# About Name: Zithara.AI Description: Learn about retail, loyalty, rewards, cashback, and redemption on the Zithara blog. Click to read articles, whitepapers, blogs, press releases, and more...... URL: https://blog.zithara.com # Navigation Menu - Go Back to the Main Site: https://zithara.com/ - Partners: https://zithara.ai/partners - Book A Free Demo: https://zithara.com/contact/ # Blog Posts ## Supercharge your Akshaya Tritiya Sales only with Zithara.AI Author: Dinesh Kumar Published: 2025-03-29 Tags: whatsapp chatbot, Akshaya tritiya URL: https://blog.zithara.com/copy-of-copy-of-supercharge-your-akshaya-tritiya-sales-only-with-zitharaai-cm8twl966000y4w8iuto8qvxc _**(Flow 3)**_ Akshaya Tritiya, falling on April 30, 2025, is one of the most significant occasions for jewelry retailers. It’s a time when customers are eager to invest in gold and precious metals, symbolizing prosperity and good fortune. But with competition heating up, how do you stand out and turn interest into sales? Zithara.ai has the answer: WhatsApp bot flows.  Zithara Whatsapp chatbot let you engage your customers directly, streamline their shopping experience, and boost your bottom line—all through a platform they already use daily. Let’s explore three sample flows that can supercharge your sales this festive season. ### **Seal the Deal with Exclusive Discounts**​ For customers hunting for a deal, the Exclusive Discounts flow is your ace. Kick it off by offering special Akshaya Tritiya discounts—say, "Flat 25% off making charges"—via WhatsApp. Follow up with a curated selection of discounted pieces, complete with visuals to catch their eye. This flow is all about urgency and value, encouraging quick decisions during a time-sensitive shopping window.  Add a voucher for in-store priority service or a chance to win a gold coin, and you’ve got a recipe for action. It’s perfect for attracting price-sensitive buyers while boosting your sales volume. Plus, the exclusivity makes customers feel special, fostering loyalty that lasts beyond the festival. ![Zithara whatsapp bot flow for Exclusive Discounts Customers](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/20-1743236007366-compressed.jpg) Explore Now Why WhatsApp Bot Flows Work --------------------------- **WhatsApp is where your customers already are—over 2 billion users worldwide use it daily.** By meeting them there with **Zithara.ai’s bot flows, you’re not just another ad; you’re a conversation.** These flows make shopping effortless, cutting through the noise of traditional marketing.  They personalize the experience, which studies show can **increase conversion rates by up to 10%.** Whether it’s helping someone find the perfect necklace, connecting through shared traditions, or dangling a tempting offer, each interaction builds trust and moves them closer to a sale. For Akshaya Tritiya, when every customer counts, this direct, engaging approach can differentiate between a good season and a great one. ### Supercharge Your Sales Now The beauty of these flows is their flexibility—you can use one, mix and match, or roll out all three to cover every customer type. They’re easy to set up with Zithara.ai, letting you focus on what you do best: selling stunning jewelry. What if your whatsApp could sell your jewellery 24/7? Zithara.AI's automated whatsApp chatbot flows turn customer chats into festive sales - even while you sleep! [Get Started Now](https://zithara.ai/contact) ​This Akshaya Tritiya, don’t just hope for sales—make them happen. Engage your customers where they’re most comfortable, guide them to their perfect purchase, and watch your revenue soar. Ready to shine brighter than the competition? Contact Zithara.ai today to get started and turn this festive season into your most successful yet. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## Supercharge your Akshaya Tritiya Sales only with Zithara.AI Author: Dinesh Kumar Published: 2025-03-29 Tags: whatsapp chatbot, Akshaya tritiya URL: https://blog.zithara.com/copy-of-supercharge-your-akshaya-tritiya-sales-only-with-zitharaai-cm8twl966000y4w8iuto8qvxc _**(Flow 1)**_ Akshaya Tritiya, falling on April 30, 2025, is one of the most significant occasions for jewelry retailers. It’s a time when customers are eager to invest in gold and precious metals, symbolizing prosperity and good fortune. But with competition heating up, how do you stand out and turn interest into sales? Zithara.ai has the answer: WhatsApp bot flows.  Zithara Whatsapp chatbot let you engage your customers directly, streamline their shopping experience, and boost your bottom line—all through a platform they already use daily. Let’s explore three sample flows that can supercharge your sales this festive season. Launch a personalized Jewelry Selection campaign ------------------------------------------------ Imagine a customer browsing your collection, unsure of what to pick. With Zithara.ai’s Jewelry Selection flow, you can guide them step-by-step via WhatsApp. **Start by asking what type of jewelry they’re after—necklaces, rings, or earrings.** Once they choose, present a few handpicked options with images and details. It’s like having a virtual assistant right in their pocket, making the process interactive and tailored to their tastes.  **This flow doesn’t just help customers decide; it keeps them engaged, reduces decision fatigue, and nudges them toward a purchase.** By the end, they’re ready to visit your store or buy online, feeling confident in their choice. For you, it’s a smoother path to conversion with less effort. ![zithara whatsapp bot flow for jewellery selection customers](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/18-1743234590269-compressed.jpg) Explore Now Why WhatsApp Bot Flows Work --------------------------- **WhatsApp is where your customers already are—over 2 billion users worldwide use it daily.** By meeting them there with **Zithara.ai’s bot flows, you’re not just another ad; you’re a conversation.** These flows make shopping effortless, cutting through the noise of traditional marketing.  They personalize the experience, which studies show can **increase conversion rates by up to 10%.** Whether it’s helping someone find the perfect necklace, connecting through shared traditions, or dangling a tempting offer, each interaction builds trust and moves them closer to a sale. For Akshaya Tritiya, when every customer counts, this direct, engaging approach can differentiate between a good season and a great one. ### Supercharge Your Sales Now The beauty of these flows is their flexibility—you can use one, mix and match, or roll out all three to cover every customer type. They’re easy to set up with Zithara.ai, letting you focus on what you do best: selling stunning jewelry. What if your whatsApp could sell your jewellery 24/7? Zithara.AI's automated whatsApp chatbot flows turn customer chats into festive sales - even while you sleep! [Get Started Now](https://zithara.ai/contact) ​This Akshaya Tritiya, don’t just hope for sales—make them happen. Engage your customers where they’re most comfortable, guide them to their perfect purchase, and watch your revenue soar. Ready to shine brighter than the competition? Contact Zithara.ai today to get started and turn this festive season into your most successful yet. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## Supercharge your Akshaya Tritiya Sales only with Zithara.AI Author: Dinesh Kumar Published: 2025-03-29 Tags: whatsapp chatbot, Akshaya tritiya URL: https://blog.zithara.com/supercharge-your-akshaya-tritiya-sales-only-with-zitharaai-cm8twl966000y4w8iuto8qvxc _**(Flow 2)**_ Akshaya Tritiya, falling on April 30, 2025, is one of the most significant occasions for jewelry retailers. It’s a time when customers are eager to invest in gold and precious metals, symbolizing prosperity and good fortune. But with competition heating up, how do you stand out and turn interest into sales? Zithara.ai has the answer: WhatsApp bot flows.  Zithara Whatsapp chatbot let you engage your customers directly, streamline their shopping experience, and boost your bottom line—all through a platform they already use daily. Let’s explore three sample flows that can supercharge your sales this festive season. ### ​**Connect Through Cultural Insights** Akshaya Tritiya isn’t just about shopping—it’s a celebration steeped in tradition. The Cultural Insights flow taps into this by educating your customers about the festival’s meaning while subtly showcasing your products. Begin with a quick message about why the day is auspicious for buying gold, linking it to prosperity and blessings.  Then, offer jewelry options that tie into the occasion—think gold necklaces or traditional designs. This approach builds an emotional connection, making your brand more than just a store; it becomes part of their festive story. Customers feel informed and inspired, increasing their likelihood of buying from you. It’s a smart way to blend tradition with commerce, driving both engagement and sales. ![Zithara whatsapp bot flow for Cultural Insights Jewellery Customers](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/19-1743234833837-compressed.jpg) Explore Now Why WhatsApp Bot Flows Work --------------------------- **WhatsApp is where your customers already are—over 2 billion users worldwide use it daily.** By meeting them there with **Zithara.ai’s bot flows, you’re not just another ad; you’re a conversation.** These flows make shopping effortless, cutting through the noise of traditional marketing.  They personalize the experience, which studies show can **increase conversion rates by up to 10%.** Whether it’s helping someone find the perfect necklace, connecting through shared traditions, or dangling a tempting offer, each interaction builds trust and moves them closer to a sale. For Akshaya Tritiya, when every customer counts, this direct, engaging approach can be the difference between a good season and a great one. ### Supercharge Your Sales Now The beauty of these flows is their flexibility—you can use one, mix and match, or roll out all three to cover every customer type. They’re easy to set up with Zithara.ai, letting you focus on what you do best: selling stunning jewelry. What if your whatsApp could sell your jewellery 24/7? Zithara.AI's automated whatsApp chatbot flows turn customer chats into festive sales - even while you sleep! [Get Started Now](https://zithara.ai/contact) ​This Akshaya Tritiya, don’t just hope for sales—make them happen. Engage your customers where they’re most comfortable, guide them to their perfect purchase, and watch your revenue soar. Ready to shine brighter than the competition? Contact Zithara.ai today to get started and turn this festive season into your most successful yet. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## The Future of Retail: How Omnichannel Is Shaping the Shopping Experience Author: Zithara AI Published: 2024-12-12 Category: Retail Digital Transformation Tags: omnichannel in retail, AI in Retail, Customer Engagement Strategies URL: https://blog.zithara.com/the-future-of-retail-how-omnichannel-is-shaping-the-shopping-experience-cm4l9zzi7009d10m8grnlwkvm ![omnichannel retail zithara.ai](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/retail-1734010685397-compressed.webp) If you’re a retailer, you already know that the way people shop has changed forever, and it’s not just about choosing between a store visit or online browsing anymore. The future of retail trends in 2024 is built around one powerful concept: omnichannel shopping experiences. Everything feels connected whether you’re scrolling through your phone at home, chatting with a virtual assistant, or walking into a store. And that’s not by accident. Retailers are transforming their strategies to meet your expectations, and at the heart of this transformation is cutting-edge retail technology. Omnichannel isn’t just a buzzword; it’s the foundation of how the retail world evolves. By combining physical and digital shopping into one seamless journey, brands are reshaping the customer experience to be more intuitive, personalized, and convenient. Let’s dive into how this shift is redefining your customer’s shopping habits and what it means for the future of retail. ​**What Does Omnichannel Really Mean for Retailers?** As a retailer, you’ve probably heard the term omnichannel shopping experience, but let’s get clear on what it actually means. Omnichannel isn’t just offering multiple ways to shop; it’s about integrating all of them into one fluid journey. **_Picture this:_** a customer finds your product on Instagram, clicks through to your website, and later picks it up at your store. Or maybe they browse in-store, decide to think it over and finish their purchase from the comfort of their couch. The experience feels consistent and connected because that’s exactly what omnichannel is designed to do. But it’s not just about convenience. The real value comes from how omnichannel lets you truly understand and connect with your customers. With every interaction—whether it’s online or in person—you’re collecting valuable insights to deliver the experiences they expect. [Book a Demo](https://zithara.ai/contact) AI Is Changing the Omnichannel Game ----------------------------------- To make omnichannel work, you need more than just a website and a storefront. You need the right technology to bridge the gaps between channels. This is where AI in retail comes into play, and it’s doing more than just analyzing data. It’s transforming how we connect with customers. Take AI-powered segmentation, for example. With the help of artificial intelligence, you can analyze shopping patterns, preferences, and behaviors to group customers into highly specific segments. This kind of precision means you’re not just guessing what your customers want—you know. This insight lets you create hyper-personalized experiences across all channels. When a customer visits your website, they see products tailored to their tastes. When they walk into your store, the recommendations they receive align with their online activity. It’s personalization on a whole new level, and it’s becoming the standard. Another innovation shaping the future of retail is AI-powered [omnichannel marketing campaigns](https://blog.zithara.com/23-whatsapp-marketing-campaign-ideas-for-your-business-in-2023-clf1b0c76313891kp73weybnx3). Imagine a world where your campaigns adapt dynamically to your customers’ actions. Do they abandon their cart online? AI ensures they get a timely email reminder. They visit your store but don’t buy? AI nudges them with an exclusive follow-up offer. This level of integration turns marketing into an ongoing conversation, not just a one-off interaction. ![omnichannel retail zithara.ai](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/2-1734010831476-compressed.webp) **Why Omnichannel Is Critical for Success?** -------------------------------------------- Adopting an omnichannel retail strategy isn’t just about keeping up with the times—it’s about staying ahead. Customers now expect a seamless, connected journey, and brands that fail to deliver risk losing their loyalty. For you as a retailer, the benefits of omnichannel go beyond just meeting customer expectations. It gives you the tools to create experiences that inspire trust, build loyalty, and ultimately drive revenue.  > The key is in the integration: every touchpoint needs to feel like part of the same journey. Omnichannel doesn’t just connect your physical and digital spaces; it strengthens your entire operation. Whether it’s smarter inventory management, better customer service, or more targeted marketing, the return on investment is clear. And in a competitive landscape where the lines between online and in-store shopping are blurring, this kind of unified approach is what sets you apart. [Book a demo](https://zithara.ai/contact) ### ​**The Trends Shaping Retail in 2024** As you prepare for the future, it’s important to recognize the trends driving the next wave of retail industry innovations. First and foremost is digital transformation in retail. Customers are already using their smartphones to compare prices, check availability, and even scan QR codes in-store. For you, this means ensuring your tech infrastructure can support these behaviors. Sustainability is another major factor influencing consumer behavior trends. Today’s shoppers care about the environmental impact of their purchases. Transparency in sourcing, eco-friendly packaging, and ethical practices aren’t just good for the planet—they’re good for business. Finally, the role of personalization cannot be overstated. The more your customers feel like you understand them, the more likely they are to stick around. And with the help of AI, delivering those hyper-personalized experiences is more achievable than ever. ### ​**The Final Words!**​ The future of retail is here, and [Zithara.AI](https://zithara.ai/) is at the forefront of driving this transformation. By leveraging advanced AI-powered segmentation, omnichannel marketing campaigns, and cutting-edge retail technology solutions, Zithara.AI helps retailers like yours deliver a seamless, personalized, and future-ready shopping experience. Ready to redefine your retail strategy and stay ahead of the future of retail trends in 2025? Discover how Zithara.AI. can revolutionize your business and delight your customers at every touchpoint. ​**[Learn More About Zithara.AI Today!](https://zithara.ai/)** --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## What Businesses Can Learn From Trump’s Winning Campaign? Author: Zithara AI Published: 2024-11-13 Tags: Data-Driven Marketing, CRM Strategies, Customer Segmentation, AI in Business, Predictive Analytics URL: https://blog.zithara.com/lessons-from-trumps-campaign-the-power-of-data-in-business-success-cm3fjqmwh001waj2jaqwak76k Donald Trump’s recent campaign success highlights something we often overlook: the incredible power of data in marketing and strategy. By leveraging advanced data analytics, CRM systems, and AI, his team didn’t just communicate with voters—they built meaningful engagement and loyalty. While these tactics were used in a political setting, they hold valuable lessons for businesses, brands, and retailers eager to deepen customer relationships, optimize marketing, and achieve sustained growth. Let’s break down how data made a difference and how you can apply these insights to your business. ![us trump election zitharaai](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/zitharaai-trump-us-1731483662880-compressed.jpg) 1\. Data-Driven Audience Segmentation and Personalization --------------------------------------------------------- **Lesson from Trump’s Campaign:**  They used data to understand voter demographics and social media engagements. They tailored messages for each segment based on their specific values and interests. This hyper-targeted approach maximized impact and resource efficiency. **Takeaway for Businesses:**  Brands can take a similar approach by segmenting their audience based on demographics, purchase history, and engagement patterns. CRM like [Zithara.AI](https://zithara.ai/) can help analyze customer journeys and deliver personalized marketing campaigns. Whether it’s offering exclusive deals to loyal customers or customizing product recommendations, [segmentation](https://blog.zithara.com/the-importance-of-customer-segmentation-in-retail-clnna6d7o2905931wo351lsvb09) ensures your efforts resonate more deeply, driving engagement and loyalty. 2\. Real-Time Interaction and Customer Support Through AI --------------------------------------------------------- **Lesson from Trump’s Campaign:**  They used  AI-driven chatbots to handle real-time interactions and maintain engagement on social media, a tactic that kept supporters informed and provided quick responses to inquiries. **Takeaway for Businesses:**  AI-powered chatbots can revolutionize how you interact with customers. Platforms like Zithara.AI can automate real-time customer support using AI-powered chatbots. These bots can provide instant answers, suggest products, and handle inquiries 24/7, creating a seamless customer experience that keeps audiences engaged and satisfied. 3\. Leveraging Data Analytics to Optimize Strategy -------------------------------------------------- **Lesson from Trump’s Campaign:**  Data analytics allowed Trump’s campaign to focus on what mattered most. By using data analytics, they identified key swing states and adjusted resources to maximize impact. This ability to adapt quickly to real-time feedback was a cornerstone of their strategy. **Takeaway for Businesses: **Data analytics enables brands to stay agile by optimizing their marketing strategies. It identifies top-selling products, tracks customer preferences, and measures the effectiveness of campaigns. Platforms like [Zithara.AI](https://zithara.ai/) provide businesses with access to these insights, allowing them to concentrate their resources on high-return areas and adapt their strategies based on data-driven results. ![trump elections 2024 us zitharaai](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/zithara-blog-images-1731483717479-compressed.jpg) 4\. Building Loyalty with Exclusive Offers and Personalized Experiences ----------------------------------------------------------------------- **Lesson from Trump’s Campaign:**  Trump’s team kept the enthusiasm alive by rewarding loyal supporters with special updates and exclusive invitations. This approach helped strengthen their sense of loyalty and kept everyone feeling motivated and connected! **Takeaway for Businesses:**  Businesses can utilize CRM tools to design personalized loyalty programs. This can include sending special offers, early product previews, or VIP invitations to valued customers. Platforms like Zithara.AI simplify the process of delivering these [rewards based on customer history](https://zithara.ai/rewards), which helps foster loyalty and ensures that customers feel valued. ### Conclusion: The Power of Data for Lasting Success Donald Trump’s campaign is a powerful example of how data-driven customer relationship management (CRM) strategies can transform audience engagement. By leveraging data analytics and CRM tools, the campaign personalized outreach, strengthened supporter connections, and turned passive followers into active advocates. This highlights the potential of CRM to create targeted, meaningful interactions that drive loyalty and action. For brands, the lesson is clear: tools like Zithara.AI can revolutionize customer engagement by personalizing interactions, providing real-time support, and analyzing behavior to anticipate needs. In today’s competitive market, a well-executed CRM strategy can be the difference between a one-time buyer and a lifelong customer, making data-driven engagement essential for achieving lasting success. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## The importance of customer segmentation in retail Author: Zithara AI Published: 2023-10-12 URL: https://blog.zithara.com/null **Customer segmentation is critical to retail**.  Let us first try to understand what customer segmentation is. It is the understanding of customer profiles based on various factors related to demographics, spending, and frequency. Customers are divided along the lines of frequent high spenders, non-frequent high spenders, frequent low spenders, and non-frequent low spenders. A business must create separate promotion and outreach plans for all these categories. A standard one-size-fits-all strategy will do very little to nudge the customers into making purchase decisions on a repeat basis- the gold standard for all businesses in retail to stay profitable. Let us look at a few ways customers from each category can be brought to the purchase stage regularly. **Frequent High Spenders**  Frequent high spenders are not looking to save money. They love to purchase and stay up to date with the market. A frequent high spender is constantly looking for higher satisfaction levels, more innovative products, and more opportunities to buy unique items. Creativity and out-of-the-box thinking are key to maintaining such a customer. **Non-Frequent High Spenders**: Non-frequent high spenders are people who have enough spending capacity but are occasional or emotional purchasers. Events like festivals, anniversaries, and birthdays are important to them. Customers in this segment are generally from the upper middle class of society who love a big fat celebration, a memorable occasion and are frugal spenders on other days. As a retailer you should try to understand the inner workings of this class of people, those little details that matter to your customers. This will help you create more causes for your customers to purchase your products. With Zithara’s marketing and communication capabilities, you can easily capture and capitalize on these important moments in your customer’s life. **Frequent Low Spenders**: This category of spenders probably likes your products but is cautious about spending too much. The goal in such a scenario is to nudge your customer in a way that triggers them to increase their total bill value over time ultimately converting a low spender into an average or a high splendor. ![The importance of customer segmentation in retail](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/zithara-blog-poster-1697121566828-compressed.png) : Non-frequent low spenders are the category of customers that are most likely to be lost in the coming time. They need immediate and targeted attention. Customers might be losing interest due to product fit, more options available easily and at a lower cost, poor customer experience journeys, poor post-purchase experience, negative word of mouth, or other unfavorable causes. Zithara CBP’s customer behavior analytics capability helps your business keep track of dynamic customer segments and expectations. Wondering how? Why wait? Click here [https://lnkd.in/gQ3mrp\_E](https://lnkd.in/gQ3mrp_E) ​[#customersegmentation](https://www.linkedin.com/feed/hashtag/?keywords=customersegmentation&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7118236833087418368) [#retail](https://www.linkedin.com/feed/hashtag/?keywords=retail&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7118236833087418368) [#sale](https://www.linkedin.com/feed/hashtag/?keywords=sale&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7118236833087418368) [#SellScalePrevail](https://www.linkedin.com/feed/hashtag/?keywords=sellscaleprevail&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7118236833087418368)​ --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## Jewellery Beyond Limits: The Offline to Online Metamorphosis of O2O Author: Zithara AI Published: 2023-08-29 Category: jewellery retailers Meta Title: Beyond Transactions: Crafting Emotionally Engaging Jewellery Shopping Journeys Meta Description: Delve into the world of jewellery retail where personalized experiences redefine shopping. Explore strategies that bridge gaps, spark engagement, and shape the future of jewellery buying in this captivating article. Tags: customer experience, retailers, online and offline, omichannel, customers URL: https://blog.zithara.com/jewellery-beyond-limits-the-offline-to-online-metamorphosis-of-o2o The **modern shopper** demands more than just a transaction; they crave an **emotional connection,** a journey that resonates with their unique tastes and aspirations. For **jewellery retailers,** this quest for **tailored interactions** is a pivotal aspect of adapting to the changing landscape. While your customer might have the option to browse through several options, it's about transforming a routine purchase into a cherished memory. This requires a comprehensive understanding of a customer's preferences, lifestyle, and emotions **both online and offline.** We asked one of our **Retail customers** to understand the major pain point they face while providing the best customer experience both from an **online and offline** standpoint **“The key hurdle we confront as offline retailers are attaining enhanced visibility into individual customer profiles, a fundamental requirement for establishing personalized and enduring one-to-one communication.”** In this article, we explore the various gaps in current operations, strategies and **touchpoints** through which jewellery retailers can master the shift and create captivating **omnichannel customer journeys** ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/jew-blog-img-1693474421385-compressed.png) Gaps in Current Operations: challenges faced by offline Retailers ----------------------------------------------------------------- **1\. Limited Customer Insights:** In a sea of customers, it's challenging to glean individual preferences. Without a panoramic view of customer behaviours, retailers can't **create tailored experiences.** Imagine a customer who visits a store multiple times, showing interest in **specific gemstones.** With integrated data, the retailer could offer personalised recommendations based on past visits, optimising [**sales**](https://blog.zithara.com/how-whatsapp-bot-can-revolutionise-your-sales-strategy/) opportunities. **2\. Manual Processes:** Manual checks for dynamic pricing decisions are time-consuming and prone to errors. The delay in decision-making not only impacts **customer satisfaction** but also risks losing sales. Imagine a scenario where a customer is keen on making a purchase, but the sales associate needs to verify pricing at the billing counter, leading to frustration and potential abandonment. **3\. Missed Opportunities:** Walkaway customers, those who exit without making a purchase, are a lost opportunity. Without data insights, Retailers are unable to follow up or **re-engage** with **potential buyers.** Imagine a customer who spends considerable time browsing engagement rings but leaves without buying. An automated follow-up message could offer a **special discount** on their preferred design, nudging them towards a purchase. **4\. Feedback Conundrum:** Understanding why potential customers didn't make purchases is vital for **refining offerings.** Without a streamlined feedback mechanism, retailers are left in the dark. Imagine a customer who admired a necklace but left the store without buying it. With **feedback channels,** the retailer could inquire about the decision, potentially addressing concerns and enticing them to return. **5\. Data Fragmentation:** Soloed data across departments leads to disjointed **customer experiences.** When data isn't integrated, a customer who made an online purchase might receive irrelevant offers in-store. Imagine a customer who recently bought a gold bracelet online and receives a promotion for gold necklaces during an in-store visit. Integrated data would **tailor promotions** to their preferences. **6\. Underutilised Automation:** Customer data is a goldmine for automation. Tailored product recommendations, **automated follow-ups,** and personalized offers can significantly boost conversions. Imagine a customer who buys a diamond ring in-store. An automated email could follow up with care instructions, maintenance tips, and complementary offers, **enhancing customer engagement** and potential future **sales.** ### **Transformative Strategies: Bridging the Gaps for Enhanced Experiences** **1\. Comprehensive Customer Profile:** Utilise AI to compile exhaustive customer profiles. When a customer visits, sales associates can access their history, preferences, and wish list, facilitating tailored interactions and **up-selling opportunities.** **2\. Instantaneous Pricing Precision:** Integrate real-time pricing updates with Point of Sale systems. Sales associates can provide accurate **pricing** information, enabling quick and confident decision-making. **3\. Revitalising Walkaway Engagement:** Data-driven insights empower retailers to engage walkaway customers. An **automated follow-up** whatsapp, SMS and Email with personalised product recommendations can reignite interest and **drive conversions.** **4\. Feedback Collection:** Integrated feedback mechanisms allow retailers to comprehend non-purchase decisions. Engage with customers who didn't make a **purchase,** addressing concerns and potentially turning non-buyers into **loyal** patrons. **5\. Centralised Data Ecosystem:** Break down data silos to create a unified customer view. smoothly integrate **online and offline** data to provide consistent, personalized experiences across **all touchpoints.** **6\. Automated Personalized Communication:** Elevate AI to automate **personalised communication.** From post-purchase care instructions to tailored promotions, automation enhances engagement and **conversion** potential. [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/add-a-heading-1673103762122-compressed-1693320357384-compressed.png)](https://zithara.com/contact/) ### ​**Conclusion: Crafting Enhanced Customer Journeys** As personalisation and experiences become paramount, **jewellery retailers** must navigate transformation to create captivating customer journeys. By adopting these strategies, retailers can bridge gaps, elevate experiences, and drive their bottom line. In a world where jewellery is emblematic of cherished moments, these strategies empower retailers to lead in crafting unforgettable memories. To explore these transformation solutions and usher in a new era of retail, [Learn more.](https://blog.zithara.com/customer-experience-is-the-new-battle-ground-for-customer-retention-loyalty-vs-crm/) This future-forward approach can reshape the realm of jewellery retail, one **tailored experience** at a time. **Frequently Asked Questions** ------------------------------ **Q 1:** How do regular jewellery stores struggle with personalising experiences? **Answer:** Traditional jewellers find it hard to grasp individual preferences, missing chances to make things personal. **Q 2:** What challenges do offline jewellery shops face? **Answer:** Traditional jewellers lack insights into customers' likes, making it tough to tailor experiences. **Q 3:** How can jewellers win back customers who leave empty-handed? **Answer:** With data insights, automated follow-up emails can rekindle interest and potentially lead to a purchase. **Q 4:** How can jewellery retailers level up customer satisfaction? **Answer:** By using AI for detailed profiles, real-time pricing updates, and automated personalized communication, retailers can create unforgettable experiences. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## Enhancing Customer Experience Through Loyalty Programs: A Retailer's Perspective Author: Zithara AI Published: 2023-07-25 Category: loyalty program Meta Title: Enhancing Customer Experience: Retailer's Loyalty Programs Perspective Meta Description: Discover how retailers are leveraging loyalty programs to elevate customer experiences. Explore the benefits of loyalty initiatives from a retailer's standpoint, fostering lasting relationships and fostering customer satisfaction. Tags: rewards, Loyalty, customer engagement, customer loyalty, customer relationships, personalization, omnichannel, customer experience, rewardprogram URL: https://blog.zithara.com/null **Introduction:** ----------------- Welcome to the enchanting world of retail, where every purchase holds the promise of a lasting connection. As a retailer, you understand the significance of **loyal customers** and their contribution to your business growth. In this blog post, we will delve into the power of **loyalty programs** and explore how they can enhance the customer experience, from a retailer's unique perspective. Get ready to unlock the secrets that will revolutionize the way you engage with your valued customers. **The Art of Personalization:** ------------------------------- By Harnessing the profound insights gathered through loyalty programs, retailers can unlock the [power of personalization](https://blog.zithara.com/how-to-personalize-your-bulk-whatsapp-campaigns-for-higher-conversions-clefl8fbx370811lk4fdjnpyx0/#)[.](https://blog.zithara.com/how-to-personalize-your-bulk-whatsapp-campaigns-for-higher-conversions-clefl8fbx370811lk4fdjnpyx0/#) Extraordinary experiences are built with a realm of **tailored recommendations, personalized offers, and exclusive rewards** that will captivate customers, making them feel genuinely seen and cherished. These personalized interactions create a bond that goes beyond a simple transaction, establishing a deeper connection with each customer. **Building Lasting Relationships:** ----------------------------------- Customer loyalty is built on trust and meaningful connections. Loyalty programs enable retailers to build strong and unbreakable relationships with their valued customers. By creating a sense of community, encouraging two-way communication, and offering exceptional customer service, retailers can cultivate loyalty that withstands the test of time. The loyalty program serves as a foundation for lasting relationships, fostering a loyal customer base that will support the business for years to come. **Rewarding Beyond Transactions:** ---------------------------------- While discounts and points are commonly associated with loyalty programs, the real magic lies in going beyond mere transactions. Discover innovative ways to surprise and delight your customers through **unexpected** [reward programs](https://blog.zithara.com/customer-experience-is-the-new-battle-ground-for-customer-retention-loyalty-vs-crm/#the_dynamic_duo:_crm_and_reward_program)**[,](https://blog.zithara.com/customer-experience-is-the-new-battle-ground-for-customer-retention-loyalty-vs-crm/#the_dynamic_duo:_crm_and_reward_program) exclusive access to events, and memorable experiences** that leave a lasting imprint on their hearts. These unique rewards not only show appreciation but also create unforgettable moments that customers will fondly remember and share with others. **Seamless Omni-Channel Experiences:** -------------------------------------- Customers expect **a seamless experience across various touchpoints** in today's interconnected world. [**Loyalty programs**](https://blog.zithara.com/customer-experience-is-the-new-battle-ground-for-customer-retention-loyalty-vs-crm/#an_ideal_customer_loyalty_program) can bridge the gap between online and offline retail, creating a unified journey for your customers. Learn how to integrate loyalty programs into your omnichannel strategy to provide consistent, personalized experiences, regardless of the platform they engage with. This cohesive approach ensures that customers feel valued, whether they shop in-store, on your website, or through social media. ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/zithara-blog-imageq11s-1690272710817-compressed.png) **Harnessing the Power of Data:** ------------------------------------ Data is key to successful loyalty programs. Dive into the world of data analytics and discover how retailers can Finest customer insights to refine their loyalty initiatives. Uncover the [**right segmentation,**](https://zithara.com/customer-segmentation/) identify trends, and make data-driven decisions to optimise your loyalty program and drive superior customer experiences. By analysing customer behaviour and preferences, retailers can continuously improve their offerings, tailoring loyalty rewards to suit individual tastes. **Measuring Success:** ---------------------- To continuously improve your loyalty program and customer experience, it's crucial to measure success effectively. We need to explore the key metrics and analytics that help retailers gauge the impact of their loyalty initiatives. From customer retention rates to Net Promoter Score (NPS), evaluate your program's performance and iterate for better results. Regularly reviewing these metrics allows you to identify areas for improvement and make data-backed decisions to enhance customer satisfaction. **Conclusion:** --------------- As a retailer, the key to exceptional customer experiences is in Harnessing loyalty programs, personalising interactions, building lasting relationships, offering **seamless omnichannel experiences**, and Capitalising valuable data. Embrace the power of loyalty to exceed expectations and witness your business flourish with devoted advocates spreading the word about your exceptional service and offerings. [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/add-a-heading-1673103762122-compressed-1690271124241-compressed.png)](https://zithara.com/contact/) **Frequently Asked Questions** ------------------------------ ### **Q1: How can retailers enhance the customer experience through loyalty programs?** **ANS**: Retailers can enhance the customer experience through loyalty programs by Capitalising personalization. They can offer tailored recommendations, personalized offers, and exclusive rewards, making customers feel seen and cherished. These personalized interactions create a stronger bond with each customer, going beyond simple transactions. ### **Q2: What role do loyalty programs play in building lasting relationships with customers?** **ANS:** Loyalty programs play a significant role in building lasting relationships with customers by fostering trust and meaningful connections. Retailers can create a sense of community, encourage two-way communication, and provide exceptional customer service. The loyalty program becomes a foundation for loyalty that withstands the test of time, cultivating a loyal customer base that supports the business for years to come. ### **Q3: How can retailers go beyond traditional rewards in their loyalty programs?** **ANS:** Retailers can go beyond traditional rewards in their loyalty programs by offering innovative ways to surprise and delight customers. This can include unexpected reward programs, exclusive access to events, and memorable experiences that leave a lasting impression on customers' hearts. These unique rewards not only show appreciation but also create unforgettable moments that customers will fondly remember and share with others. ### **Q4: How can loyalty programs bridge the gap between online and offline retail for customers?** **ANS:** Loyalty programs can bridge the gap between online and offline retail by integrating seamlessly into an omnichannel strategy. This ensures a consistent, personalized experience for customers, regardless of the platform they engage with. By providing a cohesive approach, customers feel valued whether they shop in-store, on the website, or through social media. ### **Q5: What is the significance of data in loyalty programs?** **ANS:** Data is crucial in loyalty programs as it provides valuable insights for retailers to refine their initiatives. By analysing customer behaviour and preferences, retailers can continuously improve their offerings and tailor loyalty rewards to suit individual tastes. Data-driven decisions allow retailers to optimise their loyalty programs and drive superior customer experiences. ### **Q6: How can retailers measure the success of their loyalty programs?** **ANS:** Retailers can measure the success of their loyalty programs by evaluating key metrics and analytics. Customer retention rates and Net Promoter Score (NPS) are essential indicators to gauge the impact of loyalty initiatives. Regularly reviewing these metrics helps identify areas for improvement, leading to data-backed decisions that enhance customer satisfaction. ### **Q7: What are the key takeaways for retailers to create exceptional customer experiences through loyalty programs?** **ANS:** The key takeaways for retailers to create exceptional customer experiences through loyalty programs include Utilizing personalisation, building lasting relationships, offering seamless omnichannel experiences, harnessing the power of data, and measuring success effectively. By embracing the power of loyalty, retailers can exceed customer expectations and cultivate devoted advocates for their businesses. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## No more whatsapp broadcasting, level up the game with whatsapp drip marketing Author: Zithara AI Published: 2023-06-12 Category: whatsapp drip marketing Meta Title: No more whatsapp broadcasting, level up the game with whatsapp drip marketing Meta Description: Maximize your marketing strategy with WhatsApp Drip Marketing. Engage, personalize, and optimize with Zithara. Book a demo for remarkable growth! Tags: customer engagement, whatsapp retargeting, whatsapp broadcast, whatsapp drip marketing , whatsapp, whatsappmarketing2023 URL: https://blog.zithara.com/no-more-whatsapp-broadcasting-level-up-the-game-with-whatsapp-drip-marketing As of 1st June **Meta**( owner of all things Whatsapp)  Has **increased** the price of Whatsapp Marketing messages from **0.32 to 0.72 paise**! Do we know what this means? Whatsapp perhaps wants to **control** over the use of whatsapp via **Whatsapp Broadcasting** (AKA whatsapp bulk campaigns) as it will, in the **long run**, make whatsapp lose its shine as an effective **marketing platform.**  Contents * [Introduction](#introduction) * [Why Choose Zithara for WhatsApp Drip Marketing?](#why-choose-zithara-for-whatsapp-drip-marketing) * [FAQs](#faqs) * [1\. What is WhatsApp Drip Marketing, and how does it benefit my business?](#1-what-is-whatsapp-drip-marketing-and-how-does-it-benefit-my-business) * [2\. How does Zithara personalise the messages in WhatsApp Drip Marketing?](#2-how-does-zithara-personalise-the-messages-in-whatsapp-drip-marketing) * [3\. How can WhatsApp Drip Marketing help me build stronger customer relationships?](#3-how-can-whatsapp-drip-marketing-help-me-build-stronger-customer-relationships) * [4\. Is WhatsApp Drip Marketing suitable for businesses of all sizes?](#4-is-whatsapp-drip-marketing-suitable-for-businesses-of-all-sizes) * [5\. How does Zithara ensure the cost-effectiveness of WhatsApp Drip Marketing campaigns?](#5-how-does-zithara-ensure-the-cost-effectiveness-of-whatsapp-drip-marketing-campaigns) * [6\. Can Zithara integrate WhatsApp Drip Marketing with other marketing channels?](#6-can-zithara-integrate-whatsapp-drip-marketing-with-other-marketing-channels) * [7\. How frequently will messages be sent in a WhatsApp Drip Marketing campaign?](#7-how-frequently-will-messages-be-sent-in-a-whatsapp-drip-marketing-campaign) * [9\. Can Zithara assist in creating compelling content for WhatsApp Drip Marketing?](#9-can-zithara-assist-in-creating-compelling-content-for-whatsapp-drip-marketing) * [10\. How do I get started with Zithara's WhatsApp Drip Marketing services?](#10-how-do-i-get-started-with-zitharas-whatsapp-drip-marketing-services) Get this, Meta Intended **whatsapp for business** to be Conversational means sending meaningful **data-driven campaigns** to users based on the **CRM data** trends and expecting meaningful responses from the customers.  Now, How can businesses effectively use whatsapp campaigns for their business? If they cannot Broadcast?  **They choose DRIP..** what is a **Drip WhatsApp?** It's exactly the opposite of a **broadcast message,** where you have the fear of losing or being blocked by your user. Now send them **personalised,** messages, As many users as you want too. There is no **restriction,** on No. of users, whether you send **1 or 100 users.** Get user insights from your CRM database, This approach allows you to **nurture leads,** engage customers, and drive conversions. By utilizing **drip campaigns,** we can guide your audience through the **marketing funnel** and build stronger relationships with your users, making them **feel valued.** This will enable them to achieve the full **potential of WhatsApp** and achieve better **communication** outcomes.  ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/vs-1686570638728-compressed.png)                              S no     **Broadcast Messaging**​ ------------------------ **DRIP Messaging** ------------------ **1** Messaging strangers via some random third-party Database.  Message to your customers who are segmented by your CRM.  **2** Incur high costs versus benefits choose Choose small segments of customers with personalized messages **3** Increased chance of Businesses being blocked from user groups  Your customers know why they received the message and expect to receive it **4** Loss of business reputation You You will remain on the minds of the customers as your messaging is curated **Customer Engagement:** With the widespread usage of WhatsApp, our Drip Marketing solutions tap into this **customer engagement** user base, enabling you to capture your audience's attention effectively. **Personalization at Scale:** At Zithara, we understand that every customer is unique. Our **WhatsApp Drip Marketing** services offer **advanced segmentation** capabilities, allowing us to deliver personalized content based on user preferences, **behaviours**, and demographics. By tailoring your messages, we ensure a **personalized** experience that resonates with your audience, resulting in higher [conversion rates.](https://blog.zithara.com/how-to-personalize-your-bulk-whatsapp-campaigns-for-higher-conversions-clefl8fbx370811lk4fdjnpyx0/)​ **Building Lasting Customer Relationships:** We prioritise fostering strong and lasting relationships with your **customers.** Through consistent delivery of **valuable** and timely content, we help you build **trust and loyalty**, ensuring that your customers remain engaged and satisfied **throughout** their journey. **Cost-Effectiveness:** We believe in maximising your **marketing** efforts while minimising expenses. With **Zithara's WhatsApp Drip** **Marketing services,** you can cost-effectively achieve remarkable results. Through the **low-cost messaging** capabilities of WhatsApp and reaching a wide audience, we help you **optimise** your **marketing budget.** **Why Choose Zithara for WhatsApp Drip Marketing?** --------------------------------------------------- **Automated and Targeted Engagement:** Through **RFM technology,** devoted clients get **automated engagement messages.**  You can communicate **tailored** messages to the right customers at the right time and increase the success of your **marketing** initiatives by utilising **insights** from RFM data-driven solutions.  **360 Customer Journey View:** With **RFM technology,**  WhatsApp Drip Marketing provides a comprehensive **360-degree** view of your **customer's journey.** Whether their interactions are transactional or non-transactional, you gain valuable **insights** to tailor your messaging and **enhance customer experiences.** **Optimised Marketing Budget:** WhatsApp Drip Marketing, supported by RFM technology, helps optimise your marketing budget. You can effectively reach a **large audience** by using WhatsApp's **low-cost** messaging features.  This cost-efficient approach allows you to allocate your **resources** strategically and achieve significant results while minimising expenses. **Time** to say **goodbye to broadcast messages,** which costs you double now and shake your marketing budget for pushing the customers to funnel.  **Increase Conversions:** With whatsapp **Marketing automation** powered by **RFM technology,** It empowers you to engage your audience effectively, nurture leads, and **drive conversions.** By **delivering personalized** and timely messages, you enhance customer satisfaction and increase the likelihood of **conversion,** ultimately boosting your **business's success.** So say goodbye to Broadcast messages, and reduce your marketing budget by 3x ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/drip-1686570757122-compressed.png) FAQs ------- ### **1\. What is WhatsApp Drip Marketing, and how does it benefit my business?** **Ans:** WhatsApp Drip Marketing is the strategic delivery of personalized and automated messages to your audience over time. It benefits your business by enhancing engagement, providing personalized experiences, building lasting customer relationships, and offering a cost-effective marketing solution. ### **2\. How does Zithara personalise the messages in WhatsApp Drip Marketing?** **Ans:** At Zithara, we utilise advanced segmentation techniques based on user preferences, behaviours, and demographics. This allows us to deliver personalized content tailored to your audience's specific needs and interests. ### **3\. How can WhatsApp Drip Marketing help me build stronger customer relationships?** **Ans:** WhatsApp Drip Marketing enables consistent delivery of valuable and timely content to your customers. By providing relevant information, exclusive offers, and personalized experiences, you can build trust and loyalty, ultimately strengthening your customer relationships. ### **4\. Is WhatsApp Drip Marketing suitable for businesses of all sizes?** **Ans:** WhatsApp Drip Marketing is a game-changer for businesses of all sizes. Whether you're a small startup or a medium-sized company, using personalized messaging and targeted communication can substantially impact your marketing strategies. ### **5\. How does Zithara ensure the cost-effectiveness of WhatsApp Drip Marketing campaigns?** **Ans:** At Zithara, we leverage WhatsApp's low-cost messaging capabilities and optimise your campaigns' reach and engagement. By targeting the right audience and utilizing automation tools, we help you maximize your marketing budget. ### **6\. Can Zithara integrate WhatsApp Drip Marketing with other marketing channels?** **Ans:** Zithara can seamlessly integrate WhatsApp Drip Marketing with other marketing channels to create a cohesive and comprehensive marketing strategy. This integration allows for a unified approach and enhanced results. ### **7\. How frequently will messages be sent in a WhatsApp Drip Marketing campaign?** **Ans:** The frequency of messages in a WhatsApp Drip Marketing campaign can be customised based on your specific goals and audience preferences. We ensure an optimal balance between staying top-of-mind and avoiding overwhelming your subscribers with excessive messages.  [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/add-a-heading-1673103762122-compressed-1686570956134-compressed.png)](https://zithara.com/contact/) **8\. How can Zithara help me measure the success of my WhatsApp Drip Marketing and Marketing campaigns?** **A****ns:** Zithara provides detailed analytics and reporting on your WhatsApp Drip Marketing campaigns. We track important metrics such as open rates, click-through rates, and conversions to help you understand the effectiveness of your campaigns and make data-driven decisions for optimisation. ### **9\. Can Zithara assist in creating compelling content for WhatsApp Drip Marketing?** **Ans:** Absolutely! At Zithara, we have a team of skilled content creators who can craft compelling and engaging content for your WhatsApp Drip Marketing campaigns. From messaging scripts to multimedia elements, we ensure your content resonates with your audience. ### **10\. How do I get started with Zithara's WhatsApp Drip Marketing services?** **Ans:** Getting started with Zithara is simple. Click the link and Reach out to our team, and we'll guide you through the process of setting up WhatsApp Drip Marketing campaigns tailored to your business goals and objectives. [Book A Demo](https://zithara.com/contact/) By partnering with Zithara. Grow your business with the power of WhatsApp Drip Marketing to achieve remarkable growth and engagement. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## Can CRM manage the Lead life cycle for Jewellery Business? Author: Zithara AI Published: 2023-06-08 Category: jewellery business CRM Tags: CRM for jewellery business, Lead qualification URL: https://blog.zithara.com/null We are sure when you see groups of customers visiting your tastefully designed jewellery store, it must give you joy and happiness with the simple potential of conversions and you sit to believe that all the marketing spend has reached some revenueful end...  **But are your walk-ins in the store who are visiting because of multi-million-dollar promotions really converting? Or do customers just walk in and out of physical stores and online stores and walk away? Do your sales guys on the floor have any way to guess and predict the conversion cycle of your store visitors?**  The challenge for **jewellery businesses** lies in accurately determining how customers **discover** their brand and what ultimately motivates them to purchase. With a **multitude** of **marketing channels** available, such as websites, local newspapers, direct mail, radio ads, billboards, social media, and word of mouth, it becomes increasingly **complex to track and evaluate** the effectiveness of each advertising medium and  the **conversion rate** Customers may hesitate to invest in jewellery due to various reasons they may not find what they're looking for, have a poor store experience, or lack confidence in their purchase. Lead leakages and ineffective communication can also hinder customer acquisition.  To overcome these challenges, jewellery businesses need a comprehensive and integrated approach to customer acquisition and marketing. By leveraging advanced technologies and customer analytics, businesses can gain valuable insights into customer behavior, preferences, and purchasing patterns. This enables them to develop **targeted marketing campaigns** and personalized experiences that resonate with their target audience. yes, there are jewellery software, jewellery billing software, jewellery ERP software, jewellery accounting software and what not but do they really create some value for the jewellery business or are they just some other expense to the business! without generating  any revenue  What tools? What solutions, if any, are offering an end-to-end Lead to the Loyal journey of your customers? Do you have a Multifaceted CRM? ------------------------------------------------------------------------------------------------------------------------------------------- ### **Are you surprised? Yes, CRM will help you traverse your potential customers through the Lead cycle** implementing a robust customer relationship management (CRM) system allows businesses to effectively manage and nurture leads, ensuring a seamless and consistent customer journey. By bridging the gap between marketing, sales, and customer service teams, businesses can provide a cohesive and exceptional customer experience, resulting in increased conversions and customer loyalty. ![CRM Lead Qualification](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/3-1686206394492-compressed.png) **Imagine having a CRM that will help you through the lead qualification process.**  First, the CRM collects valuable data about your leads, such as their contact information, preferences, and interactions with your brand. It then applies intelligent algorithms to analyse this data and determine the quality and potential of each lead.​ 1. Now with a CRM in place, all the different teams in the jewellery store will have a chain of proper communication knowing which customers came, what they were exactly looking for, and what kind of purchasing power they have for which occasion they are buying. Leading to an effective marketing and customer acquisition strategy.  2. Next, the CRM categories leads based on their level of engagement and likelihood to convert. It identifies the high-value leads that are most likely to become loyal customers. This allows you to prioritise your efforts and focus on nurturing those leads with personalized communication and tailored offers. 