How can Zithara help me measure the success of my WhatsApp Drip Marketing and Marketing campaigns?

Ans: Zithara provides detailed analytics and reporting on your WhatsApp Drip Marketing campaigns. We track important metrics such as open rates, click-through rates, and conversions to help you understand the effectiveness of your campaigns and make data-driven decisions for optimisation.

9. Can Zithara assist in creating compelling content for WhatsApp Drip Marketing?

Ans: Absolutely! At Zithara, we have a team of skilled content creators who can craft compelling and engaging content for your WhatsApp Drip Marketing campaigns. From messaging scripts to multimedia elements, we ensure your content resonates with your audience.

10. How do I get started with Zithara's WhatsApp Drip Marketing services?

Ans: Getting started with Zithara is simple. Click the link and Reach out to our team, and we'll guide you through the process of setting up WhatsApp Drip Marketing campaigns tailored to your business goals and objectives.


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By partnering with Zithara. Grow your business with the power of WhatsApp Drip Marketing to achieve remarkable growth and engagement.