Zithara is a leading provider of technology solutions for Retail, including integration with WhatsApp Business API. With their expertise and support, offline retail businesses can take advantage of this powerful tool and stay competitive in the market. Zithara can assist businesses in leveraging the full potential of WhatsApp Business API to provide exceptional customer service, build brand loyalty, and increase sales. In this post, we will explore how WhatsApp Business API, with the help of Zithara, can help offline retail businesses thrive. 

Before we dive in, let's take a closer look at Whatsapp Business API and how it differs from the regular Whatsapp Business app. Whatsapp Business API is a paid version of Whatsapp that allows businesses to connect with customers on a larger scale, with access to more robust features and tools. With Whatsapp Business API, businesses can send personalised messages, automate responses, and integrate the platform with other business tools and systems.

Now, let's explore how Whatsapp Business API can benefit offline retail businesses:

        1. Enhance Customer Communication

One of the biggest advantages of Whatsapp Business API is the ability to enhance customer communication. With Whatsapp Business API, businesses can create automated responses to frequently asked questions like store hours, product availability, and pricing. This saves time for the customer and the business and ensures that customers receive quick and accurate information.

Additionally, Whatsapp Business API allows businesses to send personalised messages to customers. For example, a retail business can send a message to a customer who has abandoned their shopping cart, offering a discount or other incentive to encourage them to complete the purchase.

        2. Offer a Personalized Shopping Experience

Offline retail businesses can use Whatsapp Business API to offer a more personalised shopping experience. For example, a customer could send a message to a store inquiring about a specific product. The business could then send a personalised response, offering additional information and potentially even a special promotion. This type of one-on-one interaction helps build customer loyalty and can lead to increased sales.

        3. Streamline Order Fulfilment

Whatsapp Business API can also help offline retail businesses streamline the order fulfilment process. Customers can use Whatsapp to place orders or make reservations, and businesses can use the platform to confirm the order, provide updates on shipping or delivery, and even send receipts. By using Whatsapp Business API to automate this process, businesses can save time and reduce the risk of errors.

        4. Provide Excellent Customer Support

Another way in which Whatsapp Business API can help offline retail businesses is by providing excellent customer support. Customers can use Whatsapp to contact a business with any questions or concerns they may have, and businesses can use the platform to respond quickly and efficiently. This helps to build trust with customers and can lead to increased sales and customer loyalty.

        5. Increase Sales

Ultimately, the goal of any retail business is to increase sales. By leveraging the power of Whatsapp Business API, offline retail businesses can do just that. Whatsapp Business API allows businesses to send personalised messages to customers, offer special promotions and discounts, and streamline the order fulfilment process. All of these factors can lead to increased sales and revenue for the business. In the next blog, we will discuss briefly

About Zithara

      Zithara is an All-in-One  Omni Channel platform offering CRM, Marketing Automation, Rewards, Referrals, Feedback, and WhatsApp for business

     AI-Powered CRM:- built to understand and engage with customers on transactions using RFM (Recency-Frequency-Monetary) algorithm, so you never miss to identify and stay connected with your customers.

Marketing Automation:

Allows you to engage with your customers based on your behavior. Zithara CRM allows us to analyse customer data, and our RFM (Recency-Frequency-Monetary) helps you to streamline your customer into multiple sections. Zithara platform helps you automate your customers' journey-based segmentation. 


Rewards can incentive repeat purchases and help build brand loyalty. By offering rewards for certain behaviors according to their segmentation, such as making a certain number of purchases or referring friends, businesses can create a sense of excitement and engagement among their customers. Reward them accordingly. 


With referral programs, you can bring more loyal customers and help businesses attract new customers.  By incentivizing existing customers to refer their friends and family, businesses can tap into a powerful marketing channel that can drive sustained growth.


Gathering feedback after a customer has made a purchase and asking them to review the product can help increase trust and make customers feel valued. A recent survey found that 64% of people trust product reviews and ratings, highlighting the importance of collecting feedback. By actively seeking feedback and reviews, businesses can improve their products or services, increase customer satisfaction, and build trust with their audience.

Whatsapp for Business: 

India’s first cloud-based whatsapp business account can be created for your business in 10 mins using your official Meta Business account. Instantly gives access to the launch

  • Whatsapp broadcast campaigns, 

  • Accept payments on WhatsApp,

  • Integrate with Existing Systems

  • Whatsapp chat agent to offer 24/7 customer support and more

For offline retail businesses in particular, Zithara's AI-powered CRM can be a game-changer. By enhancing the customer experience, providing personalized messaging, and automating certain processes, businesses can create a seamless and enjoyable shopping experience that keeps customers coming back again and again.

Whether you're a small business owner or a large corporation, Zithara's AI-powered CRM has everything that boosts all sizes of business owners. Get in touch with us now to discover how we can assist your business in flourishing in the highly competitive market of today.