3. The CRM also enables you to track the entire customer journey, from the initial interaction to the final sale. It keeps a record of every touch-point and interaction, ensuring that no lead slips through the cracks. This valuable information helps you understand your customers better and allows you to provide a seamless and personalized experience at every stage. **Secondarily  Based on the data gained from CRM referral campaigns will prove to be an excellent lead generation tool Referral campaigns can play a significant role in helping jewellery businesses expand their customer base and boost sales.**  Here's how referral campaigns can benefit jewellery businesses -------------------------------------------------------------- 1. Jewellery is often associated with personal style and sentiment. When customers have a positive experience with a jewellery business, they are more likely to share their satisfaction with friends, family, and colleagues. By implementing a referral campaign, businesses can encourage and incentivize their satisfied customers to spread the word about their brand. This can amplify positive word-of-mouth, reaching a wider audience and generating new leads. 2. Overall, referral campaigns provide a cost-effective and powerful marketing strategy for jewellery businesses. By leveraging the influence of satisfied customers and tapping into their networks, businesses can expand their reach, attract targeted customers, and build a loyal customer base, ultimately driving growth and success in the jewellery industry. ![Whatsapp Referral campaign for increasing sales](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/4-1686206617155-compressed.png) * Adding to the CRM equation By utilizing WhatsApp Business re-targeting, jewellery businesses can effectively engage with interested customers, provide personalized recommendations, and create a seamless and convenient buying experience. This ultimately leads to increased sales, customer satisfaction, and brand loyalty with WhatsApp Business, businesses can send personalized messages directly to customers who have interacted with them in the past. This allows for targeted communication and the opportunity to nurture leads with tailored offers and updates. 1. By utilizing WhatsApp Business re-targeting jewellery businesses can send reminders to customers who have shown interest in specific products. This serves as a gentle nudge, keeping their products top of mind and increasing the chances of a purchase. 2. It also allows businesses to offer exclusive promotions and discounts to customers who have engaged with them before. This creates a sense of exclusivity and incentivizes customers to make a purchase or visit their store. 3. Leveraging customer data and past interactions, jewellery businesses can provide personalized product recommendations via WhatsApp Business. This not only enhances the customer experience but also increases the likelihood of conversions. 4. ​[WhatsApp Re-targeting enables](https://blog.zithara.com/how-to-boost-sales-with-whatsapp-retargeting-campaigns-clclshwvu147171qryudycb65i/) businesses to have direct conversations with potential customers, allowing for real-time engagement, answering queries, and building trust. This level of personalized interaction can significantly enhance the customer journey and drive conversions This is how effective it is to have a CRM in place for the jewelry business from lead qualification to lead management. CRM empowers your jewellery business by providing insights into lead quality, enabling personalized communication, and automating key sales tasks. By leveraging this powerful tool, you can effectively qualify leads, nurture customer relationships, and ultimately drive business growth and convert leads to Loyal customers. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## Customer Experience is the new Battle Ground for Customer Retention: Loyalty vs CRM Author: Zithara AI Published: 2023-06-02 Category: loyalty vs CRM Meta Title: Customer Experience is Battle Ground for Customer Retention: Loyalty vs CRM Meta Description: Discover how CRM and loyalty programs can boost customer retention and drive business growth. Learn the difference between loyalty and CRM, and how Zithara's innovative solutions integrate these strategies seamlessly. Unlock the potential of customer relationships and achieve sustainable success in today's competitive market. Tags: higher conversions, discount, loyal audience , Loyalty, customer engagement, d2c brands, earn, customer loyalty, revenue, growth, CRM, insights, purchase, customer relationships, offlineretailer, increase sales , retailers, Boost URL: https://blog.zithara.com/customer-experience-is-the-new-battle-ground-for-customer-retention-loyalty-vs-crm In today's competitive business landscape, **customer retention** has become a **crucial** focus for companies aiming to thrive and grow. Customer Retention not only **boosts revenue** but also helps in building a loyal customer base that can serve as **brand advocates.** In this article, we will delve into the **battle** for Customer retention, Exploring the concepts of **loyalty** and customer relationship management **(CRM).** By understanding the differences between loyalty and CRM, businesses can devise **effective strategies** to nurture long-term **customer relationships** and outshine their competitors. **Is Loyalty the same as CRM?** ------------------------------- **THE ANSWER IS NO,** They both are related concepts but serve different purposes. CRM manages **customer engagement** and data, while loyalty programs incentivize **repeat business**. Businesses can develop more effective loyalty programs that **drive customer** engagement and loyalty by leveraging CRM **insights**. Together, they enhance **customer relationships** and drive business growth.  **An Ideal Customer Loyalty Program** ------------------------------------- Businesses can achieve enduring customer **loyalty** by placing a comprehensive **focus** on key elements like superior product quality, exceptional **customer** satisfaction, personalized experiences, and meaningful emotional **connections.**  **However, There is more to the customers of today, they need more than just a Thank you receipt for the purchase.**  Imagine this- what if you left the customers with [rewards](https://blog.zithara.com/the-mirage-of-credit-card-reward-points-that-ensures-youll-never-enjoy-shopping-cl2lip7do366611kqo1e95vm1j/) for the purchase of the day, you get to an **indomitable hook for repeat transactions.** ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/untitled-design-10-1685709414726-compressed.png)      A workable reward program will help to build a great customer journey from **lead to loyal.** The Power of Zithara AIM Rewards! --------------------------------- **Acquire:** Maximize **lead** generation and customer loyalty by automating omnichannel communication. **Convert** first-time customers into dedicated **brand advocates.** **Interact:** Deliver the **right communication** to the right customers at the **right time** Build data-backed customer journeys Initiate meaningful conversations that **deliver value.** **Monetise:** Elevate your **Customer's** Life Time Value (LTV) through optimised experiences that build **"true loyalty"** Alleviate the cost of **redemption** from yourself by partnering with **non-competing** businesses. ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/aim-1685707370361-compressed.PNG) Customer Relationship Management (CRM) -------------------------------------- **Customer Relationship Management (CRM)** is a comprehensive strategy and set of technologies used to manage and **analyse** customer interactions and **data throughout** the customer life-cycle. CRM systems **enable** **businesses** to streamline processes, improve customer service, and make **data-driven** decisions. By centralising **customer information,** CRM empowers businesses to personalise interactions, track **customer behaviour,** and identify growth opportunities. Zithara’s CRM  -------------- Zithara uses an exclusive  **RFM (Recency-Frequency-Monetary)** algorithm,  which simply allows you **to track** the customer segments and identify the needs of **each segment** of customers to help  * **Pinpoint clearly** **customer behaviour** **with the brand.** * **Helps segment customers into understandable** **buckets****.** * **Provides a** **360-degree view** **of your customers( CDP).** * **Predicts** **customer** **interactions with the brand, enabling marketers to run specific** **personalization campaigns.** * **Automates your** **marketing pipeline,** **ensuring the** **right offer** **is communicated at the** **right time.** ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/1b-1685710371736-compressed.png) The Dynamic Duo: CRM and Reward Program --------------------------------------- **Capture the Lead:** Harness the power of CRM to **generate leads** while your brand captivates the **target audience.** **Take Action:** With CRM's valuable **insights** into individual customers, ignite their interest and **drive engagement** through enticing **rewards.** **Engage and Connect:** Unleash the potential of **CRM to run targeted** **campaigns** that speak directly to your **customers.** By offering generous **reward coins,** you motivate them to make **purchases** and forge a lasting connection with your brand. **Reap the Rewards:** Let CRM meticulously **track customer** behaviour throughout their **journey.** Reward them with a well-deserved amount of coins for **each transaction** they make, ensuring their loyalty is **recognised and appreciated.** **Repeat Success:** Experience what **magically** happens when clients return with a **strong desire** to buy. Because Zithara CRM has a thorough awareness of **consumer behaviour,** it provides rewards to each and every customer in a seamless manner, promoting a circle of **recurring success.** Discover the synergy of **CRM** and a compelling **reward program** – an irresistible **combination** that amplifies customer engagement and drives **revenue growth.** Unlock the potential of your brand and leave a lasting impression on every customer.     How CRM Works. ------------------ ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/final-1685718147863-compressed.png) 1. Tara visited a grocery store and made a purchase. The **sales** associate asks for your **contact information,** and you give it. 2. Shortly after, you receive a **Whatsapp message** thanking you for your **purchase.** 3. Later, you received an **offer** through Whatsapp with a **30% discount** on the products you searched for on the website.  4. Impressed by the **personalized communication,** you take advantage of the discount and make another purchase. How Rewards Work. ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/zithara-blog-2-1685710981306-compressed.png) 1. Let's consider a grocery store introducing a **loyalty program** that gives **customers points** for every interaction. 2. Tara decides to join the brand's loyalty program and **receives** **1000 points** as a reward for signing up. Additionally, she earns 1000 points from **her first purchase.** Later, she redeems **500 points** during her **second purchase.** 3. As Tara continues shopping, she accumulates an additional **1000 points** and gains access to **exclusive benefits,** enhancing her sense of being a va**lued and cherished** customer. This loyalty program successfully entices Tara to **remain loyal** to the brand and make **repeated purchases.** ### Conclusion In the battle of **Customer retention,** Zithara’s loyalty and CRM play crucial roles in **nurturing** long-term customer relationships. Building customer loyalty requires **businesses** to focus on product quality, customer **satisfaction,** personalization, and emotional connections. Zithara CRM systems **empower businesses** to streamline processes, **personalize interactions,** and make data-driven decisions to **enhance retention.** [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/add-a-heading-1673103762122-compressed-1685713684883-compressed.png)](https://zithara.com/contact/) Zithara is **India’s #1st Cloud-based** Whatsapp business API with multiple features such as **CRM, Marketing Automation, Rewards, Referrals and Feedback.** Which makes it an **All-in-One Omni Channel platform.** Our innovative solutions integrate loyalty programs seamlessly with **robust CRM** functionalities, allowing businesses to create personalised experiences, **track customer** **behaviour,** and drive loyalty. With Zithara's **CRM and loyalty** program **platform,** companies can measure, **optimise,** and refine their **retention** efforts, gaining a competitive edge and achieving sustainable growth in today's dynamic market. **Choose Zithara** for your CRM and loyalty program needs and **unlock the power of customer retention.** We can build strong customer relationships, foster loyalty, and **drive long-term business success.** --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## Transforming Retail: How Zithara Loyalty Helped Remove Cash-Based Discounts, Skyrocketed Average Bill Value by 40-57% Author: Zithara AI Published: 2023-04-27 Category: ZIthara Loyalty Tags: loyal audience , Loyalty, customer loyalty, offlineretailer, whatsapp businessapi, increase sales , retailers URL: https://blog.zithara.com/null ​Time for Farewell. In the past, **cash-based** discounts were a common **tactic** used by many businesses to attract customers and encourage sales. However, a growing number of **offline retailers** have been moving away from this approach in recent years, and instead have been focusing on other strategies to boost profitability and improve **customer** experiences. ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/11-1-1682605076595-compressed.png) The companies that have successfully Switched to the Zithara **Loyalty program**, a leading Engagement and [loyalty solutions](https://zithara.com/rewards-referrals-feedback/) provider for offline merchants. According to their data, existing businesses that have eliminated cash-based discounts from their business promotion model have seen a significant **increase** in the **average bill value** per customer, with some experiencing a **40-57% boost.**  So, how exactly have these businesses achieved such impressive results? Here are a few factors that have likely contributed to their success: **Most Advanced Loyalty engine for Personalization:** With Zithara’s Rule based fully **customised** loyalty program, you can create your own brand of Rewards that allows you to **reward** your customers at many touch points while allowing you to assess the customer preference behaviour to tailor **promotions** and offers to individual customers, increasing the likelihood of a purchase and potentially leading to a **bigger bill value.** **New Age Loyalty programs:** Rather than offering cash-based discounts to all customers, with Zithara **Singularity,** Businesses can implement loyalty programs that reward customers for **repeat** visits and **purchases**. This incentivizes customers to return to the store, potentially leading to higher **sales** and average bill values. **Allow Redemption anywhere:**  Your customers today **migrate** between your online and offline store, let them use the rewards across your online( E-commerce) and offline store. This **Flexibility** allows your **customers** to spend more on each visit. ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/10-1-1682607721569-compressed.png) **Custom Journeys that help increase (Average Billing Value)ABV:** With access to **customer** data and purchase history, businesses can identify opportunities to create custom **journeys** that help to upsell or cross-sell products to customers. By suggesting complementary items or encouraging customers to **purchase** a larger quantity, Businesses can **increase** the total value of each transaction. What is Zithara? ----------------     Zithara is an All-in-one AI-powered CRM built to maximise revenue for any Omni Channel retail. Zithara offers Rewards/loyalty, Referrals, Feedback, and [Whatsapp Business API](https://blog.zithara.com/whatsapp-marketing-the-new-way-to-reach-your-customers-clb7gxce6314521ml5k8z68fh2/) with green tick verification to connect communication channels with customers,  Customer segmentation, an Automated Campaign engine, and Integration into Social media Ads and campaigns.  **Why AI-Powered CRM?**  Our platform is designed to comprehend and interact with customers throughout their transactions, utilizing the RFM (Recency-Frequency-Monetary) algorithm to ensure you always recognise and maintain communication with your customers. What Zithara Offers You -------------------------- ### **Marketing Automation:** Allows you to engage with your customers based on your behaviour. With Zithara CRM, you can effectively examine your customer data and categorise them into various segments using the RFM (Recency-Frequency-Monetary) model. This allows you to enhance your customer management approach and overall business outcomes. Automate customer segmentation based on their journey with Zithara. ### Rewards:  Zithara's reward program segmentation enables businesses to create customised rewards for specific customer behaviours, such as referrals or frequent purchases. This fosters excitement and engagement, encouraging customers to remain loyal to the brand. By incentivising repeat purchases, businesses can build long-term customer relationships and increase profitability. Reward your customers accordingly to keep them coming back for more. ### Referral:  Referral programs are a powerful marketing tool for businesses, driving customer acquisition and retention. By incentivizing existing customers to refer friends and family, businesses can tap into a valuable marketing channel that can drive sustained growth. Referral programs incentivize customers to refer products or services, promoting loyalty and increasing brand awareness. [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/add-a-heading-1673103762122-compressed-1682605207271-compressed.png)](https://zithara.com/contact/) ### Feedback:    Gathering customer feedback and encouraging them to review their purchases can significantly improve a business's image and perception in the eyes of potential customers. A recent study indicates that 64% of consumers trust product reviews and ratings. Through gathering feedback, businesses can improve their offerings, boost customer satisfaction, and build credibility with their target audience. By actively seeking reviews and feedback, companies can develop stronger customer relationships and enhance their overall performance. Whatsapp for Business API:  Creating your company's cloud-based WhatsApp business API account in India has never been easier! With your official Meta Business account, it only takes 10 minutes to set up. This solution offers efficient customer communication through WhatsApp, giving businesses instant access to the launch. Get started today and revolutionize the way you connect with your customers! * Whatsapp broadcast campaigns,  * Build an Entire E-Commerce Store on WhatsApp * Accept payments on WhatsApp, * Integrate with Existing Systems * Whatsapp chatbots * 24/7 WhatsApp chat agent, support and enhances customer service. Zithara's AI-powered CRM is a **game-changer** for retail businesses, offering many benefits such as enhanced customer experience, personalized messaging, and process **automation.** Zithara offers solutions for businesses of all sizes to thrive.  Boost your **average bill values** and improve overall **profitability.** Contact us for assistance in achieving your business goals. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## Unlocking the Power of QR Codes: A Game-Changer in the Retail Industry Author: Zithara AI Published: 2023-04-11 Category: QR Code in retail Tags: conversions, Retailer, whatsapp marketing, customer loyalty, whatsapp businessapi, qrcode, increase sales URL: https://blog.zithara.com/null ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/zithara-blog-post-4-1681286522353-compressed.png) The [Zithara QR Code](https://zithara.com/upi-payments/) is a cutting-edge payment system that combines advanced payment processing, integrated loyalty programs, and deep customer analytics to provide businesses with a complete **payment solution** that can aid in keeping them at the forefront of their industry amidst fierce competition. Imagine having a **payment system** that handles transactions, rewards loyal customers, and provides valuable insights into their behaviour. The Zithara QR Code does precisely that, and it's quickly becoming a popular choice for businesses looking to provide their customers with a seamless and convenient **payment experience**. The benefits of the Zithara QR Code help businesses enhance their payment system, boost customer loyalty, and **improve** their overall operations. So, buckle up and get ready to discover the power of the Zithara QR Code. ###         1. Integrated Loyalty To succeed in any business, **customer loyalty** is crucial, and Zithara QR Code offers an extensive loyalty program that rewards customers for their continued patronage. By using the QR code, customers can accumulate points for every transaction they make, and businesses have the flexibility to customise their own reward and redemption rules. This **user-friendly** program helps businesses retain customers and encourage repeat purchases, enhancing customer satisfaction and **revenue growth.** The Zithara QR Code loyalty program is designed to keep customers engaged and incentivized to return, by offering a simple and easy-to-use program that rewards them for their loyalty. By using this program, businesses can cultivate a more **loyal customer** base, which is crucial to their success in today's competitive marketplace. The Zithara QR Code loyalty program is an effective tool for building customer loyalty and **driving growth** in the long run. ###         2. Deep Customer Analytics     Knowing your customers' preferences and **behaviour** is essential to running a successful business. The Zithara QR Code is a powerful tool for gaining deep customer insights. Every QR code transaction is captured, and companies can access this data through a user-friendly **dashboard**. The dashboard provides detailed analytics on customer behaviour, including purchase history, visit frequency, and select products or services. Utilising this **valuable information** enables the creation of focused marketing campaigns, providing customized promotions, and enhancing customer interaction. With the ability to track and **analyze customer** behaviour, businesses can better understand what drives their customers' purchasing **decisions,** which can inform future business strategies. By using the Zithara QR Code to gain insights into customer preferences and behaviour, businesses can make informed decisions that lead to **increased customer** satisfaction and long-term success. ###         3. Advanced Payment Processing     Zithara QR Code provides a seamless and hassle-free payment **processing** solution that offers advanced capabilities, making it easier and more convenient for customers to complete transactions. By scanning the QR code using their mobile devices, customers can complete transactions quickly, taking only a few seconds. The system is compatible with **all QR code-enabled apps**, ensuring its accessibility to a wider range of customers. Additionally, businesses can monitor payment status in real-time, and receive **instant notifications** once payments are successfully processed. The Zithara QR Code payment processing solution provides businesses and **customers** with a fast, reliable, and secure payment method that streamlines the transaction process. The user-friendly payment processing system is designed to make **transactions** effortless and accessible for customers while providing businesses with valuable insights into payment trends and **behaviour.** The Zithara QR Code payment processing capabilities are valuable for businesses that seek to enhance customer experience and improve transaction **efficiency.** ###         4. Decked-out POS System & CRM     The Zithara QR Code offers a comprehensive solution for businesses looking to streamline their **operations.** In addition to the payment system, Zithara provides a user-friendly POS system that can process **various types** of transactions, such as cash, card, and QR code payments. The POS system is designed to simplify the checkout process, making it easier for businesses to manage their **sales and inventory.**     Moreover, Zithara offers a powerful CRM that allows businesses to store and manage **customer** information, including their contact details, purchase history, and preferences. This centralized **database** provides valuable insights into customer behaviour, enabling businesses to **tailor** their marketing campaigns and **promotions** to individual customers. With this information, businesses can improve customer satisfaction and build **stronger relationships** with their customers.     Zithara offers a comprehensive solution that enables businesses to manage their operations more efficiently. By providing a range of tools for payments, sales, and **customer management**, Zithara helps businesses stay competitive in today's fast-paced market. ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/zithara-blog-post-1681223404222-compressed.jpg)         **5. Whatsapp Business API**   Zithara QR code solution that enables retailers to connect with their customers seamlessly through [WhatsApp Business](https://blog.zithara.com/debunking-23-myths-about-whatsapp-cloud-api-for-the-year-2023-clclq9i91126051qryqs3tzvw5/). By using the Zithara QR code, customers can automatically connect with the **retailer's WhatsApp** account right after making a payment, allowing retailers to engage with their customers in a more personalized and **efficient way.**    What is Zithara?​ --------------------     Zithara provides a comprehensive solution with **multiple features** such as CRM, Marketing Automation, Rewards, Referrals, Feedback, and WhatsApp for businesses to communicate with their customers across different channels, making it an **All-in-One Omni Channel platform.**     Why AI-Powered CRM?      Built to understand and engage with customers on transactions using **RFM (Recency-Frequency-Monetary)** algorithm, so you never miss to identify and stay connected with your customers.       What Zithara Offers You:- ----------------------------- ###     Marketing Automation:   Allows you to engage with your **customers** based on their purchase behaviour. With Zithara CRM, you can effectively examine your customer data and **categorise** them into various segments using the RFM (Recency-Frequency-Monetary) model. This enables you to optimise your customer management **strategy** and improve overall performance. Zithara platform enables you to automate your customers' journey-based **segmentation.**  ###     Rewards:     Incentivizing **repeat** purchases through rewards programs can be an effective way to foster brand **loyalty** among customers. By offering rewards for certain behaviours according to their **segmentation,** such as making a certain number of purchases or referring friends, businesses can create a sense of excitement and engagement among their customers. **Reward** them accordingly.      Referral:     Referral programs are a powerful tool for businesses to both retain their existing **loyal customers** and attract new ones. By implementing referral programs, companies can **incentivize** their customers to refer their **products or services** to others, ultimately driving growth and increasing customer acquisition.  By incentivising existing customers to **refer** their friends and family, businesses can tap into a powerful marketing channel that can drive sustained **growth.** [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/add-a-heading-1673103762122-compressed-1681222858929-compressed.png)](https://zithara.com/contact/)     Feedback:      Asking customers for feedback and encouraging them to review their purchases can positively impact the perception of a business. In fact, a recent study indicates that **64%** of consumers trust product **reviews and ratings.** Collecting feedback enables businesses to enhance their offerings, boost customer satisfaction, and establish credibility with their target **audience.** By actively soliciting reviews and feedback, companies can foster a **stronger** relationship with their customers and improve their overall **performance.** ###     Whatsapp for Business:    With your official **Meta** Business account, you can create India's **1st  cloud-based** WhatsApp business account for your company in just 10 minutes. This innovative solution enables businesses to leverage the power of **WhatsApp** to communicate with their customers in a streamlined and efficient manner. **Instantly** gives access to the launch * Whatsapp broadcast campaigns,  * Build an Entire E-Commerce Store on WhatsApp * Accept payments on WhatsApp, * Integrate with Existing Systems * Whatsapp chatbots * A WhatsApp chat agent can offer 24/7 customer support and other benefits for improved customer service.   Zithara's AI-powered CRM is a **game-changer** for retail businesses, offering a host of benefits such as enhanced customer experience, personalized messaging, and process automation. With solutions suitable for businesses of **all sizes**, Zithara can help your company thrive in today's competitive market. Contact us today to learn more about how we can assist you in achieving your **business goals.** --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## "How WhatsApp Bot Can Revolutionise Your Sales Strategy" Author: Zithara AI Published: 2023-03-28 Category: whatsapp bot Tags: whatsapp CloudAPI, whatsapp Automation, whatsapp bot, whatsapp campaigns, whatsapp business api, whatsapp business api pricing URL: https://blog.zithara.com/how-whatsapp-bot-can-revolutionise-your-sales-strategy **Introduction:** Zithara’s [WhatsApp bots](https://blog.zithara.com/everything-you-need-to-know-about-whatsapp-chatbots-clb7gjes5308271ml5tph6nv5w/) are automated chatbots that can interact with customers in a personalised and efficient way. With over 2 billion active users, WhatsApp is one of the most popular messaging platforms in the world. With this technology, businesses can revolutionize their sales strategy and provide a better customer experience. In this article, we will explore the different ways Zithara WhatsApp bots can revolutionize your sales strategy and provide a competitive edge in the market. Zithara’s WhatsApp bot will help you boost your business and it is the best practice for implementation, and the metrics to **measure success.** ### **Advantages of WhatsApp Bots:**     **1. Quick Responses:** AI-powered WhatsApp chatbot can quickly respond to customer queries. Customers expect instant gratification and don't want to wait for hours or days to get a response from businesses. With this, you can provide quick and accurate responses to your customers and keep them engaged. This can save time for your **sales** team and help them focus on closing more deals.     **2. Personalized Interaction:** One of the advantages of personalized interaction with customers is that it allows businesses to cater to the unique needs and preferences of each individual, thereby fostering stronger relationships and increasing customer satisfaction. By analyzing customer behaviour and preferences, you can send personalized messages to your customers and build a strong relationship with them. This can increase the chances of the customer making a purchase and improve their **[loyalty towards your brand](https://zithara.com/rewards-referrals-feedback/).**     **3.  24\*7 Availability:** WhatsApp bots can provide 24\*7 availability to your customers, even when your sales team is not available. This can help you capture leads even during off-hours and **increase your sales** pipeline. By providing round-the-clock availability, you can provide a better customer experience and increase your chances of closing more deals. [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/copy-of-linkedin-post-1-1680100375887-compressed.png)](https://zithara.com/rewards-referrals-feedback/)     **4. Automated Lead Generation:** WhatsApp bots can automate your lead generation process and capture leads directly from WhatsApp. This can save time and resources on manual lead generation and improve the efficiency of your sales process. With WhatsApp bots, you can easily qualify leads, segment them based on their interests, and nurture them until they are **ready to make a purchase.**     **5. Customer Support:** WhatsApp bots can help you provide customer support to your customers. By automating frequently asked questions, you can provide instant solutions to your customers and reduce the workload on your customer support team. This can help you improve the customer experience and reduce the number of **support tickets.** ### **Use Cases of WhatsApp Bots:**     **1. Sales:** WhatsApp bots can help you improve your sales process by providing quick responses, personalized interaction, and automated lead generation. You can use bots to qualify leads, provide product information, send quotes, and close deals. By automating your sales process, you can increase the efficiency of your sales team and **close more deals.**     **2. Customer Service:** WhatsApp bots can help you provide better customer service by automating frequently asked questions and providing instant solutions to your customers. You can use WhatsApp bots to provide order tracking information, process refunds, and handle complaints. By providing quick and efficient customer service, you can improve the **customer experience** and build a strong relationship with your customers.     **3. Marketing:** In marketing, it will help you improve your marketing efforts by providing personalized interaction with your customers. You can use WhatsApp bots to send targeted messages to your customers, promote your products, and run campaigns. By leveraging the power of WhatsApp bots, you can improve the effectiveness of your marketing efforts and increase your **sales** **revenue**.     **4. Surveys and Feedback:** Employing WhatsApp bots, Zithara can facilitate the collection of customer feedback and conduct surveys through the app. Automating this process saves resources and time compared to manual surveys and **feedback collection**. The collected feedback can cover product, service, and customer experience. Analyzing the feedback enables businesses to make necessary improvements to their offerings and grant personalized rewards to each customer.     **5. Appointment Scheduling:** WhatsApp bots can help you automate your appointment scheduling process and save time for your **sales team**. You can use WhatsApp bots to schedule appointments, send reminders, and confirm bookings. By automating this process, you can reduce the workload on your sales team and improve the efficiency of your sales process. Best Practices for WhatsA**p**p Bot Implementation: --------------------------------------------------- * **Define Your Goals:** Before implementing a WhatsApp bot, you should define your goals and objectives. What do you want to achieve with your WhatsApp bot? Do you want to improve your sales process, provide better customer service, or collect customer feedback? By defining your goals, you can align your WhatsApp bot strategy with your **business objectives.** * **Identify Your Use Cases:** After defining your goals, you should identify your use cases for your WhatsApp bot. Which areas of your business can benefit from a WhatsApp bot? Do you want to use it for sales, customer service, marketing, or appointment scheduling? By identifying your use cases, you can design a **WhatsApp bot** that meets your business needs. * **Design Your Conversation Flow:** Once you have identified your use cases, you should design your conversation flow. How will your WhatsApp bot interact with your customers? What questions will it ask, and how will it respond? By designing your conversation flow, you can ensure that your WhatsApp bot provides a **personalized** and efficient experience to your customers. * **Integrate with Your CRM:** Integrating your WhatsApp bot with a CRM (Customer Relationship Management) system can help you fully leverage its benefits and optimise its effectiveness. By **integrating with your CRM**, you can capture leads, track customer interactions, and improve your sales pipeline. This can help you improve the efficiency of your sales process and increase your sales revenue. [![whatsapp automation ](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/fb-ads-poster-5-1680015338345-compressed.png)](https://zithara.com/whatsapp-for-business/) * **Monitor and Measure Success:** To ensure the success of your WhatsApp bot, you should monitor and measure its performance regularly. You should track metrics such as response time, engagement rate, and **conversion rate.** By analysing the data, you can make improvements to your WhatsApp bot and optimise its performance. ### **Metrics to Measure Success:**     **1. Response Time:** Response time is the time taken by your WhatsApp bot to respond to a **customer query.** You should aim to provide quick responses to your customers to keep them engaged and interested in your offerings. A faster response time can lead to better customer satisfaction and improved sales revenue.     **2. Engagement Rate:** The engagement rate is the percentage of customers who interact with your WhatsApp bot. A higher engagement rate can indicate that your WhatsApp bot is providing a personalized and efficient experience to your customers. You should aim to improve your engagement rate by designing an effective **[conversation flow](https://zithara.com/whatsapp-for-business/)** and providing relevant information to your customers.     **3. Conversion Rate:** Conversion rate is the percentage of leads that convert into paying customers. A higher conversion rate can indicate that your WhatsApp bot is effectively qualifying leads and closing more deals. You should aim to improve your conversion rate by designing a WhatsApp bot that provides **personalized information** and engages with customers effectively. **Who is Zithara?**  -------------------- Zithara is a comprehensive **Omni Channel platform** that offers a range of services designed to enhance customer engagement and loyalty. The following are the key services provided by Zithara:     **1. AI-Powered CRM:** ​[Zithara's AI-powered CRM](https://zithara.com/)is built using the RFM (Recency-Frequency-Monetary) algorithm to help businesses identify and stay connected with their customers. It understands customer behaviour and provides insights to streamline customers into multiple segments. This allows businesses to engage with their customers on a transactional level and create personalized experiences. **2\. Marketing Automation:** Zithara's Marketing Automation feature allows businesses to engage with their customers based on their behaviour. By analyzing customer data and utilizing the **RFM algorithm**, businesses can automate their customers' journey-based segmentation. This helps businesses create targeted campaigns that deliver the right message to the right customers at the right time.     **3. Rewards:** Zithara's Rewards program helps businesses incentivise repeat purchases and build brand loyalty. By offering rewards for specific behaviours according to [**customer segmentation**](https://zithara.com/customer-segmentation/), businesses can create a sense of excitement and engagement among their customers. This encourages customers to make more purchases and refer friends to the business.     **4. Referral:** With Zithara's Referral program, businesses can bring in more loyal customers and attract new ones. Encouraging existing customers to refer their friends and family can be an effective way for businesses to tap into a powerful marketing channel that can drive sustained growth. By incentivizing **referrals**, businesses can leverage the loyalty and trust of their current customer base to attract new customers and expand their reach. [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/add-a-heading-1673103762122-compressed-1680015836467-compressed.png)](https://zithara.com/contact/)     **5. Feedback:** Gathering feedback and reviews from customers is crucial for businesses to improve their products or services, increase customer satisfaction, and build trust with their audience. Zithara helps businesses actively seek feedback and reviews by automating the process. This includes asking customers to review products after making a purchase, which helps **increase trust** and make customers feel valued.     **6. WhatsApp for Business:** **Zithara's** cloud-based WhatsApp Business account allows businesses to:- * Launch campaigns, * Build an e-commerce store, * Accept payments,  * Integrate with existing systems, * Offer **24\*7 customer support** via WhatsApp chat agents * create WhatsApp broadcast campaigns  * Build an entire e-commerce store on WhatsApp  Making it easy for businesses to connect with their customers on a platform they are familiar with. ### **Conclusion:** ​[Zithara’s WhatsApp bots](https://zithara.com/whatsapp-for-business/)can revolutionize your sales strategy by providing quick responses, personalized interaction, and automated lead generation. By leveraging this technology, businesses can provide a better customer experience and gain a competitive edge in the market. By following best practices for implementation and tracking relevant metrics, businesses can ensure the success of their WhatsApp bot and improve their **sales revenue.** --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## "WhatsApp Business: Boosting Offline Retail in E-commerce Era" Author: Zithara AI Published: 2023-03-24 Category: whatsapp business API Tags: whatsapp personalizaton, customer engagement, whatsApp business opt-ins, whatsapp business api, offlineretailer URL: https://blog.zithara.com/null ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/zithara-blog-post-1-1679670317416-compressed.png) ​ Zithara is a leading provider of technology solutions for Retail, including integration with WhatsApp Business API. With their expertise and support, offline retail businesses can take advantage of this powerful tool and stay competitive in the market. Zithara can assist businesses in leveraging the full potential of WhatsApp Business API to provide exceptional customer service, build brand loyalty, and increase sales. In this post, we will explore how WhatsApp Business API, with the help of Zithara, can help offline retail businesses thrive.  Before we dive in, let's take a closer look at Whatsapp Business API and how it differs from the regular Whatsapp Business app. Whatsapp Business API is a paid version of Whatsapp that allows businesses to connect with customers on a larger scale, with access to more robust features and tools. With Whatsapp Business API, businesses can send personalised messages, automate responses, and integrate the platform with other business tools and systems. Now, let's explore how Whatsapp Business API can benefit offline retail businesses:         **1. Enhance Customer Communication** One of the biggest advantages of Whatsapp Business API is the ability to enhance customer communication. With Whatsapp Business API, businesses can create automated responses to frequently asked questions like store hours, product availability, and pricing. This saves time for the customer and the business and ensures that customers receive quick and accurate information. Additionally, Whatsapp Business API allows businesses to send personalised messages to customers. For example, a retail business can send a message to a customer who has abandoned their shopping cart, offering a discount or other incentive to encourage them to complete the purchase. ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/3-1-1679668429032-compressed.png)         **2. Offer a Personalized Shopping Experience** Offline retail businesses can use Whatsapp Business API to offer a more personalised shopping experience. For example, a customer could send a message to a store inquiring about a specific product. The business could then send a personalised response, offering additional information and potentially even a special promotion. This type of one-on-one interaction helps build customer loyalty and can lead to increased sales.         **3. Streamline Order Fulfilment** Whatsapp Business API can also help offline retail businesses streamline the order fulfilment process. Customers can use Whatsapp to place orders or make reservations, and businesses can use the platform to confirm the order, provide updates on shipping or delivery, and even send receipts. By using Whatsapp Business API to automate this process, businesses can save time and reduce the risk of errors.         **4. Provide Excellent Customer Support** Another way in which Whatsapp Business API can help offline retail businesses is by providing excellent customer support. Customers can use Whatsapp to contact a business with any questions or concerns they may have, and businesses can use the platform to respond quickly and efficiently. This helps to build trust with customers and can lead to increased sales and customer loyalty.         **5. Increase Sales** Ultimately, the goal of any retail business is to increase sales. By leveraging the power of Whatsapp Business API, offline retail businesses can do just that. Whatsapp Business API allows businesses to send personalised messages to customers, offer special promotions and discounts, and streamline the order fulfilment process. All of these factors can lead to increased sales and revenue for the business. In the next blog, we will discuss briefly **About Zithara** -----------------       Zithara is an All-in-One  Omni Channel platform offering CRM, Marketing Automation, Rewards, Referrals, Feedback, and WhatsApp for business      **AI-Powered CRM:-** built to understand and engage with customers on transactions using RFM (Recency-Frequency-Monetary) algorithm, so you never miss to identify and stay connected with your customers. ### **Marketing Automation:** Allows you to engage with your customers based on your behavior. Zithara CRM allows us to analyse customer data, and our RFM (Recency-Frequency-Monetary) helps you to streamline your customer into multiple sections. Zithara platform helps you automate your customers' journey-based segmentation.  ### **Rewards:**  Rewards can incentive repeat purchases and help build brand loyalty. By offering rewards for certain behaviors according to their segmentation, such as making a certain number of purchases or referring friends, businesses can create a sense of excitement and engagement among their customers. Reward them accordingly.  ### **Referral:**  With referral programs, you can bring more loyal customers and help businesses attract new customers.  By incentivizing existing customers to refer their friends and family, businesses can tap into a powerful marketing channel that can drive sustained growth. ### **Feedback:**    Gathering feedback after a customer has made a purchase and asking them to review the product can help increase trust and make customers feel valued. A recent survey found that 64% of people trust product reviews and ratings, highlighting the importance of collecting feedback. By actively seeking feedback and reviews, businesses can improve their products or services, increase customer satisfaction, and build trust with their audience. **Whatsapp for Business:**  --------------------------- India’s first [cloud-based whatsapp business](https://blog.zithara.com/what-is-whatsapp-cloud-api-everything-you-need-to-know-clclotuj1109891qrydsvplx4s/) account can be created for your business in 10 mins using your official Meta Business account. Instantly gives access to the launch * Whatsapp broadcast campaigns,  * Build an Entire [E-Commerce Store on WhatsApp](https://blog.zithara.com/how-to-boost-e-commerce-sales-with-whatsapp-product-catalogues-clclwtdu9249291qrypxmf0icd/) * Accept payments on WhatsApp, * Integrate with Existing Systems * Whatsapp chat agent to offer 24/7 customer support and more [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/add-a-heading-1673103762122-compressed-1679668676059-compressed.png)](https://zithara.com/contact/) For offline retail businesses in particular, **Zithara's AI-powered CRM** can be a game-changer. By enhancing the customer experience, providing personalized messaging, and automating certain processes, businesses can create a seamless and enjoyable shopping experience that keeps customers coming back again and again. Whether you're a small business owner or a large corporation, **Zithara's** AI-powered CRM has everything that boosts all sizes of business owners. Get in touch with us now to discover how we can assist your business in flourishing in the highly competitive market of today. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## 23 whatsapp marketing campaign ideas for your business in 2023 Author: Zithara AI Published: 2023-03-09 Category: whatsapp marketing Tags: bulk whatsapp marketing, whatsapp businessapi, whatsappcampaign, whatsappmarketing2023, makreting2023 URL: https://blog.zithara.com/null ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/23-1678430435623-compressed.png) With more than 2 billion active users globally, Whatsapp is a top-rated messaging application. This makes it an excellent platform for businesses to connect with customers and promote their products and services. In this blog post, we'll share 23 Whatsapp marketing campaign ideas for your business in 2023. ###     **1. Get a Whatsapp Business API account** Not to be confused with an Individual WhatsApp account that carries your business name – learn more about Whatsapp Business API. ###     **2.** **Launch a product Catalog through** [**Whatsapp**](https://blog.zithara.com/23-best-whatsapp-promotional-message-templates-for-2023-clcjufcmt208681oltsvk1w75m/) Launching a new product can be exciting. How about throwing a catalogue of products, and what better way to create buzz than through Whatsapp? Share exclusive details and sneak peeks with your subscribers to create hype around your latest offering. ###     3. Run a Whatsapp-exclusive discount Everyone loves a good deal. You can offer an exclusive discount to your Whatsapp subscribers to encourage them to purchase. ###     4. Share testimonials Customer testimonials can be a powerful tool in building trust and credibility. Share testimonials through Whatsapp to help convince potential customers to buy from you. ###     5. Offer a free trial If you have a new product or service, offer a free trial to your Whatsapp subscribers. This can help entice them to try it out and possibly make a purchase. ###     6. Send personalized messages Personalized messages can go a long way in making your subscribers feel valued and appreciated. Send personalized messages through Whatsapp to show your customers that you care. ###     7. Conduct surveys Utilise the Whatsapp CTA to seek Feedback from your customers. Surveys can be a great way to gather customer feedback and improve your products or services. Use Whatsapp to conduct surveys and collect valuable insights. ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/minimalist-beige-cream-brand-proposal-presentation-1678709653064-compressed.jpg) ###     8. Share how-to guides If you have a complex product or service, sharing how-to guides through Whatsapp can help ensure your customers get the most out of your offer. ###     9. Host a Whatsapp contest Hosting a contest exclusively for Whatsapp subscribers can encourage engagement and build brand awareness. Could you offer a prize to the winner to make it more enticing? ###     10. Share blog posts Sharing blog posts or articles related to your industry can help educate and inform your Whatsapp subscribers. This can be valuable for establishing credibility and expertise in your field. ###     11. Provide customer support Using Whatsapp to provide customer support can help you address customer concerns quickly. Enhancing customer satisfaction and fostering loyalty can be facilitated through this. ###     12. Share behind-the-scenes content Sharing behind-the-scenes content through Whatsapp can give your subscribers a glimpse into your business operations. I think establishing trust and transparency with your audience can be facilitated through this. ###     13. Share user-generated content User-generated content can be a powerful tool for building trust and authenticity. Could you share user-generated content related to your product or service to encourage engagement and build trust with your audience? ###     14. Run a Sassy Referral Campaign    In this referral campaign. You can automate your campaign based on the feedback of customers, and also you can campaign.  ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/minimalist-beige-cream-brand-proposal-presentation-1678709832087-compressed.png) ###      15\. Offer exclusive access Offering exclusive access to new features or products to Whatsapp subscribers can make them feel unique and valued. This can help improve customer loyalty. ###     16. Share industry news Sharing news related to your industry can help keep your Whatsapp subscribers informed and up-to-date. By utilizing this, you can position yourself as a leading expert and influencer in your industry. ###     17. Send reminders Sending reminders about upcoming sales, events, or product launches can help keep your Whatsapp subscribers in the loop. This can serve as a motivator to encourage them to take action. ###     18. Share info-graphics Sharing information graphics related to your industry can be a great way to communicate complex information visually. This can serve as a valuable tool for improving both understanding and engagement. ###     19. Collaborate with influencers Collaborating with influencers in your industry can help you reach a wider audience and promote your products or services. Find influencers who align with your brand values and have a similar target audience. ###     20. Create how-to videos Creating how-to videos related to your product or service can help your customers better understand how to use it. This can be a valuable mechanism for improving customer satisfaction and fostering greater customer loyalty. [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/add-a-heading-1673103762122-compressed-1678380526103-compressed.png)](https://zithara.com/contact/) ###     21. Offer exclusive content Offering exclusive content to your Whatsapp subscribers can help keep them engaged and interested in your brand. This can include access to webinars, e-books, or other digital resources. ###     22. Host a live chat Hosting a live chat through Whatsapp can be a great way to engage with your audience in real time. You'll be able to use this opportunity to answer questions, share insights, and connect with your subscribers. ###     23. Share customer reviews Sharing customer reviews through Whatsapp can help build trust and credibility with potential customers. You can use positive thoughts to showcase the benefits of your product or service. Conclusion:  ------------ Implementing these Top 23 Whatsapp marketing campaign ideas in 2023 can help the company connect with its target audience, promote its services, and build brand awareness. By leveraging the power of Whatsapp API, Zithara can create personalized, engaging, and targeted campaigns that resonate with its customers and help achieve its business goals. Whether launching a new service, offering exclusive content, or providing excellent customer support, Reach new heights and stay ahead of the competition with Zithara’s WhatsApp API. So why not use this powerful tool and start planning your Whatsapp marketing campaigns today? ​[BOOK A DEMO](https://zithara.com/contact/)​ ​ ---- --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## 5 Reasons why D2C brand needs to start WhatsApp marketing right now Author: Zithara AI Published: 2023-03-07 Category: D2C whatsapp marketing Meta Title: 5 Reasons why D2C brand needs to start WhatsApp marketing right now Meta Description: WhatsApp Marketing for D2C brands. Personalized, cost-effective, high engagement. Get WhatsApp Cloud API with Zithara. BOOK A DEMO NOW! Tags: whatsapp personalizaton, whatsapp bulk campaign, ecommerce, loyal audience , customer engagement, whatsapp CloudAPI, whatsapp Automation, whatsapp green tick, d2c brands, whatsapp marketing URL: https://blog.zithara.com/5-reasons-why-d2c-brand-needs-to-start-whatsapp-marketing-right-now **Zithara has been deeply involved with day-to-day activities with many D2C clients** right from the time Whatsapp started becoming a strong medium for consultative buying and **retention** campaigns. Zithara believes that consultative and **personalised** E-commerce is the future and has **seen** brands deliver that through Whatsapp. There has been a **tendency** among D2C (Direct-to-Consumer) brands to make recurring errors during their **planning** and **implementation** processes. ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/6d78cb8c1d964dd29765fb8ec6979c20-1678207284271-compressed.png) **We keep certain things in mind to ensure that brand can improve retention and offer great support while ensuring they don’t ghost their loyal audience.**         1. Large User Base:  ---------------------------- Whatsapp has more than 2 billion active users worldwide, making it one of the most popular messaging apps in the world. With such a vast user base, it's highly likely that many of your customers are already using **Whatsapp**.         2. Personalised Communication:  --------------------------------------- WhatsApp allows you to send personalised messages to your customers, which can help you, build stronger relationships with them. You can send targeted messages based on customer preferences, behaviour, and purchase history, which can help you increase customer loyalty and retention.         3. Cost-Effective:  --------------------------- [Whatsapp Marketing](https://blog.zithara.com/whatsapp-broadcast-marketing-vs-emails-sms-marketing-clckmxnd5293691jmso8ld3nb4/) is a cost-effective way to communicate with your customers. Unlike traditional marketing channels, you don't need to spend a lot of money on advertising or promotions. You can send messages to your customers for free, and the only cost involved is the time and effort required to create and manage your campaigns.         4. High Engagement Rates:  ---------------------------------- whatsapp messages have higher **engagement rates** compared to other marketing channels such as email or social media. Since whatsapp messages are sent directly to your customers' mobile devices, they are more likely to be read and responded to quickly.         5. Multiple Formats:  ----------------------------- WhatsApp supports multiple formats, including text, images, videos, and voice messages. This allows you to create rich and engaging content that can capture your customers' attention and keep them interested in your brand. Overall, WhatsApp Marketing is a highly effective way for D2C brands to connect with their customers. Zithara increase engagement, drive sales and provides your customer behaviour with AI CRM tool.  If your brands haven’t started using whatsapp for your marketing campaigns, what are you waiting for you’re missing your potential customers.  ###     **How Zithara Whatsapp solution can help getting whatsapp business account** Zithara’s whatsapp engine powered by whatsapp could API is the cloud version of Whatsapp Business API, which allows businesses & developers to build on top of Whatsapp to customise their experiences and respond to customers quickly & easily. Obtaining approval for the Whatsapp Cloud API directly from Facebook is a fast and simple process for businesses. ###     **With Whatsapp Cloud APIs, any business can:**         • Easily access the service,         • Build on top of Whatsapp and         • Engage with customers seamlessly In the past, only Whatsapp’s partners and business service providers (BSPs) had the authorisation to develop applications To gain access to the Whatsapp API, businesses sought assistance from authorised Whatsapp Business Service Providers, as Facebook did not offer direct access to the API. Now, Facebook has removed this restriction by allowing businesses to create & get their Whatsapp Cloud API accounts approved directly from Facebook. **Just like on-premise Whatsapp Business API, you'd need a platform like Zithara to use Cloud Whatsapp API. Let's look at how you can use Whatsapp Cloud API with Zithara:**     1. Whatsapp Bulk Broadcasting to thousands of users in one goes.     2. Integrate 2000+ CRMs, E-commerce platforms to automate     notifications for events like order/ shipping/ payment     confirmations & more.     3. Enhance customer experience by providing live chat support     with human representatives, accessible across multiple devices.     4. Send Text, Image, Audio & Video based template messages     5. Add lists, Quick Replies & CTA Buttons to messages     6. Get Free Green Tick Verification for your Business  These were the features of Whatsapp Cloud API with a platform like Zithara. The Whatsapp Cloud API offers numerous advantages. Have a look! [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/add-a-heading-1673103762122-compressed-1678206949053-compressed.png)](https://zithara.com/contact/)     **Benefits of Whatsapp Cloud API** -------------------------------------- ###     **The Whatsapp Cloud API offers:** * Swift approval for the Whatsapp Business API directly from Facebook, with a fast turnaround time of just a few minutes. Businesses can obtain direct access to the Business API by engaging with Business Service Providers (BSPs). * No cost involved for businesses seeking approval for the WhatsApp Business API. * However, Facebook does not offer any platform to use the WhatsApp Business API. For this purpose, businesses uses Zithara platform, an official WhatsApp Business API-based platform that allows broadcasting campaigns and providing customer support through a unified platform. * Instantly receive new updates to the WhatsApp Business API, as businesses now have direct access to the API via Cloud APIs. ###     **Get whatsapp could API for free, step to follow:** To obtain the WhatsApp Cloud API at no cost, simply use Zithara, which offers both the API and a platform for seamless integration and user engagement at scale. Zithara eliminates the need for an approved Facebook Business Manager Account, as long as you have an active Facebook and WhatsApp account. **[BOOK A DEMO NOW!!!](https://zithara.com/contact/)** --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## How to Personalize Your Bulk WhatsApp Campaigns for Higher Conversions Author: Zithara AI Published: 2023-02-22 Category: whatsapp bulk campaigns Tags: conversions, whatsapp bulk campaign, higher conversions, whatsapp cloud API ,, bulk whatsapp marketing, whatsapp campaigns, whatsapp promotions, customer loyalty URL: https://blog.zithara.com/null In today's hyper-competitive business landscape, standing out from the crowd can be daunting. With the proliferation of digital channels and the increasing sophistication of customers, companies need to find new and innovative ways to engage with their audience and drive conversions. That's where personalised marketing comes in. Businesses can build lasting relationships and increase their bottom line by creating targeted and relevant content for each customer. One channel that has emerged as a powerful tool for personalised marketing is WhatsApp. With over 2 billion users worldwide, WhatsApp is a top-rated messaging platform that has become a go-to channel for businesses looking to connect with their customers.  ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/7df6f1a670f441beb74a46625d6be4c8-1678347414940-compressed.png) **Personalising Bulk Whatsapp Campaigns** -------------------------------------------- Personalization is a powerful tool for enhancing engagement, retention, and monetization. By treating customers as individuals and tailoring marketing campaigns to their specific needs and preferences, businesses can create a more personalised and meaningful experience that drives loyalty and revenue. When it comes to bulk WhatsApp campaigns, personalization is no less critical. Here are some key points you should keep in your mind while personalising your campaigns: * Segment your audience: To deliver personalise messages, it's essential to segment your audience based on their preferences, behaviours, and demographics. By creating different segments and tailoring your messages to each one, you can increase the relevance of your messages and boost engagement. * Use dynamic content: Dynamic content allows you to create messages that change based on a customer's behaviour or preferences. For example, you can send different messages to customers who have abandoned their shopping cart versus those who have made a purchase.  "Personalization: The Key to Customer Loyalty"  -------------------------------------------------- Regarding bulk WhatsApp campaigns, personalisation can be the difference between a successful campaign and one that falls flat. But how can you effectively personalise your WhatsApp campaigns for higher conversions? First, it's essential to understand your target audience and what they're looking for in your messaging. By segmenting your audience based on their preferences and behaviour, you can tailor your messaging to their needs and increase the likelihood of engagement and conversion. Second, use the tracking and analytics capabilities available on the [WhatsApp Business API](https://blog.zithara.com/what-is-whatsapp-cloud-api-everything-you-need-to-know-clclotuj1109891qrydsvplx4s/) to monitor the performance of your campaigns. By tracking metrics such as open rates, click-through rates, and conversion rates, you can identify areas for improvement and adjust your messaging accordingly. Third, leverage automation and triggers to create a personalised and timely customer journey. By sending messages at the right time and based on the customer's behaviour, you can increase the relevance of your messaging and drive higher conversions. Fourth, use rich media and interactive messaging features such as images, videos, and buttons to enhance the customer experience and drive engagement. By using these features in a personalised and targeted way, you can increase the likelihood of conversion and create a more memorable brand experience. [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/add-a-heading-1673103762122-compressed-1678346823444-compressed.png)](https://zithara.com/contact/) ​Examples of Personalised WhatsApp Campaigns: * Personalized Discounts and Offers: One of the easiest ways to provide a customised experience is by offering customers discounts or offers tailored to their interests and past purchasing behaviour. A great way to do this with WhatsApp campaigns is by sending personalised messages to your customers with discount codes relevant to their interests. * VIP Programs: By providing customers exclusive access to discounts, promotions, and products, VIP programs can help build a strong sense of community and loyalty. For instance, you can use WhatsApp campaigns to inform VIP members about new product launches or invite them to exclusive events. * Personalized Product Recommendations: Personalized product recommendations can help customers discover new products that they are more likely to buy. You can send personalised messages via WhatsApp campaigns to suggest products tailored to their interests and buying habits by analysing customer data. * Loyalty Points and Rewards: Many businesses use loyalty points and rewards systems to incentive customer behaviour. For instance, customers can earn points for making purchases or engaging with the brand on social media, which can then be redeemed for rewards such as discounts, free products, or exclusive promotions. Using WhatsApp campaigns to inform customers about their points balance and rewards status can help increase engagement and drive customer loyalty. * Personalized Communication: Personalized communication is crucial to building solid customer relationships. Using WhatsApp campaigns to send customised messages, such as birthday or anniversary wishes, can help foster a sense of connection and make customers feel valued. These are just a few examples of how personalization can be used in WhatsApp campaigns to drive customer loyalty and engagement. By analysing customer data and tailoring your campaigns to individual customers, you can create a more personalised experience that will keep your customers returning for more. Finally, personalization is no longer an option but is necessary for businesses that want to succeed in today's highly competitive landscape. As a powerful marketing channel, WhatsApp can become even more effective with personalised content.  By leveraging the power of personalization, businesses can deliver exceptional customer experiences, build long-term relationships with their customers, and drive higher conversions and revenue. Companies can tailor their WhatsApp messages based on a customer's interests, past interactions, and behaviour. For example, a clothing retailer might send WhatsApp messages recommending products based on a customer's past purchases. A service-based business might offer personalised recommendations based on a customer's past interactions with the company. ### FAQS:  Q: **What is the benefit of personalising bulk WhatsApp campaigns?** A: Personalising bulk WhatsApp campaigns help establish a strong connection with individual customers and enhances customer loyalty. It also leads to higher engagement, retention, and conversions. Q: **How can you measure the success of personalised WhatsApp campaigns?** A: Success can be measured through retention rates, session length, frequency, completion, and uninstall rates. Robust reporting and analytics can help interpret these metrics and refine personalised campaigns. Q: **How can WhatsApp be used for personalised loyalty programs?** A: WhatsApp can offer exclusive deals, personalised recommendations, and one-to-one communication with customers. This can foster a deeper connection with customers and build long-term loyalty. Q: **What are some examples of personalised loyalty programs using WhatsApp?** A: Examples include personalised offers and promotions, VIP access to new products, personalised recommendations and consultations, and personalised content and experiences. These can be customised based on customer data and preferences to deliver maximum impact. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## Is ChatGPT really the Google Killer everyone says it is? Author: Zithara AI Published: 2023-01-19 Meta Title: Zithara | Is ChatGPT a Google Killer? Meta Description: Read on to know about whether ChatGPT is here to replace Google, or simply be a complementary tool. Tags: chatbot, googlekiller, google, AI-chat, chatgpt, customer engagement, whatsapp chatbot URL: https://blog.zithara.com/null ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/chatgpt-1674139945770-compressed.png) Ask this question to ChatGPT, and the New AI  Chat Humbly responds - _"ChatGPT is not a "Google killer." ChatGPT is a language model that generates human-like text based on a given prompt. It can be used for tasks such as text completion, text generation, and question answering, but it is_ intended to supplement search engines like Google. This ability to have conversations with emotions embedded into the question you ask the machine makes this New AI-Chat much more natural to another person without judgement. The bigger question is whether any new innovation needs to be killed to make way for the future or if they can coexist? "Yes" and "No" depending on the incumbents choice. I want to look at it as this -  Google needed to exist for ChatGPT to become this new sensation with over 1 million signups since its launch on Nov 30th. Are Google and ChatGPT similar? ------------------------------- Even with this grand entry to signal the next significant evolution in internet search, this conversational [chatbot](https://blog.zithara.com/23-use-cases-for-whatsapp-chatbots-in-the-year-2023-clcjspew9182991oltrzhx627c/) differs distinctly from Google. Here's how. ### 1\. No scanning It does not scan the internet for your inquiries or dish out nearby offers or GMB reviews ( Frankly, in my opinion, GMB's so-called customer-centric approach is a business killer). Still, the world has not seen any better!  When a business is given a binary rating of 3.9 or 4.2, etc., it misses the nuance behind the crazy. ### 2\. Tone ChatGPT's conversational tone makes things seem more nuanced. You want to believe the racing has ended, and now we can be just nice to each other and ask a Question in a human language and be told about the pros and cons of your question. Does Google have a Game Plan? Google has been reluctant to release its version of ChatGPT, LaMDA, that has been underway for some time and is seemingly more intelligent than OpenAI's latest release. Perhaps Google wants to avoid disrupting its core search business model. Recently, Deep Mind, AI Subsidiary of Google, has launched Dramtron,  to Co-write Scripts using Language models and advanced code. If Google had all these in its pipeline but delayed the launch of these tools just so not to disrupt its business model, then it is a only a matter of time that  ChatGPT or a similar tech can replace Google soon. It is upto Google to face the future. ![](https://lh3.googleusercontent.com/AU6eaaeSoQfbq4OHY_gEFYaYsY0JKK1bs-Q18OPc5obZcEjZFES8PlcuPB6yPEVeSfEwn6Yu5T0n2IKfCBY_1oWROjGFSUo915qH1J_g4a_rlgxDyVcGmUIc0FOXxieN3IqVv5vgRKaYjfHNyse-NaMpS6c46Y_bqn3J67U-hUKUUrR_QuAriLZtoamKaQ) Another area ChatGPT seems to make a business case  is content generation, We have asked the AI Chat bot  the Following Question _"write a blog post on future of bloggers with advent of ChatGPT"_ ![](https://lh6.googleusercontent.com/ua6_Kf1hze0bhDIr_OQwhbT0jB2OrKChRuNBJsGRLSJUXsW6m5jG866eVF5aKWck2Lhkv6dCxN6TUtQRfLQTK8-jVzxj7WN_Isb8jX4INgEocnA1od4oLGFjUJ9CRaYIUbu3MrLSIfJ41kr6wpKKD9Ksn46bwuGZcjUqx-TZiwRw8rT1ABmQFgBT_3JTqw) The beautifully written content will instantly make you think that it is good and does the job, if not for Google crawler frowning upon AI-generated content. ChatGPT's take on [Zithara](https://zithara.com/contact/)​ ---------------------------------------------------------- [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/cta-purp-1674139301716-compressed.png)](https://zithara.com/contact/) --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## 3 Best Alternatives to Wati for Whatsapp Automation Author: Zithara AI Published: 2023-01-16 Tags: 3 best alternatives to Wati, whatsapp CloudAPI, whatsapp Automation, whatsapp retargeting URL: https://blog.zithara.com/null ![3 best alternatives to wati for whatsapp automation](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/title-wati-1674040865662-compressed.png) Now that you have set up shop on Shopify! Time to look for the most competent tool for WhatsApp marketing. Perhaps your search on google has left you with myriad options and  Searching for the best [**Wati Alternative**](https://zithara.com/whatsapp-marketing/) that could provide you with cutting-edge nudge tools toward achieving the ultimate results can be confusing. With so many WhatsApp Business API and Cloud API, aka( on-premise versus CloudAPI) providers in the market, We understand that finding the right WhatsApp partner for your business can be pretty daunting. With that understanding, we have created a list of the 3 most competitive WhatsApp Business API Verses CloudAPI providers with a detailed list of the Pros and Cons to help you choose a **Wati Alternative**. In this blog, you'll know: * **Wati- Pros & Cons** * Why do we need a  **Wati Alternative**? *  **#1 Alternative to Wati-** [**Zithara**](http://www.zithara.com/) *  **#2 Alternative to Wati- Interakt** *  **#3 Alternative to Wati- CM.com** * **Conclusion** **About Wati?** --------------- Wati is a **WhatsApp marketing tools**, a product of parent company Clare.ai. Wati is built over the official WhatsApp Business API (BSP) enables businesses to engage in real-time with customers using their WhatsApp tool. ### **Pros** * No-Code Chatbot builder is available. However, in the standard plan, you get a basic Keyword-based Chatbot builder that only performs basic tasks & doesn't decipher human language. * 5 Live Chat Agent support in Base Plan.  ### **Cons** * WhatsApp Business API **approval isn't free**\- you must pay to get approved. Additionally, you need to pay a different amount for **Green Tick Verification**. * You can connect with Wati support **only via email**\- customer support is highly disappointing, as reported by many Wati customers (who switched to Zithara) * No provision for Template Message Strategy or consultation * Chatbot integration is self-serve. There's no provision for Chatbot & other software integration.  * They charge for Green Tick Verification, while Zithara helps you get it free. Well, that was all you need to know about Wati! ### **Most genuine Wati Alternatives** Let's jump to the three(3) Wati Alternatives you can pick as your WhatsApp API provider.  **1\. Zithara- Top Wati Alternative** ------------------------------------- **Zithara** is the first **alternative to Wati** out there!  Zithara is India's first Whatsapp automation platform built using Whatsapp Cloud API. You see, most of the platforms providing WhatsApp Business API are built on BSP and  ### **Businesses or BSPs need to:** * Pay the costs of setting up and maintaining their servers. * Pay per message sent or per conversation, following the rules described [here](https://developers.facebook.com/docs/whatsapp/pricing). **Zithara on CloudAPI** ![3 best alternatives to wati for whatsapp automation](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/blog-assets-smoll-1674039625189-compressed.png) *  Meta pays for the hosting costs. * Businesses only pay per message sent or conversation, per the rules described [here](https://developers.facebook.com/docs/whatsapp/pricing). Therefore,   * Zithara is a [**no-code WhatsApp Marketing platform**](https://blog.zithara.com/what-is-whatsapp-green-tick-and-is-it-important-for-your-business-clckhljku136401jms51nl5it9/) based on the official WhatsApp Cloud API, enabling you to direct WhatsApp's power to scale your business to thousands of WhatsApp users. * With Zithara, you can signup & apply for WhatsApp Cloud API account for Free of cost. it takes **10 Minutes- 24 Hours** to get your WhatsApp Cloud API for your business Account Live.  * Zithara offers a complete WhatsApp Marketing solution built on official WhatsApp Cloud APIs.  Read: [**What exactly is the WhatsApp Cloud API**](https://blog.zithara.com/what-is-whatsapp-green-tick-and-is-it-important-for-your-business-clckhljku136401jms51nl5it9/) ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/wati-top-1674039249358-compressed.png) With Zithara, you can: 1\. Send **WhatsApp Broadcasts to Unlimited users** in one go. 2\. Connect on Whatsapp on every transaction and use the Rewards engine to give rewards to customers. 3\. Get Feedback on Whatsapp based on a timed Trigger. 4\. Launch a Referral on Whatsapp, reward them for referrals, and Ask for Repeat visits to the website. 5\. Always retain leads from Social channels. Navigate them to the website via Whatsapp. 6\. Accentuate Whatsapp Marketing with the power of RFM Segments 7\. Automate payments, abandoned carts, order confirmation & delivery notifications via **WhatsApp Automation.** 8\. Create Custom Chat Flows and connect them to the Whatsapp e-commerce store.  **Pros** * Send WhatsApp Broadcasts to your chosen list of contacts. * Recover Abandoned Carts, COD Confirmation, Order confirmation, Reward point delivery * Easy to use Chatbot built using NLP to understand language. * Integration with all Ecommerce and ERP platforms like Shopify, Wix, woo-commerce, Focus, Ginesys Etc.. * Most competitive Pricing, Choose from Monthly or yearly subscriptions * 24\*7 customer support - call, WhatsApp, or email * Complete Onboarding with strategy, template message approvals, ERP integrations & Chatbot Integration.  **Zithara- Unlimited Users Plan Pricing** ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/unlim-1674039482721-compressed.png) * You can start with Zithara on a monthly subscription plan to access various features like rewards, referrals, Feedback, Data insights, Whatsapp, and CRM.  * Set Up a **WhatsApp Business account and get the Green Tick for FREE.**  * [Get started with Zithara for Free](https://zithara.com/contact/) To switch from Wati to Zithara, connect with our [**Customer Support Team**](https://m.aisensy.com/contact-ushttps://zithara.com/contact/). **2\. Interakt** ---------------- Interakt, is built using WhatsApp Business API- another Wati Alternative Interakt is one of the list's leading official WhatsApp Business solution providers (BSP). Provides Digital capabilities on SMS, Whatsapp, and email  It also supports automated order notifications to users and good contact management on your admin dashboard.  It's the best API provider for you **and requires you to have a Dedicated IT team with advanced software skills**.  Pros ---- * affordable-friendly Pricing * Integrates with any ERP software like Shopify, Woocommerce etc * Preloaded with automated message templates and canned responses Cons ---- * **Customer support** is challenging * Requires Developer resource support --- [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/blog-assets-smoll-1674041440982-compressed.png)](https://zithara.com/contact/) **3\. CM.Com** -------------- CM.com is the last API provider on the list as an alternative to Wati .   CM.com provides full potential access to various WhatsApp Business API features for your business. It is built on BSP. Helps with customer support to grow your sales using WhatsApp. Pricey on the list. Pros ---- *  24x7x365 Customer support  *  No code changes are needed * provide various media template for delivery updates, location, order confirmations etc Cons ---- * Missing WhatsApp broadcast features. * Cumbersome Campaign functionality feature. * Analytics still needs to mature. * **Expensive of the list** CM.com- Pay-per-user-model -------------------------- * CM.com adopts Pricing by active users. For e.g., to converse with 500 unique customers/ month, they charge Rs 1499. Cost increases with an increase in contacts. * Extra charges for template messages. Per message, charges are listed by WhatsApp for each country.  * An additional charge of Rs 7499 onboarding charges on their WhatsApp Business API. FAQs ---- Q. Is there a best Alternative to Wati?   Zithara is the first company to build an official WhatsApp Marketing platform using WhatsApp Cloud APIs; It allows you to broadcast messages to unlimited users, automate notifications on Triggers, and provide additional features like rewards, feedback, referrals, and CRM. Q. How to choose a WhatsApp Business API provider or Cloud API? Choose a partner who uses the most advanced Meta-supported technology, where the Total cost of ownership (TCO) does not grow exponentially. Q. How to get set up on WhatsApp Cloud API?  Meta Requires businesses to have a Facebook Meta Suite account and certain required documents when all the prerequisites are verified. Meta approves a new WhatsApp account within 10 minutes - 24 hours via WhatsApp Cloud API with Zithara, India's first CloudAPI provider. [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/cta-purp-1674039544756-compressed.png)](https://zithara.com/contact/) ​**Conclusion** Among the (3)Three best alternatives to Wati, Choosing a WhatsApp API provider requires looking at a non-BSP solution to reduce the TCO. Contact Sales before you decide. You do not manage a Whatsapp Business account on BSP; Zithara powered CloudAPI account uses your Own Facebook business manager account. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## How to Boost E-Commerce Sales with WhatsApp Product Catalogues Author: Zithara AI Published: 2023-01-07 Meta Title: Boost E-Commerce Sales with WhatsApp Product Catalogues Meta Description: Learn how WhatsApp Product Catalogues can help your business reach and connect with customers, increase sales, and streamline communication. Tags: whatsapp Automation, WhatsApp Product Catalogues URL: https://blog.zithara.com/null Contents * [Why E-Commerce Brands Should Leverage WhatsApp Product Catalogues](#why-e-commerce-brands-should-leverage-whatsapp-product-catalogues) * [How to Create WhatsApp Product Catalogues](#how-to-create-whatsapp-product-catalogues) * [WhatsApp Product Catalogues Best Practices](#whatsapp-product-catalogues-best-practices) * [How Zithara Can Help Boost Your Sales with WhatsApp Product Catalogues](#how-zithara-can-help-boost-your-sales-with-whatsapp-product-catalogues) * [Conclusion:](#conclusion) * [FAQ's](#faqs) WhatsApp Business Catalogues are a powerful tool for e-commerce brands to showcase and sell their products directly through the WhatsApp platform. With over 2 billion users worldwide, WhatsApp has a vast audience that businesses can reach and connect with through personalized messaging. In this article, we will cover what WhatsApp Business Catalogues are, why e-commerce brands should use them, and how to set them up for success. ![whatsapp product catelogue](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/blog-assets-big-1675411446506-compressed.jpg) What are WhatsApp Business Catalogues? WhatsApp Business Catalogues allow businesses to create a virtual storefront within the WhatsApp platform, where customers can browse and purchase products. These catalogues can be accessed by customers through the "Catalogue" feature in the WhatsApp Business app or through the WhatsApp Business API. Why E-Commerce Brands Should Leverage WhatsApp Product Catalogues ----------------------------------------------------------------- There are several reasons why e-commerce brands should consider using WhatsApp Product Catalogues: * Reach: WhatsApp has over 2 billion users worldwide, providing a vast audience for businesses to reach and connect with. * Convenience: Customers can view and purchase products directly through the WhatsApp platform, making the process more convenient for them. * Personalization: WhatsApp allows businesses to send personalized messages to customers, which can help build relationships and encourage sales. How to Create WhatsApp Product Catalogues ----------------------------------------- Creating a WhatsApp product catalogue is straightforward and can be done through the WhatsApp Business app or API. Follow these steps to set up your own catalogue: 1. Go to the "Catalogue" section in the WhatsApp Business app or API. 2. Click on "Add Product." 3. Enter the product details, including the name, description, and price. You can also add photos and videos of the product. 4. Repeat this process for each product you want to include in the catalogue. Once you have created your catalog, you can use the "List" function in the whatsapp business API to display the products to customers. This function allows you to send a message with a list of your products and their details, making it easy for customers to browse and make a purchase. If you are the app, simply share the catalogue WhatsApp Product Catalogues Best Practices ------------------------------------------ To get the most out of WhatsApp Product Catalogues, consider following these best practices: * Keep the catalog up to date: Make sure to regularly update your catalog with new products and remove any out-of-stock items. * Use high-quality product images: Customers are more likely to make a purchase if they can see clear, detailed images of the products. * Personalize messages: Personalization can be an effective way to encourage sales. Consider using the customer's name and tailoring the message to their interests or past purchases. * Provide excellent customer service: Promptly responding to customer inquiries and addressing any issues can help build trust and drive sales. By leveraging the power of WhatsApp Product Catalogues, e-commerce brands can reach a wider audience, make it more convenient for customers to browse and purchase products, and build relationships through personalized communication. [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/cta7-1674044731353-compressed.png)](https://zithara.com/contact/) How Zithara Can Help Boost Your Sales with WhatsApp Product Catalogues Zithara is a platform that helps businesses set up and manage their WhatsApp Product Catalogues. With Zithara, you can easily create and update your catalogue, connect with customers through personalized messaging, and track your sales performance. Some features that Zithara offers to help boost your sales include: ### Catalogue management: With Zithara, you can easily create and update your WhatsApp Product Catalogue, including adding new products and removing out-of-stock items. ### Personalized messaging:  Zithara allows you to send personalized messages to customers, including their name and information about their past purchases or interests. ### Automated messaging:  Zithara's automated messaging feature allows you to set up custom messages to be sent to customers at specific times or when certain actions are taken, such as adding a product to their cart. ### Sales tracking:  Zithara provides detailed analytics on your sales performance, including the number of orders placed, the average order value, and the conversion rate. By using Zithara to set up and manage your WhatsApp Product Catalogue, you can streamline the process and focus on growing your business. With its powerful features, Zithara can help you reach and connect with more customers, increase sales, and drive business growth. ![how to boost ecommerce sales with whatsapp product catalogues](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/zi-features-1674044858698-compressed.png) ​[Click here to read about Practices to follow for Cart Recovery!](https://blog.zithara.com/whatsapp-cart-recovery-best-practices-must-follow-2023-clck287bm94351kp4gf6xcpju/)​ Conclusion: ----------- In conclusion, WhatsApp Product Catalogues are a valuable tool for e-commerce brands looking to reach and connect with customers through the WhatsApp platform. With the ability to showcase products, personalize messaging, and track sales, these catalogues can help drive business growth and increase sales. By following best practices and utilizing platforms like Zithara, businesses can effectively set up and manage their catalogues to maximize their potential. [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/add-a-heading-1673103323664-compressed.png)](https://zithara.com/contact/) FAQ's ----- Q: What are WhatsApp Product Catalogues? A: WhatsApp Product Catalogues are virtual storefronts within the WhatsApp platform where customers can browse and purchase products. Q: Why should e-commerce brands use WhatsApp Product Catalogues? A: WhatsApp Product Catalogues allow businesses to reach a vast audience, provide convenience to customers, and personalize communication to build relationships and encourage sales. Q: How do I create a WhatsApp Product Catalogue? A: To create a WhatsApp Product Catalogue, go to the "Catalogue" section in the WhatsApp Business app or API, click on "Add Product," and enter the product details. Repeat this process for each product you want to include in the catalogue. Q: Can I use the "List" function to display my products to customers? A: Yes, the "List" function allows you to send a message with a list of your products and their details, making it easy for customers to browse and make a purchase. Q: How do I keep my WhatsApp Product Catalogue up to date? A: To keep your WhatsApp Product Catalogue up to date, regularly add new products and remove any out-of-stock items. Q: What are some best practices for using WhatsApp Product Catalogues? A: Some best practices for using WhatsApp Product Catalogues include using high-quality product images, personalizing messages, and providing excellent customer service. Q: Can I track my sales performance with WhatsApp Product Catalogues? A: Yes, platforms like Zithara provide detailed analytics on your sales performance, including the number of orders placed, the average order value, and the conversion rate. Q: Can I send personalized messages to customers through WhatsApp Product Catalogues? A: Yes, WhatsApp allows businesses to send personalized messages to customers, including their name and information about their past purchases or interests. Q: Can I automate messaging through WhatsApp Product Catalogues? A: Yes, platforms like Zithara offer automated messaging features that allow you to set up custom messages to be sent to customers at specific times or when certain actions are taken. Q: Is it easy to set up and manage a WhatsApp Product Catalogue? A: Yes, platforms like Zithara make it easy to set up and manage a WhatsApp Product Catalogue, including creating and updating the catalogue, sending personalized messages, and tracking sales performance. Q: Can I use WhatsApp Product Catalogues to reach a global audience? A: Yes, WhatsApp has over 2 billion users worldwide, providing a vast audience for businesses to reach and connect with. Q: How does using WhatsApp Product Catalogues compare to other e-commerce platforms? A: WhatsApp Product Catalogues provide a convenient way for customers to view and purchase products directly through the WhatsApp platform. They also offer the added benefit of personalization through messaging. Q: Can I use WhatsApp Product Catalogues in conjunction with other e-commerce platforms? A: Yes, WhatsApp Product Catalogues can be used in conjunction with other e-commerce platforms as an additional channel to reach and connect with customers. Q: How do I connect my WhatsApp Business account to the WhatsApp Business API? A: To connect your WhatsApp Business account to the WhatsApp Business API, follow the instructions provided by WhatsApp. Q: Can businesses use WhatsApp Cloud API to send messages to customers who have not agreed to receive messages? A: WhatsApp Cloud API can only be used to send messages to customers who have agreed to receive messages. It is important for businesses to follow WhatsApp's guidelines for marketing communications. Q: Can I use WhatsApp Product Catalogues for free? A: WhatsApp Product Catalogues are free to use for businesses. Q: Can I use WhatsApp Product Catalogues for B2B sales? A: Yes, WhatsApp Product Catalogues can be used for B2B sales in addition to B2C sales. Q: Can I use WhatsApp Product Catalogues for physical products or digital products? A: Both physical and digital products can be sold through WhatsApp Product Catalogues. Q: Can I use WhatsApp Product Catalogues to sell services? A: Yes, WhatsApp Product Catalogues can be used to sell services in addition to products. Q: Can I use WhatsApp Product Catalogues to sell in multiple currencies? A: Yes, WhatsApp Product Catalogues can be set up to sell in multiple currencies. Q: Can I use WhatsApp Product Catalogues to sell in multiple languages? A: Yes, WhatsApp Product Catalogues can be set up to display products in multiple languages. Q: Can I use WhatsApp Product Catalogues to offer discounts or promotions? A: Yes, WhatsApp Product Catalogues can be used to offer discounts and promotions to customers. Q: Can I use WhatsApp Product Catalogues to offer payment options other than through WhatsApp? A: Yes, WhatsApp Product Catalogues can be set up to offer payment options through external platforms in addition to WhatsApp payments. Q: Can I use WhatsApp Product Catalogues to offer subscriptions or recurring payments? A: Yes, WhatsApp Product Catalogues can be used to offer subscriptions or recurring payments. Q: Can I use WhatsApp Product Catalogues to offer customizable products? A: Yes, WhatsApp Product Catalogues can be used to offer customizable products, such as clothing with different sizes and colors. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## WhatsApp Business Opt-ins: Why Are They Required & How to Collect Them Author: Zithara AI Published: 2023-01-07 Meta Title: WhatsApp Business Opt-ins: A Complete Guide for Marketing Professionals Meta Description: Learn everything you need to know about WhatsApp Business Opt-ins, including how they work, the benefits of using them, and how to implement them in your marketing campaigns. Tags: whatsapp opt-ins, whatsApp business opt-ins URL: https://blog.zithara.com/null Contents * [How do WhatsApp Business Opt-ins work?](#how-do-whatsapp-business-opt-ins-work) * [Benefits of using WhatsApp Business Opt-ins](#benefits-of-using-whatsapp-business-opt-ins) * [How to implement WhatsApp Business Opt-ins in your marketing campaigns](#how-to-implement-whatsapp-business-opt-ins-in-your-marketing-campaigns) * [10 ways to collect opt-ins for your WhatsApp Business:](#10-ways-to-collect-opt-ins-for-your-whatsapp-business) * [Conclusion](#conclusion) * [FAQs about WhatsApp Business Opt-ins:](#faqs-about-whatsapp-business-opt-ins) WhatsApp Business Opt-ins are a feature of the WhatsApp Business API that allow businesses to get explicit consent from their customers to send them marketing messages. This feature is designed to help businesses comply with data protection laws and regulations, such as the General Data Protection Regulation (GDPR) and the Telephone Consumer Protection Act (TCPA). In this article, we'll cover everything you need to know about WhatsApp Business Opt-ins, including how they work, the benefits of using them, and how to implement them in your marketing campaigns. ![WhatsApp Business Opt-Ins](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/blog-assets-big-3-1675412085794-compressed.png) What are WhatsApp Business Opt-ins? WhatsApp Business Opt-ins are a way for businesses to get permission from their customers to send them marketing messages on WhatsApp. This can be in the form of promotional offers, updates, or any other type of marketing content. Opt-ins are a crucial aspect of the WhatsApp Business API because they allow businesses to ensure that they are only sending messages to customers who have explicitly given their consent to receive them. This helps to protect customer privacy and prevent unwanted or spammy messages from being sent. How do WhatsApp Business Opt-ins work? -------------------------------------- To use WhatsApp Business Opt-ins, businesses must first register for the WhatsApp Business API. This requires a business to go through a verification process and be approved by WhatsApp. Once a business has been approved for the WhatsApp Business API, it can then start using Opt-ins to get explicit consent from its customers to send them marketing messages.  ​[Click here to know how to apply for WhatsApp Business API.](https://blog.zithara.com/how-to-apply-for-whatsapp-business-api-clchm0m5x795081jpvtv8zh343/)​ There are a few different ways that businesses can do this:​ ### In-person opt-ins:  Businesses can ask customers to opt-in to receive marketing messages when they visit the store or make a purchase in-person. This can be done through a physical opt-in form or by scanning a QR code that prompts the customer to opt-in to receive messages. ### Online opt-ins:  Businesses can also ask customers to opt-in to receive marketing messages online. This can be done through a web form on the business's website or by providing a link that customers can click to opt-in to receive messages. ### Opt-in keywords:  Businesses can also use specific keywords to trigger opt-ins. For example, a business could ask customers to text the word "subscribe" to a certain number to opt-in to receive marketing messages. Benefits of using WhatsApp Business Opt-ins ------------------------------------------- There are several benefits to using WhatsApp Business Opt-ins for your marketing campaigns: * Compliance with data protection laws: By using Opt-ins, businesses can ensure that they are complying with data protection laws and regulations such as GDPR and TCPA. This can help to prevent fines and legal penalties for non-compliance. * Improved customer relationships: By only sending marketing messages to customers who have explicitly given their consent to receive them, businesses can build stronger, more trusting relationships with their customers. * Increased engagement: Customers who opt-in to receive marketing messages are more likely to engage with those messages, which can lead to higher conversion rates and sales. How to implement WhatsApp Business Opt-ins in your marketing campaigns ---------------------------------------------------------------------- To implement WhatsApp Business Opt-ins in your marketing campaigns, you'll need to follow these steps: 1. Register for the WhatsApp Business API: To use WhatsApp Business Opt-ins, you'll need to register for the WhatsApp Business API and go through the verification process. 2. Set up opt-in methods: Decide how you will ask customers to opt-in to receive marketing messages. This could be through in-person opt-ins, online opt-ins, or opt-in keywords. 3. Communicate the opt-in process to your customers: Make sure that your customers know how to opt-in to receive marketing messages from you. This could be through signage in your store, a link on your website, or by providing instructions on how to opt-in through keywords. 4. Keep track of opt-ins: It's important to keep track of which customers have opted-in to receive marketing messages. This will help you to ensure that you are only sending messages to customers who have given their consent. 5. Respect opt-out requests: Customers have the right to opt-out of receiving marketing messages at any time. It's important to respect their wishes and stop sending them marketing messages if they request to opt-out. 10 ways to collect opt-ins for your WhatsApp Business: --------------------------------------------------------- * Use in-store signage: If you have a physical store, consider adding signs or posters that promote your WhatsApp Business account and explain how customers can opt-in to receive marketing messages. This could be as simple as providing your WhatsApp phone number and a brief message encouraging customers to add you to their contact list. * Use SMS or MMS: Consider sending SMS or MMS messages to your customers that promote your WhatsApp Business account and provide instructions on how they can opt-in to receive marketing messages. This could include a link to your WhatsApp chat or a form for customers to fill out with their phone number and consent to receive messages. * Add a link to your website: If you have a website, consider adding a banner or a link that promotes your WhatsApp Business account and provides instructions on how customers can opt-in to receive marketing messages. This could include a clickable link to your WhatsApp chat or a form for customers to fill out with their phone number and consent to receive messages. * Include in email signatures: If you use email to communicate with customers, consider adding a line to your email signature that promotes your WhatsApp Business account and provides instructions on how customers can opt-in to receive marketing messages. This could be a simple message with your WhatsApp phone number and a call to action to add you to their contact list. * Use QR codes: Consider using QR codes that link to a page with information about your WhatsApp Business account and instructions on how customers can opt-in to receive marketing messages. This could include a clickable link to your WhatsApp chat or a form for customers to fill out with their phone number and consent to receive messages. * Use social media: Use social media platforms like Facebook, Instagram, and Twitter to promote your WhatsApp Business account and explain how customers can opt-in to receive marketing messages. This could include posting about your WhatsApp account, sharing links to your chat, or running ads with a call to action to message you on WhatsApp. * Include in receipts or invoices: If you provide receipts or invoices to customers, consider adding a line that promotes your WhatsApp Business account and provides instructions on how customers can opt-in to receive marketing messages. This could be a simple message with your WhatsApp phone number and a call to action to add you to their contact list. * Use in-app prompts: If you have a mobile app, consider using in-app prompts that promote your WhatsApp Business account and provide instructions on how customers can opt-in to receive marketing messages. This could include a banner with a call to action to message * Utilize offline marketing materials: Consider using offline marketing materials, such as flyers, brochures, or business cards, to promote your WhatsApp Business account and provide instructions on how customers can opt-in to receive marketing messages. This could include a simple message with your WhatsApp phone number and a call to action to add you to their contact list. * Use word of mouth: Encourage your current customers to spread the word about your WhatsApp Business account and how others can opt-in to receive marketing messages. You can also ask satisfied customers to leave reviews or testimonials on your WhatsApp chat or on social media, which can help attract new customers and encourage them to opt-in to receive marketing messages. Conclusion ---------- WhatsApp Business Opt-ins are an important feature of the WhatsApp Business API that allow businesses to get explicit consent from their customers to send them marketing messages. By using Opt-ins, businesses can ensure compliance with data protection laws, build stronger relationships with their customers, and increase engagement and conversions. To implement WhatsApp Business Opt-ins in your marketing campaigns, you'll need to register for the WhatsApp Business API, set up opt-in methods, communicate the opt-in process to your customers, keep track of opt-ins, and respect opt-out requests. [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/add-a-heading-1673103624830-compressed.png)](https://zithara.com/contact/) FAQs about WhatsApp Business Opt-ins: ---------------------------------------- Q: What is an opt-in? A: An opt-in is when a customer gives their explicit consent to receive marketing messages from a business through WhatsApp Business. Opt-ins can be collected through various communication channels, such as in-store signage, website links, email signatures, social media, receipts or invoices, SMS or MMS, QR codes, in-app prompts, offline marketing materials, and word of mouth. Q: Why is it important to collect opt-ins for WhatsApp Business? A: It is important to collect opt-ins for WhatsApp Business because it ensures that you are only sending marketing messages to customers who have expressed an interest in receiving them. This helps to improve the effectiveness of your marketing campaigns and reduce the risk of spamming or annoying customers who do not want to receive your messages. Q: What happens if I don't collect opt-ins for WhatsApp Business? A: If you don't collect opt-ins for WhatsApp Business, you may be violating WhatsApp's terms of service and risk having your account suspended or banned. Additionally, you may also be missing out on valuable marketing opportunities, as you will only be able to send messages to customers who have already initiated a conversation with you. Q: How do I collect opt-ins for WhatsApp Business? A: There are many ways to collect opt-ins for WhatsApp Business, such as using in-store signage, website links, email signatures, social media, receipts or invoices, SMS or MMS, QR codes, in-app prompts, offline marketing materials, and word of mouth. These channels allow you to promote your WhatsApp Business account and explain how customers can opt-in to receive marketing messages from you. Q: Can I send marketing messages to anyone on WhatsApp Business? A: No, you can only send marketing messages to customers who have given their explicit consent to receive them. This means that you must collect opt-ins before you can send marketing messages to customers through WhatsApp Business. Q: How do I know if a customer has given their opt-in? A: When a customer opts-in to receive marketing messages from you through WhatsApp Business, they will be added to your contact list and you will be able to see their opt-in status in your account. You can also ask customers to confirm their opt-in by sending them a message with a call to action, such as "To opt-in to receive marketing messages from us, reply YES." Q: Can I send marketing messages to customers who have opted-out? A: No, you cannot send marketing messages to customers who have opted-out. If a customer opts-out of receiving marketing messages from you, they will be removed from your contact list and you will not be able to send them any further marketing messages. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## How to Boost Sales with WhatsApp Retargeting Campaigns Author: Zithara AI Published: 2023-01-07 Meta Title: Boost Sales with WhatsApp Retargeting Campaigns | Zithara Meta Description: Learn how Zithara can help you get started with WhatsApp retargeting for your business. Tags: whatsapp retargeting, whatsapp marketing URL: https://blog.zithara.com/null Contents * [How Does WhatsApp Retargeting Work?](#how-does-whatsapp-retargeting-work) * [What is the WhatsApp Retargeting Campaigns Feature?](#what-is-the-whatsapp-retargeting-campaigns-feature) * [Is WhatsApp Retargeting Effective?](#is-whatsapp-retargeting-effective) * [Combining Retargeting with Other Advertising Campaigns Can Help Increase Sales](#combining-retargeting-with-other-advertising-campaigns-can-help-increase-sales) * [Why Use a WhatsApp Retargeting Campaign?](#why-use-a-whatsapp-retargeting-campaign) * [How Zithara Can Help You with WhatsApp Retargeting](#how-zithara-can-help-you-with-whatsapp-retargeting) * [What to Include in a WhatsApp Retargeting Campaign](#what-to-include-in-a-whatsapp-retargeting-campaign) * [Tips to Consider as You Build Your WhatsApp Retargeting Campaign](#tips-to-consider-as-you-build-your-whatsapp-retargeting-campaign) * [WhatsApp Retargeting Template Examples](#whatsapp-retargeting-template-examples) * [Abandoned Cart Recovery](#abandoned-cart-recovery) * [Win-Back Campaign](#win-back-campaign) * [Reorder and Upsell](#reorder-and-upsell) * [Post-Purchase Engagement](#post-purchase-engagement) * [In conclusion:](#in-conclusion) * [Frequently Asked Questions](#frequently-asked-questions) Re-targeting is a marketing technique that involves targeting ads to customers who have already shown an interest in a business's products or services. This can be especially effective when done through the WhatsApp Business API, which allows businesses to use the messaging platform as a channel for reaching and engaging customers. ![How to Boost Sales with WhatsApp Retargeting Campaigns](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/whatsapp-business-app-vs-whatsapp-business-api-a-comprehensive-guide-for-businesses-18-1673087143512-compressed.png) What is WhatsApp Remarketing? WhatsApp remarketing is the practice of using the WhatsApp Business API to reach and engage customers who have previously shown an interest in a business's products or services. This can be done through retargeting campaigns, which target ads to these customers to drive conversions. How Does WhatsApp Re-targeting Work? ------------------------------------ Re-targeting campaigns work by tracking users who visit a business's website or interact with their content in some way. This tracking is usually done through the use of cookies, which are small pieces of data that are stored in a user's web browser. When a user visits a website, a cookie is placed on their device, which can then be used to target ads to that user when they visit other websites. With the WhatsApp Business API, businesses can create and manage retargeting campaigns that target ads to users who have interacted with their content on the platform. This can be done through the use of automated messages, quick replies, and other features provided by the WhatsApp Business API. What is the WhatsApp Re-targeting Campaigns Feature? ---------------------------------------------------- WhatsApp provides a feature called Re-targeting Campaigns, which allows businesses to create and manage re-targeting campaigns on the platform using the WhatsApp Business API. This feature includes tools such as quick replies and automated messages, as well as analytics and reporting to help businesses track the effectiveness of their campaigns. Is WhatsApp Retargeting Effective? ---------------------------------- Retargeting is generally effective at driving conversions, and this is especially true when done through the WhatsApp Business API. By targeting ads to customers who have already shown an interest in a business's products or services, businesses can effectively reach and engage these customers and encourage them to make a purchase. Combining Retargeting with Other Advertising Campaigns Can Help Increase Sales ------------------------------------------------------------------------------ Retargeting can be particularly effective when combined with other types of advertising campaigns, such as email marketing or social media advertising. By using a multi-channel approach, businesses can reach and engage customers across multiple platforms and increase the likelihood of driving conversions. Why Use a WhatsApp Retargeting Campaign? ---------------------------------------- There are several benefits to using a WhatsApp retargeting campaign to boost sales: * Personalized messaging: WhatsApp retargeting campaigns allow businesses to send personalized messages to customers using the WhatsApp Business API, which are more likely to be read and acted upon. * Targeted reach: Retargeting campaigns allow businesses to reach and engage customers who have already shown an interest in their products or services, making them more likely to convert. * High engagement: WhatsApp has a high level of engagement, making it an effective platform for retargeting campaigns when used through the WhatsApp Business API. * Easy to use: WhatsApp provides a range of tools and features to help businesses create and manage their retargeting campaigns using the WhatsApp Business API, making it easy to get started. How Zithara Can Help You with WhatsApp Retargeting -------------------------------------------------- Zithara is a platform that provides businesses with the tools and support they need to effectively use the WhatsApp Business API for retargeting campaigns. With Zithara, businesses can: * Easily set up and manage WhatsApp retargeting campaigns using the [WhatsApp Business API](https://blog.zithara.com/whatsapp-business-app-vs-whatsapp-business-api-a-comprehensive-guide-for-businesses-clcjhgnqy41781oltehtp6de2/). ​ * Segment and target customers based on their interests and behaviour. * Use automated messaging and quick replies to engage with customers and drive conversions. * Track the effectiveness of their campaigns through analytics and reporting. * Get help and support from the Zithara team to ensure the success of their WhatsApp retargeting campaigns. What to Include in a WhatsApp Retargeting Campaign -------------------------------------------------- There are a few key elements to consider when creating a WhatsApp retargeting campaign: * Personalization: Customize your messages to include the customer's name, their past purchases, or other relevant information to make the message feel more personal and targeted. * Relevant content: Ensure that the content of your messages is relevant to the customer and their interests. This could include information about related products or services, special offers, or other relevant content. * Clear call to action: Make it clear to the customer what action you want them to take, whether it's making a purchase, signing up for a newsletter, or something else. * Segmentation: Segment your audience into different groups based on their interests and behaviour, and tailor your messages accordingly. Tips to Consider as You Build Your WhatsApp Retargeting Campaign ---------------------------------------------------------------- Here are a few tips to keep in mind as you build your WhatsApp retargeting campaign: * Test different approaches: Experiment with different messages, offers, and targeting to see what works best for your business. * Use automation: Automated messaging and quick replies can help you save time and scale your efforts. * Monitor your results: Use analytics and reporting to track the performance of your campaigns and make any necessary adjustments. * Keep it personal: Personalization can go a long way in making your messages more effective. WhatsApp Retargeting Template Examples -------------------------------------- Here are a few example templates for WhatsApp retargeting campaigns: ### Abandoned Cart Recovery Hi \[customer name\], We noticed that you left some items in your cart on our website. We wanted to check if you had any questions or needed help with your purchase. Let us know if there's anything we can do to assist you. Best regards, \[Business name\] ### Win-Back Campaign Hi \[customer name\], We miss you! It's been a while since you shopped with us and we wanted to remind you of all the great products and services we have to offer. As a special offer, we're giving you \[discount/promotion\] to use on your next purchase. We hope to see you back on our site soon. Best regards, \[Business name\] ### Reorder and Upsell Hi \[customer name\], We hope you're enjoying the \[product\] you purchased from us. We wanted to let you know about some similar products that you might be interested in. Check out these related items: \[Product 1\] \[Product 2\] \[Product 3\] To make it even more tempting, we're offering a special discount on your next purchase. Use code \[discount code\] at checkout to save. Best regards, \[Business name\] ### Post-Purchase Engagement Hi \[customer name\], Thank you for your recent purchase from \[Business name\]. We hope you're enjoying your \[product\]. If you have any questions or need help with anything, please don't hesitate to reach out. In the meantime, here are a few tips to help you get the most out of your new \[product\]: \[Product tip 1\] \[Product tip 2\] \[Product tip 3\] We value your feedback and would love to hear about your experience with us. Could you please take a few moments to fill out this short survey? Your input will help us improve our products and services. Best regards, \[Business name\] In conclusion: -------------- Using a WhatsApp retargeting campaign can be an effective way to boost sales and engage customers on the messaging platform. By using the WhatsApp Business API and a platform like Zithara, businesses can easily set up and manage their campaigns, reach and engage customers, and track their success. By including personalization, relevant content, and a clear call to action, and by segmenting their audience and testing different approaches, businesses can create highly effective WhatsApp retargeting campaigns that drive conversions. [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/add-a-heading-1673103660136-compressed.png)](https://zithara.com/contact/) Frequently Asked Questions -------------------------- Q: How does WhatsApp retargeting work? A: WhatsApp retargeting works by tracking users who visit a business's website or interact with its content in some way. This tracking is usually done through the use of cookies, which are small pieces of data that are stored in a user's web browser. When a user visits a website, a cookie is placed on their device, which can then be used to target ads to that user when they visit other websites. With the WhatsApp Business API, businesses can create and manage retargeting campaigns that target ads to users who have interacted with their content on the platform. Q: How effective is WhatsApp retargeting? A: Retargeting is generally effective at driving conversions, and this is especially true when done through the WhatsApp Business API. By targeting ads to customers who have already shown an interest in a business's products or services, businesses can effectively reach and engage these customers and encourage them to make a purchase. Q: Can WhatsApp retargeting be combined with other advertising campaigns? A: Yes, re-targeting can be particularly effective when combined with other types of advertising campaigns, such as email marketing or social media advertising. By using a multi-channel approach, businesses can reach and engage customers across multiple platforms and increase the likelihood of driving conversions. Q: What should be included in a WhatsApp re-targeting campaign? A: When creating a WhatsApp re-targeting campaign, businesses should include personalization, relevant content, a clear call to action, and segmentation. It's also important to test different approaches, use automation, and monitor results to ensure the success of the campaign. Q: How can Zithara help with WhatsApp re-targeting? A: Zithara is a platform that provides businesses with the tools and support they need to effectively use the WhatsApp Business API for re-targeting campaigns. With Zithara, businesses can easily set up and manage their WhatsApp re-targeting campaigns, segment and target customers, use automated messaging and quick replies, and track the effectiveness of their campaigns through analytics and reporting. The Zithara team is also available to provide help and support to ensure the success of the business's WhatsApp re-targeting efforts. Q: Can I use WhatsApp re-targeting for all types of businesses? A: Yes, WhatsApp re-targeting can be used by businesses of all sizes and types, including e-commerce, B2B, and local businesses. It is a powerful tool for businesses looking to reach and engage customers who have already shown an interest in their products or services. Q: Is WhatsApp re-targeting only available through the WhatsApp Business API? A: Currently, the WhatsApp Business API is the only way for businesses to create and manage re-targeting campaigns on WhatsApp. While individual users can send messages to one another on the platform, the Business API allows businesses to access advanced features and tools for messaging and automation. Q: Can I use WhatsApp re-targeting in conjunction with other marketing channels? A: Yes, WhatsApp re-targeting can be used alongside other marketing channels, such as email, social media, and paid advertising. By using a multi-channel approach, businesses can reach and engage customers on multiple platforms and increase their chances of driving conversions. Q: Can I use WhatsApp re-targeting to target specific groups or segments of my audience? A: Yes, WhatsApp re-targeting allows businesses to segment their audience and target specific groups with personalized messaging. By using customer data and analytics, businesses can create targeted campaigns that are more likely to be effective at driving conversions. Q: How can I measure the success of my WhatsApp re-targeting campaign? A: To measure the success of a WhatsApp re-targeting campaign, businesses can track metrics such as engagement rates, conversion rates, and customer lifetime value. These metrics can be tracked through the WhatsApp Business API, as well as through third-party analytics tools. Q: Can I use WhatsApp re-targeting to recover abandoned carts? A: Yes, WhatsApp re-targeting can be used to recover abandoned carts by targeting ads to users who have left items in their online shopping cart without completing the purchase. By providing personalized reminders, offers, and support, businesses can encourage these users to complete their purchases and increase their sales. Q: Can I use WhatsApp re-targeting to increase repeat sales? A: Yes, WhatsApp re-targeting can be used to increase repeat sales by targeting ads to customers who have already made a purchase from the business. By sending personalized messages and offers, businesses can encourage these customers to make additional purchases and build loyalty. Q: Can I use WhatsApp re-targeting to engage customers post-purchase? A: Yes, WhatsApp re-targeting can be used to engage customers post-purchase by sending personalized messages, such as order confirmation and shipping alerts, product usage tips, and customer satisfaction surveys. By building strong relationships with customers through post-purchase engagement, businesses can improve customer loyalty and retention. Q: Can I use WhatsApp re-targeting to build 1:1 relationships with my customers? A: Yes, WhatsApp re-targeting can be used to build 1:1 relationships with customers by sending personalized, targeted messages and offers. By using the WhatsApp Business API, businesses can create and manage campaigns that are tailored to individual customers, building stronger, more meaningful relationships over time. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## Debunking 23 myths about WhatsApp Cloud API for the year 2023 Author: Zithara AI Published: 2023-01-07 Meta Title: WhatsApp Cloud API: 23 Myths Debunked [Updated 2023] Meta Description: we debunk 23 common myths about WhatsApp Cloud API and provide a clear understanding of whatsapp cloud api Tags: 2023, whatsapp could myth, whatsapp cloud api, whatsapp cloud api myths, whatsapp campaigns, whatsapp marketing URL: https://blog.zithara.com/null ### Contents * [Myth #1: WhatsApp Cloud API is only for large businesses.](#myth-1-whatsapp-cloud-api-is-only-for-large-businesses) * [Myth #2: WhatsApp Cloud API is difficult to set up.](#myth-2-whatsapp-cloud-api-is-difficult-to-set-up) * [Myth #3: WhatsApp Cloud API is expensive.](#myth-3-whatsapp-cloud-api-is-expensive) * [Myth #4: WhatsApp Cloud API can only send messages to customers who have opted to receive communication.](#myth-4-whatsapp-cloud-api-can-only-be-used-to-send-messages-to-customers-who-have-opted-in-to-receive-communication) * [Myth #5: WhatsApp Cloud API can only send text messages.](#myth-5-whatsapp-cloud-api-can-only-be-used-to-send-text-messages) * [Myth #6: WhatsApp Cloud API is only for one-way communication.](#myth-6-whatsapp-cloud-api-is-only-for-one-way-communication) * [Myth #7: WhatsApp Cloud API is not secure.](#myth-7-whatsapp-cloud-api-is-not-secure) * [Myth #8: WhatsApp Cloud API is only for customer support.](#myth-8-whatsapp-cloud-api-is-only-for-customer-support) * [Myth #9: WhatsApp Cloud API is only for WhatsApp users.](#myth-9-whatsapp-cloud-api-is-only-for-whatsapp-users) * [Myth #10: WhatsApp Cloud API is not available in all countries.](#myth-10-whatsapp-cloud-api-is-not-available-in-all-countries) * [Myth #11: WhatsApp Cloud API is incompatible with other messaging platforms.](#myth-11-whatsapp-cloud-api-is-not-compatible-with-other-messaging-platforms) * [Myth #12: WhatsApp Cloud API is not customizable.](#myth-12-whatsapp-cloud-api-is-not-customizable) * [Myth #13: WhatsApp Cloud API is not reliable.](#myth-13-whatsapp-cloud-api-is-not-reliable) * [Myth #14: WhatsApp Cloud API is not user-friendly.](#myth-14-whatsapp-cloud-api-is-not-user-friendly) * [Myth #15: WhatsApp Cloud API is not flexible.](#myth-15-whatsapp-cloud-api-is-not-flexible) * [Myth #16: WhatsApp Cloud API is only suitable for some industries.](#myth-16-whatsapp-cloud-api-is-not-suitable-for-all-industries) * [Myth #17: WhatsApp Cloud API is not compatible with CRM systems.](#myth-17-whatsapp-cloud-api-is-not-compatible-with-crm-systems) * [Myth #18: WhatsApp Cloud API is not scalable.](#myth-18-whatsapp-cloud-api-is-not-scalable) * [Myth #19: WhatsApp Cloud API is not suitable for marketing.](#myth-19-whatsapp-cloud-api-is-not-suitable-for-marketing) * [Myth #20: WhatsApp Cloud API is not GDPR compliant.](#myth-20-whatsapp-cloud-api-is-not-gdpr-compliant) * [Myth #21: WhatsApp Cloud API is not compliant with other regulations.](#myth-21-whatsapp-cloud-api-is-not-compliant-with-other-regulations) * [Myth #22: WhatsApp Cloud API is not available in different languages.](#myth-22-whatsapp-cloud-api-is-not-available-in-different-languages) * [Myth #23: WhatsApp Cloud API is not suitable for customer support.](#myth-23-whatsapp-cloud-api-is-not-suitable-for-customer-support) * [Zithara: The Complete WhatsApp Cloud API Platform](#zithara-the-complete-whatsapp-cloud-api-platform) * [FAQ's](#faqs) WhatsApp Cloud API has become famous for businesses looking to improve customer communication and engagement. However, several myths and misconceptions surrounding the API may need clarification for companies considering it. Here are 23 myths about WhatsApp Cloud API and the truth behind them: ![Debunking 23 myths about WhatsApp Cloud API for the year 2023](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/whatsapp-business-app-vs-whatsapp-business-api-a-comprehensive-guide-for-businesses-17-1673083448304-compressed.png) Myth #1: WhatsApp Cloud API is only for large businesses. --------------------------------------------------------- Many businesses may believe that WhatsApp Cloud API is only available to [large companies](https://blog.zithara.com/how-to-boost-sales-with-whatsapp-retargeting-campaigns-clclshwvu147171qryudycb65i/) with a high volume of messaging needs. However, this is different. WhatsApp Cloud API is a flexible and scalable solution that can be customised to meet the needs of businesses of all sizes and industries. Whether a business is small, medium, or large, it can benefit from the API's improved customer communication and engagement. Myth #2: WhatsApp Cloud API is difficult to set up. --------------------------------------------------- Some businesses may hesitate to use WhatsApp Cloud API due to concerns about the setup process. However, the API is actually relatively easy to set up. Companies can get direct approval from Facebook in just a few minutes, and platforms like Zithara can help businesses get started with the API quickly and easily. There is no need to worry about complex or time-consuming setup procedures when using WhatsApp Cloud API. Myth #3: WhatsApp Cloud API is expensive. ----------------------------------------- Some businesses may be concerned about the cost of using WhatsApp Cloud API. However, the API is a cost-effective solution for business companies to improve customer communication. Some providers may offer free access on a limited basis, and businesses can also choose a plan that fits their budget and needs. The long-term benefits of using WhatsApp Cloud API, such as increased customer satisfaction and efficiency, can also help offset any costs associated with the API. Myth #4: WhatsApp Cloud API can only send messages to customers who have opted to receive communication. -------------------------------------------------------------------------------------------------------- Some businesses may think they can only use WhatsApp Cloud API to send messages to customers who have explicitly agreed to receive communication. However, this is different. WhatsApp Cloud API can only send messages to customers who have added the business as a contact and agreed to receive notifications. Companies need to follow Whatsapp's marketing communications guidelines, which include obtaining customer opt-ins before sending messages. Myth #5: WhatsApp Cloud API can only send text messages. -------------------------------------------------------- Many businesses may assume that WhatsApp Cloud API is limited to sending text messages only. However, this is different. The API can send various message types, including text, image, audio, and video. This allows businesses to communicate with customers in multiple ways and can help improve the customer experience. Companies can also use the API to send customised messages, add lists, quick replies, CTA buttons, and more. Myth #6: WhatsApp Cloud API is only for one-way communication. -------------------------------------------------------------- Some businesses may think that WhatsApp Cloud API can only be used for one-way communication, such as sending customer updates or promotions. However, the API can also be used for two-way communication. Businesses can use the API to send customers messages and receive and respond to customer inquiries and requests. This allows for real-time communication and customer engagement, which can improve customer satisfaction and loyalty. Myth #7: WhatsApp Cloud API is not secure. ------------------------------------------ Some businesses may have concerns about the security of using WhatsApp Cloud API for customer communication. However, the API is designed for safety and complies with industry standards. Businesses can trust that their customer communication is protected through the API. Myth #8: WhatsApp Cloud API is only for customer support. --------------------------------------------------------- While WhatsApp Cloud API is an excellent tool for customer support, it can also be used for various other purposes. Businesses can use the API for marketing, sales, and customer communication. The highly customizable API can be tailored to meet a business's needs and goals. Myth #9: WhatsApp Cloud API is only for WhatsApp users. ------------------------------------------------------- Some businesses may think that WhatsApp Cloud API can only be used to communicate with customers who use WhatsApp. However, this is different. The API is designed to be used with WhatsApp, but businesses can also use it to communicate with customers through other channels, such as email or SMS. This allows companies to reach a wider audience and provide a consistent customer communication experience. Myth #10: WhatsApp Cloud API is not available in all countries. --------------------------------------------------------------- While WhatsApp Cloud API is widely available, it may only be available in some countries. It is recommended to check with the provider or a specialist for availability in specific regions. Myth #11: WhatsApp Cloud API is incompatible with other messaging platforms. ---------------------------------------------------------------------------- Some businesses may think WhatsApp Cloud API is incompatible with other messaging platforms, such as Facebook Messenger or SMS. However, this is different. The API can be integrated with other messaging platforms to provide a seamless customer communication experience. This allows businesses to reach customers on their preferred channel and provide a consistent experience across all platforms. Myth #12: WhatsApp Cloud API is not customizable. ------------------------------------------------- Many businesses may assume that WhatsApp Cloud API is not customizable and can only be used in a limited way. However, this is different. The highly customizable API can be tailored to meet a business's needs and goals. Companies can use the API to send customised messages, add lists, quick replies, CTA buttons, and more. The API is also integrated with platforms like Zithara, which offers additional customisation options and features. Myth #13: WhatsApp Cloud API is not reliable. --------------------------------------------- Some businesses may hesitate to use WhatsApp Cloud API due to concerns about reliability. However, the API is designed to be reliable and provide a consistent customer communication experience. Businesses can trust that the API will deliver messages to customers on time and ensure that customer communication is not disrupted. Myth #14: WhatsApp Cloud API is not user-friendly. -------------------------------------------------- Some businesses may think WhatsApp Cloud API is difficult to use or navigate. However, this is different. The API is designed to be user-friendly and easy to use, even for businesses with little technical expertise. Companies can use the API to send messages and engage with customers without complex setup or maintenance requirements. Myth #15: WhatsApp Cloud API is not flexible. --------------------------------------------- While WhatsApp Cloud API is a powerful tool for businesses, some may believe it needs to be more flexible and adapt to meet changing needs or goals. However, this is different. The API is highly flexible and can be customised to meet the evolving needs of a business. Businesses can send text, images, audio, and video messages using the API. They can also customise the content and format of letters to meet their specific needs. Myth #16: WhatsApp Cloud API is only suitable for some industries. ------------------------------------------------------------------ Some businesses may think that WhatsApp Cloud API is only suitable for specific industries or companies. However, this is different. The API is a versatile and flexible solution that can be used by businesses in any industry. Whether a business is in retail, healthcare, finance, or any other sector, it can benefit from the API's improved customer communication and engagement. Myth #17: WhatsApp Cloud API is not compatible with CRM systems. ---------------------------------------------------------------- Some businesses may be concerned that WhatsApp Cloud API is incompatible with customer relationship management (CRM) systems. However, this is different. The API can be integrated with various CRM systems to provide a seamless customer communication experience. Businesses can use the API to automate notifications, such as order confirmations, shipping updates, and payment reminders. They can also use the API to manage customer interactions and data in a central location. Myth #18: WhatsApp Cloud API is not scalable. --------------------------------------------- Some businesses may think that WhatsApp Cloud API is unsuitable for companies that expect to grow or have high messaging needs. However, this is different. The API is designed to be scalable and can handle a high messaging volume without any issues. Businesses can use the API to send messages to thousands of customers in one go and customise the API to meet their specific messaging needs as they grow. Myth #19: WhatsApp Cloud API is not suitable for marketing. ----------------------------------------------------------- While WhatsApp Cloud API is primarily used for customer support and engagement, it can also be an effective tool for marketing. Businesses can use the API to send promotional messages, such as coupons or special offers, to customers who have opted in to receive marketing communication. The API can also be used to send personalised messages based on customer preferences or behaviour, which can help improve the effectiveness of marketing efforts. Myth #20: WhatsApp Cloud API is not GDPR compliant. --------------------------------------------------- WhatsApp Cloud API is compliant with data protection regulations, including the GDPR. Businesses can trust that the API follows the best data security and privacy practices and that customer data is handled according to relevant laws and regulations. Companies can also use the API to manage customer data and interactions in a way that meets their specific compliance requirements. Myth #21: WhatsApp Cloud API is not compliant with other regulations. --------------------------------------------------------------------- While WhatsApp Cloud API complies with data protection regulations, such as the GDPR, some businesses may be concerned about compliance with other industry-specific laws. However, the API is designed to comply with various rules and can be customised to meet the specific compliance needs of a business. Myth #22: WhatsApp Cloud API is not available in different languages. --------------------------------------------------------------------- Some businesses may think that WhatsApp Cloud API is only available in English. However, this is different. The API is available in various languages, allowing businesses to communicate with customers in their preferred language. This can improve the customer experience and make it easier for companies to reach a wider audience. Myth #23: WhatsApp Cloud API is not suitable for customer support. ------------------------------------------------------------------ While WhatsApp Cloud API is an excellent tool for customer support, some businesses may think it needs to be more suitable. However, this is different. The API is designed for customer support, and companies can use it to send messages and respond to customer inquiries in real-time. This can help improve customer satisfaction and loyalty and make it easier for companies to handle customer support inquiries efficiently. Zithara: The Complete WhatsApp Cloud API Platform ------------------------------------------------- A platform like Zithara can significantly simplify getting and using [WhatsApp Cloud API](https://developers.facebook.com/docs/whatsapp/cloud-api/) for businesses. Here are some ways that Zithara can help: * Quick and easy approval process: Zithara can help businesses get approved for WhatsApp Cloud API in minutes without going through intermediaries or Business Service Providers (BSPs). This allows companies to start using the API quickly and easily. * Customisation options: Zithara offers a range of customisation options that can help businesses tailor the API to meet their specific needs and goals. This includes sending various message types, adding lists, quick replies, CTA buttons, and more. * Integration with CRM systems: Zithara can help businesses integrate WhatsApp Cloud API with their customer relationship management (CRM) systems, which can streamline customer communication and data management. * Scalability: Zithara is designed to handle a high volume of messaging, meaning businesses can use the API to send messages to thousands of customers in one go without any issues. This makes it easy for companies to scale their messaging needs as they grow. * User-friendly platform: Zithara is designed to be user-friendly and easy to use, even for businesses with little technical expertise. This makes it easy for companies to start with the API and communicate with customers immediately. Overall, using a platform like Zithara can significantly simplify the process of getting and using WhatsApp Cloud API for businesses and can help companies to take full advantage of the benefits of the API. Conclusion: ----------- WhatsApp Cloud API is a powerful tool to help businesses improve customer communication and engagement. Despite some common misconceptions, the API is available to companies of all sizes and industries, is easy to set up and use, and is customizable and scalable to meet a business's specific needs and goals. Additionally, the API is secure, reliable, compliant with data protection regulations, and available in various languages. Companies can use WhatsApp Cloud API for customer support, marketing, and other purposes to reach customers on their preferred channel and provide a consistent customer communication experience. [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/add-a-heading-1673103725650-compressed.png)](https://zithara.com/contact/) FAQ's ----- Q: What is WhatsApp Cloud API? A: WhatsApp Cloud API is a cloud-based version of the WhatsApp Business API that allows businesses and developers to build on top of WhatsApp and customise their experiences. Q: Is WhatsApp Cloud API different from WhatsApp Business API? A: Yes, WhatsApp Cloud API is a newer version of the WhatsApp Business API that allows businesses to get direct approval from Facebook and avoid going through intermediaries or Business Service Providers (BSPs). Q: Can any business use WhatsApp Cloud API? A: Yes, WhatsApp Cloud API is available to businesses of all sizes and industries. Q: How do businesses get approval for WhatsApp Cloud API? A: Businesses can get directly approved for WhatsApp Cloud API from Facebook, allowing a quick and easy approval process. Q: Would you happen to know if WhatsApp Cloud API can be customised? A: Yes, WhatsApp Cloud API is highly customizable and can be tailored to meet a business's specific needs and goals. Q: Can WhatsApp Cloud API be integrated with CRM systems? A: WhatsApp Cloud API can be integrated with various customer relationship management (CRM) systems to provide a seamless customer communication experience. Q: Is WhatsApp Cloud API scalable? A: Yes, WhatsApp Cloud API is designed to be scalable and handle a high messaging volume without issues. Q: Can WhatsApp Cloud API be used for marketing purposes? A: Yes, WhatsApp Cloud API can be used for marketing purposes, such as sending promotional or personalised messages based on customer preferences or behaviour. Q: Is WhatsApp Cloud API compliant with data protection regulations? A: WhatsApp Cloud API complies with data protection regulations, including the General Data Protection Regulation (GDPR). Q: Is WhatsApp Cloud API suitable for customer support? A: Yes, WhatsApp Cloud API is an excellent tool for customer support and can be used to send messages and respond to customer inquiries in real time. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## What is WhatsApp Cloud API? Everything You Need to Know Author: Zithara AI Published: 2023-01-07 Meta Title: What is WhatsApp Cloud API? An In-Depth Guide Meta Description: Discover how WhatsApp Cloud API can revolutionize your customer communication and engagement. Tags: whatsapp cloud api, whatsapp business api pricing URL: https://blog.zithara.com/what-is-whatsapp-cloud-api-everything-you-need-to-know Contents * [What is WhatsApp Cloud API?](#what-is-whatsapp-cloud-api) * [Features of WhatsApp Cloud API with Zithara](#features-of-whatsapp-cloud-api-with-zithara) * [Benefits of WhatsApp Cloud API](#benefits-of-whatsapp-cloud-api) * [How to Get WhatsApp Cloud API for Free](#how-to-get-whatsapp-cloud-api-for-free) * [Zithara:](#zithara) * [Other providers:](#other-providers)  * [Limitations of WhatsApp Cloud API](#limitations-of-whatsapp-cloud-api) * [How the WhatsApp Cloud API Affects Businesses Already Using WhatsApp Business API](#how-the-whatsapp-cloud-api-affects-businesses-already-using-whatsapp-business-api) * [Conclusion](#conclusion) * [Frequently Asked Questions](#frequently-asked-questions) What is WhatsApp Cloud API? --------------------------- WhatsApp Cloud API is a web-based service that allows businesses to communicate with their customers using the popular messaging platform, WhatsApp. It is the cloud version of the WhatsApp Business API, which is designed for businesses with a high volume of messaging needs. The Cloud API is accessible directly from Facebook, and it allows businesses and developers to build custom experiences on top of WhatsApp to better serve their customers. ![What is WhatsApp Cloud API? Everything You Need to Know](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/whatsapp-business-app-vs-whatsapp-business-api-a-comprehensive-guide-for-businesses-16-1673081738684-compressed.png) Key Differences Between On-Premise and WhatsApp Cloud API There are a few key differences between on-premise WhatsApp Business API and the WhatsApp Cloud API: * Quick access: WhatsApp Cloud API can be accessed directly from Facebook, while on-premise Business API requires intermediaries, known as Business Service Providers (BSPs), to approve access. * No hosting charges: Facebook covers all hosting and access charges for WhatsApp Cloud API, while on-premise Business API requires BSPs to handle these costs. * Direct approval from Facebook: WhatsApp Cloud API is directly approved by Facebook, while on-premise Business API is approved through BSP intermediaries. * No maintenance and upgrade costs: Facebook handles all maintenance for WhatsApp Cloud API, while on-premise Business API requires manual updates from BSPs. Aside from these differences, the functionality of the two APIs is largely the same. Features of WhatsApp Cloud API with Zithara ------------------------------------------- To use WhatsApp Cloud API, businesses will need a platform like Zithara. Some of the features of the Zithara platform include: * Bulk broadcasting: Send messages to thousands of users at once. * CRM and ecommerce integration: Automate notifications for events like order confirmations, shipping updates, and payment receipts. * Live human chat support: Provide support to customers through multiple devices. * Template messages: Send text, image, audio, and video messages using templates. * Customization: Add lists, quick replies, and call-to-action buttons to messages. * Verification: Get a free green tick verification for your business. Benefits of WhatsApp Cloud API ------------------------------ Using WhatsApp Cloud API can offer a range of benefits for businesses, including: * Improved customer communication: The API allows businesses to communicate with customers in real-time, providing a convenient and effective way to stay in touch with their audience. * Increased efficiency: The API can help businesses streamline their communication processes, reducing the time and effort needed to respond to customer queries and requests. * Increased customer satisfaction: By providing timely and effective communication, businesses can improve customer satisfaction and loyalty. * Cost savings: Using the API can reduce the cost of customer communication by eliminating the need for phone calls or other forms of communication. How to Get WhatsApp Cloud API for Free -------------------------------------- There are a few options for businesses to obtain the WhatsApp Cloud API for free: ### Zithara: As mentioned above, Zithara is a platform that provides access to the WhatsApp Cloud API. The company offers a free trial of its platform, which includes access to the API. ### Other providers:  It is possible that there may be other companies that offer free access to the WhatsApp Cloud API, either as a trial or on a limited basis. It may be worth doing some research to see if there are any free options available. Limitations of WhatsApp Cloud API ------------------------------------ There may be some limitations to using the WhatsApp Cloud API, depending on the provider and the specific plan that a business chooses. Some potential limitations may include: * Message volume: There may be limits on the number of messages that can be sent and received through the API. * Message content: There may be restrictions on the type of content that can be sent through the API, such as certain types of media or links. * Geographical availability: The API may not be available in all countries. It is important for businesses to check with the provider for any potential limitations of the API and to choose a plan that meets their needs. How the WhatsApp Cloud API Affects Businesses Already Using WhatsApp Business API --------------------------------------------------------------------------------- The WhatsApp Business API and WhatsApp Cloud API are two separate products, and the Business API is specifically designed for businesses with a high volume of messaging needs. If a business is already using the WhatsApp Business API, switching to the WhatsApp Cloud API may not be necessary. However, businesses may still want to consider the benefits of the Cloud API, such as its integration with WhatsApp and the ability to customize the messaging experience. Businesses using the WhatsApp Business API should carefully consider their messaging needs and determine whether switching to the Cloud API would be beneficial. It may be worth contacting the Business API provider or consulting with a specialist to determine the best course of action. In some cases, it may be possible to use both the Business API and the Cloud API to meet the needs of the business. Ultimately, the decision will depend on the specific needs and goals of the business. Conclusion ---------- WhatsApp Cloud API is a valuable tool for businesses looking to improve their customer communication and engagement. It offers a range of features and benefits, including improved customer communication, increased efficiency, increased customer satisfaction, and cost savings. With the option to get direct approval from Facebook, businesses can quickly and easily access the API and start using it to benefit their business. While there may be some limitations to using the API, it is a valuable resource for businesses looking to improve their customer communication and engagement. [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/add-a-heading-1673103762122-compressed.png)](https://zithara.com/contact/) Frequently Asked Questions -------------------------- Q: What is WhatsApp Cloud API? A: WhatsApp Cloud API is a web-based service that allows businesses to communicate with their customers using the popular messaging platform, WhatsApp. Q: How is WhatsApp Cloud API different from WhatsApp Business API? A: WhatsApp Cloud API is the cloud version of WhatsApp Business API, and it is accessible directly from Facebook. The Business API is designed for businesses with a high volume of messaging needs, and it requires intermediaries known as Business Service Providers (BSPs) to approve access. Q: What features does WhatsApp Cloud API offer? A: WhatsApp Cloud API offers features such as bulk broadcasting, CRM and ecommerce integration, live human chat support, template messages, customization options, and verification. Q: What benefits does WhatsApp Cloud API provide for businesses? A: WhatsApp Cloud API can improve customer communication, increase efficiency, increase customer satisfaction, and save costs for businesses. Q: How can businesses get WhatsApp Cloud API for free? A: Businesses can obtain WhatsApp Cloud API for free through platforms such as Zithara, which offers a free trial of its services, or through other providers that may offer free access on a limited basis. Q: How does WhatsApp Cloud API affect businesses already using WhatsApp Business API? A: If a business is already using WhatsApp Business API, switching to WhatsApp Cloud API may not be necessary. However, businesses may still want to consider the benefits of the Cloud API, such as its integration with WhatsApp and the ability to customize the messaging experience. Q: What are the benefits of WhatsApp Cloud API for new businesses? A: For businesses that are new to using WhatsApp Cloud API, there are many benefits to be gained, including improved customer communication, increased efficiency, increased customer satisfaction, and cost savings. Q: Is WhatsApp Business API now free? A: It is not clear if businesses will be able to obtain WhatsApp Business API for free moving forward. The pricing for the Business API may be different from the Cloud API, and it is recommended to check with WhatsApp or a Business Service Provider for more information on pricing. Q: Are there any limitations to using WhatsApp Cloud API? A: There may be limitations to using WhatsApp Cloud API, such as message volume limits, restrictions on message content, and geographical availability. It is important for businesses to check with the provider for any potential limitations and choose a plan that meets their needs. Q: Can businesses use both WhatsApp Business API and WhatsApp Cloud API? A: It may be possible for businesses to use both WhatsApp Business API and WhatsApp Cloud API, depending on their specific needs and goals. It is recommended to consult with the Business API provider or a specialist to determine the best course of action. Q: Is WhatsApp Cloud API only for businesses? A: WhatsApp Cloud API is primarily designed for businesses, but it may also be used by other organizations or individuals for non-commercial purposes. Q: Is WhatsApp Cloud API available in all countries? A: WhatsApp Cloud API may not be available in all countries. It is recommended to check Q: Can businesses use WhatsApp Cloud API to send marketing messages? A: WhatsApp Cloud API can be used to send marketing messages, as long as they follow WhatsApp's guidelines for marketing communications. Q: Can businesses use WhatsApp Cloud API to send messages to customers in other countries? A: WhatsApp Cloud API can be used to send messages to customers in other countries, as long as the API is available in those countries. Q: How does WhatsApp Cloud API compare to other messaging platforms for businesses? A: WhatsApp Cloud API offers a range of features and benefits for businesses, such as real-time communication, customization options, and integration with WhatsApp. It may be worth comparing to other messaging platforms to determine the best fit for the business. Q: Can businesses use WhatsApp Cloud API to send messages to individual customers or only to groups? A: WhatsApp Cloud API can be used to send messages to both individual customers and groups of customers. Q: Can businesses use WhatsApp Cloud API to send automated messages? A: WhatsApp Cloud API can be used to send automated messages, such as order confirmations or shipping updates. Q: Can businesses use WhatsApp Cloud API to send audio and video messages? A: WhatsApp Cloud API can be used to send audio and video messages in addition to text and image messages. Q: Can businesses use WhatsApp Cloud API to send messages to customers who have not opted in to receive communication? A: WhatsApp Cloud API can only be used to send messages to customers who have opted in to receive communication. It is important for businesses to follow WhatsApp's guidelines for marketing communications. Q: Can businesses use WhatsApp Cloud API to send messages to customers who have not added their business as a contact? A: WhatsApp Cloud API can only be used to send messages to customers who have added the business as a contact. Q: Can businesses use WhatsApp Cloud API to send messages to customers who have blocked them? A: WhatsApp Cloud API cannot be used to send messages to customers who have blocked the business. Q: Can businesses use WhatsApp Cloud API to send messages to customers who have not agreed to receive messages? A: WhatsApp Cloud API can only be used to send messages to customers who have agreed to receive messages. It is important for businesses to follow WhatsApp's guidelines for marketing communications. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## WhatsApp Broadcast Marketing vs Emails / SMS Marketing Author: Zithara AI Published: 2023-01-06 Meta Title: WhatsApp Broadcast Marketing vs Emails / SMS Marketing Meta Description: In this guide, we compare WhatsApp Broadcast Marketing to email and SMS marketing and discuss the pros and cons of each Tags: whatsapp broadcast, whatsapp marketing URL: https://blog.zithara.com/null Contents * [WhatsApp Broadcast Marketing vs Emails/ SMS](#whatsapp-broadcast-marketing-vs-emails-sms) * [What is a WhatsApp Broadcast Message?](#what-is-a-whatsapp-broadcast-message) * [Why send Broadcast Messages on WhatsApp?](#why-send-broadcast-messages-on-whatsapp) * [How to send Broadcast messages on WhatsApp](#how-to-send-broadcast-messages-on-whatsapp) * [Limitations of WhatsApp Business App](#limitations-of-whatsapp-business-app) * [Broadcasting with WhatsApp Business API](#broadcasting-with-whatsapp-business-api) * [How to apply for WhatsApp Business API](#how-to-apply-for-whatsapp-business-api) * [Bulk WhatsApp Broadcasting from Excel with zithara](#bulk-whatsapp-broadcasting-from-excel-with-zithara) * [In conclusion](#in-conclusion) * [FAQ's](#faqs) WhatsApp Broadcast Marketing vs Emails/ SMS ------------------------------------------- In today's digital age, businesses have a wide range of options for reaching out to their customers and promoting their products or services. Two popular channels for doing so are email and SMS marketing. Another increasingly popular option is WhatsApp Broadcast Marketing. In this blog, we will compare these three channels and discuss the pros and cons of each. ![WhatsApp Broadcast Marketing vs Emails / SMS Marketing](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/whatsapp-business-app-vs-whatsapp-business-api-a-comprehensive-guide-for-businesses-15-1673017647696-compressed.png) What is a WhatsApp Broadcast Message? A WhatsApp Broadcast Message is a message that is sent to multiple contacts at once. It is similar to a group chat, but the difference is that the recipients cannot reply to the message or see who else is on the list. This makes it a one-way communication channel, which is useful for sending updates, promotions, and other important information to a large number of people. Why send Broadcast Messages on WhatsApp? ---------------------------------------- There are several reasons why businesses might choose to send Broadcast Messages on WhatsApp: * High open and click-through rates: WhatsApp has a high open and click-through rate compared to email and SMS. This means that more people are likely to see and engage with your message. * Personalized communication: WhatsApp allows businesses to personalize their messages with the recipient's name, location, and other relevant information. This can help to build trust and improve customer engagement. * Easy to use: WhatsApp is easy to use and most people are already familiar with it. This makes it a convenient and effective way to reach out to customers. How to send Broadcast messages on WhatsApp ------------------------------------------ There are two ways to send Broadcast Messages on WhatsApp: * Using the WhatsApp Business App: The WhatsApp Business App is a free app that is designed for small businesses. It allows you to create and send Broadcast Messages to your customers. * Using the WhatsApp Business API: The WhatsApp Business API is a paid service that is designed for larger businesses. It allows you to send Broadcast Messages at scale and track the performance of your messages. Limitations of WhatsApp Business App ------------------------------------ While the WhatsApp Business App is a useful tool for small businesses, it has some limitations: * Limited to 256 recipients per message: The WhatsApp Business App allows you to send a Broadcast Message to a maximum of 256 recipients at a time. This can be limiting if you have a large number of customers. * No ability to segment your audience: The WhatsApp Business App does not allow you to segment your audience, which means you cannot send targeted messages to specific groups of people. Broadcasting with WhatsApp Business API --------------------------------------- The WhatsApp Business API allows you to send Broadcast Messages at scale and track the performance of your messages. Some of the benefits of using the WhatsApp Business API include: * Unlimited recipients: The WhatsApp Business API allows you to send a Broadcast Message to an unlimited number of recipients. This is useful for businesses with a large customer base. * Segmentation and targeting: The WhatsApp Business API allows you to segment your audience and send targeted messages to specific groups of people. This can help to improve the relevance and effectiveness of your messages. * Advanced reporting and analytics: The WhatsApp Business API provides advanced reporting and analytics, which allows you to track the performance of your messages and optimize your strategy. How to apply for WhatsApp Business API -------------------------------------- To apply for the WhatsApp Business API, you need to meet the following requirements: * Have a valid business phone number * Have a business email address * Have a public website * Have a verified Facebook business page Once you have met these requirements, you can apply for the WhatsApp Business API by following these steps: * Go to the WhatsApp Business API page ([https://www.whatsapp.com/business/api](https://www.whatsapp.com/business/api)) and click on the "Apply now" button. * Fill out the application form and provide the required information, including your business name, contact details, and website. * Submit the application form and wait for a response from WhatsApp. It is worth noting that the approval process can take some time, so it is important to be patient. Bulk WhatsApp Broadcasting from Excel with zithara -------------------------------------------------- If you want to send bulk WhatsApp Broadcast Messages, you can use a tool like zithara. Zithara is a software platform that allows you to send bulk messages to WhatsApp contacts from an Excel file. Here is how to use zithara to send bulk WhatsApp Broadcast Messages: * Go to the zithara website ([https://www.zithara.com/](https://www.zithara.com/)) and sign up for an account. * Login to the Zithara Portal * Login to your account and upload the excel * Create your Broadcast Message and select the recipients from your list of contacts. * Click on the "Send" button to send the Broadcast Message to your selected recipients. In conclusion ------------- WhatsApp Broadcast Marketing is a useful and effective way for businesses to reach out to their customers and promote their products or services. It offers high open and click-through rates, personalized communication, and is easy to use. While there are some limitations to the WhatsApp Business App, the WhatsApp Business API provides advanced features such as unlimited recipients, segmentation and targeting, and advanced reporting and analytics. If you are considering using WhatsApp Broadcast Marketing for your business, make sure to carefully consider your options and choose the right tool for your needs. [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/add-a-heading-1673103793868-compressed.png)](https://zithara.com/contact/) FAQ's ----- Q: What is a WhatsApp Broadcast Message? A: A WhatsApp Broadcast Message is a message that is sent to multiple contacts at once. It is similar to a group chat, but the difference is that the recipients cannot reply to the message or see who else is on the list. This makes it a one-way communication channel, which is useful for sending updates, promotions, and other important information to a large number of people. Q: Why send Broadcast Messages on WhatsApp? A: There are several reasons why businesses might choose to send Broadcast Messages on WhatsApp: high open and click-through rates, personalized communication, and ease of use. WhatsApp has a high open and click-through rate compared to email and SMS, allows for personalized communication with the recipient's name, location, and other relevant information, and is easy to use and familiar to most people. Q: How do I send Broadcast messages on WhatsApp? A: There are two ways to send Broadcast Messages on WhatsApp: using the WhatsApp Business App or the WhatsApp Business API. The WhatsApp Business App is a free app designed for small businesses, while the WhatsApp Business API is a paid service for larger businesses that allows for the sending of Broadcast Messages at scale and tracking of message performance. Q: What are the limitations of the WhatsApp Business App? A: The WhatsApp Business App has two main limitations: it allows for the sending of Broadcast Messages to a maximum of 256 recipients at a time and does not allow for the segmentation of the audience to send targeted messages. Q: What are the benefits of using the WhatsApp Business API? A: The WhatsApp Business API allows for the sending of Broadcast Messages to an unlimited number of recipients, the segmentation and targeting of the audience, and advanced reporting and analytics to track message performance. Q: How do I apply for the WhatsApp Business API? A: To apply for the WhatsApp Business API, you must have a valid business phone number, business email address, public website, and verified Facebook business page. You can then apply by going to the WhatsApp Business API page, filling out the application form, and submitting it for review. Q: Can I send bulk WhatsApp Broadcast Messages? A: Yes, you can use a tool like zithara to send bulk WhatsApp Broadcast Messages. Zithara is a software platform that allows you to send bulk messages to WhatsApp contacts from an Excel file. Q: Is there a limit to the number of Broadcast Messages that I can send? A: Yes, there is a limit to the number of Broadcast Messages that you can send. The exact limit depends on your usage, but it is generally recommended to send no more than 1-2 Broadcast Messages per day. Q: Can I track the performance of my Broadcast Messages? A: Yes, you can track the performance of your Broadcast Messages using the WhatsApp Business API. The API provides advanced reporting and analytics, which allows you to track the number of messages sent, delivered, and read. Q: Can I send Broadcast Messages to WhatsApp groups? A: No, you cannot send Broadcast Messages to WhatsApp groups. Broadcast Messages are only sent to individual contacts. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## How to Verify Your Facebook Business Manager Account [2023] Author: Zithara AI Published: 2023-01-06 Meta Title: How to Verify Your Facebook Business Manager Account [2023] Meta Description: Find out how to verify your Facebook Business Manager account and unlock the full power of the WhatsApp Business API for your business. Tags: facebook business manager, whatsapp business api URL: https://blog.zithara.com/null Contents * [Introduction:](#introduction) * [Step-by-Step Guide:](#step-by-step-guide) * [Tips for Success:](#tips-for-success) * [​​How Zithara can help you throughout the process of verifying your Facebook Business Manager account and setting up your WhatsApp Business API:](#how-zithara-can-help-you-throughout-the-process-of-verifying-your-facebook-business-manager-account-and-setting-up-your-whatsapp-business-api) * [Conclusion:](#conclusion) * [FAQ's](#faqs) Introduction: ------------- Facebook Business Manager Verification is necessary in order to get complete access to your WhatsApp Business API account. While it is possible to use the WhatsApp Business API without verifying your Facebook Business Manager account, your access will be limited. In this blog, we'll provide step-by-step instructions on how to verify your Facebook Business Manager account in order to fully utilize the potential of the WhatsApp Business API for your business. ![How to Verify Your Facebook Business Manager Account [2023]](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/whatsapp-business-app-vs-whatsapp-business-api-a-comprehensive-guide-for-businesses-14-1673015335998-compressed.png) What is Facebook Business Verification: Facebook Business Manager Verification allows Facebook to determine whether the account belongs to a legitimate business or organization. In order to verify your Facebook Business Manager account, you will need to provide Facebook with certain legal documents, including information about your business and proof of access to the business such as an official business email. Step-by-Step Guide: ------------------- 1. Go to Facebook Business Manager and choose the account that you want to verify. If you do not have a Facebook Business Manager account, you can create one. 2. Navigate to the Security Centre and click on the "Start Verification" button. If the button is greyed out or not visible, you may need to follow some additional steps to enable it. 3. Click "Get Started" and choose the country where your business is primarily based. 4. Fill in your organization's details, including the exact name and address as listed on your legal documents. Be sure to only enter the location of your business in the address field, not the state or zip code. 5. Choose the primary business category, and It can take up to a few weeks for Facebook to review your application and decide whether to verify your account. If your application is approved, you will receive a notification from Facebook and your account will be verified. If your application is denied, you will need to provide additional information or make changes to your account in order to be eligible for verification. Tips for Success: ----------------- * Upload a copy of your legal documents. Make sure the image is clear, in color, and shows the entire document. * Provide your business website and official business email. The website must include the exact legal business name at the footer. * Click "Submit" to complete the verification process. * Make sure all of your information is accurate and up-to-date. * Double-check that the name and address you provide match the information on your legal documents. * Ensure that your website includes the exact legal business name at the footer. * Use an official business email when applying for verification. ​​How Zithara can help you throughout the process of verifying your Facebook Business Manager account and setting up your WhatsApp Business API: --------------------------------------------------------------------------------------------------------------------------------------------------- * Zithara is a WhatsApp automation platform built on the WhatsApp Business API that can help businesses of all sizes leverage the power of WhatsApp to connect with their customers and automate various aspects of their communication and marketing efforts. * With Zithara, you can get started with the WhatsApp Business API even while your Facebook Business Manager account is being verified. Zithara will handle the setup and configuration of your WhatsApp Business API account, allowing you to start using it to send broadcasts, automate notifications, provide live chat support, and more, right away. * As you go through the process of verifying your Facebook Business Manager account, Zithara can provide guidance and support to ensure that you have all of the necessary information and documents in place. They can help you navigate the application process and troubleshoot any issues that may arise. * Once your Facebook Business Manager account has been verified and your WhatsApp Business API account is fully set up, Zithara can help you optimize and streamline your use of the API, providing insights and guidance on how to effectively reach and engage your audience on WhatsApp. Overall, Zithara can help you get up and running with the WhatsApp Business API faster and more smoothly while also providing ongoing support and expertise to help you maximize the value of this powerful communication and marketing too Conclusion: ----------- Verifying your Facebook Business Manager account is an important step in fully utilizing the capabilities of the WhatsApp Business API for your business. By following the steps outlined in this guide and providing accurate and complete information, you can increase your chances of successfully verifying your account and unlocking all of the features and tools available through the WhatsApp Business API. [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/add-a-heading-1673103827538-compressed.png)](https://zithara.com/contact/) FAQ's ----- Q: What is Facebook Business Manager Verification and why is it important? A: Facebook Business Manager Verification is a process that allows Facebook to confirm that your account belongs to a legitimate business or organization. Verifying your account can unlock access to additional features and tools within the WhatsApp Business API, as well as increase the credibility and trustworthiness of your business to customers. Q: What documents do I need to provide in order to verify my Facebook Business Manager account? A: You will need to provide Facebook with legal documents that include information about your business, such as the legal name and address, as well as proof of access to the business, such as an official business email. Q: How do I apply for Facebook Business Manager Verification? A: To apply for verification, go to the Security Centre within your Facebook Business Manager account and click on the "Start Verification" button. Follow the prompts to provide the required information and documents, and click "Submit" to complete the process. Q: How long does it take for Facebook to review my verification application? A: It can take a few weeks for Facebook to review your application and decide whether to verify your account. Q: What if my verification application is denied? A: If your application is denied, you will need to provide additional information or make changes to your account in order to be eligible for verification. Facebook will provide specific instructions on what needs to be done in order to resubmit your application. Q: Can I use the WhatsApp Business API without verifying my Facebook Business Manager account? A: While it is possible to use the WhatsApp Business API without verifying your account, your access will be limited. Verifying your account can unlock access to additional features and tools within the API. Q: How can Zithara help me with the process of verifying my Facebook Business Manager account and setting up my WhatsApp Business API account? A: Zithara is a WhatsApp automation platform that can help you get started with the WhatsApp Business API even while your Facebook Business Manager account is being verified. They can handle the setup and configuration of your WhatsApp Business API account, provide guidance and support throughout the verification process, and help you optimize and streamline your use of the API once it is fully set up. Q: Can I use Zithara to send broadcasts, automate notifications, and provide live chat support on WhatsApp even if my Facebook Business Manager account is not verified? A: Yes, Zithara can help you start using the WhatsApp Business API for these purposes even while your account is being verified. However, verifying your account can unlock access to additional features and tools within the API. Q: Can I use Zithara to send marketing messages to customers on WhatsApp? A: Yes, Zithara can help you create and send marketing messages to your customers on WhatsApp, including broadcasts, automated notifications, and retargeting campaigns. Q: Is Zithara the only way to use the WhatsApp Business API for my business? A: No, there are other platforms and tools that can help you use the WhatsApp Business API for your business. However, Zithara offers a range of features and support that can make it easier and more effective to leverage the power of WhatsApp for your marketing and communication efforts. