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When it comes to customer engagement, businesses have a lot of options to choose from. One popular tool is Braze, which helps businesses connect with their customers at crucial touchpoints through email, push notifications, and in-app messaging. Braze also offers a range of features, such as personalization, segmentation, and automation, to help businesses deliver relevant and timely messages to their customers. However, there is a newer player in the market that is worth considering: Zithara.

Zithara is an AI-powered customer engagement and retention tool that offers a range of features to help businesses build and maintain strong relationships with their customers. These features include a rewards program, a feedback collection system, and complete WhatsApp automation. With Zithara's rewards program, businesses can incentivize customer loyalty by offering rewards for certain actions, such as making a purchase or leaving a review. The feedback collection system allows businesses to gather valuable insights from their customers, which can be used to improve products and services. And with complete WhatsApp automation, businesses can easily communicate with their customers through the popular messaging app.

But what really sets Zithara apart is its CRM-powered platform. CRM, or customer relationship management, is a system that helps businesses manage and track customer interactions and data. With Zithara's CRM-powered platform, businesses can easily organize and analyze customer information, allowing them to tailor their engagement strategies and improve customer retention.

How does Zithara compare to Braze? 

Here are a few key points to consider:

  1. Features: Both Braze and Zithara offer a range of features to help businesses engage with their customers, but Zithara's CRM-powered platform gives it an edge. While Braze offers personalization, segmentation, and automation to help businesses deliver relevant and timely messages, Zithara's CRM-powered platform allows businesses to easily manage and track customer interactions and data. This can be particularly helpful for customer retention, as businesses can use the insights gained from their customer data to tailor their engagement strategies and improve the customer experience. Additionally, Zithara's rewards program and feedback collection system offer unique features that can help businesses build and maintain strong relationships with their customers.
  2. Ease of use: Both Braze and Zithara are fairly easy to use, but Zithara's platform is more intuitive and user-friendly. This can be especially helpful for businesses that are new to customer engagement tools, as a more intuitive platform will be easier to learn and use.
  3. Pricing: When it comes to pricing, Zithara is generally more affordable than Braze. This can be a major factor for businesses on a tight budget, as the cost of customer engagement tools can add up over time. With Zithara, businesses can get all the features they need at a more reasonable price.

Engagement Strategies of Braze and Zithara

Braze and Zithara both offer a range of features to help businesses engage with their customers. However, there are some key differences in their approaches to engagement.

Braze primarily focuses on delivering relevant and timely messages to customers through various channels, such as email, push notifications, and in-app messaging. To do this, Braze offers personalization, segmentation, and automation features that allow businesses to tailor their messages based on individual customer characteristics and behaviors and deliver them at the right time. For example, Braze's personalization features allow businesses to use customer data to create customized messages that speak to each individual customer's interests and needs. And with its segmentation features, businesses can group their customers into specific segments based on shared characteristics or behaviors and deliver targeted messages to each segment.

Zithara also focuses on delivering relevant and timely messages to customers, but it takes a more holistic approach to engagement. In addition to traditional channels like email and push notifications, Zithara offers complete WhatsApp automation and a rewards program to help businesses build and maintain strong relationships with their customers. The rewards program incentivizes customer loyalty by offering rewards for certain actions, such as making a purchase or leaving a review. This can help businesses encourage customers to continue interacting with their brand and make repeat purchases. And with its feedback collection system, Zithara allows businesses to gather valuable insights from their customers, which can be used to improve products and services and enhance the customer experience. By actively seeking and listening to customer feedback, businesses can show their customers that their opinions and needs are valued, which can help build trust and loyalty.

Overall, both Braze and Zithara offer effective strategies for customer engagement, but Zithara's more holistic approach and additional features may give it an edge for businesses looking to build strong, long-lasting relationships with their customers. By offering a rewards program and actively seeking and incorporating customer feedback, Zithara helps businesses go beyond simply delivering relevant and timely messages and actively engage with their customers in a way that fosters trust and loyalty.

Pricing and Implementation

When it comes to pricing, there is a significant difference between Braze and Zithara. Braze is generally more expensive than Zithara, which can be a major factor for businesses on a tight budget.

Braze offers a range of pricing plans, with costs varying based on the features and level of support a business needs. Braze's basic plan starts at $400 per month, while its enterprise plan can cost upwards of $10,000 per month. These prices may be too steep for some small or medium-sized businesses, especially if they are just starting out and don't have a large customer base.

