The story is as old as time. Or rather as old as the time since GPay stopped offering the cashback it promised: There are more and more scratch cards offering disappointment compared to rewards. Why they do this, we don’t know. But if you want to know how to convert better luck next time into unlimited rewards, keep reading!
It’s Not You, It is…. The Algorithm!
When you first started using Gpay, or what it was known as then: Tex, it was fun. That is because the geniuses behind the app converted to bring transactions into a game. This is what they call gamification. This gamification gives a sense of achievement to the user making them believe they have ‘won’ something. And this activity becomes so rewarding that people want to go back and keep doing it more and more.
Google used this process to even change habits. No, we are not just talking about how people transact money now, but even when they do it. Generally in India there is a superstition about spending or transferring money on Friday. To tackle this, Google Pay offered weekly scratch cards on Fridays that can be unlocked on a transaction.
Limiting Rewards = Limiting Happiness
Like all good things, these cashback’s also stopped after their initial high. You see the point of the app was only to get people to change their way of payment. They increased the download of the app in almost everyone’s phones with the Rs. 51 referral bonus and the rest as they say is history.
But in this history the winner ended up being Google, because they now have the database of millions and millions of users without having to shell out too much of cash backs. But can we change this?
Credit card companies also lure people in with this same incentive of rewards and cashbacks which don’t last as long as even the excitement of redeeming them. That’s also the case with several loyalty programs that offer limited rewards and limited redemption of these rewards. But all hope isn’t lost yet.
Open Doors To Limitlessness
Apps like Gpay, PhonePe, PayTM and more are made keeping the company in mind. They are all profit centric apps that initially hang a carrot for the user only to show them the dooms. There are apps that are user centric, which offer rewards, cashbacks and loyalty programs that would benefit you and only you. One such app is called Zithara.
Zithara offers cashback in the form of rewards, or ‘ZiCoins’. These ZiCoins can be earned over every (like every) transaction you make using the Zithara QR code. Which means if you bought bread for Rs. 35, your account would be then credited with 35 ZiCoins. Soon after collecting a couple 100 of these ZiCoins you can redeem vouchers with them of all kinds of brands! Now that is what is called limitlessness!
Bid goodbye to the old and welcome the new with Zithara. Get started by registering now and get 1000 ZiCoinsinstantly just to get started. Add more and more ZiCoins to your account until you have enough to redeem your favourite voucher or products!