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## What is WhatsApp Green Tick, and is it Important for Your Business? Author: Zithara AI Published: 2023-01-06 Meta Title: Is the WhatsApp Green Tick Necessary for Your Business? A Comprehensive Guide Meta Description: Do you need the official WhatsApp Green Tick for your business? In this guide, we'll explore what the Green Tick is & how to get it Tags: whatsapp green tick, whatsapp business api URL: https://blog.zithara.com/null Contents * [Introduction:](#introduction) * [What is the WhatsApp Green Tick:](#what-is-the-whatsapp-green-tick) * [How to Get the WhatsApp Green Tick:](#how-to-get-the-whatsapp-green-tick) * [Is the WhatsApp Green Tick Necessary for Brands:](#is-the-whatsapp-green-tick-necessary-for-brands) * [Using Zithara to Get the WhatsApp Green Tick:](#using-zithara-to-get-the-whatsapp-green-tick) * [Conclusion:](#conclusion) * [FAQ's](#faqs) Introduction: ---------------- When it comes to using the WhatsApp Business API, many brands wonder whether they need to have the official WhatsApp Green Tick in order to be successful. In this blog, we'll discuss what the WhatsApp Green Tick is, how to get it, and whether it's necessary for your business. ![What is the WhatsApp Green Tick and is it Important for Brands?](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/whatsapp-business-app-vs-whatsapp-business-api-a-comprehensive-guide-for-businesses-13-1673012685550-compressed.png) What is the WhatsApp Green Tick: The WhatsApp Green Tick is a verification badge that is given to businesses that have applied for and been approved by WhatsApp to use the WhatsApp Business API. This badge signifies to users that the business is authentic and can be trusted. How to Get the WhatsApp Green Tick: ----------------------------------- Getting the WhatsApp Green Tick is not an easy process. Only a few companies that apply for it are approved by WhatsApp, and these are typically larger, well-established brands with good website SEO. In order to be considered, businesses need to have a well-known brand, a functional website with good SEO, and a functioning WhatsApp Business API account. Is the WhatsApp Green Tick Necessary for Brands: ------------------------------------------------ While the Green Tick can certainly add to a business' credibility and increase the chances of users engaging with their communications on WhatsApp, it is not necessary for using the WhatsApp Business API. All businesses, whether verified or unverified, have the same capabilities when it comes to using the WhatsApp Business API. The only difference is the presence of the Green Tick on the verified business' profile, which can increase trust and authenticity. Using Zithara to Get the WhatsApp Green Tick: --------------------------------------------- Zithara is a WhatsApp automation platform built on the WhatsApp Cloud API that can help businesses get the WhatsApp Green Tick. With Zithara, businesses can easily apply for the Green Tick and increase their chances of getting approved. Zithara also offers a range of features and tools to help businesses automate and optimize their communications on WhatsApp, including the ability to broadcast offers, automate notifications, send retargeting campaigns, and provide live chat support to customers. Conclusion: ----------- In conclusion, the WhatsApp Green Tick can be a useful tool for businesses looking to increase their credibility and trust on WhatsApp, and platforms like Zithara can help with the application process. However, it is not necessary for using the WhatsApp Business API or for marketing and converting customers. Brands of all sizes and industries can use the WhatsApp Business API to communicate with their customers and drive conversions, even without the Green Tick. Using a platform like Zithara can help businesses optimize and automate their communications on WhatsApp, regardless of whether they have the Green Tick or not. [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/add-a-heading-1673103859415-compressed.png)](https://zithara.com/contact/) FAQ's ----- Q: What is the WhatsApp Green Tick? A: The WhatsApp Green Tick is a verification badge that is given to businesses that have applied for and been approved by WhatsApp to use the WhatsApp Business API. This badge signifies to users that the business is authentic and can be trusted. Q: How do I get the WhatsApp Green Tick? A: In order to be considered for the WhatsApp Green Tick, businesses need to have a well-known brand, a functional website with good SEO, and a functioning WhatsApp Business API account. Only a few companies that apply for the Green Tick are approved by WhatsApp, and these are typically larger, well-established brands. Q: Is the WhatsApp Green Tick necessary for my business? A: No, the WhatsApp Green Tick is not necessary for using the WhatsApp Business API or for marketing and converting customers. All businesses, whether verified or unverified, have the same capabilities when it comes to using the WhatsApp Business API. The only difference is the presence of the Green Tick on the verified business' profile, which can increase trust and authenticity. Q: What are the benefits of having the WhatsApp Green Tick? A: Having the WhatsApp Green Tick can increase a business' credibility and trust with users, and can increase the chances of users engaging with their communications on WhatsApp. It can also help establish the business as a well-known and respected brand. Q: Can I use the WhatsApp Business API without the WhatsApp Green Tick? A: Yes, businesses can use the WhatsApp Business API without the Green Tick. All businesses, whether verified or unverified, have the same capabilities when it comes to using the WhatsApp Business API. Q: What are the differences between verified and unverified WhatsApp Business accounts? A: The only difference between verified and unverified WhatsApp Business accounts is the presence of the Green Tick on the verified business' profile. Verified accounts appear with the business' display name, while unverified accounts display the user's phone number. However, this will be nullified as WhatsApp is rolling out a feature that allows non-verified accounts to also appear with their WhatsApp Display Name. Q: Can I use the WhatsApp Business API to send messages to any number of users? A: Yes, businesses can use the WhatsApp Business API to broadcast messages to any number of users. There are no limits on the number of users that a business can send messages to. Q: Can I automate notifications and campaigns with the WhatsApp Business API? A: Yes, businesses can use the WhatsApp Business API to automate notifications and campaigns. There are over 2000 integrations available that allow businesses to automate various types of notifications, such as order updates, delivery status, abandoned cart reminders, and more. Q: Can I use the WhatsApp Business API to provide live chat support to my customers? A: Yes, businesses can use the WhatsApp Business API to provide live chat support to their customers. The API allows businesses to respond to customer inquiries in real-time and provide assistance on the go. Q: Can I integrate a chatbot with the WhatsApp Business API? A: Yes, businesses can use the WhatsApp Business API to integrate a chatbot for automating sales and customer support. Chatbots can handle a range of tasks, such as answering frequently asked questions, providing product recommendations, and processing orders. Q: Can I customize the messages and content that I send with the WhatsApp Business API? A: Yes, businesses can customize the messages and content that they send with the WhatsApp Business API. This includes the text, images, and other media that are included in the messages. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## WhatsApp Business API: The Future of Conversational E-Commerce Author: Zithara AI Published: 2023-01-06 Meta Title: The WhatsApp Business API: The Ultimate Tool for Conversational E-Commerce Meta Description: Discover how the WhatsApp Business API is revolutionizing the way businesses connect with customers and drive sales. Tags: conversational e-commerce, whatsapp business api URL: https://blog.zithara.com/null Contents * [WhatsApp Business API Enables End-to-End Buyer Journeys](#whatsapp-business-api-enables-end-to-end-buyer-journeys) * [WhatsApp Business API Offers a Wide Range of Features for E-Commerce](#whatsapp-business-api-offers-a-wide-range-of-features-for-e-commerce) * [Business Profiles](#business-profiles) * [Message Templates](#message-templates) * [AI-Powered FAQ Engines](#ai-powered-faq-engines) * [Integrations](#integrations) * [Verification Badges](#verification-badges) * [Multi-Agent Access](#multi-agent-access) * [WhatsApp Business API Allows for Personalized and Targeted Communication](#whatsapp-business-api-allows-for-personalized-and-targeted-communication) * [WhatsApp Business API Offers a Low-Barrier-to-Entry for Small and Mid-Sized Businesses](#whatsapp-business-api-offers-a-low-barrier-to-entry-for-small-and-mid-sized-businesses) * [Benefits of Using WhatsApp API for Conversational E-Commerce:](#benefits-of-using-whatsapp-api-for-conversational-e-commerce) * [How to Set Up WhatsApp Business API for E-Commerce:](#how-to-set-up-whatsapp-business-api-for-e-commerce) * [Conclusion:](#conclusion) * [FAQ's:](#faqs) In the past few decades, technology has transformed the way businesses communicate with customers. From emails in the 90s to push notifications in the 2010s, each new development has helped brands build stronger relationships with their audience. Today, instant messaging apps like WhatsApp are revolutionizing customer communication once again, with a new trend known as conversational commerce. But what exactly is WhatsApp conversational commerce? Simply put, it is the use of WhatsApp Business API to engage with customers in a 1:1 personal dialogue around a purchase instance. Since its launch in 2009, WhatsApp has become the go-to messaging platform for billions of users worldwide, making it an ideal choice for businesses looking to connect with their audience, and build an e-commerce platform on. ![WhatsApp Business API: The Future of Conversational E-Commerce](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/whatsapp-business-app-vs-whatsapp-business-api-a-comprehensive-guide-for-businesses-11-1672997583034-compressed.png) **So, why is WhatsApp e-commerce the future of conversational commerce? Here are five reasons:** WhatsApp Business API Empowers E-Commerce through Natural Conversations One of the key benefits of WhatsApp e-commerce is that it allows brands to communicate with customers in a natural, familiar way. Instead of being directed to a separate website or landing page, customers can browse products, place orders, and receive personalized recommendations all within the WhatsApp chat window. This creates a seamless, end-to-end shopping experience that feels more personal and intuitive. WhatsApp Business API Enables End-to-End Buyer Journeys ------------------------------------------------------- With WhatsApp, businesses can bring all their customer touchpoints together in a single platform to create a comprehensive shopping experience. From catalogs to customer service inquiries to abandoned cart reminders, WhatsApp unifies virtually every point of contact in one complete space. This is especially important for small and medium-sized businesses (SMBs), who may not have the resources to maintain a standalone e-commerce website or customer service center. WhatsApp Business API Offers a Wide Range of Features for E-Commerce -------------------------------------------------------------------- Whether you're using the free WhatsApp Business app or the WhatsApp Business API, there are a variety of features available to support your e-commerce efforts. Some of the key features include: ### Business Profiles With a WhatsApp Business profile, you can share important information about your company, such as your location, business description, email address, and website. This helps establish your brand identity and build trust with customers.  ### Message Templates Message templates allow you to create pre-approved formats for common customer inquiries, such as order updates or return requests. This helps streamline communication and ensure that your responses are always concise and valuable to the recipient.  ### AI-Powered FAQ Engines An FAQ chatbot trained on WhatsApp can assist with common customer queries and reduce drop-off rates. This is especially helpful for handling after-sales inquiries or directing users to the appropriate resources.  ### Integrations With the WhatsApp Business API, you can integrate your external tools and systems to create a highly personalized user experience. This could include CRM systems, payment gateways, or any other third-party software that you use to run your business.  ### Verification Badges A "Verified" WhatsApp Business account lets customers know that you are a legitimate business. This can help build credibility and increase customer loyalty. ### Multi-Agent Access The WhatsApp Business API allows you to attend to multiple users at the same time, ensuring that no one is left waiting in a queue or unattended. This is especially useful for businesses with a high volume of customer inquiries. WhatsApp Business API Allows for Personalized and Targeted Communication ------------------------------------------------------------------------ One of the key benefits of using WhatsApp as a channel for e-commerce is that it allows businesses to communicate with their customers in a personalized and targeted way. With the ability to segment customers based on their interests, behaviors, and purchase history, businesses can send highly relevant and personalized messages that are more likely to drive engagement and sales. WhatsApp Business API Offers a Low-Barrier-to-Entry for Small and Mid-Sized Businesses -------------------------------------------------------------------------------------- WhatsApp is an accessible and cost-effective way for small and mid-sized businesses to reach and engage with their customers. Unlike other e-commerce channels that can be expensive and time-consuming to set up, WhatsApp requires minimal upfront investment and can be up and running in a matter of minutes. This makes it an ideal choice for businesses that are looking to quickly and easily establish a presence in the e-commerce space. Benefits of Using WhatsApp API for Conversational E-Commerce: ------------------------------------------------------------- There are many benefits to using the WhatsApp Business API as a channel for conversational e-commerce. Some of the key benefits include: * High Open and Click-Through Rates: WhatsApp has extremely high open and click-through rates, making it an effective way to reach and engage with customers. * Global Reach: With over 2 billion users worldwide, WhatsApp has an unparalleled global reach. This makes it an ideal platform for businesses looking to expand their reach and connect with customers around the world. * Cost-Effective: WhatsApp is a relatively cost-effective way for businesses to reach and engage with their customers. Unlike other channels that require expensive ad spend, businesses can use WhatsApp to connect with their customers at no cost. * WhatsApp Facilitates Cross-Channel Integration: In today's multi-channel world, it's important for businesses to be able to seamlessly integrate their various communication channels. With WhatsApp, businesses can easily integrate the platform with their other marketing and sales channels, such as email, social media, and website. This allows businesses to create a seamless and cohesive customer experience across all channels. How to Set Up WhatsApp Business API for E-Commerce: --------------------------------------------------- Setting up a WhatsApp Business API for e-commerce is relatively straightforward. Here are the key steps that businesses need to take: 1. Sign up for a WhatsApp Business account: The first step to setting up a WhatsApp Business API is to sign up for a business account. This can be done through the WhatsApp Business website. 2. Set up a catalog: If you plan to use WhatsApp to promote and sell products, you'll need to set up a catalog. This can be done through the WhatsApp Business app or through a third-party tool like Shopify. 3. Connect to a messaging platform: In order to use the WhatsApp Business API, you'll need to connect it to a messaging platform. There are a number of options available, including the WhatsApp Business API itself, as well as third-party platforms like Twilio or MessageBird. 4. Integrate with your e-commerce platform: If you're using an e-commerce platform like Shopify, you'll need to integrate it with your WhatsApp Business API. This will allow you to manage your catalog and process orders and payments through WhatsApp. 5. Test and optimize: Once you've set up your WhatsApp Business API, it's important to test and optimize it to ensure that it's working correctly. This may involve sending test messages, analyzing performance data, and making adjustments as needed. Conclusion: ----------- The WhatsApp Business API is a powerful tool for businesses looking to engage with their customers in a natural and intuitive way. With its high open and click-through rates, global reach, and range of features for e-commerce, it's no wonder that so many businesses are turning to the platform as a way to drive sales and build customer relationships. [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/add-a-heading-1673103892312-compressed.png)](https://zithara.com/contact/) FAQ's: ------ Q: What is the WhatsApp Business API? A: The WhatsApp Business API is a tool that allows businesses to use WhatsApp to communicate with their customers in a natural and intuitive way. It offers a range of features, including support for catalogues, automated messages, and integration with e-commerce platforms. Q: How does the WhatsApp Business API work? A: The WhatsApp Business API works by connecting businesses to their customers through the WhatsApp platform. Businesses can use the API to send messages, process orders and payments, and engage with customers in real-time conversations. Q: Can businesses use the WhatsApp Business API to send marketing messages? A: Yes, businesses can use the WhatsApp Business API to send marketing messages to their customers. However, it's important to ensure that these messages are relevant and not spammy, as this can lead to customers unsubscribing or blocking the business. Q: Can businesses use the WhatsApp Business API to sell products? A: Yes, businesses can use the WhatsApp Business API to sell products to their customers. This can be done by setting up a catalog and integrating with an e-commerce platform like Shopify. Q: Can businesses use the WhatsApp Business API to process payments? A: Yes, businesses can use the WhatsApp Business API to process payments from their customers. This can be done through integration with a payment gateway or e-commerce platform. Q: How can businesses optimize their use of the WhatsApp Business API? A: To optimize their use of the WhatsApp Business API, businesses can analyze performance data, test different messaging strategies, and make adjustments as needed. Q: Is the WhatsApp Business API available in all countries? A: The WhatsApp Business API is currently available in a number of countries, but it is not yet available everywhere. Businesses can check the WhatsApp Business website to see if the API is available in their region. Q: Can businesses use the WhatsApp Business API to communicate with customers in multiple languages? A: Yes, businesses can use the WhatsApp Business API to communicate with customers in multiple languages. This can be done by setting up separate catalogs and messages for each language, or by using language translation tools to automatically translate messages. Q: Is the WhatsApp Business API suitable for all types of businesses? A: The WhatsApp Business API is suitable for a wide range of businesses, including small and mid-sized businesses, as well as large enterprises. It can be particularly useful for businesses that want to establish a personal and direct connection with their customers. Q: Can businesses use the WhatsApp Business API to send automated messages? A: Yes, businesses can use the WhatsApp Business API to send automated messages to their customers. This can be useful for things like appointment reminders, shipping updates, and abandoned cart notifications. Q: Does the WhatsApp Business API support multimedia messages? A: Yes, the WhatsApp Business API supports the sending of multimedia messages, including images, videos, and audio files. This can be a powerful way for businesses to engage with their customers and showcase their products and services. Q: How does WhatsApp ensure the security and privacy of customer data? A: WhatsApp takes the security and privacy of customer data very seriously. All conversations and transactions conducted through the platform are encrypted, and businesses are required to adhere to strict data protection policies. Q: Can businesses use the WhatsApp Business API to send messages to customers outside of WhatsApp? A: No, businesses can only use the WhatsApp Business API to send messages to customers within the WhatsApp platform. However, businesses can use other tools and channels, such as email or SMS, to communicate with customers outside of WhatsApp. Q: Can businesses use the WhatsApp Business API to send messages to customers in other countries? A: Yes, businesses can use the WhatsApp Business API to send messages to customers in other countries, provided that the API is available in those countries. Q: Is it possible to integrate the WhatsApp Business API with other business systems and tools? A: Yes, it is possible to integrate the WhatsApp Business API with other business systems and tools, such as CRM systems, payment gateways, and marketing automation platforms. Q: Is there a limit to the number of messages that businesses can send through the WhatsApp Business API? A: There is a limit to the number of messages that businesses can send through the WhatsApp Business API, but this limit varies depending on the messaging platform and other factors. Businesses can check with their messaging platform provider for more information on message limits. Q: Can businesses use the WhatsApp Business API to send messages to customers who have not opted in to receive them? A: No, businesses can only use the WhatsApp Business API to send messages to customers who have specifically opted in to receive them. This is to ensure that businesses are not spamming their customers and that customers have a positive experience with the platform. Q: Does the WhatsApp Business API offer customer support and resources for businesses? A: Yes, the WhatsApp Business API offers customer support and resources for businesses, including documentation, tutorials, and best practices. Businesses can access these resources through the WhatsApp Business website and app. Q: Can businesses use the WhatsApp Business API to send messages to customers on both iOS and Android devices? A: Yes, businesses can use the WhatsApp Business API to send messages to customers on both iOS and Android devices. The WhatsApp app is available on both platforms, making it easy for businesses to reach their customers regardless of the devices they are using. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## WhatsApp Business API - Conversation Based Pricing for 2023 Author: Zithara AI Published: 2023-01-06 Meta Title: Understand the New WhatsApp Business API Conversation-Based Pricing for 2023 Meta Description: WhatsApp Business API Conversation-Based Pricing for 2023 & more about the four types of conversations and corresponding fee structures Tags: whatsapp business api, whatsapp business api pricing URL: https://blog.zithara.com/null Contents * [Four Types of Conversations and Corresponding Fee Structures](#four-types-of-conversations-and-corresponding-fee-structures) * [User-initiated: A single 24-hour session](#user-initiated-a-single-24-hour-session) * [User-initiated: Multiple 24-hour sessions](#user-initiated-multiple-24-hour-sessions) * [Business-initiated: A new/single 24-hour session](#business-initiated-a-newsingle-24-hour-session) * [Business-initiated: A single 24-hour session](#business-initiated-a-single-24-hour-session) * [The WhatsApp Business API: A Powerful Tool for Customer Communication](#the-whatsapp-business-api-a-powerful-tool-for-customer-communication) * [The Benefits of the New WhatsApp Business API Conversation-Based Pricing Model](#the-benefits-of-the-new-whatsapp-business-api-conversation-based-pricing-model) * [New "Quick Replies" Feature for the WhatsApp Business API](#new-quick-replies-feature-for-the-whatsapp-business-api) * [Conclusion](#conclusion) * [FAQ's](#faqs) * [What is the new WhatsApp Business API conversation-based pricing model?](#what-is-the-new-whatsapp-business-api-conversation-based-pricing-model) * [How is the price of a conversation determined?](#how-is-the-price-of-a-conversation-determined) * [What types of conversations are included in the new pricing model?](#what-types-of-conversations-are-included-in-the-new-pricing-model) * [How many free conversations are included each month?](#how-many-free-conversations-are-included-each-month) * [Is there a charge for user-initiated conversations?](#is-there-a-charge-for-user-initiated-conversations) * [Are businesses still able to send unlimited messages within the 24-hour session window?](#are-businesses-still-able-to-send-unlimited-messages-within-the-24-hour-session-window) * [How can businesses use the new pricing model to better promote their brand?](#how-can-businesses-use-the-new-pricing-model-to-better-promote-their-brand) * [What is the "quick replies" feature and how does it work?](#what-is-the-quick-replies-feature-and-how-does-it-work) * [How does the new pricing model compare to the previous pricing model?](#how-does-the-new-pricing-model-compare-to-the-previous-pricing-model) * [What are the benefits of using the WhatsApp Business API for customer communication?](#what-are-the-benefits-of-using-the-whatsapp-business-api-for-customer-communication) As of 2023, WhatsApp has introduced a new pricing model for businesses using the WhatsApp Business API to communicate with customers. Instead of charging a flat fee or subscription rate, WhatsApp will now charge businesses based on the number of conversations they have with customers. This change is in response to feedback from businesses, who have requested more transparent and flexible pricing. ![WhatsApp Business API - Conversation Based Pricing for 2023](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/whatsapp-business-app-vs-whatsapp-business-api-a-comprehensive-guide-for-businesses-10-1672985657767-compressed.png) Four Types of Conversations and Corresponding Fee Structures Under the new conversation-based pricing model, businesses will be charged a small fee for each conversation they have with a customer on WhatsApp. The exact fee will depend on the country in which the business is located, with some countries being charged a higher rate due to higher operating costs. This pricing model applies to all types of conversations, including customer care and support inquiries, marketing and promotional messages, and transactional updates. **There are four types of conversations and corresponding fee structures:** ### **User-initiated: A single 24-hour session** In this scenario, a customer initiates a conversation with a business for customer care or general support inquiries in a single 24-hour conversation session. This type of conversation is typically charged at a lower rate than business-initiated conversations. ### User-initiated: Multiple 24-hour sessions In this scenario, a customer initiates multiple conversations with a business over a period of time for customer care or general support inquiries. This type of conversation is also typically charged at a lower rate than business-initiated conversations. ### Business-initiated: A new/single 24-hour session In this scenario, a business sends a message template to a customer from a WhatsApp Business API account. This type of conversation is typically charged at a higher rate than user-initiated conversations. ### Business-initiated: A single 24-hour session In this scenario, a business sends a template message to a customer, which leads to a reply from the customer. This is a single business-initiated conversation. This type of conversation is also typically charged at a higher rate than user-initiated conversations. The WhatsApp Business API: A Powerful Tool for Customer Communication --------------------------------------------------------------------- The WhatsApp Business API is a tool that allows businesses to build and manage their customer communication on WhatsApp. It offers a range of features and capabilities, including the ability to send and receive messages, track delivery and read receipts, and create automated chatbots. The API is particularly useful for businesses that need to handle large volumes of customer inquiries or that want to automate certain aspects of their customer communication. One of the main benefits of the WhatsApp Business API is its ability to provide an end-to-end customer experience on WhatsApp. This means that businesses can use the API to handle every aspect of their customer communication, from initial contact to post-purchase support. The Benefits of the New WhatsApp Business API Conversation-Based Pricing Model ------------------------------------------------------------------------------ The new WhatsApp Business API conversation-based pricing model for 2023 offers several benefits to businesses: * More transparency and flexibility: By charging on a per-conversation basis, WhatsApp makes it easier for businesses to understand and predict their costs, and to scale their use of the platform as needed. * 1000 free conversations per month: Businesses can use the first 1000 conversations each month to market their products to users at no charge. * No charge for the first user-initiated conversation: If a customer initiates a conversation with a business through a click-to-WhatsApp ad, the business will not be charged for the first conversation. * Unlimited messages within the 24-hour session window: Businesses can send unlimited messages to customers within the 24-hour session window, including template messages. This is a significant change from the previous pricing model, which charged businesses for every template message sent. * The opportunity to better promote brands: With the ability to send engaging offers and personalized notifications, businesses can use the WhatsApp Business API to more effectively promote their brand and drive sales. * The ability to provide an end-to-end customer experience: By using the WhatsApp Business API to handle all aspects of customer communication, businesses can provide a seamless and supportive customer experience on WhatsApp. New "Quick Replies" Feature for the WhatsApp Business API --------------------------------------------------------- In addition to the new pricing model, WhatsApp has also introduced a new "quick replies" feature for the Business API. This allows businesses to pre-write and save commonly used responses, which can help save time and streamline communication with customers. The quick replies feature can be used in conjunction with chatbots or other automated tools to provide even more efficient and personalized support to customers. Conclusion ---------- Overall, the new WhatsApp Business API conversation-based pricing model for 2023 is a welcome change for businesses that rely on the platform to communicate with customers. It offers more transparency and flexibility, making it easier for businesses to understand and control their costs. The Business API is a powerful tool for building and managing customer communication on WhatsApp, and with the new pricing model, businesses can use it to provide an end-to-end customer experience without worrying about incurring excessive charges. The addition of the quick replies feature also makes it easier for businesses to efficiently communicate with customers and offer personalized support. [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/add-a-heading-1673103926573-compressed.png)](https://zithara.com/contact/) FAQ's ----- ### What is the new WhatsApp Business API conversation-based pricing model? The new WhatsApp Business API conversation-based pricing model is a pricing model in which businesses are charged based on the number of conversations they have with customers, rather than on a flat fee or subscription rate. Under this model, businesses may be charged a small fee for each conversation they have with a customer on WhatsApp. The exact fee will depend on the country in which the business is located. ### How is the price of a conversation determined? The price of a conversation is determined based on the type of conversation and the country in which the business is located. Business-initiated conversations are generally charged at a higher rate than user-initiated conversations, as they are typically seen as less valuable to businesses. The exact fee will vary depending on the country in which the business is located, with some countries being charged a higher rate due to higher operating costs. ### What types of conversations are included in the new pricing model? The new pricing model applies to all types of conversations, including customer care and support inquiries, marketing and promotional messages, and transactional updates. There are four types of conversations: user-initiated (single or multiple 24-hour sessions) and business-initiated (single or new/single 24-hour sessions). ### How many free conversations are included each month? Businesses are included 1000 free conversations per month to market their products to users. ### Is there a charge for user-initiated conversations? There is no charge for the first user-initiated conversation if it is initiated through a click-to-WhatsApp ad. All other user-initiated conversations are typically charged at a lower rate than business-initiated conversations. ### Are businesses still able to send unlimited messages within the 24-hour session window? Yes, businesses can still send unlimited messages to customers within the 24-hour session window, including template messages. This is a significant change from the previous pricing model, which charged businesses for every template message sent. ### How can businesses use the new pricing model to better promote their brand? The new pricing model allows businesses to send engaging offers and personalized notifications to customers, which can be used to more effectively promote their brand and drive sales. With the ability to send unlimited messages within the 24-hour session window, businesses can take a more proactive approach to marketing and customer engagement. ### What is the "quick replies" feature and how does it work? The "quick replies" feature is a new feature for the WhatsApp Business API that allows businesses to pre-write and save commonly used responses. This can help save time and streamline communication with customers. The quick replies feature can be used in conjunction with chatbots or other automated tools to provide even more efficient and personalized support to customers. ### How does the new pricing model compare to the previous pricing model? Under the previous pricing model, businesses were charged a flat fee or subscription rate for access to the WhatsApp Business API. They were also charged for every template message sent to customers. The new conversation-based pricing model is more transparent and flexible, as it allows businesses to pay for only the conversations they have with customers. It also includes 1000 free conversations per month for marketing purposes and does not charge for the first user-initiated conversation initiated through a click-to-WhatsApp ad. ### What are the benefits of using the WhatsApp Business API for customer communication? The WhatsApp Business API is a powerful tool for building and managing customer communication on WhatsApp. It offers a range of features and capabilities, including the ability to send and receive messages, track delivery and read receipts, and create automated chatbots. It also provides an end-to-end customer experience on WhatsApp, allowing businesses to handle every aspect of their customer communication, from initial contact to post-purchase support. With the new conversation-based pricing model, businesses can use the API to support their customers without worrying about incurring excessive charges. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## WhatsApp Cart Recovery Best Practices - Must Follow !! (2023) Author: Zithara AI Published: 2023-01-06 Meta Title: WhatsApp Cart Recovery Best Practices - Must Follow !! (2023) Meta Description: Discover how WhatsApp bots can help you recover abandoned carts and boost your e-commerce sales Tags: whatsapp cart recovery, best practices URL: https://blog.zithara.com/null Contents * [The abandoned cart recovery problem plaguing e-commerce](#the-abandoned-cart-recovery-problem-plaguing-e-commerce) * [How to calculate cart abandonment rate?](#how-to-calculate-cart-abandonment-rate) * [How WhatsApp can reduce abandoned cart rates?](#how-whatsapp-can-reduce-abandoned-cart-rates) * [Best practices for WhatsApp cart recovery](#best-practices-for-whatsapp-cart-recovery) * [The role of WhatsApp chatbots in abandoned cart recovery](#the-role-of-whatsapp-chatbots-in-abandoned-cart-recovery) * [8 WhatsApp templates to recover abandoned carts](#8-whatsapp-templates-to-recover-abandoned-carts) * [Conclusion:](#conclusion)  * [FAQ's](#faqs) * [What is abandoned cart recovery?](#what-is-abandoned-cart-recovery) * [Why is abandoned cart recovery important for e-commerce businesses?](#why-is-abandoned-cart-recovery-important-for-e-commerce-businesses) * [How can I calculate my abandoned cart rate?](#how-can-i-calculate-my-abandoned-cart-rate) * [How can WhatsApp help with abandoned cart recovery?](#how-can-whatsapp-help-with-abandoned-cart-recovery) * [How can a WhatsApp bot help with abandoned cart recovery?](#how-can-a-whatsapp-bot-help-with-abandoned-cart-recovery) * [Can WhatsApp bots handle customer inquiries and complaints?](#can-whatsapp-bots-handle-customer-inquiries-and-complaints) * [How do I set up a WhatsApp bot for abandoned cart recovery?](#how-do-i-set-up-a-whatsapp-bot-for-abandoned-cart-recovery) * [Are there any risks or limitations to using a WhatsApp bot for abandoned cart recovery?](#are-there-any-risks-or-limitations-to-using-a-whatsapp-bot-for-abandoned-cart-recovery) Have you ever added items to your online shopping cart, only to leave the website before completing the purchase? If so, you're not alone. Cart abandonment is a common problem faced by e-commerce businesses, with an estimated average rate of 69.57%. This means that nearly 70% of customers who add items to their cart end up leaving the website without completing the purchase. This can be frustrating for businesses, as it leads to lost sales and revenue. However, all is not lost. By implementing an abandoned cart recovery strategy, businesses can recover a portion of these lost sales and improve their overall conversion rate. In this article, we'll discuss the best practices for recovering abandoned carts on WhatsApp, including the role of chatbots in automating the process. But before that let's understand the abandoned cart problem in detail. ![WhatsApp Cart Recovery Best Practices - Must Follow !! (2023)](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/whatsapp-business-app-vs-whatsapp-business-api-a-comprehensive-guide-for-businesses-9-1672983764030-compressed.png) The abandoned cart recovery problem plaguing e-commerce Abandoned carts are a major problem for e-commerce businesses. In fact, according to Baymard Institute, the average cart abandonment rate is a staggering 69.57%. This means that almost 7 out of 10 shoppers who add items to their online shopping cart, do not end up completing the purchase. There can be various reasons for abandoned carts such as unexpected shipping costs, complicated checkout process, lack of payment options, and more. Whatever the reason may be, abandoned carts can significantly impact the bottom line of an e-commerce business. This is where WhatsApp cart recovery comes in. By using WhatsApp, businesses can reach out to customers who have abandoned their carts and try to recover the sale. How to calculate cart abandonment rate? --------------------------------------- Calculating the cart abandonment rate is relatively simple. All you need to do is divide the number of abandoned carts by the number of initiated checkouts, and multiply the result by 100%. For example, if you had 100 initiated checkouts and 50 abandoned carts, your cart abandonment rate would be 50%. (50 abandoned carts / 100 initiated checkouts) x 100% = 50% It is important to regularly track your cart abandonment rate as it can help you identify the areas where you need to improve your e-commerce store and the checkout process. How WhatsApp can reduce abandoned cart rates? --------------------------------------------- There are several ways in which WhatsApp can help reduce abandoned cart rates. Here are some of the key benefits of using WhatsApp for cart recovery: * High open and click-through rates: WhatsApp has an extremely high open and click-through rate compared to other channels. This means that there is a higher likelihood that your cart recovery messages will be seen and acted upon by customers. * Personalization: WhatsApp allows businesses to send personalized messages to customers. By using the customer's name and including details about the abandoned cart, businesses can create a more personalized and engaging experience for the customer. * Quick response time: WhatsApp allows businesses to communicate with customers in real-time, which means that they can quickly address any concerns or questions that the customer may have. This can help to remove any barriers that may be preventing the customer from completing the purchase. * Easy to use: WhatsApp is an easy-to-use platform that most customers are already familiar with. This means that there is no need for customers to download a separate app or sign up for a new service. Best practices for WhatsApp cart recovery ----------------------------------------- Here are some best practices for using WhatsApp to recover abandoned carts: 1. Keep it conversational: Don’t send a generic message to all abandoned cart users. Instead, use personalized language and start a conversation with the customer. 2. Don’t be too pushy: While it’s important to encourage the customer to complete the purchase, it’s also important not to be too pushy. Be understanding and offer assistance if the customer has any concerns or questions. 3. Suggest similar products: If the customer has abandoned a specific product, consider suggesting similar products that may be of interest. This can help to win back the sale and increase the chances of a conversion. 4. Show reviews of the product to drive a sale: Customer reviews can be a powerful tool for persuading customers to make a purchase. Consider sharing reviews or ratings of the product in your WhatsApp message to encourage the customer to complete the purchase. 5. Ensure your discounts are well-timed: If you’re offering a discount as part of your cart recovery efforts, make sure to time it well. For example, if the customer has abandoned the cart close to the deadline for using a coupon code, it’s more likely that the customer will be motivated to complete the purchase. 6. Send contextual personalized messages: Consider sending messages that are tailored to the specific context of the abandoned cart. For example, if the customer left the cart because of high shipping Here are a few examples of WhatsApp templates for contextual, personalized messages: * Hey \[customer\], we noticed that you left \[product\] in your cart. Did you have any questions about it? We're here to help. * Hi \[customer\], just wanted to remind you that you left \[product\] in your cart. Don't miss out on this amazing deal! * Hi \[customer\], we have some exciting news for you! We just restocked \[product\] and it's now available for purchase. Hurry, quantities are limited. * Hey \[customer\], we noticed that you were interested in \[product\]. We have a special offer for you: get \[discount\] off when you purchase today. * Hi \[customer\], we wanted to let you know that \[product\] is back in stock and ready for purchase. Don't miss out on this opportunity to get it at a discounted price. * Hey \[customer\], we noticed that you left \[product\] in your cart. We wanted to remind you that it's a best-seller and has received great reviews from other customers. * Hi \[customer\], we have a special offer for you on \[product\]. Use code \[coupon code\] at checkout to get \[discount\] off your purchase. * Hey \[customer\], we noticed that you left \[product\] in your cart. We wanted to remind you that it's a limited edition item and won't be restocked. Don't miss out on this opportunity to own it. * Hi \[customer\], we have a new arrival that we think you'll love: \[product\]. It's perfect for \[reason\] and has received great reviews. Check it out now. * Hey \[customer\], we noticed that you left \[product\] in your cart. We wanted to let you know that it's a customer favorite and has a \[positive feature\] that you'll love. Don't miss out on this opportunity to try it. The role of WhatsApp chatbots in abandoned cart recovery -------------------------------------------------------- In addition to the best practices outlined above, WhatsApp chatbots can play a crucial role in abandoned cart recovery. Chatbots can automate the process of sending personalized, targeted messages to abandoned cart users. This allows businesses to reach out to a large number of customers in a short period of time, increasing the chances of recovering abandoned carts. Here are a few ways in which WhatsApp chatbots can help with abandoned cart recovery: 1. Personalized messaging: Chatbots can send personalized messages to abandoned cart users, addressing them by name and recommending products based on their browsing and purchase history. 2. Contextual messaging: Chatbots can send abandoned cart messages at the right time and in the right context. For example, if a user has abandoned a cart while browsing winter jackets, the chatbot can send a message offering a discount on winter jackets when the weather turns colder. 3. Timely reminders: Chatbots can send abandoned cart reminders at regular intervals, increasing the chances of recovering the cart. 4. Easy payment: Chatbots can make the payment process easy for abandoned cart users by providing them with a direct link to the checkout page. Overall, WhatsApp chatbots can significantly improve abandoned cart recovery rates by providing personalized, timely, and convenient messaging to abandoned cart users. 8 WhatsApp templates to recover abandoned carts ----------------------------------------------- 1. Keep it short and sweet: "Hey \[customer\], looks like you left something behind in your cart. We're here to help you complete your purchase. Use code \[code\] for \[discount\] off your order. Hurry, offer expires in \[time\]." 2. Put a timer on the purchase: "Hi \[customer\], we noticed you left something in your cart. Don't miss out on \[product\] – we're offering a special discount for the next \[time frame\]. Use code \[code\] at checkout." 3. Try to educate: "Hey \[customer\], did you know that \[product\] has \[unique feature\]? It's a great addition to your \[collection/home/wardrobe\] and is currently \[discount\] off. Don't miss out on this deal." 4. Offer to showcase similar products: "Hi \[customer\], we noticed you left \[product\] in your cart. If you're interested in similar items, check out \[similar product\] and \[similar product\]. Both are on sale now." 5. Make the payment process easy: "Hey \[customer\], we noticed you left \[product\] in your cart. Don't worry, we've saved it for you. Click here to complete your purchase and take advantage of our special offer." 6. Offer a discount straightaway: "Hi \[customer\], we noticed you left \[product\] in your cart. To help you complete your purchase, we're offering a special discount. Use code \[code\] at checkout to get \[discount\] off your order." 7. Send across coupon codes: "Hey \[customer\], we saw that you left some items in your cart. To help you complete your purchase, we're offering a special discount. Use code \[code\] at checkout to get \[discount\] off your order." 8. Just remind them that you're keeping an eye on their cart (in a good way): "Hi \[customer\], we noticed that you left some items in your cart. We're here to help if you need assistance or have questions about your purchase. Just let us know." Conclusion:  ------------ Abandoned cart recovery is an essential part of the e-commerce industry. With the right strategies and tools, you can significantly reduce your abandoned cart rate and increase your sales. WhatsApp is a powerful tool that can help you recover abandoned carts and build customer loyalty. By using personalized and timely messages, you can remind customers of their abandoned items and offer them incentives to complete their purchase. WhatsApp chatbots are also an excellent solution for abandoned cart recovery. They can automate the recovery process, sending personalized messages to customers at the right time and helping them through the purchase process. In conclusion, abandoned cart recovery is a crucial aspect of e-commerce success. By using WhatsApp and chatbots, you can recover abandoned carts and increase your sales. [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/add-a-heading-1673103985220-compressed.png)](https://zithara.com/contact/) FAQ's ----- ### What is abandoned cart recovery? Abandoned cart recovery is a strategy used by e-commerce businesses to try to recover lost sales by reaching out to customers who have added items to their shopping cart but have not completed the purchase. ### Why is abandoned cart recovery important for e-commerce businesses? Abandoned cart recovery is important for e-commerce businesses because it allows them to potentially recover lost sales and increase their overall revenue. Abandoned cart recovery can also help businesses improve customer loyalty by showing that they value their customers and are willing to go the extra mile to try to complete the sale. ### How can I calculate my abandoned cart rate? To calculate your abandoned cart rate, you will need to divide the number of abandoned carts by the number of total carts and multiply the result by 100. For example, if you had 100 total carts and 20 of them were abandoned, your abandoned cart rate would be 20%. ### How can WhatsApp help with abandoned cart recovery? WhatsApp can be a useful tool for abandoned cart recovery because it allows businesses to reach out to customers directly and engage with them in real-time. This can be especially useful for businesses that sell products or services that require personalized attention or have a high ticket price. What are some best practices for abandoned cart recovery on WhatsApp? Some best practices for abandoned cart recovery on WhatsApp include: * Personalizing your messages and addressing the customer by name * Offering incentives or discounts to encourage the customer to complete the purchase * Providing helpful information or answering any questions the customer may have * Being timely in your response and following up if necessary * Being respectful and not being pushy or aggressive in your approach ### How can a WhatsApp bot help with abandoned cart recovery? A WhatsApp bot can help with abandoned cart recovery by automatically sending messages to customers who have abandoned their cart. These messages can include personalized recommendations, special offers, or helpful information that may encourage the customer to complete the purchase. ### Can WhatsApp bots handle customer inquiries and complaints? Yes, WhatsApp bots can be programmed to handle customer inquiries and complaints. They can use AI and NLP to understand the customer's message and provide a relevant response. However, it is important to note that WhatsApp bots are not a replacement for human customer service, and there may be situations where a customer will need to speak with a real person. ### How do I set up a WhatsApp bot for abandoned cart recovery? Setting up a WhatsApp bot for abandoned cart recovery typically involves the following steps: * Choose a bot platform or service provider that offers WhatsApp integration. * Create an account and set up your bot. This may involve providing information about your business and selecting the types of messages you want to send. * Integrate your e-commerce platform with your bot. This will allow the bot to access information about abandoned carts and send messages to the appropriate customers. * Test your bot to make sure it is working correctly. * Launch your bot and start using it for abandoned cart recovery. ### Are there any risks or limitations to using a WhatsApp bot for abandoned cart recovery? There are a few risks and limitations to consider when using a WhatsApp bot for abandoned cart recovery:​ * Privacy concerns: Some users may be hesitant to provide their personal information or share their WhatsApp activity with a bot. * Limited functionality: WhatsApp bots are not as sophisticated as human customer service representatives, and there may be certain issues or inquiries that they are unable to handle. * Dependence on technology: If the bot or the platform it is running on experiences technical issues, it may affect your ability to recover abandoned carts. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## 23 Important WhatsApp Message Templates for D2C brands in 2023 Author: Zithara AI Published: 2023-01-06 Meta Title: 23 Essential WhatsApp Promotional Message Templates for D2C Brands in 2023 Meta Description: Check out these 23 essential WhatsApp promotional message templates for driving sales and engament with your customers in 2023. Tags: whatsapp templates, d2c brands URL: https://blog.zithara.com/null Contents * [Order Tracking](#order-tracking) * [Referral Program WhatsApp Message](#referral-program-whatsapp-message) * [Limited Time Offer WhatsApp Message](#limited-time-offer-whatsapp-message) * [Order confirmation + Upsell promotional message](#order-confirmation-upsell-promotional-message) * [Cross-sell promotional message](#cross-sell-promotional-message) * [Abandoned Cart Recovery WhatsApp Message](#abandoned-cart-recovery-whatsapp-message) * [New Product Launch WhatsApp Template Message:](#new-product-launch-whatsapp-template-message) * [Order Cancellation WhatsApp Template Message:](#order-cancellation-whatsapp-template-message) * [Product Feedback WhatsApp Template Message:](#product-feedback-whatsapp-template-message) * [Customer Service Message](#customer-service-message) * [New Product Launch:](#new-product-launch)  * [New Arrival Alert:](#new-arrival-alert)  * [Free Shipping Offer:](#free-shipping-offer)  * [Resend Order:](#resend-order)  * [Return/Exchange:](#returnexchange)  * [BOGO Offer (Buy One Get One):](#bogo-offer-buy-one-get-one)  * [Seasonal Offer:](#seasonal-offer)  * [Anniversary Offer:](#anniversary-offer) * [Conclusion:](#conclusion) * [FAQ's](#faqs) As a D2C brand, WhatsApp can be an incredibly powerful marketing channel for your business. With a 98% open rate and up to 60% click-through rate, WhatsApp is the perfect place to engage with your customers and drive sales. But with great power comes great responsibility. You don't want to spam your customers with too many promotional messages or risk losing their trust. That's why it's important to have a clear strategy in place and use targeted, personalized WhatsApp message templates that add value for your customers. **In this blog, we'll share 23 important WhatsApp message templates that D2C brands can use to drive sales and engage with customers in 2023.** ![23 Important WhatsApp Message Templates for D2C brands in 2023](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/whatsapp-business-app-vs-whatsapp-business-api-a-comprehensive-guide-for-businesses-8-1672979730107-compressed.png) ​ Welcome Message Welcome your new customers to your brand with a personalized message. This is a great opportunity to introduce yourself and your products and set the tone for future communications. **Example:**  Hi \[Name\], thanks for joining our community! We're excited to share our \[Product\] with you. If you have any questions or need help with anything, just let us know. Order Confirmation Use this template to confirm orders and provide details about shipping and delivery. You can also use this message to upsell related products or offer a discount on their next purchase. **Example:**  Hi \[Name\], thanks for your order! Your \[Product\] will be shipped out within the next 24 hours. Don't forget to check out our \[Related Product\] for a limited-time discount of \[Discount\]. Order Tracking -------------- Keep your customers informed about the status of their order with regular updates. You can use this message to provide tracking information, estimated delivery dates, and any other important details. **Example:**  Hi \[Name\], we just wanted to let you know that your \[Product\] is on its way and should arrive by \[Date\]. You can track your order at \[Tracking URL\]. Referral Program WhatsApp Message --------------------------------- One of the most effective ways to drive sales is through referrals. Encourage your customers to refer their friends and family by offering them a special discount or incentive. **Example:** Hey \[name\]! Thanks for choosing \[brand\] for your \[product\] needs. We hope you're loving your purchase! Do you have any friends or family who might also be interested in our products? If you refer them to us, you'll both get a special discount on your next purchase. Thanks for supporting \[brand\]! Limited Time Offer WhatsApp Message ----------------------------------- Create a sense of urgency by offering a limited-time discount or promotion. This can be a great way to drive sales and clear out inventory. **Example:** Hey \[name\], don't miss out on this amazing deal! For the next 48 hours, we're offering \[percentage\] off all \[product\] orders. Simply use code \[DISCOUNT\] at checkout to save. This offer won't last long, so place your order now to take advantage of the savings. Order confirmation + Upsell promotional message -------------------------------------------------- After a customer places an order, send them an order confirmation message. This not only helps build trust, but also presents an opportunity to upsell additional products. Here's an example of an order confirmation + upsell promotional message: **Example:** Hi \[customer name\], Thanks for placing your order with us! Your order number is \[123456\] and it will be shipped to \[shipping address\] within \[3\] business days. We've also included a 10% discount code, \[UP10\], for you to use on your next purchase. While you wait for your order to arrive, have you checked out our new \[product\]? It's a great addition to your \[previous purchase\] and it's on sale for a limited time. Don't miss out! Thanks again for choosing us, \[Your company\] Cross-sell promotional message ------------------------------ Use cross-selling to recommend related products to your customers. This can help increase the average order value and improve the customer's overall experience. Here's an example of a cross-sell promotional message: **Example:** Hi \[customer name\], We hope you're enjoying your \[previous purchase\]! Did you know that we also have \[related product\] that goes great with it? It's on sale now for a limited time, and we're offering a 15% discount to our loyal customers like you. Simply use code \[CROSS15\] at checkout. We think you'll love it, but if not, we offer a 100% satisfaction guarantee. Thanks again for choosing us, \[Your company\] Abandoned Cart Recovery WhatsApp Message ---------------------------------------- Abandoned Cart Recovery WhatsApp Messages are automated messages that are sent to users who have abandoned their cart on your website or app. These messages remind the users of the items they left in their cart and encourage them to complete their purchase. Here are a few Abandoned Cart Recovery WhatsApp Message templates: **Example 1** Hey \[name\], did you forget something? 