Zithara, on the other hand, is generally more affordable than Braze. It offers a similar range of features to Braze's plans, but at a more reasonable price point. This can be especially helpful for businesses on a tight budget that still want to take advantage of the benefits of a customer engagement and retention tool.

Overall, if budget is a major concern for your business, Zithara may be the more appealing option. While Braze offers a range of features and support, its high price point may be out of reach for some businesses. On the other hand, Zithara offers a similar range of features at a more affordable price, making it a more accessible option for businesses of all sizes.

Why Zithara is a more Suitable Alternative

When it comes to customer engagement tools, both Braze and Zithara have a lot to offer. However, there are a few reasons why Zithara may be the better choice for some businesses.

1. CRM

Zithara's CRM-powered platform gives it an edge over Braze. CRM, or customer relationship management, is a system that helps businesses manage and track customer interactions and data. With Zithara's CRM-powered platform, businesses can easily organize and analyze customer information, allowing them to tailor their engagement strategies and improve customer retention. This can be especially helpful for businesses that are looking to build long-lasting relationships with their customers, as the insights gained from customer data can be used to improve the customer experience and encourage loyalty.

2. Affordability.

Zithara is generally more affordable than Braze. This can be a major factor for businesses on a tight budget, as the cost of customer engagement tools can add up over time. With Zithara, businesses can get all the features they need at a more reasonable price. This can be especially appealing for small or medium-sized businesses that may not have the budget for a more expensive tool like Braze.

3. Approach

Zithara offers a more holistic approach to customer engagement. In addition to traditional channels like email and SMS notifications, Zithara offers complete WhatsApp automation and a rewards program to help businesses build and maintain strong relationships with their customers. By actively seeking and incorporating customer feedback and offering incentives for customer loyalty, Zithara helps businesses go beyond simply delivering relevant and timely messages and actively engage with their customers in a way that fosters trust and loyalty. This can be especially helpful for businesses that are looking to create a more personal and interactive relationship with their customers.

Overall, while both Braze and Zithara offer a range of features to help businesses engage with their customers, Zithara's CRM-powered platform, affordability, and holistic approach may make it a better fit for some businesses. If you are looking for a customer engagement tool that can help you build strong, long-lasting relationships with your customers and offer a more personalized experience, Zithara may be the right choice for you.

Difference in use cases of Braze and Zithara

Braze and Zithara are both customer engagement tools that can be used by businesses of all sizes. However, they may have different use cases depending on the needs and goals of a business.

Braze is primarily designed to help businesses connect with their customers at crucial touchpoints through email, push notifications, and in-app messaging. Braze's personalization, segmentation, and automation features allow businesses to tailor their messages based on individual customer characteristics and behaviors and deliver them at the right time, helping to increase the relevance and timeliness of their communications. Braze is a good choice for businesses that are looking to improve their customer engagement through targeted and timely messaging. For example, if you are a business that relies on email marketing to reach your customers, Braze's personalization and segmentation features can help you create more effective and targeted campaigns. Additionally, Braze's automation features can help you streamline your messaging and deliver your messages at the right time, ensuring that your messages are timely and relevant.

Zithara, on the other hand, is more focused on building and maintaining strong relationships with customers. In addition to traditional channels like email and push notifications, Zithara offers a rewards program and complete WhatsApp automation to help businesses interact with their customers in a more personal and interactive way. The rewards program incentivizes customer loyalty by offering rewards for certain actions, such as making a purchase or leaving a review. This can help businesses encourage customers to continue interacting with their brand and make repeat purchases. And with complete WhatsApp automation, businesses can easily communicate with their customers through the popular messaging app, creating a more personal and interactive relationship. Zithara's feedback collection system also allows businesses to gather valuable insights from their customers, which can be used to improve products and services and enhance the customer experience. By actively seeking and listening to customer feedback, businesses can show their customers that their opinions and needs are valued, which can help build trust and loyalty. Zithara is a good choice for businesses that are looking to create a more personalized and interactive relationship with their customers.


Overall, both Braze and Zithara can be effective customer engagement tools, but they may have different use cases depending on the needs and goals of a business. If you are looking to improve your customer engagement through targeted and timely messaging, Braze may be the right choice for you. On the other hand, if you are looking to build strong, long-lasting relationships with your customers and offer a more personalized and interactive experience, Zithara may be the better fit.

Visit our website www.zithara.com to know more about our amazing features!