​Time for Farewell. In the past, cash-based discounts were a common tactic used by many businesses to attract customers and encourage sales. However, a growing number of offline retailers have been moving away from this approach in recent years, and instead have been focusing on other strategies to boost profitability and improve customer experiences.

The companies that have successfully Switched to the Zithara Loyalty program, a leading Engagement and loyalty solutions provider for offline merchants. According to their data, existing businesses that have eliminated cash-based discounts from their business promotion model have seen a significant increase in the average bill value per customer, with some experiencing a 40-57% boost. 

So, how exactly have these businesses achieved such impressive results? Here are a few factors that have likely contributed to their success:

Most Advanced Loyalty engine for Personalization: With Zithara’s Rule based fully customised loyalty program, you can create your own brand of Rewards that allows you to reward your customers at many touch points while allowing you to assess the customer preference behaviour to tailor promotions and offers to individual customers, increasing the likelihood of a purchase and potentially leading to a bigger bill value.

New Age Loyalty programs: Rather than offering cash-based discounts to all customers, with Zithara Singularity, Businesses can implement loyalty programs that reward customers for repeat visits and purchases. This incentivizes customers to return to the store, potentially leading to higher sales and average bill values.

Allow Redemption anywhere:  Your customers today migrate between your online and offline store, let them use the rewards across your online( E-commerce) and offline store. This Flexibility allows your customers to spend more on each visit.

Custom Journeys that help increase (Average Billing Value)ABV: With access to customer data and purchase history, businesses can identify opportunities to create custom journeys that help to upsell or cross-sell products to customers. By suggesting complementary items or encouraging customers to purchase a larger quantity, Businesses can increase the total value of each transaction.

What is Zithara?

    Zithara is an All-in-one AI-powered CRM built to maximise revenue for any Omni Channel retail. Zithara offers Rewards/loyalty, Referrals, Feedback, and Whatsapp Business API with green tick verification to connect communication channels with customers,  Customer segmentation, an Automated Campaign engine, and Integration into Social media Ads and campaigns. 

Why AI-Powered CRM? 

Our platform is designed to comprehend and interact with customers throughout their transactions, utilizing the RFM (Recency-Frequency-Monetary) algorithm to ensure you always recognise and maintain communication with your customers.

What Zithara Offers You

Marketing Automation:

Allows you to engage with your customers based on your behaviour. With Zithara CRM, you can effectively examine your customer data and categorise them into various segments using the RFM (Recency-Frequency-Monetary) model. This allows you to enhance your customer management approach and overall business outcomes. Automate customer segmentation based on their journey with Zithara.


Zithara's reward program segmentation enables businesses to create customised rewards for specific customer behaviours, such as referrals or frequent purchases. This fosters excitement and engagement, encouraging customers to remain loyal to the brand. By incentivising repeat purchases, businesses can build long-term customer relationships and increase profitability. Reward your customers accordingly to keep them coming back for more.


Referral programs are a powerful marketing tool for businesses, driving customer acquisition and retention. By incentivizing existing customers to refer friends and family, businesses can tap into a valuable marketing channel that can drive sustained growth. Referral programs incentivize customers to refer products or services, promoting loyalty and increasing brand awareness.


Gathering customer feedback and encouraging them to review their purchases can significantly improve a business's image and perception in the eyes of potential customers. A recent study indicates that 64% of consumers trust product reviews and ratings. Through gathering feedback, businesses can improve their offerings, boost customer satisfaction, and build credibility with their target audience. By actively seeking reviews and feedback, companies can develop stronger customer relationships and enhance their overall performance.

Whatsapp for Business API: 

Creating your company's cloud-based WhatsApp business API account in India has never been easier! With your official Meta Business account, it only takes 10 minutes to set up. This solution offers efficient customer communication through WhatsApp, giving businesses instant access to the launch. Get started today and revolutionize the way you connect with your customers!

  • Whatsapp broadcast campaigns, 

  • Build an Entire E-Commerce Store on WhatsApp

  • Accept payments on WhatsApp,

  • Integrate with Existing Systems

  • Whatsapp chatbots

  • 24/7 WhatsApp chat agent, support and enhances customer service.

Zithara's AI-powered CRM is a game-changer for retail businesses, offering many benefits such as enhanced customer experience, personalized messaging, and process automation. Zithara offers solutions for businesses of all sizes to thrive.  Boost your average bill values and improve overall profitability. Contact us for assistance in achieving your business goals.