😕 We noticed that you left some items in your cart on our website. 🛒 Don't miss out on these great deals! 🤑 Hurry, these prices won't last forever. 😱 CTA - View Cart **Example 2**  Hi \[name\], it looks like you left some items in your cart. 😕 Don't miss out on these amazing deals! 🤑 Click the link below to complete your purchase. 🛍️ CTA - View Cart **Example 3** Hello \[name\], we noticed that you didn't finish checking out on our website. 😕 Don't worry, your items are still waiting for you in your cart. 🛒 Click the link below to complete your purchase and get these amazing deals before they're gone. 🏃‍♂️ CTA - View Cart **Example 4** Hey \[name\], you left some items in your cart on our website. 🛒 Don't miss out on these great deals! 🤑 Click the link below to complete your purchase and get these items before they're gone. 🏃‍♀️ CTA - View Cart **Example 5** Hi \[name\], we noticed that you left some items in your cart on our website. 😕 Don't miss out on these amazing deals! 🤑 Click the link below to complete your purchase and get these items before they're gone. 🏃‍♂️ CTA - View Cart  New Product Launch WhatsApp Template Message: --------------------------------------------- When you have a new product launching, it is important to get the word out to your customers to generate excitement and drive sales. Using WhatsApp to announce your new product launch is a effective way to reach your audience, as it has a high open and click-through rate. **Example:** "Hey \[customer name\], We are excited to announce the launch of our brand new \[product name\]! This \[product category\] is perfect for \[product use\] and we can't wait for you to try it out. You can find more information and place your order at \[product URL\]. Thanks for your support, \[Business name\]" Order Cancellation WhatsApp Template Message: --------------------------------------------- If a customer needs to cancel their order, it is important to acknowledge their request and provide clear instructions for how to proceed. Using WhatsApp to communicate about order cancellations can help resolve any issues quickly and efficiently. **Example:** "Hi \[customer name\], We have received your request to cancel order \[order number\]. To confirm the cancellation, please reply to this message with the word 'CANCEL'. We will then process the cancellation and issue a refund for the total amount of \[order total\]. If you have any questions or concerns, please don't hesitate to reach out. Thanks for shopping with us, \[Business name\]" Product Feedback WhatsApp Template Message: ------------------------------------------- Asking for feedback from your customers is a great way to improve your products and customer experience. Using WhatsApp to solicit feedback is a convenient and personal way to gather valuable insights from your audience. **Example:** "Hi \[customer name\], We hope you are enjoying your \[product name\]! We are always looking for ways to improve and would love to get your feedback on your experience with the product. Could you please take a few minutes to fill out this short survey about your thoughts on \[product name\]? \[Survey link\] Your feedback is greatly appreciated. Thanks, \[Business name\]"\[product name\]! 🎉  Customer Service Message ------------------------ In addition to promotional messages, it's important for D2C brands to have a strong customer service presence on WhatsApp. This can include answering customer inquiries, addressing complaints, and providing support for issues such as returns or exchanges. **Example:** Hi \[Name\], Thank you for reaching out to \[Brand\] about your \[Product\]. We apologize for any inconvenience you've experienced. To process a return or exchange, please send us the following information: * Order number: \[123456\] * Reason for return/exchange New Product Launch:  -------------------- This template announces the release of a new product and encourages customers to be among the first to try it.  **Example:**  "Introducing our brand new \[product name\]! Get it now and be one of the first to experience all its offers. Use code NEWPRODUCT20 for 20% off." New Arrival Alert:  ------------------- This is a promotional message that alerts customers about a new product that has recently arrived at the store. The message should include details about the product, such as its features and benefits, and should encourage the customer to make a purchase. New Arrival Alert "Attention \[customer\], we have a new arrival that you won't want to miss! Introducing our \[product name\], with \[unique features\] and \[additional benefits\]. Order yours today and be one of the first to experience it. CTA - Shop now" Free Shipping Offer:  --------------------- This is a promotional message that offers free shipping to customers on orders over a certain amount. The message should include details about the offer, such as the minimum order amount required to qualify for free shipping, and should encourage the customer to make a purchase. **Example:** Free Shipping Offer "Hey \[customer\], we have a special offer for you! For a limited time, enjoy free shipping on all orders over \[order amount\]. Don't miss out on this chance to save on your purchase. CTA - Shop now" Resend Order:  -------------- This is a message that is sent to a customer who has previously placed an order, but the order was not successful or was not delivered. The message should include information about the order, such as the order number and the items included in the order, and should offer the customer the opportunity to resend the order. **Example:** Hi \[customer name\], we noticed that your order for \[product/service\] never made it to your doorstep. We're sorry for the inconvenience and will be resending your order at no extra cost to you. Please let us know if you have any issues. CTA: Contact us Return/Exchange:  ----------------- This is a message that is sent to a customer who has made a purchase, but wishes to return or exchange the item for some reason. The message should include information about the return or exchange process, such as the required documentation and any deadlines for completing the return or exchange. **Example:** Hey \[customer name\], thanks for your purchase of \[product/service\]. If you need to return or exchange it for any reason, please don't hesitate to contact us. We're here to help and make sure you're satisfied with your purchase. CTA: Contact us BOGO Offer (Buy One Get One):  ------------------------------ This is a promotional message that offers customers the opportunity to buy one item and get another item for free. The message should include details about the offer, such as which items are eligible for the promotion, and should encourage the customer to make a purchase. **Example:** "Attention \[customer\], it's buy one get one free time! For a limited time, get \[product\] for free when you purchase \[product\]. Don't miss out on this chance to get two for the price of one. CTA - Shop now" Seasonal Offer:  ---------------- This is a promotional message that is related to a specific season, such as a holiday or a time of year when certain products are more popular. The message should include details about the offer, such as the products that are included in the promotion, and should encourage the customer to make a purchase. **Example:** "Hello \[customer\], it's time to refresh your wardrobe with our seasonal sale. Save up to \[discount amount\] on our latest arrivals. Hurry, these deals won't last long. CTA - Shop now" Anniversary Offer: ------------------ This is a promotional message that is sent to celebrate a store's anniversary or a customer's anniversary of making a purchase. The message should include details about the offer, such as any discounts or special deals that are available, and should encourage the customer to make a purchase. **Example:** "Happy anniversary to us, \[customer\]! To celebrate, we're offering \[discount amount\] off your purchase. Don't miss out on this special offer. CTA - Shop now" Conclusion: ----------- In conclusion, WhatsApp is a powerful tool for D2C brands to connect with their customers and promote their products. By using the right message templates, you can effectively increase sales and improve customer satisfaction. Some of the key templates to consider include festive wishes with promotional offers, loyalty programs, new product launches, abandoned cart messages, limited-time and limited stock promotions, and product feedback. Use these templates to craft personalized and engaging messages that will help you stand out from the competition and drive conversions [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/add-a-heading-1673104025663-compressed.png)](https://zithara.com/contact/) FAQ's Q: What are some common types of WhatsApp promotional message templates for D2C brands? A: Some common types of WhatsApp promotional message templates for D2C brands include festive wishes and promotional messages, loyalty programs, new product launches, feedback and promotion offers, abandoned cart messages, limited time and limited stock promotions, and order confirmation and cancellation messages. Q: How can I use WhatsApp promotional message templates to boost my sales? A: You can use WhatsApp promotional message templates to boost your sales by offering discounts and special offers, promoting new products and services, and engaging with your customers through feedback and loyalty programs. Q: What is the best way to send WhatsApp promotional messages to my customers? A: The best way to send WhatsApp promotional messages to your customers is to personalize the message and make it relevant to their interests and past purchases. You can also use catchy subject lines, emojis, and calls to action to increase the chances of your message being opened and acted upon. Q: Can I send clickable buttons in my WhatsApp promotional messages? A: Yes, you can send clickable buttons in your WhatsApp promotional messages by using quick replies. This allows your customers to easily respond to your message and take the desired action, such as visiting your website or applying a coupon code. Q: How can I use abandoned cart messages to recover lost sales? A: Abandoned cart messages are a powerful way to recover lost sales by reminding your customers about the items they left in their cart and encouraging them to complete their purchase. You can offer a discount or a special promotion to incentivize them to complete the transaction. Q: How can I use limited time and limited stock promotions to increase sales? A: Limited time and limited stock promotions create a sense of urgency and scarcity, which can drive up sales. You can use these types of promotions to encourage your customers to make a purchase before the offer expires or the product runs out of stock. Q: How can I use order confirmation and cancellation messages to improve customer satisfaction? A: Order confirmation and cancellation messages help to keep your customers informed about the status of their order and any changes that may occur. This can help to improve customer satisfaction by ensuring that they are aware of any delays or issues with their order. Q: How can I use feedback and promotion offers to increase sales and customer loyalty? A: Feedback and promotion offers can be used to increase sales and customer loyalty by asking for customer feedback and then using that feedback to tailor your promotions and offers to their interests. This can help to build trust and strengthen the relationship with your customers. Q: How can I use loyalty programs to reward my customers and encourage repeat business? A: Loyalty programs are a great way to reward your customers for their business and encourage them to continue making purchases from your brand. You can offer special discounts, early access to sales, and exclusive offers to your loyalty program members. Q: How can I use new product launch messages to promote my brand and increase sales? A: New product launch messages are an effective way to promote your brand and increase sales by introducing your customers to your latest products and services. You can use these messages to highlight the features and benefits of your new products and include a call to action to encourage your customers to try them out. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## 23 Best WhatsApp Promotional Message Templates for 2023 Author: Zithara AI Published: 2023-01-06 Meta Title: Boost Your Sales with These 23 WhatsApp Promotional Message Templates for 2023 Meta Description: Increase your sales with these customizable and effective WhatsApp promotional message templates for the year 2023. Tags: whatsapp promotions, promotional templates, whatsapp templates URL: https://blog.zithara.com/null Contents * [What are WhatsApp promotional messages?](#what-are-whatsapp-promotional-messages) * [Benefits of Sending Promotional Messages on WhatsApp](#benefits-of-sending-promotional-messages-on-whatsapp) * [Festive Wishes](#festive-wishes) * [Abandoned Cart](#abandoned-cart) * [Limited Time & Stock Promotions](#limited-time-and-stock-promotions) * [FAQ's](#faqs)  ​Can you send promotional messages on WhatsApp? Yes, since September 2021, WhatsApp has allowed businesses to send promotional messages on the platform, including discounts, vouchers, and coupons. Before this, WhatsApp's Business API was only intended for customer service and transactional messages, so promotional messages were not allowed in an effort to avoid spamming customers. This opens up a whole new world of possibilities for businesses looking to drive sales and engagement through the platform. However, it's important to follow best practices when sending promotional messages on WhatsApp to avoid spamming users and maintaining a good reputation. One way to do this is to maintain a 3:1 ratio between transactional and promotional messages, personalize your messages, and avoid sending too many promotional messages at once. In this blog, we'll share 23 of the best WhatsApp promotional messages that can help you boost instant sales on WhatsApp. These messages cover a range of industries and situations, including festive wishes, new product launches, order confirmations, cross-selling, and more. But first, let's define exactly what WhatsApp promotional messages are and how they can be used. ![23 Best WhatsApp Promotional Message Templates for 2023](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/whatsapp-business-app-vs-whatsapp-business-api-a-comprehensive-guide-for-businesses-7-1672973795681-compressed.png) What are WhatsApp promotional messages? WhatsApp promotional messages are messages that contain direct discount coupons or offers that help drive sales. There are many different types of promotional messages, including festive wishes, new product launch offers, order confirmation and upsell messages, cross-sell messages, and more. Benefits of Sending Promotional Messages on WhatsApp ------------------------------------------------------- The key benefits of sending promotional messages on WhatsApp include the potential to reach a wider audience with minimal investment, the ability to achieve a high ROI (up to 33x), and the convenience of reaching unlimited users with a single click (to opted-in users). WhatsApp messages also tend to have a high opening rate, with customers typically opening them within 3-5 minutes of receiving them. However, it's important to consider the user experience when sending promotional messages on WhatsApp. Spamming users with too many promotional messages can be off-putting and lead to a negative perception of your brand. Instead, consider using "update notifications" to send promotional messages that add value to the user's experience without feeling intrusive. **Now, let's get into the 23 best WhatsApp promotional messages for 2023:** Festive Wishes -------------- Festive seasons are the perfect time for businesses to boost their sales and engage with their customers. One effective way of doing this is by sending festive wishes to your customers along with an enticing offer. This helps to create a positive impression and encourages customers to make a purchase. Here are some ready-to-use festive WhatsApp promotional messages that you can use to boost your sales throughout 2023's festivals: 1. Hey \[Sarah\], 🎉🎊 \[Brand\] wishes you a very \[Merry Christmas\]. 🎄 We are grateful to have you as a valued customer. To celebrate the holiday season, we are offering a special discount for you. 🎁 Avail \[20%\] off on any purchase of \[Rs. 1000\] or more. 💰 Hurry, offer valid only till \[December 25, 2023\] 🏃‍♀️ Use code: \[FESTIVE20\] at checkout. CTA: Shop Now 2. Happy \[Eid al-Fitr\] \[Ahmed\]! 🌙 To celebrate this special occasion, we are offering a limited-time discount for you. 🎉 Get \[30%\] off on all \[clothing\] items. 🛍 Hurry, offer valid until \[June 15, 2023\] only. 🏃‍♂️ Use code: \[EID30\] at checkout. CTA: Shop Now 3. Hey \[Rachel\], 🎉 \[Brand\] wishes you a very \[Happy Diwali\]. 🪔 To celebrate this festival of lights, we have a special offer for you. 🎇 Avail \[15%\] off on all \[home decor\] items. 🏡 Hurry, offer valid until \[November 10, 2023\] only. 🏃‍♀️ 4. Happy Holi \[John\]! 🎉🎊 We hope you're enjoying the celebrations. As a special treat, we're offering a \[20% discount\] on all our products when you use code \[HOLI20\] at checkout. Hurry, offer ends at midnight. 😍 CTA - Shop Now 5. Hey \[Emma\], we hope you're having a great Diwali so far! To make it even better, we're offering a \[15% discount\] on all our fireworks when you use code \[DIWALI15\] at checkout. Hurry, offer ends in 24 hours. 🎆 CTA - Shop Now 6. Merry Christmas \[Kate\]! 🎄 We hope you're having a wonderful holiday season. As a special gift, we're offering a \[30% discount\] on all our winter clothing when you use code \[CHRISTMAS30\] at checkout. Hurry, offer ends at midnight. 😍 CTA - Shop Now 7. Eid Mubarak \[Ahmed\]! 🎉 We hope you're enjoying the celebrations. As a special treat, we're offering a \[25% discount\] on all our Eid gifts when you use code \[EID25\] at checkout. Hurry, offer ends in 48 hours. 😍 CTA - Shop Now 8. Happy Easter \[Yatharth\], 😄 To help you celebrate, we're offering a \[50%\] discount on all of our Easter-themed products. From chocolate bunnies to decorative eggs, we have everything you need to make this holiday special. 🐰 Hurry, this offer is only valid for the next \[48 hours\]. Use code \[EASTER50\] at checkout to claim your discount. CTA- Shop Now 9. Hey \[Mohit\], 👋😇 We hope you have a wonderful \[Thanksgiving\] surrounded by family and friends. To show our appreciation, we're offering a \[25%\] discount on all of our products. Simply use code \[THANKS25\] at checkout to claim your discount. 🦃 Don't wait, this offer is only valid until \[November 26, 2022\]. CTA- Shop Now 10. Happy \[Valentine's Day\] \[Kamlakshi\], 😍 To celebrate, we're offering a special \[20%\] discount on all of our romantic gift options. From bouquets of flowers to boxes of chocolates, we have everything you need to show your loved one how much you care. 💕 Use code \[LOVE20\] at checkout to claim your discount. Hurry, this offer is only valid until \[February 15, 2022\]. CTA- Shop Now 11. Hi \[Amit\], 😄 It's \[Halloween\] and we're getting into the spooky spirit with a \[30%\] discount on all of our Halloween decorations. From creepy cobwebs to spooky skeletons, we have everything you need to decorate your home. 🎃 Use code \[HALLOWEEN30\] at checkout to claim your discount Abandoned Cart -------------- ​Abandoned cart promotional messages are a type of promotional message that businesses can send to customers who have added items to their cart but did not complete the purchase. These messages serve as a reminder to the customer to complete their purchase and can include a special offer or incentive to encourage them to follow through with the sale. Here are a few abandoned cart promotional message templates that businesses can use: 1. Hey \[John\], we noticed you left some items in your cart on our website. 🤔 Don't miss out on these amazing deals! 🤑 Use code \[ABANDONED10\] to get \[10% off\] your purchase. Hurry, offer expires in \[24 hours\]. 🏃‍♂️ 2. \[Sarah\], we hope everything is alright. 🤗 Just wanted to let you know that the items in your cart are still waiting for you. 🛒 Use code \[ABANDONED15\] for an extra \[15% off\] your purchase. Limited time offer. 🕰️ 3. Hey \[Chris\], we noticed you didn't complete your purchase. 🤔 Is there anything we can help with? 🤝 Use code \[ABANDONED20\] to get \[20% off\] your order. Don't miss out on these great deals! 🤑 4. \[Katie\], we hope you're doing well. 😊 Just wanted to remind you about the items you left in your cart. 🛒 Use code \[ABANDONED25\] for a special \[25% off\] discount on your purchase. Offer valid for \[48 hours\] only. 🕰️ 5. \[Michael\], don't miss out on the chance to get the items you wanted at a discounted price. 🤑 Use code \[ABANDONED30\] to get \[30% off\] your abandoned cart order. Hurry, offer expires in \[72 hours\]. 🕰️ 6. Hey \[Emily\], we hope you're doing well. 🤗 Just a friendly reminder that the items in your cart are still available. 🛒 Use code \[ABANDONED35\] for a special \[35% off\] discount on your purchase. Offer valid for a limited time only. 🕰️ Limited Time & Stock Promotions ------------------------------- Limited Time Offer Promotional Messages: When you have a sale or promotion that is only available for a limited time, it is important to let your customers know so that they don't miss out. Use these promotional messages to create a sense of urgency and encourage your customers to take advantage of the offer before it expires. 1. 🚨 Limited Time Offer 🚨 Hurry, this offer won't last long! 🏃‍♂️ Get \[25% off\] your entire purchase when you use code \[LIMITEDTIME\] at checkout. 🛒 Offer ends at midnight tonight. 😱 CTA - Shop Now 2. Don't miss out on this deal! 🚨 Our \[Summer Sale\] is ending soon. 😭 Get \[50% off\] all swimwear with code \[SUMMERSALE\] at checkout. 🏊‍♀️ Offer ends in \[48 hours\]. 🕑 CTA - Shop Now 3. Time is running out! 🕰️ This is your last chance to get \[20% off\] your purchase when you use code \[FINALSALE\] at checkout. 🛒 Offer ends at \[11:59 PM\] tonight. 😱 CTA - Shop Now Limited Stock Promotional Messages: When you have a limited number of a particular product or service available, it is important to let your customers know so that they don't miss out. Use these promotional messages to create a sense of urgency and encourage your customers to act fast to secure their purchase. 1. 🚨 Limited Stock Alert 🚨 Don't miss out on this opportunity! 🏃‍♂️ We only have \[50\] units of the \[iPhone 12\] left in stock. 😱 Order yours now before it's too late. 🛒 CTA - Shop Now 2. Hurry, these won't last long! 🏃‍♂️ We only have \[25\] units of the \[Apple Watch\] left in stock. 😱 Get yours before they're all gone. 🛒 CTA - Shop Now 3. Limited quantities available! 🚨 We only have \[10\] units of the \[MacBook Pro\] left in stock. 😱 Don't miss out on this chance to own one. 🛒 CTA - Shop Now [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/add-a-heading-1673104110580-compressed.png)](https://zithara.com/contact/) FAQ's  --------- Q: What are WhatsApp promotional messages? A: Promotional messages are messages that contain direct discount coupons or offers that help drives sales. Q: What types of promotional messages can be sent on WhatsApp? A: There are multiple types of promotional messages such as festive wishes with promotional offers, loyalty program messages, new product launch messages, feedback and promotion offer messages, abandoned cart messages, limited time and limited stock messages, and more. Q: Can businesses send promotional messages on WhatsApp? A: Yes, since September 2021, WhatsApp has allowed businesses to send promotional messages on WhatsApp such as discounts, vouchers, coupons, and more. Q: Is it okay to spam users with promotional messages on WhatsApp? A: No, it is important to avoid spamming users with promotional messages on WhatsApp. A good practice is to maintain a 3:1 ratio between transactional and promotional messages and to personalize promotional messages with emojis and easy-to-read words. Q: What are the benefits of sending promotional messages on WhatsApp? A: There are several benefits to sending promotional messages on WhatsApp, including the potential to reach a wider audience with a low investment, a high return on investment, the ability to reach unlimited users with a single click (to opted-in users), and the convenience of reaching active users on WhatsApp. Q: How can I make my WhatsApp promotional messages more effective? A: Some tips for making WhatsApp promotional messages more effective include personalizing the message, using emojis, providing a clear call to action, and offering an enticing offer. Q: Can I send clickable buttons with my WhatsApp promotional messages? A: Yes, it is possible to send clickable buttons with WhatsApp promotional messages using quick replies. Q: Can I send promotional messages to users who have not opted-in to receive them? A: No, it is only possible to send promotional messages to users who have explicitly opted-in to receive them. Q: Why should businesses use WhatsApp for promotional messages? A: WhatsApp has a high open rate and click-through rate, making it an effective channel for reaching a wide audience and boosting sales. Additionally, WhatsApp allows businesses to send promotional messages to unlimited users in a single click. Q: How can businesses personalize their WhatsApp promotional messages? A: Businesses can personalize their WhatsApp promotional messages by including the recipient's name, referencing their previous purchases, and including emojis and easy-to-read language. Q: What should businesses avoid when sending promotional messages on WhatsApp? A: Businesses should avoid spamming their users with excessive promotional messages, as this can lead to opt-outs and harm the customer relationship. It is important to strike a balance and ensure that promotional messages are relevant and timely. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## 23 Use Cases for WhatsApp Chatbots in the year 2023 Author: Zithara AI Published: 2023-01-06 Meta Title: Top 23 Use Cases for WhatsApp Chatbots in 2023 Meta Description: Discover the top 23 use cases for WhatsApp chatbots in 2023 Tags: whatsapp chatbot, use cases URL: https://blog.zithara.com/null Contents * [1\. WhatsApp Chatbot as a Landing Channel](#1-whatsapp-chatbot-as-a-landing-channel) * [2\. WhatsApp Chatbot for Lead Qualification](#2-whatsapp-chatbot-for-lead-qualification) * [3\. 24\*7 Automated Support with Chatbot](#3-247-automated-support-with-chatbot) * [4\. Automated Sales](#4-automated-sales) * [5\. Send Media, Files & Documents](#5-send-media-files-and-documents) * [6\. Feedback Loop with WhatsApp Chatbot](#6-feedback-loop-with-whatsapp-chatbot) * [7\. Automate Queries with Verified WhatsApp Account](#7-automate-queries-with-verified-whatsapp-account) * [8\. Personalized Communication with Customers](#8-personalized-communication-with-customers) * [9\. WhatsApp Chatbot for Customer Service](#9-whatsapp-chatbot-for-customer-service) * [11\. WhatsApp Chatbot for Appointments and Scheduling](#11-whatsapp-chatbot-for-appointments-and-scheduling) * [12\. WhatsApp Chatbot for Product Recommendations](#12-whatsapp-chatbot-for-product-recommendations) * [13\. WhatsApp Chatbot for Lead Nurturing](#13-whatsapp-chatbot-for-lead-nurturing) * [14\. WhatsApp Chatbot for Event Registration](#14-whatsapp-chatbot-for-event-registration) * [15\. WhatsApp Chatbot for Customer Onboarding](#15-whatsapp-chatbot-for-customer-onboarding) * [16\. WhatsApp Chatbot for Order Tracking](#16-whatsapp-chatbot-for-order-tracking) * [17\. WhatsApp Chatbot for HR and Recruitment](#17-whatsapp-chatbot-for-hr-and-recruitment) * [18\. WhatsApp Chatbot for Travel and Hospitality](#18-whatsapp-chatbot-for-travel-and-hospitality) * [19\. WhatsApp Chatbot for Banking and Financial Services](#19-whatsapp-chatbot-for-banking-and-financial-services) * [20\. WhatsApp Chatbot for Education and Training](#20-whatsapp-chatbot-for-education-and-training) * [21\. WhatsApp Chatbot for Healthcare](#21-whatsapp-chatbot-for-healthcare) * [22\. WhatsApp Chatbot for Telecommunications](#22-whatsapp-chatbot-for-telecommunications) * [23\. WhatsApp Chatbot for Retail and E-commerce](#23-whatsapp-chatbot-for-retail-and-e-commerce) * [In conclusion:](#in-conclusion)  * [FAQ's](#faqs) * [What is a WhatsApp chatbot?](#what-is-a-whatsapp-chatbot) * [How do WhatsApp chatbots work?](#how-do-whatsapp-chatbots-work) * [What are the benefits of using WhatsApp chatbots for business?](#what-are-the-benefits-of-using-whatsapp-chatbots-for-business) * [Can WhatsApp chatbots handle multiple conversations at once?](#can-whatsapp-chatbots-handle-multiple-conversations-at-once) * [Can WhatsApp chatbots be customized for specific business needs?](#can-whatsapp-chatbots-be-customized-for-specific-business-needs) * [Can WhatsApp chatbots be integrated with other systems?](#can-whatsapp-chatbots-be-integrated-with-other-systems) * [How do I get started with WhatsApp chatbots?](#how-do-i-get-started-with-whatsapp-chatbots) * [How can WhatsApp chatbots be used as a landing channel?](#how-can-whatsapp-chatbots-be-used-as-a-landing-channel) * [How can WhatsApp chatbots be used for lead qualification?](#how-can-whatsapp-chatbots-be-used-for-lead-qualification) * [How can WhatsApp chatbots provide 24/7 automated support?](#how-can-whatsapp-chatbots-provide-247-automated-support) * [How can WhatsApp chatbots automate sales?](#how-can-whatsapp-chatbots-automate-sales) * [How can WhatsApp chatbots send media, files, and documents to customers?](#how-can-whatsapp-chatbots-send-media-files-and-documents-to-customers) * [How can WhatsApp chatbots facilitate a feedback loop?](#how-can-whatsapp-chatbots-facilitate-a-feedback-loop) * [How can WhatsApp chatbots be used for personalized communication with customers?](#how-can-whatsapp-chatbots-be-used-for-personalized-communication-with-customers) * [How can WhatsApp chatbots be used for HR and recruitment?](#how-can-whatsapp-chatbots-be-used-for-hr-and-recruitment) WhatsApp chatbots are a powerful tool for businesses looking to improve customer engagement, increase sales, and streamline processes. With the help of artificial intelligence (AI) and natural language processing (NLP) technology, Zithara's WhatsApp chatbots can understand and interpret user input and provide personalized, instant responses to customer queries and concerns. ![23 use cases for whatsapp chatbots in the year 2023](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/whatsapp-business-app-vs-whatsapp-business-api-a-comprehensive-guide-for-businesses-5-1672966974119-compressed.png) **Here are the top 23 use cases for WhatsApp chatbots for the year 2023** 1\. WhatsApp Chatbot as a Landing Channel ----------------------------------------- WhatsApp chatbots can be used as a landing channel for Facebook ads, providing customers with a more personal and convenient way to interact with your business. When a customer clicks on your ad, they can be directed to a pre-filled WhatsApp message that initiates a conversation with your chatbot. This can help to increase lead generation and improve the customer experience. 2\. WhatsApp Chatbot for Lead Qualification ------------------------------------------- WhatsApp chatbots can be used to qualify leads by collecting basic information such as the name and mobile number of the customer when they initiate a conversation. This can help you to generate a higher quantity of qualified leads compared to traditional landing pages. 3\. 24\*7 Automated Support with Chatbot ---------------------------------------- WhatsApp chatbots can provide automated support to customers around the clock, helping to improve the customer experience and increase satisfaction. By responding to customer queries and concerns in real-time, WhatsApp chatbots can help to resolve issues quickly and efficiently. 4\. Automated Sales ------------------- WhatsApp chatbots can be used to automate the sales process, providing customers with product recommendations, pricing information, and assistance with the purchasing process. This can help to increase sales and streamline the customer journey. 5\. Send Media, Files & Documents --------------------------------- WhatsApp chatbots can be used to send media, files, and documents to customers, helping to provide a more personalized and engaging customer experience. This can include product images, video demonstrations, PDF brochures, and more. 6\. Feedback Loop with WhatsApp Chatbot --------------------------------------- WhatsApp chatbots can be used to create a feedback loop with customers, helping to gather valuable insights and improve the customer experience. By using a chatbot to gather customer feedback, you can quickly and easily gather and analyze data on customer satisfaction and preferences. 7\. Automate Queries with Verified WhatsApp Account --------------------------------------------------- WhatsApp chatbots can be used to automate queries and provide instant responses to customer concerns. By using a verified WhatsApp account, you can ensure that your chatbot is trusted and reliable, helping to build confidence and trust with your customers. 8\. Personalized Communication with Customers --------------------------------------------- WhatsApp chatbots can be used to provide personalized communication with customers, helping to build personal connections and improve the customer experience. By using AI and NLP technology to understand and interpret customer input, chatbots can provide personalized, relevant responses that make customers feel understood and valued. 9\. WhatsApp Chatbot for Customer Service ----------------------------------------- WhatsApp chatbots can be used to provide customer service, helping to resolve issues and answer customer queries in real-time. This can help to improve the customer experience and increase satisfaction, as customers will not have to wait for a response from a human agent. 11\. WhatsApp Chatbot for Appointments and Scheduling ----------------------------------------------------- WhatsApp chatbots can be used to schedule appointments and manage schedules, helping to streamline the process for both customers and businesses. By using a chatbot to book appointments, customers can easily see available times and schedule appointments without having to call or visit a physical location. 12\. WhatsApp Chatbot for Product Recommendations ------------------------------------------------- WhatsApp chatbots can be used to provide product recommendations to customers, helping to increase sales and improve the customer experience. By gathering data on customer preferences and purchase history, chatbots can provide personalized recommendations that are tailored to the individual customer. 13\. WhatsApp Chatbot for Lead Nurturing ---------------------------------------- WhatsApp chatbots can be used to nurture leads by providing personalized, targeted communication that helps to move customers along the sales funnel. By sending relevant, engaging content, chatbots can help to build trust and credibility with leads, increasing the chances of conversion. 14\. WhatsApp Chatbot for Event Registration -------------------------------------------- WhatsApp chatbots can be used to facilitate event registration, helping to streamline the process for both customers and businesses. By using a chatbot to handle registration, customers can easily sign up for events and pay fees without having to visit a physical location. 15\. WhatsApp Chatbot for Customer Onboarding --------------------------------------------- WhatsApp chatbots can be used to onboard new customers, providing them with a personalized, guided experience as they begin using your product or service. By using a chatbot to walk customers through the onboarding process, you can help them to get up to speed faster and increase customer satisfaction. 16\. WhatsApp Chatbot for Order Tracking ---------------------------------------- WhatsApp chatbots can be used to provide order tracking information to customers, helping to keep them informed about the status of their orders. By using a chatbot to provide real-time updates, customers can stay informed about their orders and know when to expect delivery. 17\. WhatsApp Chatbot for HR and Recruitment -------------------------------------------- WhatsApp chatbots can be used to streamline HR and recruitment processes, helping to save time and resources. Chatbots can be used to handle job applications, schedule interviews, and provide information about job openings and requirements. This can help to improve the efficiency of the recruitment process and make it easier for businesses to find top talent. 18\. WhatsApp Chatbot for Travel and Hospitality ------------------------------------------------ WhatsApp chatbots can be used in the travel and hospitality industry to provide personalized, instant assistance to customers. Chatbots can be used to book hotels, flights, and other travel arrangements, as well as provide information about destinations and attractions. 19\. WhatsApp Chatbot for Banking and Financial Services -------------------------------------------------------- WhatsApp chatbots can be used in the banking and financial services industry to provide personalized, instant assistance to customers. Chatbots can be used to answer customer queries, provide account information, and facilitate financial transactions. 20\. WhatsApp Chatbot for Education and Training ------------------------------------------------ WhatsApp chatbots can be used in the education and training industry to provide personalized, instant assistance to students and professionals. Chatbots can be used to answer questions, provide course materials, and facilitate online learning and training sessions. 21\. WhatsApp Chatbot for Healthcare ------------------------------------ WhatsApp chatbots can be used in the healthcare industry to provide personalized, instant assistance to patients and caregivers. Chatbots can be used to answer medical questions, provide health information, and facilitate appointment scheduling and telemedicine consultations. 22\. WhatsApp Chatbot for Telecommunications -------------------------------------------- WhatsApp chatbots can be used in the telecommunications industry to provide personalized, instant assistance to customers. Chatbots can be used to answer questions, resolve issues, and facilitate account management and billing. 23\. WhatsApp Chatbot for Retail and E-commerce ----------------------------------------------- WhatsApp chatbots can be used in the retail and e-commerce industry to provide personalized, instant assistance to customers. Chatbots can be used to provide product information, recommendations, and assistance with the purchasing process, helping to increase sales and improve the customer experience. In conclusion:  --------------- WhatsApp chatbots are a powerful tool for businesses looking to improve customer engagement, increase sales, and streamline processes. With a range of use cases and the ability to customize and tailor your chatbot to your specific business needs, WhatsApp chatbots can help you to create a more personal, convenient, and efficient customer experience. From providing automated customer support to facilitating event registration and automating sales, WhatsApp chatbots can help you to improve your business operations and drive results. [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/add-a-heading-1673104150342-compressed.png)](https://zithara.com/contact/) FAQ's ----- ### What is a WhatsApp chatbot? A WhatsApp chatbot is a computer program designed to communicate with customers via the WhatsApp messaging platform. Chatbots use artificial intelligence and natural language processing technology to understand and interpret user input, and provide personalized, instant responses. ### How do WhatsApp chatbots work? WhatsApp chatbots work by using AI and NLP technology to understand and interpret customer input. When a customer initiates a conversation with a chatbot, the chatbot analyzes the text and responds with a personalized, relevant message. Chatbots can also be programmed to trigger certain actions, such as sending media, files, or documents to the customer. ### What are the benefits of using WhatsApp chatbots for business? There are many benefits of using WhatsApp chatbots for business, including: * Improved customer engagement: WhatsApp chatbots can provide personalized, instant responses to customer queries and concerns, helping to improve customer satisfaction. * Increased sales: WhatsApp chatbots can be used to automate the sales process, providing personalized product recommendations and assistance with the purchasing process. * Streamlined processes: WhatsApp chatbots can help to streamline business processes by automating tasks and providing instant responses to customer queries. * 24/7 availability: WhatsApp chatbots can provide support to customers around the clock, helping to improve the customer experience. ### Can WhatsApp chatbots handle multiple conversations at once? Yes, WhatsApp chatbots are designed to handle multiple conversations at once. This means that chatbots can respond to multiple customers simultaneously, helping to improve the efficiency of your business operations. ### Can WhatsApp chatbots be customized for specific business needs? Yes, WhatsApp chatbots can be customized for specific business needs. Chatbots can be programmed to trigger certain actions or responses based on specific keywords or user input, helping to tailor the chatbot to your specific business needs. ### Can WhatsApp chatbots be integrated with other systems? Yes, WhatsApp chatbots can be integrated with other systems, such as CRM systems and e-commerce platforms. This can help to streamline business processes and provide a more seamless experience for customers. ### How do I get started with WhatsApp chatbots? To get started with WhatsApp chatbots, you will need to connect your WhatsApp Business API phone number and set up a chatbot using a chatbot builder tool. There are many chatbot builder tools available, such as Zithara, that can help you to create and customize your chatbot. ### How can WhatsApp chatbots be used as a landing channel? WhatsApp chatbots can be used as a landing channel by providing a pre-filled message when a customer clicks on a Facebook ad. This can help to streamline the process for customers and increase the chances of conversion. ### How can WhatsApp chatbots be used for lead qualification? WhatsApp chatbots can be used for lead qualification by providing personalized communication and gathering data on customer preferences and purchase history. This can help to improve the quality of leads and increase the chances of conversion. ### How can WhatsApp chatbots provide 24/7 automated support? WhatsApp chatbots can provide 24/7 automated support by answering customer queries and providing information around the clock. This can help to improve the customer experience and increase satisfaction. ### How can WhatsApp chatbots automate sales? WhatsApp chatbots can automate sales by providing personalized product recommendations and assistance with the purchasing process. This can help to increase sales and improve the customer experience. ### How can WhatsApp chatbots send media, files, and documents to customers? WhatsApp chatbots can send media, files, and documents to customers by using programmed responses to trigger the sending of specific content. This can help to provide a more personalized and engaging customer experience. ### How can WhatsApp chatbots facilitate a feedback loop? WhatsApp chatbots can facilitate a feedback loop by gathering customer feedback and using it to improve business operations. By using a chatbot to collect and analyze customer feedback, businesses can identify areas for improvement and make changes to better serve their customers. ### How can WhatsApp chatbots be used for personalized communication with customers? WhatsApp chatbots can be used for personalized communication with customers by using AI and NLP technology to understand and interpret customer input, and provide personalized, relevant responses. This can help to build personal connections and improve the customer experience. ### How can WhatsApp chatbots be used for HR and recruitment? WhatsApp chatbots can be used for HR and recruitment by handling job applications, scheduling interviews, and providing information about job openings and requirements. This can help to streamline the recruitment process and make it easier for businesses to find top talent. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## Leveraging WhatsApp Chatbots for Improved Facebook Ad Performance Author: Zithara AI Published: 2023-01-05 Meta Title: Boost Your Facebook Ad Performance with WhatsApp Chatbots Meta Description: Learn how WhatsApp chatbots can improve the performance of your Facebook ads by increasing lead generation and enhancing the customer experience. Tags: whatsapp chatbot, facebook ads URL: https://blog.zithara.com/null Contents * [Introduction to WhatsApp Chatbots for Improved Facebook Ad Performance](#introduction-to-whatsapp-chatbots-for-improved-facebook-ad-performance) * [The Problem with Conventional Landing Pages](#the-problem-with-conventional-landing-pages) * [The Solution: WhatsApp Chatbots](#the-solution-whatsapp-chatbots) * [How WhatsApp Chatbots Work (Continued)](#how-whatsapp-chatbots-work-continued) * [Benefits of Using WhatsApp Chatbots for Improved Facebook Ad Performance](#benefits-of-using-whatsapp-chatbots-for-improved-facebook-ad-performance) * [Increased lead generation:](#increased-lead-generation) * [Improved customer experience:](#improved-customer-experience)  * [Greater flexibility:](#greater-flexibility)  * [The Power of Conversational WhatsApp Marketing](#the-power-of-conversational-whatsapp-marketing) * [How to Set Up a Facebook Ad and Connect it to a WhatsApp Chatbot](#how-to-set-up-a-facebook-ad-and-connect-it-to-a-whatsapp-chatbot) * [Connect Your WhatsApp Business API Phone Number:](#connect-your-whatsapp-business-api-phone-number)  * [Create a New Ad Campaign:](#create-a-new-ad-campaign) * [Choose How to Display Your Ad:](#choose-how-to-display-your-ad) * [Add Your Ad Content:](#add-your-ad-content)  * [Start a Chatbot Conversation via Your Ad:](#start-a-chatbot-conversation-via-your-ad)  * [Track the Effectiveness of Your Ad Campaigns:](#track-the-effectiveness-of-your-ad-campaigns) * [Conclusion](#conclusion) * [FAQ's](#faqs) * [What is a WhatsApp chatbot?](#what-is-a-whatsapp-chatbot) * [Why should I use a WhatsApp chatbot for my Facebook ads?](#why-should-i-use-a-whatsapp-chatbot-for-my-facebook-ads) * [What are the benefits of using WhatsApp chatbots for improved Facebook ad performance?](#what-are-the-benefits-of-using-whatsapp-chatbots-for-improved-facebook-ad-performance) * [How do I get started with WhatsApp chatbots?](#how-do-i-get-started-with-whatsapp-chatbots) * [Can WhatsApp chatbots handle multiple customers at the same time?](#can-whatsapp-chatbots-handle-multiple-customers-at-the-same-time) * [How do I customize my WhatsApp chatbot?](#how-do-i-customize-my-whatsapp-chatbot) * [Can WhatsApp chatbots be used for customer support?](#can-whatsapp-chatbots-be-used-for-customer-support) * [Can WhatsApp chatbots be used for lead generation?](#can-whatsapp-chatbots-be-used-for-lead-generation) * [Can WhatsApp chatbots be used for e-commerce?](#can-whatsapp-chatbots-be-used-for-e-commerce) * [Are WhatsApp chatbots always available?](#are-whatsapp-chatbots-always-available) * [](#) Introduction to WhatsApp Chatbots for Improved Facebook Ad Performance ---------------------------------------------------------------------- As a marketer, you are always looking for ways to improve the return on investment (ROI) of your ad campaigns. One tool that can help is the use of WhatsApp chatbots. In this blog, we will explore how these chatbots work and how they can enhance the performance of your Facebook ads. We will also delve into the concept of conversational WhatsApp marketing and how it can benefit your business. Finally, we will provide a step-by-step guide on how to set up a Facebook ad and connect it to a WhatsApp chatbot. ![WhatsApp Chatbots for Facebook Ads](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/whatsapp-business-app-vs-whatsapp-business-api-a-comprehensive-guide-for-businesses-4-1672964825416-compressed.png) The Problem with Conventional Landing Pages After executing digital marketing strategies and placing Facebook ads, customers are often directed to a landing page where they can find some general information about the product or service and a contact form. They must then fill out the form and wait for an agent to get in touch with them. This can be a frustrating experience for customers, as they may have to wait for a response and may not find all the information they need on the landing page. It is also not uncommon for only 10% of the audience to submit their details in the contact form. This results in a low quantity of leads with minimal qualification. The Solution: WhatsApp Chatbots ------------------------------- Imagine a scenario where, instead of being directed to a static landing page, a user clicks on your Facebook ad and is immediately connected with a personal, customizable WhatsApp chatbot. This chatbot can answer their queries about your product or service in a conversational manner, providing a more seamless and efficient customer experience. When the customer sends a message to the WhatsApp Business API number for your company, the basic lead information – including the name and mobile number of the customer – is automatically collected, thanks to the power of an AI-powered WhatsApp chatbot builder such as "Zithara". This approach generates leads at a rate that is 6-7 times higher than the conventional approach. For example, if 100 customers click on your ad, the WhatsApp chatbot approach can generate 60-70 leads along with their initial query (pre-filled first message). In contrast, a conventional landing page might only generate 8-10 leads from these 100 customers. How WhatsApp Chatbots Work (Continued) -------------------------------------- Most WhatsApp chatbots like "Zithara" are powered by an AI and operate using artificial intelligence (AI) and natural language processing (NLP) technology. This allows them to understand and interpret user input, and respond with appropriate information or actions. To use a WhatsApp chatbot, users simply need to send a message to the chatbot's designated phone number or QR code. The chatbot will then respond with a series of pre-determined messages or actions, based on the user's input. Benefits of Using WhatsApp Chatbots for Improved Facebook Ad Performance ------------------------------------------------------------------------ There are several benefits to using WhatsApp chatbots to improve the effectiveness of your Facebook ads: ### Increased lead generation:  WhatsApp chatbots can generate leads at a higher rate than conventional landing pages, resulting in a higher quantity of qualified leads. ### Improved customer experience:  WhatsApp chatbots can provide personalized, instant responses to customer queries and concerns in a conversational manner, improving the overall customer experience. ### Greater flexibility:  WhatsApp chatbots can operate 24/7, allowing you to assist customers at any time of day. The Power of Conversational WhatsApp Marketing ---------------------------------------------- In addition to the benefits outlined above, WhatsApp chatbots can also help you to implement a successful conversational marketing strategy. Conversational marketing is a customer-centric approach that involves building personal connections with customers through ongoing, two-way conversations. With WhatsApp chatbots, you can have real-time conversations with customers and provide them with relevant information and support as they go through their journey with your business. This can help to build trust and loyalty, leading to higher customer retention and increased sales. To successfully implement a conversational WhatsApp marketing strategy, it is important to: * Understand your audience: Know your audience and tailor your chatbot's messaging and interactions accordingly. * Use a natural, conversational tone: Make sure the chatbot's responses sound natural and avoid using overly promotional language. * Provide value: Focus on providing value to the customer through helpful information and assistance. How to Set Up a Facebook Ad and Connect it to a WhatsApp Chatbot ---------------------------------------------------------------- ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/fb-ad-1674041741085-compressed.png) Now that you understand the benefits of using WhatsApp chatbots for improved Facebook ad performance, you may be wondering how to get started. Follow these steps to set up a Facebook ad and connect it to a WhatsApp chatbot: ### **Connect Your WhatsApp Business API Phone Number:**  To use WhatsApp chatbots for your business, you will need to obtain a WhatsApp Business API phone number. This can be done through a third-party provider or through WhatsApp directly. To read more about WhatsApp Business API, [click here](https://blog.zithara.com/how-to-apply-for-whatsapp-business-api-clchm0m5x795081jpvtv8zh343/). ### Create a New Ad Campaign: To create a new ad campaign, go to the Facebook Ads Manager and click on the "Create" button. From there, you will be prompted to choose a campaign objective, specify a campaign name, and define your ad budget. ### Choose How to Display Your Ad: Next, you will need to specify your ad destination, choose your accounts, set your campaign schedule, and identify your target audience. You will also need to select your ad placements, which will determine where your ad will appear. ### Add Your Ad Content:  Finally, you will need to choose a format for your ad and add media such as images or videos. You will also need to create a message template for your chatbot to use when interacting with customers. ### Start a Chatbot Conversation via Your Ad:  When a customer clicks on your ad, they will be directed to a pre-filled WhatsApp message that will initiate a conversation with your chatbot. The chatbot will then respond with the pre-determined message or action specified in your message template. ### Track the Effectiveness of Your Ad Campaigns: To track the effectiveness of your ad campaigns, you can use the Facebook Ads Manager to view key metrics such as reach, impressions, and conversions. You can also use analytics tools such as Google Analytics to get a more in-depth understanding of your ad performance. Conclusion ---------- Incorporating WhatsApp chatbots into your digital marketing strategy can improve the performance of your Facebook ads by increasing lead generation and enhancing the customer experience. By using an AI-powered chatbot builder such as "Zithara", you can easily set up and customize your chatbot to meet the needs of your business and your customers. Additionally, implementing a conversational WhatsApp marketing strategy can help you to build personal connections with customers and provide them with ongoing support, leading to higher customer retention and increased sales. To learn more about how WhatsApp chatbots and conversational marketing can benefit your business, click here to book a demo and start improving your Facebook ad ROI today! [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/add-a-heading-1673104254099-compressed.png)](https://zithara.com/contact/) FAQ's ### What is a WhatsApp chatbot? A WhatsApp chatbot is a computer program that uses artificial intelligence (AI) and natural language processing (NLP) technology to understand and interpret user input, and respond with appropriate information or actions. It operates through the WhatsApp messaging platform and can be used to provide personalized, instant responses to customer queries and concerns. ### Why should I use a WhatsApp chatbot for my Facebook ads? WhatsApp chatbots can help to improve the performance of your Facebook ads by increasing lead generation and enhancing the customer experience. They can generate leads at a higher rate than conventional landing pages and provide personalized, instant responses to customer queries in a conversational manner ### What are the benefits of using WhatsApp chatbots for improved Facebook ad performance? There are several benefits to using WhatsApp chatbots to improve the effectiveness of your Facebook ads, including increased lead generation, improved customer experience, and greater flexibility. WhatsApp chatbots can operate 24/7, allowing you to assist customers at any time of day. ### How do I get started with WhatsApp chatbots? To get started with WhatsApp chatbots, you will need to obtain a WhatsApp Business API phone number and use an AI-powered chatbot builder such as "Zithara" to create and customize your chatbot. You can then integrate the chatbot into your digital marketing strategy, including your Facebook ad campaigns. ### Can WhatsApp chatbots handle multiple customers at the same time? Yes, WhatsApp chatbots can handle multiple customers simultaneously. This makes them a useful tool for providing customer support and assistance, as they can respond to customer queries and concerns in real-time. ### How do I customize my WhatsApp chatbot? To customize your WhatsApp chatbot, you can use an AI-powered chatbot builder such as "Zithara" to create a series of pre-determined messages or actions that the chatbot will use in response to customer input. You can also customize the chatbot's appearance and branding to match your business. ### Can WhatsApp chatbots be used for customer support? Yes, WhatsApp chatbots can be used for customer support by providing personalized, instant responses to customer queries and concerns. This can help to improve the customer experience and increase customer satisfaction. ### Can WhatsApp chatbots be used for lead generation? Yes, WhatsApp chatbots can be used for lead generation by collecting basic lead information such as the name and mobile number of the customer when they initiate a conversation with the chatbot. This can result in a higher quantity of qualified leads compared to conventional landing pages. ### Can WhatsApp chatbots be used for e-commerce? Yes, WhatsApp chatbots can be used for e-commerce by providing customers with product information, recommendations, and assistance with the purchasing process. This can help to improve the customer experience and increase sales. ### Are WhatsApp chatbots always available? Yes, WhatsApp chatbots are always available and can operate 24/7. This means that they can assist customers at any time of day, providing a convenient and efficient customer experience. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## WhatsApp Business App vs WhatsApp Business API: A Comprehensive Guide for Businesses Author: Zithara AI Published: 2023-01-05 Meta Title: WhatsApp Business App vs WhatsApp Business API: Which is Right for Your Business? Meta Description: Are you trying to decide between WhatsApp Business App and WhatsApp Business API for your business? Here's the Right Choice. Tags: whatsapp business app, whatsapp business api URL: https://blog.zithara.com/null Contents * [What is WhatsApp Business?](#what-is-whatsapp-business) * [WhatsApp Business App Use Cases (With Examples)](#whatsapp-business-app-use-cases-with-examples) * [WhatsApp Business API Use Cases (With Examples)](#whatsapp-business-api-use-cases-with-examples) * [Pricing](#pricing) * [Conclusion](#conclusion) * [Frequently Asked Questions?](#frequently-asked-questions) * [What is WhatsApp Business API?](#what-is-whatsapp-business-api) * [How does WhatsApp Business API work?](#how-does-whatsapp-business-api-work) * [Is WhatsApp Business API different from the WhatsApp Business App?](#is-whatsapp-business-api-different-from-the-whatsapp-business-app) * [Is WhatsApp Business API free to use?](#is-whatsapp-business-api-free-to-use) * [How much does WhatsApp Business API cost?](#how-much-does-whatsapp-business-api-cost) * [Can I use WhatsApp Business API for personal use?](#can-i-use-whatsapp-business-api-for-personal-use) * [Can I use WhatsApp Business API for marketing purposes?](#can-i-use-whatsapp-business-api-for-marketing-purposes) * [Can I use WhatsApp Business API for customer support?](#can-i-use-whatsapp-business-api-for-customer-support) * [What are the benefits of using WhatsApp Business API?](#what-are-the-benefits-of-using-whatsapp-business-api) * [Can I automate my communication with customers through WhatsApp Business API?](#can-i-automate-my-communication-with-customers-through-whatsapp-business-api) * [Can I use chatbots with WhatsApp Business API?](#can-i-use-chatbots-with-whatsapp-business-api) * [Is WhatsApp Business API secure?](#is-whatsapp-business-api-secure) * [Can I use WhatsApp Business API to send messages to customers in multiple languages?](#can-i-use-whatsapp-business-api-to-send-messages-to-customers-in-multiple-languages) * [How many users can use WhatsApp Business API?](#how-many-users-can-use-whatsapp-business-api) * [How many messages can be sent through WhatsApp Business API?](#how-many-messages-can-be-sent-through-whatsapp-business-api) * [Can I send bulk messages through WhatsApp Business API?](#can-i-send-bulk-messages-through-whatsapp-business-api) * [Can I use WhatsApp Business API to send images, documents, and other media?](#can-i-use-whatsapp-business-api-to-send-images-documents-and-other-media) * [Can I track the delivery and read status of messages sent through WhatsApp Business API?](#can-i-track-the-delivery-and-read-status-of-messages-sent-through-whatsapp-business-api) * [Can I use WhatsApp Business API to receive and handle customer orders and returns?](#can-i-use-whatsapp-business-api-to-receive-and-handle-customer-orders-and-returns) * [Can I use WhatsApp Business API to handle customer service inquiries and complaints?](#can-i-use-whatsapp-business-api-to-handle-customer-service-inquiries-and-complaints) * [How do I get started with WhatsApp Business API?](#how-do-i-get-started-with-whatsapp-business-api) * [Do I need to have a WhatsApp Business App account to use WhatsApp Business API?](#do-i-need-to-have-a-whatsapp-business-app-account-to-use-whatsapp-business-api) * [Can I integrate WhatsApp Business API with my other business systems and tools?](#can-i-integrate-whatsapp-business-api-with-my-other-business-systems-and-tools) * [How do I set up my business profile with WhatsApp Business API?](#how-do-i-set-up-my-business-profile-with-whatsapp-business-api) * [Can I customize my automated messages and chatbot responses with WhatsApp Business API?](#can-i-customize-my-automated-messages-and-chatbot-responses-with-whatsapp-business-api) Are you considering using WhatsApp for your business? If so, you may be wondering which option is best for you: the WhatsApp Business App or the WhatsApp Business API. In this blog post, we'll compare the two options and help you decide which one is right for your business. We'll also explain how Zithara, a BSP (Business Solution Provider), can assist you in getting a WhatsApp Business API and automating your customer engagement. ![WhatsApp Business App vs WhatsApp Business API](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/whatsapp-business-app-vs-whatsapp-business-api-a-comprehensive-guide-for-businesses-1-1672951021001-compressed.png) What is WhatsApp Business? -------------------------- WhatsApp Business is a messaging and calling application that allows businesses to connect with their customers at scale. It is owned by Facebook Inc and allows users to send text messages, voice notes, and make voice and video calls. It also allows businesses to share images, documents, locations, and other media. WhatsApp became the world's most popular messaging application by 2015 and has over 2 billion users worldwide. It has become a primary means of electronic communication in many countries and regions, including Latin America, the Indian subcontinent, and parts of Europe and Africa. Businesses can leverage the popularity of WhatsApp in a variety of ways, including for marketing, customer support, and more. To help businesses communicate with customers at scale through WhatsApp, the company has introduced two new tools: the WhatsApp Business App and the WhatsApp Business API. WhatsApp Business App Features (With Examples) ---------------------------------------------- The WhatsApp Business App is designed specifically for small businesses. It is free to download and use, and makes it easy for businesses to connect with their customers personally. Some of the features of the WhatsApp Business App include: * Creating a business profile with important information for customers, such as your address, business description, email address, and website. * Showcasing your products and services through a catalogue feature. * Quick replies for frequently asked questions. * Organizing chats and contacts with labels. * Automated messages for greetings and away messages. Example: Let's take the example of a small bakery or cake shop. They might create a WhatsApp Business account using the Business App to reach more customers. The Business App would help them: * Create a business profile with helpful information for customers, such as their address, business description, email address, and website. * Showcase their catalogue of products and services. * Use quick replies to save and reuse frequently sent messages, so they can quickly respond to common questions. * Organize chats and contacts with labels, making it easy to find them again later. * Set up automated messages for greetings and away messages. Overall, the WhatsApp Business App is a great option for small businesses looking to connect with their customers through WhatsApp. It's easy to use, free to download, and offers a range of useful features. WhatsApp Business API Features (With Examples) ---------------------------------------------- The WhatsApp Business API is designed for larger businesses and enterprise companies. It allows businesses to automate and scale their communication with customers through the use of chatbots and other tools. Some of the advanced features of the WhatsApp Business API include: * Message templates for quick responses to common questions. * Sender actions to indicate when you're typing or when a message has been read. * Support for multiple languages. * Advanced chatbot capabilities. Example: Let's take the example of a large e-commerce company. They might use the WhatsApp Business API to connect with their customers on a larger scale. The WhatsApp Business API would allow them to: * Use message templates to quickly respond to common questions. * Use sender actions to indicate when they are typing or when a message has been read, improving the customer experience. * Support multiple languages, allowing them to communicate with customers in their preferred language. * Use advanced chatbot capabilities to automate communication with customers, such as handling orders, returns, and customer service inquiries. Overall, the WhatsApp Business API is a great option for larger businesses and enterprise companies looking to automate and scale their communication with customers through WhatsApp. It offers advanced features and chatbot capabilities, making it easy to handle a large volume of customer interactions. Pricing ------- One of the main differences between the WhatsApp Business App and the WhatsApp Business API is the pricing. The WhatsApp Business App is free to download and use, while the WhatsApp Business API has a cost associated with it based on the volume of messages sent and received. In general, the WhatsApp Business API is a more expensive option than the WhatsApp Business App. However, for larger businesses and enterprise companies, the added features and automation capabilities may be worth the additional cost. Conclusion ---------- In conclusion, the choice between the WhatsApp Business App and the WhatsApp Business API will depend on the size and needs of your business. Small businesses may find the WhatsApp Business App sufficient for their needs, while larger businesses and enterprise companies may benefit from the advanced features and automation capabilities of the WhatsApp Business API. If you're interested in using the WhatsApp Business API, Zithara can help you get set up and implement it for your business. With Zithara's assistance, you can easily automate your customer engagement and scale your communication with customers through WhatsApp. So, WhatsApp Business API can be a game-changer for your business! [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/add-a-heading-1673104332272-compressed.png)](https://zithara.com/contact/) Frequently Asked Questions? ### What is WhatsApp Business API? WhatsApp Business API is a messaging platform designed for larger businesses and enterprise companies. It allows businesses to automate and scale their communication with customers through the use of chatbots and other tools. ### How does WhatsApp Business API work? WhatsApp Business API allows businesses to send and receive messages, as well as automate communication with customers, through the use of chatbots and other tools. It can be integrated with other business systems and tools, and allows businesses to track and analyze customer interactions and data. ### Is WhatsApp Business API different from the WhatsApp Business App? Yes, WhatsApp Business API is different from the WhatsApp Business App. WhatsApp Business API is designed for larger businesses and enterprise companies, while the WhatsApp Business App is designed for small businesses. WhatsApp Business API offers advanced features and automation capabilities, while the WhatsApp Business App is more basic and focused on personal communication with customers. ### Is WhatsApp Business API free to use? No, WhatsApp Business API is not free to use. It has a cost associated with it based on the volume of messages sent and received. ### How much does WhatsApp Business API cost? The cost of WhatsApp Business API depends on the volume of messages sent and received. Prices may vary based on the provider and specific needs of the business. ### Can I use WhatsApp Business API for personal use? No, WhatsApp Business API is not intended for personal use. It is designed for businesses to use for communication with customers. ### Can I use WhatsApp Business API for marketing purposes? Yes, WhatsApp Business API can be used for marketing purposes. It allows businesses to send promotional messages and personalized communications to customers. ### Can I use WhatsApp Business API for customer support? Yes, WhatsApp Business API can be used for customer support. It allows businesses to handle customer service inquiries and complaints through automated chatbots and other tools. ### What are the benefits of using WhatsApp Business API? Some of the benefits of using WhatsApp Business API include the ability to automate and scale communication with customers, use chatbots and other advanced features, and track and analyze customer interactions and data. ### Can I automate my communication with customers through WhatsApp Business API? Yes, WhatsApp Business API allows businesses to automate communication with customers through the use of chatbots and other tools. ### Can I use chatbots with WhatsApp Business API? Yes, WhatsApp Business API allows businesses to use chatbots for automated communication with customers. ### Is WhatsApp Business API secure? Yes, WhatsApp Business API is secure. It uses end-to-end encryption to protect the privacy of messages and data. ### Can I use WhatsApp Business API to send messages to customers in multiple languages? Yes, WhatsApp Business API supports multiple languages, allowing businesses to communicate with customers in their preferred language. ### How many users can use WhatsApp Business API? There is no limit to the number of users who can use WhatsApp Business API. It is designed for larger businesses and enterprise companies, and can be used by as many employees and customers as needed. ### How many messages can be sent through WhatsApp Business API? There is no limit to the number of messages that can be sent through WhatsApp Business API. The number of messages that can be sent will depend on the specific plan and pricing chosen by the business. ### Can I send bulk messages through WhatsApp Business API? Yes, WhatsApp Business API allows businesses to send bulk messages to customers. However, it is important to follow best practices and guidelines for sending bulk messages to ensure that they are not considered spam or abuse. ### Can I use WhatsApp Business API to send images, documents, and other media? Yes, WhatsApp Business API allows businesses to send images, documents, and other media to customers. ### Can I track the delivery and read status of messages sent through WhatsApp Business API? Yes, WhatsApp Business API allows businesses to track the delivery and read status of messages sent to customers. ### Can I use WhatsApp Business API to receive and handle customer orders and returns? Yes, WhatsApp Business API can be used to receive and handle customer orders and returns. Businesses can use chatbots and other tools to automate this process and improve efficiency. ### Can I use WhatsApp Business API to handle customer service inquiries and complaints? Yes, WhatsApp Business API can be used to handle customer service inquiries and complaints. Businesses can use chatbots and other tools to automate this process and improve efficiency. ### How do I get started with WhatsApp Business API? To get started with WhatsApp Business API, businesses will need to find a provider and sign up for a plan. The provider will assist with setting up and integrating the API with the business's systems and tools. ### Do I need to have a WhatsApp Business App account to use WhatsApp Business API? No, a WhatsApp Business App account is not required to use WhatsApp Business API. However, businesses may find it useful to have both a WhatsApp Business App account and a WhatsApp Business API account for their business. ### Can I integrate WhatsApp Business API with my other business systems and tools? Yes, WhatsApp Business API can be integrated with other business systems and tools. This allows businesses to automate and streamline communication and processes across their entire organization. ### How do I set up my business profile with WhatsApp Business API? To set up a business profile with WhatsApp Business API, businesses will need to provide information such as their business name, description, contact details, and website. This information will be displayed to customers in their chat with the business. ### Can I customize my automated messages and chatbot responses with WhatsApp Business API? Yes, WhatsApp Business API allows businesses to customize their automated messages and chatbot responses. This allows businesses to tailor their communication with customers to meet their specific needs and preferences. Yes, WhatsApp Business API allows businesses to track and analyze customer interactions and data. This can be useful for understanding customer behavior, identifying trends and patterns, and improving the overall customer experience. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## Looking For The Best WebEngage Alternative? Zithara is Here. Author: Zithara AI Published: 2023-01-05 Meta Title: Best WebEngage Alternative : Zithara vs WebEngage Meta Description: Know more about the features of Zithara and WebEngage, how they both compare, and why Zithara is a suitable choice. Tags: rewards, whatsapp Automation, whatsapp campaigning, whatsapp marketing URL: https://blog.zithara.com/null ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/webengage-1673964175101-compressed.jpg) Contents * [Features of Zithara](#features-of-zithara) * [Features of WebEngage](#features-of-webengage) * [Standout Features by Zithara](#standout-features-by-zithara)  * [Why Zithara is a Suitable Option](#why-zithara-is-a-suitable-option) Zithara and WebEngage are both customer engagement and retention tools that offer a range of features to help businesses connect with their customers and drive growth. Both tools offer a variety of communication channels and automation capabilities, but there are some key differences between the two platforms. In this blog, we'll take a closer look at Zithara and WebEngage and compare their features, pricing, and overall effectiveness to help you decide which one is the best fit for your business. Features of Zithara ------------------- ​[Zithara](https://zithara.com/) is an AI-powered customer engagement and retention tool that offers a range of features to help businesses connect with their customers and drive growth. Some of the key features of Zithara include a rewards program, a feedback collection system, and complete WhatsApp automation. The platform is powered by CRM (customer relationship management) technology, which allows businesses to manage and analyze their customer interactions and data throughout the customer lifecycle. One of the standout features of Zithara is its rewards program, which allows businesses to create and manage personalized reward campaigns for their customers. This can be an effective way to increase customer loyalty and engagement, as customers are more likely to return to a business that rewards them for their loyalty. In addition to its rewards program, Zithara also offers a feedback collection system that allows businesses to gather and analyze customer feedback in real-time. This can be a valuable tool for businesses looking to improve their products and services, as it gives them a clear understanding of what their customers like and don't like about their business. ​[Zithara's](https://zithara.com/) WhatsApp automation feature is also worth noting, as it allows businesses to automate their communication with customers via WhatsApp. This can be a useful tool for businesses that want to streamline their customer communication and save time on manual messaging. Overall, Zithara is a comprehensive customer engagement and retention tool that offers a range of features to help businesses connect with their customers and drive growth. The platform's rewards program, feedback collection system, and WhatsApp automation are all standout features that can be valuable for businesses looking to improve their customer relationships. Features of WebEngage --------------------- WebEngage is a full-stack marketing automation suite that helps businesses drive growth by enabling them to engage users via multiple channels, including push, in-app, SMS, on-site notifications, web push, email, Facebook-Instagram, and WhatsApp. The platform offers a range of features to help businesses collect and analyze customer data, create personalized campaigns, and improve their customer experiences. One of the key features of WebEngage is its customer data management capabilities. The platform allows businesses to collect and analyze customer data from a variety of sources, including web, mobile, and social media, to get a complete view of their customers. This data can then be used to create personalized campaigns and segmentation to better target and engage customers. WebEngage also offers a range of automation capabilities, including automated messaging and trigger-based campaigns. This can be a valuable tool for businesses looking to streamline their customer communication and save time on manual messaging. Overall, WebEngage is a comprehensive marketing automation suite that offers a range of features to help businesses engage with their customers and drive growth. The platform's customer data management and automation capabilities are standout features that can be valuable for businesses looking to improve their customer relationships. So, which platform is the best fit for your business? Ultimately, the decision will depend on your specific needs and goals. If you're looking for a comprehensive customer engagement and retention tool with a rewards program, feedback collection system, and WhatsApp automation, then Zithara may be the better choice. On the other hand, if you're looking Standout Features by Zithara  ----------------------------- One of the main features that sets [Zithara](https://zithara.com/) apart from WebEngage is its rewards program. Zithara allows businesses to create and manage personalized reward campaigns for their customers, which can be an effective way to increase customer loyalty and engagement. This is a feature that is not offered by WebEngage. The rewards program offered by Zithara is a feature that allows businesses to create and manage personalized reward campaigns for their customers. This can be an effective way to increase customer loyalty and engagement, as customers are more likely to return to a business that rewards them for their loyalty. With the rewards program, businesses can create a variety of reward campaigns, such as loyalty programs, referral programs, and customer loyalty clubs. These campaigns can be customized to fit the needs and goals of the business, and can be set up to reward customers for a variety of actions, such as making purchases, referring friends, or leaving reviews. The rewards program also includes tools for tracking and managing rewards, such as a rewards dashboard that allows businesses to see how their campaigns are performing, and a rewards redemption system that allows customers to redeem their rewards. Overall, the rewards program offered by Zithara is a powerful tool for businesses looking to increase customer loyalty and engagement. By creating and managing personalized reward campaigns, businesses can encourage customers to continue doing business with them, which can help drive long-term growth. In addition, Zithara offers a feedback collection system that allows businesses to gather and analyze customer feedback in real-time. This can be a valuable tool for businesses looking to improve their products and services, as it gives them a clear understanding of what their customers like and don't like about their business. This is another feature that is not offered by WebEngage. Finally, Zithara's WhatsApp automation feature allows businesses to automate their communication with customers via WhatsApp, which can be a useful tool for businesses looking to streamline their customer communication and save time on manual messaging. This is a feature that is not offered by WebEngage. [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/cta-2-1673948192307-compressed.jpg)](https://zithara.com/contact/) Overall, while WebEngage offers a range of customer engagement and retention features, there are some key features that are only offered by Zithara, such as its rewards program, feedback collection system, and WhatsApp automation. These features may be particularly appealing to businesses looking for a comprehensive platform to manage their customer relationships and drive growth. Why Zithara is a Suitable Option -------------------------------- There are several reasons why Zithara may be a suitable customer engagement and retention tool for some businesses. ### 1\. Rewards. First and foremost, one of the standout features of Zithara is its rewards program, which allows businesses to create and manage personalized reward campaigns for their customers. This can be an effective way to increase customer loyalty and engagement, as customers are more likely to return to a business that rewards them for their loyalty. ### 2\. Feedback Collection In addition, Zithara's feedback collection system is a valuable tool for businesses looking to improve their products and services. By gathering and analyzing customer feedback in real-time, businesses can get a clear understanding of what their customers like and don't like about their business, and use this information to make improvements and drive growth. ### 3\. WhatsApp Automation Finally, Zithara's WhatsApp automation feature can be a useful tool for businesses that want to streamline their customer communication and save time on manual messaging. By automating their communication with customers via WhatsApp, businesses can free up time and resources to focus on other areas of their business. Click [here](https://blog.zithara.com/whatsapp-automation-10-powerful-use-cases-for-businesses-clb7hvsri323751ml5xi0uivey/) to read more about WhatsApp automation Overall, Zithara is a comprehensive customer engagement and retention tool that offers a range of features to help businesses connect with their customers and drive growth. For businesses looking for a platform with a rewards program, feedback collection system, and WhatsApp automation, Zithara is a better choice. [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/cta-3-1673948393530-compressed.jpg)](https://zithara.com/contact/) Visit [www.zithara.com](https://zithara.com/)​ --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## Looking For The Best Braze Alternative? It Is Zithara. Author: Zithara AI Published: 2023-01-05 Meta Title: Best Braze Alternative : Zithara vs Braze Meta Description: Know more about how Zithara's features compared to Braze, the difference in their engagement strategies and why Zithara may be a more suitable alternative. Tags: rewards, whatsapp Automation, whatsapp campaigning, feedback, whatsapp marketing URL: https://blog.zithara.com/null ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/braze-alt-1673965466051-compressed.png) Contents * [How does Zithara compare to Braze?](#how-does-zithara-compare-to-braze)  * [Engagement Strategies of Braze and Zithara](#engagement-strategies-of-braze-and-zithara) * [Pricing and Implementation](#pricing-and-implementation) * [Why Zithara is a more Suitable Alternative](#why-zithara-is-a-more-suitable-alternative) * [Difference in use cases of Braze and Zithara](#difference-in-use-cases-of-braze-and-zithara) When it comes to customer engagement, businesses have a lot of options to choose from. One popular tool is Braze, which helps businesses connect with their customers at crucial touchpoints through email, push notifications, and in-app messaging. Braze also offers a range of features, such as personalization, segmentation, and automation, to help businesses deliver relevant and timely messages to their customers. However, there is a newer player in the market that is worth considering: Zithara. Zithara is an AI-powered customer engagement and retention tool that offers a range of features to help businesses build and maintain strong relationships with their customers. These features include a rewards program, a feedback collection system, and complete WhatsApp automation. With Zithara's rewards program, businesses can incentivize customer loyalty by offering rewards for certain actions, such as making a purchase or leaving a review. The feedback collection system allows businesses to gather valuable insights from their customers, which can be used to improve products and services. And with complete WhatsApp automation, businesses can easily communicate with their customers through the popular messaging app. But what really sets Zithara apart is its CRM-powered platform. CRM, or customer relationship management, is a system that helps businesses manage and track customer interactions and data. With Zithara's CRM-powered platform, businesses can easily organize and analyze customer information, allowing them to tailor their engagement strategies and improve customer retention. How does Zithara compare to Braze?  ----------------------------------- Here are a few key points to consider: 1. Features: Both Braze and Zithara offer a range of features to help businesses engage with their customers, but Zithara's CRM-powered platform gives it an edge. While Braze offers personalization, segmentation, and automation to help businesses deliver relevant and timely messages, Zithara's CRM-powered platform allows businesses to easily manage and track customer interactions and data. This can be particularly helpful for customer retention, as businesses can use the insights gained from their customer data to tailor their engagement strategies and improve the customer experience. Additionally, Zithara's rewards program and feedback collection system offer unique features that can help businesses build and maintain strong relationships with their customers. 2. Ease of use: Both Braze and Zithara are fairly easy to use, but Zithara's platform is more intuitive and user-friendly. This can be especially helpful for businesses that are new to customer engagement tools, as a more intuitive platform will be easier to learn and use. 3. Pricing: When it comes to pricing, Zithara is generally more affordable than Braze. This can be a major factor for businesses on a tight budget, as the cost of customer engagement tools can add up over time. With Zithara, businesses can get all the features they need at a more reasonable price. Engagement Strategies of Braze and Zithara ------------------------------------------ Braze and Zithara both offer a range of features to help businesses engage with their customers. However, there are some key differences in their approaches to engagement. Braze primarily focuses on delivering relevant and timely messages to customers through various channels, such as email, push notifications, and in-app messaging. To do this, Braze offers personalization, segmentation, and automation features that allow businesses to tailor their messages based on individual customer characteristics and behaviors and deliver them at the right time. For example, Braze's personalization features allow businesses to use customer data to create customized messages that speak to each individual customer's interests and needs. And with its segmentation features, businesses can group their customers into specific segments based on shared characteristics or behaviors and deliver targeted messages to each segment. Zithara also focuses on delivering relevant and timely messages to customers, but it takes a more holistic approach to engagement. In addition to traditional channels like email and push notifications, Zithara offers complete WhatsApp automation and a rewards program to help businesses build and maintain strong relationships with their customers. The rewards program incentivizes customer loyalty by offering rewards for certain actions, such as making a purchase or leaving a review. This can help businesses encourage customers to continue interacting with their brand and make repeat purchases. And with its feedback collection system, Zithara allows businesses to gather valuable insights from their customers, which can be used to improve products and services and enhance the customer experience. By actively seeking and listening to customer feedback, businesses can show their customers that their opinions and needs are valued, which can help build trust and loyalty. Overall, both Braze and Zithara offer effective strategies for customer engagement, but Zithara's more holistic approach and additional features may give it an edge for businesses looking to build strong, long-lasting relationships with their customers. By offering a rewards program and actively seeking and incorporating customer feedback, Zithara helps businesses go beyond simply delivering relevant and timely messages and actively engage with their customers in a way that fosters trust and loyalty. Pricing and Implementation -------------------------- When it comes to pricing, there is a significant difference between Braze and Zithara. Braze is generally more expensive than Zithara, which can be a major factor for businesses on a tight budget. Braze offers a range of pricing plans, with costs varying based on the features and level of support a business needs. Braze's basic plan starts at $400 per month, while its enterprise plan can cost upwards of $10,000 per month. These prices may be too steep for some small or medium-sized businesses, especially if they are just starting out and don't have a large customer base. Zithara, on the other hand, is generally more affordable than Braze. It offers a similar range of features to Braze's plans, but at a more reasonable price point. This can be especially helpful for businesses on a tight budget that still want to take advantage of the benefits of a customer engagement and retention tool. Overall, if budget is a major concern for your business, Zithara may be the more appealing option. While Braze offers a range of features and support, its high price point may be out of reach for some businesses. On the other hand, Zithara offers a similar range of features at a more affordable price, making it a more accessible option for businesses of all sizes. Why Zithara is a more Suitable Alternative ------------------------------------------ When it comes to customer engagement tools, both Braze and Zithara have a lot to offer. However, there are a few reasons why Zithara may be the better choice for some businesses. ### 1\. CRM Zithara's CRM-powered platform gives it an edge over Braze. CRM, or customer relationship management, is a system that helps businesses manage and track customer interactions and data. With Zithara's CRM-powered platform, businesses can easily organize and analyze customer information, allowing them to tailor their engagement strategies and improve customer retention. This can be especially helpful for businesses that are looking to build long-lasting relationships with their customers, as the insights gained from customer data can be used to improve the customer experience and encourage loyalty. ### 2\. Affordability. Zithara is generally more affordable than Braze. This can be a major factor for businesses on a tight budget, as the cost of customer engagement tools can add up over time. With Zithara, businesses can get all the features they need at a more reasonable price. This can be especially appealing for small or medium-sized businesses that may not have the budget for a more expensive tool like Braze. ### 3\. Approach Zithara offers a more holistic approach to customer engagement. In addition to traditional channels like email and SMS notifications, Zithara offers complete [WhatsApp automation](https://blog.zithara.com/whatsapp-automation-10-powerful-use-cases-for-businesses-clb7hvsri323751ml5xi0uivey/) and a rewards program to help businesses build and maintain strong relationships with their customers. By actively seeking and incorporating customer feedback and offering incentives for customer loyalty, Zithara helps businesses go beyond simply delivering relevant and timely messages and actively engage with their customers in a way that fosters trust and loyalty. This can be especially helpful for businesses that are looking to create a more personal and interactive relationship with their customers. Overall, while both Braze and Zithara offer a range of features to help businesses engage with their customers, Zithara's CRM-powered platform, affordability, and holistic approach may make it a better fit for some businesses. If you are looking for a customer engagement tool that can help you build strong, long-lasting relationships with your customers and offer a more personalized experience, Zithara may be the right choice for you. Difference in use cases of Braze and Zithara -------------------------------------------- Braze and Zithara are both customer engagement tools that can be used by businesses of all sizes. However, they may have different use cases depending on the needs and goals of a business. Braze is primarily designed to help businesses connect with their customers at crucial touchpoints through email, push notifications, and in-app messaging. Braze's personalization, segmentation, and automation features allow businesses to tailor their messages based on individual customer characteristics and behaviors and deliver them at the right time, helping to increase the relevance and timeliness of their communications. Braze is a good choice for businesses that are looking to improve their customer engagement through targeted and timely messaging. For example, if you are a business that relies on email marketing to reach your customers, Braze's personalization and segmentation features can help you create more effective and targeted campaigns. Additionally, Braze's automation features can help you streamline your messaging and deliver your messages at the right time, ensuring that your messages are timely and relevant. Zithara, on the other hand, is more focused on building and maintaining strong relationships with customers. In addition to traditional channels like email and push notifications, Zithara offers a rewards program and complete WhatsApp automation to help businesses interact with their customers in a more personal and interactive way. The rewards program incentivizes customer loyalty by offering rewards for certain actions, such as making a purchase or leaving a review. This can help businesses encourage customers to continue interacting with their brand and make repeat purchases. And with complete WhatsApp automation, businesses can easily communicate with their customers through the popular messaging app, creating a more personal and interactive relationship. Zithara's feedback collection system also allows businesses to gather valuable insights from their customers, which can be used to improve products and services and enhance the customer experience. By actively seeking and listening to customer feedback, businesses can show their customers that their opinions and needs are valued, which can help build trust and loyalty. Zithara is a good choice for businesses that are looking to create a more personalized and interactive relationship with their customers. [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/cta-4-1673948805792-compressed.jpg)](https://zithara.com/) Overall, both Braze and Zithara can be effective customer engagement tools, but they may have different use cases depending on the needs and goals of a business. If you are looking to improve your customer engagement through targeted and timely messaging, Braze may be the right choice for you. On the other hand, if you are looking to build strong, long-lasting relationships with your customers and offer a more personalized and interactive experience, Zithara may be the better fit. Visit our website [www.zithara.com](https://zithara.com/) to know more about our amazing features! --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## Looking For The Best CleverTap Alternative : Zithara Is The One! Author: Zithara AI Published: 2023-01-05 Meta Title: Zithara | Best Clevertap Alternative Meta Description: Know more about Zithara, how its features compare to Clevertap, and how Zithara can be more suitable for your business. Tags: rewards, whatsapp Automation, whatsapp campaigning, feedback URL: https://blog.zithara.com/null ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/clevertap-1673965908246-compressed.jpg) Contents * [What is CleverTap?](#what-is-clevertap) * [Zithara - The Ultimate CleverTap Alternative](#zithara-the-ultimate-clevertap-alternative) * [Pricing and Implementation Structure](#pricing-and-implementation-structure) * [Other Aspects to Consider when choosing between Zithara and CleverTap](#other-aspects-to-consider-when-choosing-between-zithara-and-clevertap) If you're in the market for a customer engagement and retention tool, you may be wondering which platform is the best fit for your business. CleverTap and Zithara are both popular options that offer a range of features designed to help businesses increase customer retention and lifetime value. But which one is the best CleverTap alternative? Let's take a closer look at both platforms to see how they compare. What is CleverTap? ------------------ CleverTap is a customer engagement platform that offers a range of tools and features to help businesses improve retention and lifetime value. Some of the key benefits of CleverTap include: 1. Advanced analytics: CleverTap provides in-depth analytics and customer insights to help businesses understand user behavior and identify trends. This can be particularly useful for segmenting customers and targeting them with personalized messaging and marketing campaigns. CleverTap also offers real-time event tracking, which allows businesses to see how users are interacting with their products or services in real-time. This can be useful for identifying opportunities for improvement and optimizing the user experience. 2. Wide range of engagement tools: CleverTap offers a variety of engagement tools, including push notifications, in-app messaging, email marketing, and more. This allows businesses to reach out to customers in a variety of ways and keep them engaged with their products or services. CleverTap's push notification feature, for example, allows businesses to send targeted, personalized messages to users based on their location, behavior, or other factors. This can be an effective way to drive engagement and increase retention. 3. Customization options: CleverTap provides a range of customization options to help businesses tailor the platform to their specific needs. This includes the ability to create custom events, set up custom user profiles, and more. CleverTap also offers a flexible API that allows businesses to integrate the platform with other tools and systems they may be using. Zithara - The Ultimate CleverTap Alternative -------------------------------------------- Despite these strengths, CleverTap may not be the best fit for every business. If you're looking for a more comprehensive solution that includes additional features and functionality, you may want to consider an alternative like Zithara. Zithara is an AI-powered customer engagement and retention platform that offers a range of tools and features designed to help businesses improve retention and lifetime value. Some of the key benefits of Zithara include: 1. CRM technology: Zithara's platform is powered by CRM (customer relationship management) technology, which allows businesses to better manage their relationships with customers and track customer interactions and data throughout the customer lifecycle. This can be particularly useful for identifying trends, analyzing customer behavior, and identifying opportunities for improvement. With Zithara's CRM technology, businesses can easily track customer interactions, create personalized marketing campaigns, and manage customer data in a centralized location. 2. Rewards program: Zithara includes a rewards program that allows businesses to incentivize customer loyalty and encourage repeat purchases. This can be an effective way to boost retention and lifetime value. With Zithara's rewards program, businesses can offer points, discounts, or other incentives to customers based on their activity or purchases. This can be a powerful way to build customer loyalty and drive repeat business. 3. Feedback collection system: Zithara includes a feedback collection system that allows businesses to gather insights and feedback from customers in real-time. This can be useful for identifying areas for improvement and ensuring that customers feel heard and valued. With Zithara's feedback collection system, businesses can easily gather feedback from customers through a variety of channels, such as surveys, reviews, or social media interactions. This can help businesses identify problems, gather valuable insights, and make improvements to their products or services. 4. ​[WhatsApp automation](https://blog.zithara.com/whatsapp-automation-10-powerful-use-cases-for-businesses-clb7hvsri323751ml5xi0uivey/): Zithara offers complete WhatsApp automation, allowing businesses to streamline communication and engagement with customers through this popular messaging platform. With Zithara's WhatsApp automation, businesses can easily send personalized messages, track customer interactions, and gather feedback through WhatsApp. This can be a convenient and effective way to engage with customers and build relationships. 5. Advanced analytics: In addition to its CRM technology, Zithara also offers advanced analytics and customer insights to help businesses understand user behavior and identify trends. This can be useful for segmenting customers and targeting them with personalized marketing campaigns. Zithara's analytics tools allow businesses to track user activity, identify patterns and trends, and optimize the customer experience. Overall, both CleverTap and [Zithara](http://www.zithara.com) offer valuable features and tools for improving customer retention and lifetime value. However, Zithara's inclusion of CRM technology, a rewards program, a feedback collection system, WhatsApp automation, and advanced analytics makes it a more comprehensive solution that may be a better fit for a whole range of businesses. Ultimately, the best CleverTap alternative for your business will depend on your specific needs and goals. It's important to carefully consider your options and choose the platform that aligns best with your business objectives. Whether you choose CleverTap or Zithara, both platforms can be powerful tools for improving customer retention and increasing lifetime value. Pricing and Implementation Structure ------------------------------------ CleverTap offers a tiered pricing structure, with plans starting at $50 per month for up to 10,000 monthly active users. The cost increases as the number of monthly active users increases, with custom pricing available for enterprise-level accounts. In addition to the monthly subscription fee, CleverTap also charges a small fee for certain features, such as push notifications or email marketing. Implementation of CleverTap typically involves integrating the platform with your existing systems and setting up custom events, user profiles, and other features. CleverTap provides detailed documentation and support to help businesses get started with the platform. Zithara also offers a tiered pricing structure, with plans starting at Rs 9,999 per year for up to 10,000 monthly active users. Implementation of Zithara typically involves integrating the platform with your existing systems and setting up the CRM, rewards program, feedback collection system, and other features. Zithara provides detailed documentation and support to help businesses get started with the platform. In summary, both CleverTap and Zithara are powerful platforms that offer a range of tools and features to help businesses improve customer retention and lifetime value. While CleverTap is a solid choice for customer engagement and retention, Zithara offers a more comprehensive solution that includes CRM technology, a rewards program, a feedback collection system, WhatsApp automation, and advanced analytics. The best CleverTap alternative for your business will depend on your specific needs and goals, so it's important to carefully consider your options and choose the platform that aligns best with your business objectives. Other Aspects to Consider when choosing between Zithara and CleverTap --------------------------------------------------------------------- ### 1\. Resources  CleverTap offers a variety of resources to help businesses get started with the platform and make the most of its features. Zithara also offers a range of resources to help businesses get started with the platform and make the most of its features. This includes detailed documentation, and a knowledge base. In addition, Zithara offers email and phone support for more urgent or technical issues. ### 2\. Scalability  Apart from the resources and support provided by CleverTap and Zithara, it's also important to consider the overall scalability and flexibility of the platforms. CleverTap is a scalable platform that can handle a wide range of user volumes, from small businesses to large enterprises. It's also flexible, with customization options and a flexible API that allows businesses to integrate the platform with other tools and systems they may be using. Zithara is also a scalable platform that can handle a wide range of user volumes. It's designed to be flexible and customizable, with a range of integration options and customization options to help businesses tailor the platform to their specific needs. ### 3\. User experience  In addition to the features and resources offered by CleverTap and Zithara, it's also important to consider the overall user experience and ease of use of the platforms. CleverTap is designed to be user-friendly and easy to use, with a clean and intuitive interface. The platform offers a range of tools and features that are easy to access and use, including push notifications, in-app messaging, and email marketing. CleverTap also offers a range of customization options to help businesses tailor the platform to their specific needs. Zithara is also designed to be user-friendly and easy to use, with a clean and intuitive interface. The platform offers a range of tools and features that are easy to access and use, including the CRM, rewards program, feedback collection system, and WhatsApp automation. The best part is that all these features are available on a single platform. Zithara also offers a range of customization options to help businesses tailor the platform to their specific needs. The reward points and the value assigned to the rewards can be determined by the business. WhatsApp automation allows you to set up various trigger points like feedback collection and abandoned cart that are immensely crucial for customer retention. ### 4\. Compatibility   CleverTap is compatible with a wide range of systems and technologies, including popular CRM and [marketing automation](https://blog.zithara.com/whatsapp-automation-10-powerful-use-cases-for-businesses-clb7hvsri323751ml5xi0uivey/) platforms. It's also easy to integrate with other tools and systems using the platform's flexible API. Zithara is also compatible with a wide range of systems and technologies, and is easy to integrate with other tools and systems using its API. The platform is designed to be flexible and customizable, making it easy to integrate with a variety of systems and technologies. When it comes to choosing the best CleverTap alternative, it's important to consider the overall user experience, ease of use, and integration and compatibility of the platforms. Both CleverTap and Zithara offer a range of valuable tools and features to help businesses improve customer. ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/cta-1-1673949497283-compressed.jpg) Visit [www.zithara.com](https://zithara.com/)​ --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## 5 WhatsApp Marketing Campaign Ideas To Take Your Business To New Heights Author: Zithara AI Published: 2023-01-04 Meta Title: Zithara | 5 WhatsApp Marketing Campaign Ideas Meta Description: Read about 5 different ways you can use WhatsApp for marketing for effective communication, acquisition and engagement. Tags: whatsapp campaigning, whatsapp marketing URL: https://blog.zithara.com/null ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/campaign-1672902689285-compressed.png) Contents * [1\. Customer Support:](#1-customer-support) * [2\. Promotions and Discounts:](#2-promotions-and-discounts) * [3\. Announcements:](#3-announcements) * [4\. Contests and Giveaways:](#4-contests-and-giveaways) * [5\. Personalized Messages:](#5-personalized-messages) With over 2 billion users worldwide, WhatsApp is one of the most popular messaging apps on the market. It has become a go-to platform for businesses to communicate with their customers and promote their products or services. WhatsApp marketing campaigns are a cost-effective and efficient way for businesses to reach a large audience in a short period of time. In this blog, we will explore five ideas for WhatsApp marketing campaigns that businesses can use to engage with their customers and increase sales. 1\. Customer Support: --------------------- ![5 WhatsApp Marketing ideas : Customer Support](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/support-1672916007499-compressed.png) One of the main benefits of WhatsApp is that it allows businesses to communicate directly with their customers. This makes it an ideal platform for providing customer support. You can use WhatsApp to answer customer queries, resolve issues, and provide information about your products or services. For example, if a customer has a question about a product they have purchased, you can use WhatsApp to provide them with detailed information and assistance. This not only helps to improve the customer experience, but it also helps to build trust and loyalty. 2\. Promotions and Discounts: ----------------------------- ![5 WhatsApp Marketing Ideas : Promotions](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/promotion-1672916102450-compressed.png) Another way to use WhatsApp for marketing is to send promotions and discounts to your customers. You can create special offers for your products or services and send them to your WhatsApp subscribers. This is a great way to attract new customers and retain existing ones. For example, you might offer a discount on your products to customers who make a purchase through WhatsApp. You can also use WhatsApp to promote limited-time offers or flash sales, which can create a sense of urgency and encourage customers to make a purchase. 3\. Announcements: ------------------ ![5 WhatsApp Marketing Ideas : announcements](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/announcement-1672916115750-compressed.png) WhatsApp is also a useful tool for making announcements to your customers. You can use it to announce new products, events, or sales. This helps to keep your customers informed and up-to-date on what is happening with your business. For example, if you are launching a new product, you can use WhatsApp to announce the launch and provide information about the product. You can also use WhatsApp to announce events or sales, which can help to generate interest and drive traffic to your business. 4\. Contests and Giveaways: --------------------------- ![5 WhatsApp Marketing Campaign Ideas : Contests](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/contests-1672916195513-compressed.png) Contests and giveaways are a great way to engage your customers and get them excited about your business. You can use WhatsApp to promote a contest or giveaway and encourage your customers to participate. This can be a great way to generate interest in your products or services and build a sense of community around your business. For example, you might run a contest where customers can submit their own designs or ideas for a new product, or you might offer a giveaway where customers can win a prize by following your business on social media. 5\. Personalized Messages: -------------------------- ![5 WhatsApp Marketing Campaign Ideas : Personalization](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/personalization-1672916243445-compressed.png) One of the best things about WhatsApp is that it allows you to send personalized messages to your customers. You can use this to your advantage by sending personalized messages to your customers based on their preferences or purchase history. This can help to build a stronger connection with your customers and increase loyalty. For example, you might send personalized recommendations for products that a customer might be interested in based on their previous purchases. You can also use WhatsApp to send personalized birthday messages or thank-you notes, which can help to show your appreciation for your customers. Why You Should Invest In WhatsApp ------------------------------------ WhatsApp is a powerful tool for businesses to reach out to their customers and promote their products or services. By using the ideas outlined above, you can create effective WhatsApp marketing campaigns that will help you to reach a larger audience and increase sales. Whether you are looking to provide customer support, announce new products, or engage your customers with contests and giveaways, WhatsApp is a versatile platform that can help you to achieve your marketing goals. One important thing to keep in mind when using WhatsApp for marketing is to make sure you have the appropriate permissions from your customers. It is generally a good idea to ask customers to opt-in to receive marketing messages from you via WhatsApp. This helps to ensure that you are only sending messages to people who are interested in receiving them and helps to avoid spamming or annoying your customers. Another thing to consider is the tone and style of your messages. WhatsApp is a more personal and informal platform than some other marketing channels, so it is important to keep your messages friendly and conversational. Avoid using too much marketing language or being too pushy, as this can turn off your customers. Instead, focus on building a relationship with your customers and providing value through your messages. Overall, WhatsApp is a powerful tool for businesses looking to reach out to their customers and promote their products or services. By using these ideas and keeping in mind the importance of permission and tone, you can create effective WhatsApp marketing campaigns that will help you to achieve your marketing goals. So, these are some of the ideas which can help in WhatsApp marketing campaign. There are a few additional tips that businesses can keep in mind when using WhatsApp for marketing: ### Use visual content:  In addition to text messages, WhatsApp also allows you to send images, videos, and other types of visual content. This can be a great way to grab the attention of your customers and make your messages more engaging. For example, you might use images to showcase your products or videos to demonstrate how to use them. ### Use WhatsApp groups:  If you have a large customer base, you might consider using WhatsApp groups to send marketing messages. This allows you to send messages to a larger group of people at once, which can be more efficient than sending individual messages. Just be sure to get permission from your customers before adding them to a group and make sure to clearly explain the purpose of the group. ### Use WhatsApp for customer feedback:  In addition to marketing, you can also use WhatsApp to gather feedback from your customers. This can help you to improve your products or services and build a stronger relationship with your customers. You can use WhatsApp to ask for feedback on specific products or to get general feedback on your business. ### Use WhatsApp for lead generation:  WhatsApp can also be a useful tool for generating leads for your business. You can use it to collect contact information from potential customers or to send them information about your products or services. Just be sure to get permission from potential leads before sending them messages and make sure to follow up in a timely manner. Overall, there are many different ways that businesses can use WhatsApp for marketing. By following the ideas and tips outlined above, you can create effective WhatsApp marketing campaigns that will help you to reach a larger audience and increase sales. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## WhatsApp Marketing : A Beginner's Guide to The Power Of WhatsApp Author: Zithara AI Published: 2023-01-04 Meta Title: Zithara | A Beginner's Guide To WhatsApp Marketing Meta Description: Learn about the power of WhatsApp marketing and how to harness the full power of WhatsApp for your business. Tags: whatsapp Automation, whatsapp campaigning, whatsapp marketing URL: https://blog.zithara.com/null ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/beginners-1672902403525-compressed.png) Contents * [The Basics Of WhatsApp Marketing](#the-basics-of-whatsapp-marketing) * [The Essentials for WhatsApp Marketing](#the-essentials-for-whatsapp-marketing) Gone are the days when advertising on TV was the only way to grab the attention of a customer. Hardly anyone reads a newspaper, or glances at ads in one. Hence, businesses are now resorting to Social media for advertising. Facebook, Instagram, Twitter you name it. One such medium that is often undervalued is not really a social media app, but a messenger app.  Yes, WhatsApp! A messaging app is highly effective in reaching the customers as the open-rates are a whopping 98%. This means 98% guaranteed eyes on your brand. ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/frame-1000003941-1673950047793-compressed.png) This is much better than Twitter or Instagram since on those apps a user can simply scroll past the ads mindlessly without giving them a second thought. Once you have their eyes, you have their attention. And once you have their attention, you can sell. Not just sell, you can also interact with them on a personal level and improve your chances of up-selling. The Basics Of WhatsApp Marketing -------------------------------- Marketing using WhatsApp is WhatsApp Marketing. Simple, right?  Not really. It is quite different from Facebook, Instagram, and Twitter since you cannot run ads.  WhatsApp is essentially ad-free, and the creators intend to keep it that way. The marketing that happens on WhatsApp is usually personalized and one-to-one. This changes the whole marketing ball-game. It’s personalized since the messages usually carry the customer’s name and goes directly to their inbox. In a way, its akin to e-mail marketing. But in email marketing, the recipient can block mails or the mail may be sent to spam - such is not the case with WhatsApp. All messages will inadvertently go to the inbox. And that’s the biggest advantage. The Essentials for WhatsApp Marketing -------------------------------------  Here are a few things that are vital to make WhatsApp marketing work for your business. ### 1.QR codes Customers and Leads should be able to reach out to you just by scanning the code. Scanning the code would take them to your chat screen where they can initiate a conversation with you. You can also have template ready wherein they would just have to press send. These QR codes can be on your business cards, receipts, delivery packages, on your website or even on other social media pages. ### 2\. Greetings and Instant Replies Greeting and Instant replies are nothing but automated messages that are pre-programmed and do not need humans to send the message. Instant replies are also programmed into WhatsApp such that an appropriate and relevant response is sent out to the query. ### 3\. Chatbots A gradual extension of greetings and instant replies is is a WhatsApp chatbot. A WhatsApp chatbot helps your customer traverse the entire journey of purchasing and customer care on WhatsApp itself. Chatbots can be as innovative as you would like to make it depending on your business and sector. As an Apparel brand, you could send out polls for designs of clothes, and put into production the one that gets the highest votes. Adidas uses WhatsApp for marketing by finding replacements for clubs when a team member bails at the last minute. The new replacement would turnup in an Adidas jersey. ### 4\. Attractive messages The one advantage WhatsApp gives you is the use of emojis in your text to make it more attractive. Use of relevant emojis makes messages more personable and readable. Since WhatsApp is ultimately a messaging platform used mostly by friends and family, the use of emojis is not out-of-the-ordinary. In fact, use of emojis makes it more suitable to the platform. The messages should not be bulky; they should be broken down to paras or points to make reading quicker and easier. The message that is to be conveyed should also be concise. Click [here](https://blog.zithara.com/5-whatsapp-marketing-campaign-ideas-to-take-your-business-to-new-heights-clchndtfh835431jpv3kk69m7p/) to get some WhatsApp marketing ideas. ### 5\. Customer Support WhatsApp is at the fingertips of every single customer. If a customer has a query or a complaint, he can reach out directly to the brand via WhatsApp. The brand can respond to the customer in the blink of an eye. This way the customer’s satisfaction with the service is also high. These are just a few of the hundred different ways WhatsApp can help you talk to your customers. Partner with [Zithara](http://www.zithara.com) to get the full power of WhatsApp. Zithara will not help you with WhatsApp, but also with a Rewards System, Feedback Collection, Referral System and Complete Insights! Get in touch with us now at [www.zithara.com](http://www.zithara.com)​ ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/cta-2-1673950280739-compressed.jpg) FAQs ---- 1\. Is WhatsApp marketing legal? It is legal if approval is granted by WhatsApp. WhatsApp does not allow sending of unsolicited marketing messages without WhatsApp's prior consent. 2\. How much does WhatsApp marketing cost? The cost of WhatsApp marketing depends on whether the conversation is user-initiated or business-initiated. 3\. Can you advertise on WhatsApp? You cannot post banner ads like you would on Facebook. You can, however, run click-to-chat ads on Facebook that would redirect the person who clicks to the WhatsApp chat screen. 4\. Is WhatsApp direct marketing? Yes. Since brands use personalized messages to reach out to customers and interact with them, it is considered direct marketing. 5\. Do I need to pay for WhatsApp Business? No. It is free, but it can be used only on one device for one business phone number. 6\. Is WhatsApp API free or paid? Getting a WhatsApp API is free, but the conversations on it are charged. The charges are based on the country of the recipient and whether the conversation is user-initiated or business-initiated 7\. Can I sell my products on WhatsApp? Yes, you can. All you need to do is download the WhatsApp Business App and add information like Business name, an image, website information and other relevant details. 8\. How many messages can I send on WhatsApp business per day? There are different tiers with varying messaging limits. 1k business-initiated conversations with unique customers in a rolling 24-hour period. 10k business-initiated conversations with unique customers in a rolling 24-hour period. 100k business-initiated conversations with unique customers in a rolling 24-hour period. Unlimited number of business-initiated conversations in a rolling 24-hour period. 9\. How do I start marketing on WhatsApp? The first thing any business should do is get the WhatsApp Business App. It is available on both Android and iOS. It provides features that give an advantage over the regular WhatsApp like Automate, Sort and Quick Response. 10\. What are the benefits of WhatsApp marketing? It has a higher conversion rate, shows better sales, and is very cost-effective. 11\. How can I use WhatsApp to promote my business? You can use the WhatsApp Business App to communicate with customers instead of using the normal WhatsApp. WhatsApp Business App lets you use multiple features like automate, sort, and labels that are not available on the usual app. 12\. Which app is best to sell items? With the number of users growing exponentially, WhatsApp has the widest reach and is best to sell products. 13\. How do I list my products on WhatsApp? On the WhatsApp Business App, WhatsApp allows businesses to list their products on the app. A maximum of 500 products can be added to the list. Details like product image, price, service name, description, website link can be added as well. 14.What is the best time for WhatsApp marketing? There is no single best time. It all depends on the target demographic. For some, it might be morning and for some evening. Businesses should optimize the timing by checking the open-rates and deciding what time is most suitable for their customers. 15\. Who is the target market for WhatsApp? According to statistics, customers aged 15-45 are the ideal target market for using WhatsApp as a marketing strategy. But with the growing acceptance of WhatsApp by those aged 50+, WhatsApp has become a very versatile platform. 16\. What can you sell on WhatsApp? Products ranging from Jewelry and Clothing to Home Decor can be sold on WhatsApp. On the other hand, drugs (recreational/prescription), tobacco items and its paraphernalia, alcohol, and medical and health care products cannot be sold on WhatsApp. 17\. Which companies use WhatsApp Business? Over 500 million companies use WhatsApp Business globally. Some big names include Adidas, Financial Times, Netflix and BookMyShow. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## How To Apply for WhatsApp Business API Author: Zithara AI Published: 2023-01-04 Meta Title: Zithara | How To Apply for WhatsApp Business API Meta Description: Learn more about what is WhatsApp Business API, how, who can get it, how to get the API and what to do to get the best out of it. URL: https://blog.zithara.com/null ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/wa-biz-api-1672902175898-compressed.png) Contents * [What is WhatsApp Business API?](#what-is-whatsapp-business-api) * [How to Get the WhatsApp Business API](#how-to-get-the-whatsapp-business-api) * [Getting the Best Out of WhatsApp Business API](#getting-the-best-out-of-whatsapp-business-api) WhatsApp is no longer just a messenger platform. It is a vital tool that, if used to its full capacity, can take your business to new heights. Businesses cannot use the regular WhatsApp that a layman uses. They need to use versions and tools of WhatsApp that are specifically designed for businesses for their communication, like the WhatsApp Business API. What is WhatsApp Business API? ------------------------------ WhatsApp Business API is simply an interface that allows the WhatsApp account of the business to send and receive thousands of messages seamlessly. It helps medium to large business communicate with their clients and customers on a large-scale by automating communication and sending interactive messages. How is WhatsApp Business API different from the WhatsApp Business App? WhatsApp Business App is designed for small businesses. It can be simply downloaded from the Play Store or App store. It is not particularly beneficial for medium to large sized businesses as they cannot scale their business and communication with the simple WhatsApp Business App. It can be used only on one device. Hence, only one person can handle the app at a time. WhatsApp Business API removes these limitations. Businesses can send bulk messages and talk to multiple customers at the same time. Businesses can also activate triggers via other integrations. Multiple logins are allowed. So, an entire support team can use WhatsApp to handle communications. Who can get a WhatsApp Business API? WhatsApp is pretty fastidious when it comes to determining who can use its Business API such that it can maintain its clean and user-friendly image. Hence, not every business that sprouts up can get a WhatsApp Business API. There are a few criteria that need to be met like the size of the business and the industry. Size of the Business - For a small business, WhatsApp business App is sufficient. For a medium to large business that is serving a large customer-base and is still growing, WhatsApp Business API is a necessity. The process to get a WhatsApp business API is lengthy, which small businesses may not have the resources to invest in. Even if the small business did apply for an API, the chances of getting it approved are quite low. Industry - There are certain industries that WhatsApp steers clear of like political organizations, and certain industries that WhatsApp encourages like real estate, education, retail etc. Some industries are avoided by WhatsApp altogether like gaming, gambling, adult entertainment, arms, alcohol, and tobacco. How to Get the WhatsApp Business API ------------------------------------ As a business, you can apply directly to get the WhatsApp Business API. But the process of application is tedious for any business to spend manpower and time on. The steps to be followed are as following - 1\. Register as Meta Developer - Log into your Facebook Account and go to https://developers.facebook.com/async/registration . Your Account needs to be verified for which Meta will send a confirmation code to the phone number and mail id provided to confirm that you have access to them. 2\. Create an App - Once your developer account is verified, you can uss the App Dashboard to create the app. Click the button “Create your first app” when prompted. Choose the app type. It cannot be changed later. This is a crucial step as it determines the kind of products and permissions that will be available to you. The different app types available are Consumer - This is for apps related to consumer products. Permissions like e-mail, user’s age range, birthday, gender, hometown, likes etc will be made available. Business - This is for apps that aid businesses in managing Pages, Groups, Events, Ads. The permissions available will be different from those made available to consumer app. Permissions include ad management, getting insights from Instagram, managing and accessing WhatsApp business assets etc. Instant Games - This is for gaming apps that are played on Facebook. Permissions like e-mail are made available. Gaming Services - This is for gaming apps that are not played on the Facebook Platform. Workplace - This is for SaaS apps. None - This is for apps that do not fit any of the pre-existing app types. For your purpose, select the “Business” type app. Enter the name of the app and details like e-mail address where important communication can be sent related to the app. This email need not be the same as the one associated with the Facebook Account. If you have a Facebook Manager Account, you can add that as well. Then click “Create App”. The app will be added to the App Dashboard. 3\. Setting Up WhatsApp access - From the App Dashboard, click on the app for which you want to setup WhatsApp access. Scroll down the menu, click on “WhatsApp” and click setup. After this is done, you will be prompted to select an existing Business Manager or create a new one automatically. Make the suitable choice and click “Continue”. Once this is done, a WhatsApp Business Account is generated. A test phone number is also generated that is associated with the WhatsApp business Account. (This number with the API can be used to send an unlimited number of messages to 5 recipients 4\. Sending Test message - You will be redirected to the WhatsApp Setup Panel. Select your test phone number in “from” field. Enter the recipient Phone number in the “to” field. You can add only 5 recipients. And you have yo verify that you have access to all 5 of them. Once a number has been added, it cannot be removed from the list. Once you click “send”, a pre-approved message template is sent to the recipient number. 5\. Configure Webhooks - Webhooks are needed if you want to be alerted when the status of your message changes. In your app dashboard, find the WhatsApp product, and click on “configure”. Create a Callback URL and a verification token. Send a test message again. You should get a Webhooks notification! 6\. Production - Once the testing is done, the actual phone number of the business can be added. If you want to use the number that is already being used in the WhatsApp business app, then it has to be completely migrated to the business platform. It cannot be used on the business app any more. If that cannot be done, then you need to get a new phone number. Once the number is added, Meta generates Permanent Access Token, Phone Number ID and WhatsApp Business Account ID, which are collectively the API keys. These keys can now be used to integrate WhatsApp into the platform that you use! The above steps are very time-consuming and needs diligence. It is advisable to get the WhatsApp Business API through someone who knows what they’re doing - like Zithara. Getting the Best Out of WhatsApp Business API --------------------------------------------- The whole purpose of setting up a WhatsApp business API is to enhance communication with customers in terms of both quality and quantity. These are a few things you need to do after setting up the API such that you can leverage its full power. 1\. Highly Structured Message (HSM) Templates You will need to create and register templates for business-initiated conversation. The templates need to adhere to the prescribed rules and must also be approved before they can be used for business-initiated conversations. The messages could be reminders, updates, alerts etc. Whatever they are, they must be approved. The customer should also have opted-in for such messages (opt-in happens when they make a purchase, booking, or choose to receive updates) The template categories that are supported are Marketing, One-Time Passwords, and Transactional. 2\. The Coveted Green Tick The Green Tick is synonymous to a strong brand identity and validation. Since a green-tick badge increases customer confidence, its importance cannot be understated. However, not all businesses are eligible for a green tick. To get a green tick, a business must be in a Tier 2 or above messaging level i.e 10k messages or more in a rolling 24 hour period. As seen from all the aforementioned technicalities, getting a WhatsApp Business API and USING it for the betterment of your business is quite a tedious task. Which is why, all you have to do is get in touch with Zithara. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## WhatsApp Automation: 10 Powerful Use Cases For Businesses Author: Zithara AI Published: 2022-12-03 Meta Title: 10 Powerful Use Cases for WhatsApp Automation Meta Description: Zithara offers you a complete WhatsApp Automation platform so that you can take your Customer Engagement to the next level. Tags: whatsapp Automation, whatsapp campaigning URL: https://blog.zithara.com/null ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/white-black-light-classic-minimal-design-illustration-portfolio-website-698-463-px-4-1670045573449-compressed.jpg) Contents * [Advantages of WhatsApp Automation](#advantages-of-whatsapp-automation) * [Bringing Customers Onboard with WhatsApp Automation](#1-bringing-customers-onboard-with-whatsapp-automation) * [Shipment and Tracking messages with WhatsApp Automation](#2-shipment-and-tracking-messages-with-whatsapp-automation) * [Sending Reminders with WhatsApp Automation](#3-sending-reminders-with-whatsapp-automation) * ​[Convey Discounts and Offers through WhatsApp Automation](#4-discounts-and-offers)​ * ​[Improving Sales Workflows via WhatsApp Automation](#h_273000318225725) * [Improving Sales Workflows via WhatsApp Automation](#h_273000318225725) * ​[Simplifying Exchange and Return Workflows by WhatsApp Automation](#h_7953291974071024) * ​[Setting Out-Of-Office or Away Messages](https://write.superblog.ai/sites/supername/zithara/posts/whatsapp-automation-10-powerful-use-cases-for-businesses-clb7hvsri323751ml5xi0uivey/Setting Out-Of-Office or Away Messages) * ​[Collecting Feedback through WhatsApp Automation](https://write.superblog.ai/sites/supername/zithara/posts/whatsapp-automation-10-powerful-use-cases-for-businesses-clb7hvsri323751ml5xi0uivey/Collecting Feedback through WhatsApp Automation) * ​[Collecting Surveys via WhatsApp Automation](https://write.superblog.ai/sites/supername/zithara/posts/whatsapp-automation-10-powerful-use-cases-for-businesses-clb7hvsri323751ml5xi0uivey/Collecting Surveys via WhatsApp Automation)​ WhatsApp is where the marketing business is being played. And if you aren’t on the field, you are missing out. Earlier, for a customer to interact with a brand, he would have to call a toll-free number, be put on hold, and basically just spend long hours just to get a question answered, or to make some kind of enquiry.  WhatsApp has removed all these barriers by making communication for the customer as well as the brand simple and easy. We know what WhatsApp is and how advantageous it is for a business to use it, but what is WhatsApp Automation? Automation is either eliminating human involvement, or at least minimizing it as much as possible. It allows you to remove human errors, inefficiencies and discrepancies.  WhatsApp automation can be set up in such a way that responses are triggered upon the use of certain keywords. Advantages of WhatsApp Automation ![WhatsApp Automation](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/whatsapp-automation-1670659608366-compressed.jpg) * **One of the biggest advantages of automation is SPEED. Customers often associate speed with efficiency. If a customer’s query or question is addressed immediately within a matter of seconds, then he automatically assigns a higher value to the brand.** * **WhatsApp Automation allows businesses to setup triggers that automatically send the relevant message to the customer as he is taking a particular action.** * **Your team can focus on other tasks like innovating your products and services instead of focusing on customer care.** * **With WhatsApp Business API, not just customer care, but also marketing campaigns can be automated.** * **Since customer satisfaction increases, Customer Retention also increases.** **Here are a few such instances or triggers that can be automated on WhatsApp to bring the highest level of efficiency.** 1\. Bringing Customers Onboard with WhatsApp Automation ------------------------------------------------------- **A new customer can be initiated into your community by sending him a personalized and automated welcome message. This can be done either when he signs-up. A template giving him a brief description of what is in store for him will make him feel like a valued customer.** **This is one of the most common and widely used triggers.** **If it is an online fashion store, a customer can be guided as to what is in fashion.** **If it is a travel company, the message can tell the customer about the destinations that are being frequently visited and highly rated.** **If it is a hotel booking website, the customer can be told about hotels where the rooms are getting booked.** **Every industry can have a welcome message that is unique to its purpose that helps guide the customer and makes him feel welcome.** 2\. Shipment and Tracking messages with WhatsApp automation ----------------------------------------------------------- **Businesses that deal with products can send shipment confirmation/delay messages. Clickable buttons to track the customers order can be added.**  **Customers can also be informed when their package leaves the warehouse, when it is in transit, when it is has reached the destination, and when it is out for delivery.** **These triggers can be set up based on how frequently the business wants to reach out to the customer.**  **WhatsApp can be connected to the existing CRM to notify customers of their order confirmation, cancellation, delays in shipment, the courier service being used, delivery OTPs, and more. In short, the WhatsApp automation for shipment and tracking is a must-have for any business that wants to streamline its operations and provide a complete and hassle-free customer experience.** ![WhatsApp automation: 10 powerful use cases for businesses](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/frame-1000003943-1670238296845-compressed.png) 3\. Sending Reminders with WhatsApp Automation ---------------------------------------------- **Customers can be reminded about any upcoming big sale, or big event, or product launch that they should not miss.** **They can be intimated about any rewards they have remaining in their account and on what products they can redeem it.** **Customers can be notified about abandoned carts, and about products that have come back into stock.** **You may also occasionally send the link to your Website. Studies have shown that sending a link to the website has a very click-through rate.** 4\. Convey Discounts and Offers through WhatsApp Automation ----------------------------------------------------------- **Based on CRM and customer personas, customers can be targeted with specific offers and deals that will entice them to visit the store and make repeat purchases.** **WhatsApp automated messages that have personalized offers and deals tend to have a higher open rate and boast of higher conversion rates as well.** **Sending out Discounts and Offers can be also used for customer acquisition, not just Customer Retention.** **This is quite similar to sending an SMS with a the discount code but with one very big advantage. WhatsApp lets you add gifs, images, and videos which can make the redemption of your coupons codes and vouchers very attractive.** **The discounts being offered via WhatsApp can be made premium. Customers on WhatsApp can be offered the discounts much before the customers view it on the website or the followers on social media channels.** **Unique codes can be scheduled to be sent on the occasion of specific events like Christmas, or Valentines day.**  **To go a step further, customers can also be sent unique discount code on their birthdays that only they can redeem. This exclusivity can be used to strengthen the relationship between the brand and the customer as the discount code is applicable only to him, and not the general public.** **Sometimes, customers maybe hesitant on clicking a link that lets them redeem the discount that is given to them due to the fear of being scammed. To avoid this, make sure you you use WhatsApp Business API to send the offers so that customers know that it is coming from a genuine source. The green tick, the business name, and the official logo in the display picture will increase the redemption rate.**  **You can also send such offers only to the most active customers who are repeat purchasers and are familiar with the brand, thus reducing acquisition costs and banking entirely on Customer Retention and Engagement.** ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/cta5-1673964512219-compressed.jpg) 5\. Replying to FAQs through WhatsApp Automation ------------------------------------------------ **Upon receiving customer queries with certain specific keywords, pre-registered and high quality templates can be sent out as responses. This will reduce the response time and also maintain consistency across all the customers.** **This works greatly in freeing up your Customer Care agents for more pressing and bigger issues that might need to be handled.** **6\. Improving Sales Workflows via WhatsApp Automation** --------------------------------------------------------- **Sales cycles can be automated on WhatsApp. Everything from discovering the customer’s intent, sending relevant catalogs, assisting in finding the right one, to quick check-out can be enabled on WhatsApp with clickable buttons. This is essentially akin to setting up a store on WhatsApp itself!** **You can also keep updating your WhatsApp status every 24 hours to remain in the minds of your customers. The content can be kept short and quirky. Or you can experiment, to see which content grabs the most viewers and gets converted into a sale.** 7\. Simplifying Exchange and Return Workflows by WhatsApp Automation -------------------------------------------------------------------- **Instead of setting up just one response for a message, an entire conversation can be built based on a query or a function.** **For example, if a customer wants to exchange an item of clothing an entire flow can be created to get the invoice number, the product name, the size he has, and the size he wants.**  **This would make the entire process of exchange and returns easier for the customer and the business as well.** **Such a workflow can also be set up for telecom networks wherein a customer would like to change his existing plan to another one. Payment buttons can be included in such workflows such that customer need not toggle between multiple apps and have everything at his fingertips.** **8\. Setting Out-Of-Office or Away Messages.** ----------------------------------------------- **Usually, a WhatsApp chatbot is available 24x7. But in some situations, a customer would want to talk to a human agent if there are certain kinks he wants to sort out.**  **If the above situation arises during non-working hours, then an automated out-of-office message can be sent that would let the customer know the exact days and the exact time a human agent will be available to take their call.** **Although this might seem counter-intuitive in the beginning, it is a great way to let a customer know that he is not going unheard.** 9\. Collecting Feedback through WhatsApp Automation --------------------------------------------------- **Collecting Feedback is essential to make a business successful. Involving the customers and getting their insights can be eye-opening as you can now see your business from the eyes of the customer. And there is no better way to improve your customer service than by listening to him, and also making him feel valued and heard as his feedback is taken into account.** **Instead of making your team call the customers, or asking them face-to-face at checkout about their experience at the store, WhatsApp messages can be automated to collect feedback.** **WhatsApp automation can be done to collect feedback from customers after a purchase or transaction is done. Feedback forms can be sent for multiple touch points as well.** ### **Post-Purchase Completion** **Feedback forms can be sent to determine how easy or difficult it was for the customer to make the transaction and make the payment. If the customer gives a positive response, the feedback collection can end there.** **If the customer response is negative, the feedback process can be continued and a list message can be sent to probe into the specific reason the process was not up to the mark.** ### **On-Delivery and After-Delivery Feedback**  **Feedback can be collected on the ease of the courier reaching the customer, the state of the courier package i.e if it was in proper condition or not, and whether it reached on time.**  **Feedback can be taken on whether they want the package to be wrapped with more care, or using less material** **If it is a furniture company, or a tech company, feedback and questions can be asked on whether the customer needs help putting the furniture together or his system together. This could open up another set of automated workflows entirely.** ### **Product-Specific Feedback** **The number of days after which the feedback form for the product/service is to be sent can be pre-determined based on the business/product/service.** **If it is a skincare product, feedback form can be sent after a week or more.** **If it is apparel, it can be sent after a day.** **List messages can also be sent here to ask what specifically they liked about the product.** **If it is a makeup product, the customer can be asked which he liked the best - the color, the pigmentation, the consistency, the packaging, the value for money, the ease of use etc.** 10\. Collecting Surveys via WhatsApp Automation ----------------------------------------------- **Just like feedback forms, survey forms can be sent out on WhatsApp to understand what the customers need, want and expect from the product.** **Surveys on WhatsApp is a very low-cost, versatile and effective way to collect useful information. WhatsApp is also used by every person regardless of the economic strata they belong to. A mid-level IT employee and his CEO, both use WhatsApp. So the reach is very clearly wider.** **Survey messages can also be personalized, which increases the relationship quality between the customer and the brand.  There are additional advantages to using verified WhatsApp Business Account to collect surveys since there is an element of trust attached to it. The customer providing his data also feels assured that his information will not be misused if the WhatsApp account collecting surveys is verified, has a business name instead of a number, and has the official logo as the display picture.** ** While collecting surveys on WhatsApp, you can also track whether the survey has been delivered and read. Failed deliveries reports can also be seen. This feature is useful to know how well the data collection is going. ****It is also easier to see responses of WhatsApp forms on a mobile device as opposed go Google forms, where the responses can be checked only on the browser. So not only is the WhatsApp survey form easier for the customer to fill-out, but also for the business to see the collected data. It offers a flexibility that is not available on other form-creating apps and tools.**  ![whatsapp automation](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/cta-1-1673947706141-compressed.jpg) **Partner with Zithara and get the power of WhatsApp automation to your business!**  **Click [here](https://blog.zithara.com/5-whatsapp-marketing-campaign-ideas-to-take-your-business-to-new-heights-clchndtfh835431jpv3kk69m7p/) to read about the power of WhatsApp Marketing!** **FAQs ** ----------- **1\. Can WhatsApp be automated?** **Yes, WhatsApp can be automated to make conversations with customers easier.** **2\. How do I set up automated WhatsApp?** **WhatsApp messages can be automated on the WA Business App but the features are very basic. Advanced automation features are available on WhatsApp Business API and suitable for larger businesses.** **3\. Is WhatsApp automation free?** **WhatsApp automation on the WA Business App is free. Automation through a chatbot depends on the chatbot subscription provider that you use.** **4\. What is WhatsApp automation all about?** **WhatsApp automation is the process of generating replies to customer queries without any human interference. It is done to save time and human effort. It is also done to be able to handle multiple customer enquiries at the same time.** **5\. How do I get automation on WhatsApp?** **WhatsApp Business App allows you to automate a few basic messages. But for a higher degree of automation, you will need to get WhatsApp Business API.** **6\. How much is a WhatsApp bot?** **The price of the WhatsApp bot depends on the features made available via the bot. Basic features include broadcasting, retargeting, templates and advanced features include Project APIs, webhooks, and higher messaging speeds. Basic plans start at Rs 999 per month, and for customized solutions, the bot price starts at Rs 2,500.** **7\. Does WhatsApp have bot API?** **WhatsApp has a WhatsApp Business API which can run chatbots.** --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## Best Bulk WhatsApp Marketing Software Tools in 2022 Author: Zithara AI Published: 2022-12-03 Meta Title: 10 Best Bulk WhatsApp Marketing Software in 2022 Meta Description: Have a look at the best bulk WhatsApp marketing software programs that you can use for you business' marketing and sales needs. Tags: bulk whatsapp marketing, whatsapp campaigning, whatsapp marketing URL: https://blog.zithara.com/null ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/white-black-light-classic-minimal-design-illustration-portfolio-website-698-463-px-2-1-1670044599991-compressed.png) Contents * [What Is A Bulk WhatsApp Marketing Software?](#but-first-what-is-a-bulk-whatsapp-marketing-software) * [Benefits of a Bulk WhatsApp Marketing Software](#benefits-of-a-bulk-whatsapp-marketing-software)  * [What to Look For In A Bulk WhatsApp Marketing Software](#what-to-look-for-in-a-bulk-whatsapp-marketing-software) * ​[Zithara](https://write.superblog.ai/sites/supername/zithara/posts/best-bulk-whatsapp-marketing-software-tools-in-2022-clb7h74wy316401ml56kbufc8w/1. Zithara) * ​[SalesPanda](https://write.superblog.ai/sites/supername/zithara/posts/best-bulk-whatsapp-marketing-software-tools-in-2022-clb7h74wy316401ml56kbufc8w/2. SalesPanda)​ * ​[Waam-it Sender](https://write.superblog.ai/sites/supername/zithara/posts/best-bulk-whatsapp-marketing-software-tools-in-2022-clb7h74wy316401ml56kbufc8w/3. Waam-it Sender) * ​[Kaleyra](https://write.superblog.ai/sites/supername/zithara/posts/best-bulk-whatsapp-marketing-software-tools-in-2022-clb7h74wy316401ml56kbufc8w/4. Kaleyra)​ * ​[RapBooster](https://write.superblog.ai/sites/supername/zithara/posts/best-bulk-whatsapp-marketing-software-tools-in-2022-clb7h74wy316401ml56kbufc8w/5. RapBooster)​ * ​[WappBlaster](https://write.superblog.ai/sites/supername/zithara/posts/best-bulk-whatsapp-marketing-software-tools-in-2022-clb7h74wy316401ml56kbufc8w/6. WappBlaster) * ​[Whatso](https://write.superblog.ai/sites/supername/zithara/posts/best-bulk-whatsapp-marketing-software-tools-in-2022-clb7h74wy316401ml56kbufc8w/7. Whatso)​ * ​[Sendinblue](https://write.superblog.ai/sites/supername/zithara/posts/best-bulk-whatsapp-marketing-software-tools-in-2022-clb7h74wy316401ml56kbufc8w/8. Sendinblue)​ * ​[WATI](https://write.superblog.ai/sites/supername/zithara/posts/best-bulk-whatsapp-marketing-software-tools-in-2022-clb7h74wy316401ml56kbufc8w/9. WATI)​ * ​[Vepaar](https://write.superblog.ai/sites/supername/zithara/posts/best-bulk-whatsapp-marketing-software-tools-in-2022-clb7h74wy316401ml56kbufc8w/10. Vepaar)​ WhatsApp marketing is gaining traction at a very fast pace. It will soon overtake Facebook due to its reach and ease of use.  Over a 100 billion messages are sent across the world on WhatsApp each day! It has a dual advantage of being easy to setup and use, and also has a high open rate. No wonder it is being called one of the most effective marketing tools to ever be created.  Bulk WhatsApp marketing can be used by any business in any sector - Education, Online Stores, Logistics. It is very cost effective due to its low cost-to-response ratio. This makes Bulk WhatsApp marketing suitable for even small businesses that run on tight budgets and with very few personnel. But First, What Is A Bulk WhatsApp Marketing Software? ------------------------------------------------------ It is a software tool that enables you to send hundreds of messages to your customers without requiring to save their contact details.  It is beneficial to invest in such a software as it carries with it multiple benefits. * **The software allows you send messages with media in it, that increases the open rate as well as the conversion rate.** * **WhatsApp’s encryption allows customers to trust your business with their data.** * **Bulk WhatsApp messages can even be sent to DND numbers.** * **Bulk WhatsApp messages allow you to send quick surveys and polls so that a business can understand its customers and the demand for its products/services better.** ![Bulk Marketing Software](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/bulk-marketing-1670418529266-compressed.png) ​**Benefits of a Bulk WhatsApp Marketing Software**  1. **Using a software allows you to reach a broader and wider base of customers.**  2. **A wide customer base leads to better market position.** 3. **Software give you analytics that let you track read receipts, offer redemption and other marketing campaign results** 4. **CRM allows you to build on effective customer engagement that ultimately leads to strong customer relationships.** What to Look For In A Bulk WhatsApp Marketing Software ------------------------------------------------------ ### **1\.** **Easy integration with your existing setup****.** **The Bulk WhatsApp Marketing Software should not be a standalone that requires extra effort. It will need fit into seamlessly into your existing setup.** ### **2\.** **Personnel-friendly**  **The marketing team should be able to design campaigns easily, see the results, and evaluate them easily. It should make the work of the team easier instead of making it more difficult.**   **3.** **Customer Care**  **Although not directly related to the functionality of the software, Customer Care is an essential component of any service. The software providers should be available to help your team get adjusted to the software instead of leaving them in the water without a lifeboat.** **Make sure you keep the above factors in mind before deciding which software to choose for your business.**  **Bulk WhatsApp Marketing software programs are a great solution for small and big businesses alike. Here are a few such software programs that will help you take your businesses to new heights.** **Click [here](https://blog.zithara.com/whatsapp-marketing-the-new-way-to-reach-your-customers-clb7gxce6314521ml5k8z68fh2/) to read more about how powerful WhatsApp can be!** 1\. Zithara ----------- ![Best Bulk WhatsApp Marketing Software Tools](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/group-1000003516-1670418694447-compressed.jpg) **Zithara is a one-stop solution for all your WhatsApp marketing needs, powered by the most robust CRM.** **It can be easily integrated into your existing online store regardless of whether it is created on Shopify, WooCommerce or any such alternative.**  **The platform’s CRM is unlike any other CRM available in the market as other CRMs mainly cater to B2B businesses. Zithara’s CRM caters specifically to B2C businesses. It lets you look at a customer’s 360 degree persona based on his purchase history and habits. This in turn lets you create suitable WhatsApp messages that will ensure high conversion rates.** **Zithara lets you send nudges triggered by various events like completion of transaction, abandoned carts etc.** **Apart from this, Zithara’s platform allows you to setup a rewards and loyalty program that generates in-house reward coins. You can define the exchange rate at which these coins are given and at what rate they can be redeemed. This further bolsters your Customer Retention as customers are tempted to use and redeem these reward points.**  **Zithara’s WhatsApp engagement tool lets you convey to the customer how many reward points he gets, how many he has redeemed in a transaction, and how many he has left.** **Zithara lets you cross-sell with its extensive partner brand network as well.** **The customer support is one of the best in business.** **2\. SalesPanda** ------------------ ![Best Bulk WhatsApp Marketing Software Tools](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/group-1000003517-1670479343613-compressed.jpg) **SalesPanda’s interface supports multimedia which increases customer engagement and higher revenue. You can manage your sales team, monitor customer-engagement in real-time and help grow your sales funnel.** **It easy to use but the pricing for its tool makes it  inaccessible to small businesses or businesses just staring off.**  **There is no personal Customer care, and the dashboard provides very few headers. The whole software takes some time to get used to.** **3\. Waam-it Sender** ---------------------- ![Best Bulk WhatsApp Marketing Software Tools](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/group-1000003518-1670480532571-compressed.jpg) **It is a marketing tool that allows you to send customized bulk messages. It also supports 50+ languages. This makes it suitable for an organization that has a pan-India presence or even pan-world. It has three plans that you can choose from based on your budget and needs. Features that you get or not depending on the plan include sending attached files, personalized files, scheduling messages, advanced chatbots (saving text, setting an inactivity time, Zapier and Integromat API integration)** **WAAM-it allows you to personalize your messages including text, emojis, links (with a preview) & most WhatsApp supported file types.**  **But it provides one license to only one PC. This makes it difficult for a team with multiple people to use it. Handling multiple features from only working space makes tasks difficult and inefficient.** **4\. Kaleyra** --------------- ![Best Bulk WhatsApp Marketing Software Tools](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/group-1000003519-1670480577249-compressed.jpg) **It is basically an omnichannel communication software.**  **It provides a WhatsApp marketing software that gives integrated communication communication services that includes voice, text, message and WhatsApp. You cans hare e-tickets, video tutorials, QR codes, location of the nearest store.** **It is an API-based platform that helps in increasing customer engagement. It allows you to design multi-channel communication flows with the help of their drag-and-drop visual tool. They also provide templates that can be used by your readily.** **It provides easy integration but the chatbot feature is basic and does not provide great features. The remaining balance shows in seldom accurate, and it takes time to generate the sales and marketing reports. The customer support team is often busy or inactive.** **5\. RapBooster** ------------------ ![Best Bulk WhatsApp Marketing Software Tools](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/group-1000003520-1670481134321-compressed.jpg) **RapBooster puts you in touch with a Digital Marketing consultant who will put together a digital marketing plan based on your budget. They can help start-ups kickstart their digital campaigns via WhatsApp. They have a variety of tools in their portfolio that you can harness.** **However, they do not provide any dedicated team or customer care. Reviews say that the response after making the payment is poor.** **6\. WappBlaster** ------------------- ![Best Bulk WhatsApp Marketing Software Tools](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/group-1000003521-1670481254978-compressed.jpg) **It allows you to send bulk WhatsApp messages with cloud based WhatsApp sender. You can send OTPs, Invoices, and others with API as well.** **There is no separate download involved. It can be used directly from the web browser. It can also be used for influencer marketing.** **It is helpful mainly for B2B agencies. It can help you focus on a single campaign for one brand, or multiple socials - whatever the demand and need is.** **It has some extra features like adding watermark to your images, file manager and group manager.** **Reviews say that the con of this service is that it has poor customer service and it is not very easy to use.** 7\. Whatso ---------- ![Best Bulk WhatsApp Marketing Software Tools](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/whatso-1670567172058-compressed.jpg) **It allows business to connects with customers on WhatsApp and Wordpress. It offers WooCommerce plugin, and a Reseller option is also available. It  uses Cloud API from WhatsApp. The platform is web-based and allows you to import contacts and send bulk messages.** **Since the entire customer data has to be imported, there is no guarantee for data security and there could be a data breach if there is a malware attack.** **8\. Sendinblue** ------------------ ![Best Bulk WhatsApp Marketing Software Tools](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/group-1000003523-1670481566693-compressed.jpg) **It is an all-in-one marketing platform for engaging with leads and customers and building customer engagement through targeted communication. It can cover the entire marketing funnel with their multiple solutions. It is popular among small and medium businesses. It provides multiple services like SMS marketing, email marketing, marketing automation, segmentation, and a Bulk WhatsApp Marketing software. It can tailor its product to suit your requirements and budget.** **But each message has to be paid for. The system is also slow, outdated and tends to crash often. Customer service can be improved.** **9\. WATI** ------------ ![Best Bulk WhatsApp Marketing Software Tools](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/group-1000003524-1670482023270-compressed.jpg) **WATI is a WhatsApp Engagement tool that is built on WhatsApp Business API. It provides integrations with Zoho, Woocommerce, Shopify, hubspot, Zapier and Chrome. There is no free plan. Every plan is a paid one.** **WATI can be used by the sales team for interacting with leads, by the support team for interacting with customers about their orders, by marketing teams for conveying personalized offers and by developers who only wants API access without any separate dashboard.** **WATI does not provide any web Live chat integration, and the customer support is not great.** **10\. Vepaar** --------------- ![Best Bulk WhatsApp Marketing Software Tools](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/group-1000003525-1670482057167-compressed.jpg) **Vepaar’s platform is web and mobile friendly. WhatsApp feature comes enabled with a CRM  that will help in creating customer profiles, sending personalized messages and replies etc. The marketing team and sales team can use it even when they don't have any technical knowledge. Apart from WhatsApp Software, they also provide tools to optimize you website** **They offer a trial period, but the trial period is limited and is not enough to explore the features of the platform.** **When it comes to choosing the right bulk WhatsApp marketing software, keep in mind all the pros and cons, the pricing, and the availability of the customer care from their end.** FAQs ------- 1\. What is the best WhatsApp Marketing Software? Zithara is a CRM-powered platform that lets a business target leads and customers on WhatsApp based on RFM analytics and a 360 degree customer profile. 2.How can I use WhatsApp as a marketing tool? WhatsApp can be used for marketing purposes by sending product-specific or event-specific campaigns to customers based on their customer profiles. You can also use it to simply interact with your customers more and add value to your brand. 3\. Is WhatsApp marketing legal? WhatsApp Marketing is legal if there is compliance with WhatsApp's commerce policy and with permission from WhatsApp. 4\. How much does WhatsApp Marketing cost? The WhatsApp Business App is free. This makes it highly beneficial for small business owners who do not have huge budgets just for marketing. On the other hand, WhatsApp Business API charges businesses based on conversations i.e. user-initiated or business-initiated. 5\. How do I make big sales on WhatsApp? Big Sales are possible on WhatsApp if a proper Marketing Strategy is in place. The correct tone of the brand, the target audience and the KPIs are a few factors that must be decided. The content that is sent out to leads and customers should also be interactive and use the various multi-media features that WhatsApp supports. 6\. Is WhatsApp ad free? Yes. A user cannot see ads on WhatsApp. The only way a business can advertise on WhatsApp is via Facebook where a customer can click on the ad and be redirected to a WhatsApp chat window. 7.Why WhatsApp does not sell ads? WhatsApp is primarily a messaging and communication platform, and not social media which is why it does not sell ads on its platform. 8\. How many messages can I send on WhatsApp per day? In WhatsApp Business API, there are four tiers with different limits. Tier 1- 1k unique customers in a rolling 24-hour period. Tier 2 - 10k unique customers in a rolling 24-hour period. Tier 3 - 100k unique customers in a rolling 24-hour period. Tier 4 - unlimited business-initiated conversations in a rolling 24-hour period. 9\. How can I send 1000 messages on WhatsApp for free? WhatsApp API lets you send 1000 + messages per day. (The first 1000 conversations per month are free ) 10\. Is WhatsApp bulk sender legal? Yes, it is.  11\. Is sending bulk messages on WhatsApp illegal? No, sending bulk messages on WhatsApp is not illegal. 12\. Is WhatsApp direct Marketing? Using WhatsApp is a form of Direct Marketing as it involves sending a message directly to the customer. 13\. Is WhatsApp business harmful? WhatsApp Business App is not harmful. But is limiting as it can be used only on one device. 14\. Is WhatsApp API free or paid? The procurement of API itself is free, but charges are incurred based on the conversations made. Additional charges apply based on the platform you use to send the WhatsApp messages. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## WhatsApp Marketing: The new way to reach your customers! Author: Zithara AI Published: 2022-12-03 Category: whatsapp marketing Meta Title: WhatsApp Marketing: The new way to reach your customers! Meta Description: Know more about what WhatsApp Marketing is, why you should use it as a part of your marketing strategy and how to get started! Tags: higher conversions, whatsapp campaigns, whatsapp campaigning, whatsapp marketing, strong relationship, whatsapp engagement, increase sales URL: https://blog.zithara.com/whatsapp-marketing-the-new-way-to-reach-your-customers ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/image-6086-1670043961656-compressed.png) Contents * [What is WhatsApp Marketing?](#but-what-is-whatsapp-marketing) * [Why Should I Use WhatsApp For Marketing?](#why-should-i-use-whatsapp-for-marketing) * [How To Start Off With WhatsApp Marketing and Advertising using the WhatsApp Business App.](#how-to-start-off-with-whatsapp-marketing-and-advertising-using-the-whatsapp-business-app) * ​[WhatsApp Marketing Strategy](https://write.superblog.ai/sites/supername/zithara/posts/whatsapp-marketing-the-new-way-to-reach-your-customers-clb7gxce6314521ml5k8z68fh2/WhatsApp Marketing Strategy) * ​[How to Grow Your Audience Using WhatsApp Marketing](https://write.superblog.ai/sites/supername/zithara/posts/whatsapp-marketing-the-new-way-to-reach-your-customers-clb7gxce6314521ml5k8z68fh2/How to Grow Your Audience Using WhatsApp Marketing) * ​[Reaching Your Target Audience Using WhatsApp Marketing](https://write.superblog.ai/sites/supername/zithara/posts/whatsapp-marketing-the-new-way-to-reach-your-customers-clb7gxce6314521ml5k8z68fh2/Reaching Your Target Audience Using WhatsApp Marketing) * ​[Tips and Practices for the Best WhatsApp Marketing](https://write.superblog.ai/sites/supername/zithara/posts/whatsapp-marketing-the-new-way-to-reach-your-customers-clb7gxce6314521ml5k8z68fh2/Tips and Practices for the Best WhatsApp Marketing)​ When you think marketing, you probably think Emails, Facebook, Instagram. WhatsApp is never the first channel to pop up in anyone's mind. And that is understandable because WhatsApp was not developed as a marketing tool; it is primarily a messaging service. But WhatsApp’s time is here. And WhatsApp is here to stay.  100 billion. That’s the number of messages sent on WhatsApp daily. What started off as 1 billion in 2011, has now increased 100X in just a decade. Can you imagine the scope that you can harness for your business? Running ads on Facebook to drive sales is a thing of the past. Target and Retarget your prospects using WhatsApp for better returns. ![WhatsApp marketing: The new way to reach your customers](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/frame-1000003940-1670238684699-compressed.png) But, What is WhatsApp Marketing? WhatsApp Marketing is a type of messenger marketing. Messenger marketing implies using chat apps, such as WhatsApp, to enable businesses connect with prospective customers.  WhatsApp Marketing. Since these days people tend to check WhatsApp more regularly than they check their email, the open-rate for WhatsApp is also higher than that of emails.  Don’t believe us?  WhatsApp boast of an open rate of 98%. Emails have an open rate of only 30% With stats like these, you shouldn’t be thinking twice before deploying WhatsApp as your most effective marketing tool. WhatsApp marketing also allows for efficient two way conversations if the business wishes to keep that channel open. ![WhatsApp Marketing: the new way to reach your customers](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/frame-1000003941-1670238777736-compressed.png) Why Should I Use WhatsApp For Marketing? Apart from the high open-rate, there are numerous other advantages. ### **1\. Cost-effective -**  WhatsApp is highly affordable. It will not make a huge dent in your business’ coffers. It can be used by businesses that are huge and also small businesses that are just setting up shop. This makes it highly adaptable to any size of business. The cost does not compromise on effectiveness as the average WhatsApp user is said to check his WhatsApp at least 23 times a day. ### **2\. High Conversion Rate -**   **Some marketing emails tend to go to the spam folder. Such is not the case with WhatsApp messages. The messages are easier and quicker to view as well. Providing clickable buttons with CTAs, and sending videos and images converts prospects to customers very efficiently.** ### **3\. Better Sales -**  **A simple messaging app with a valid phone number, internet connection, and a green tick can do wonders when it comes to taking your sales off the charts. Customers are shown to be more responsive towards when they see that  a business uses the simple and approachable WhatsApp for marketing.** ### **4\. Stronger Relationships -**  **As mentioned above, there is a stronger connection between customers and businesses that use messenger apps like WhatsApp. Personalized messages and offers on days like birthdays, anniversaries, and other festivals can increase a customer’s affinity towards the business. Customers say that they respond better to messages that are personalized and targeted.** How To Start Off With WhatsApp Marketing and Advertising using the WhatsApp Business App. ----------------------------------------------------------------------------------------- **1.Setup a WhatsApp Business Account by downloading the WhatsApp Business App from the Play store, or Apple Store. The number you use to register should be a totally unique number. The number can also be a landline number!** **2.Add your business information like business name and image. It is vital you add details like business hours, website, email address and other such relevant details. Be sure to add Business Description and category as well. Such details are what legitimize your account in the eyes of the customer.** **3.Explore the business settings in the app to get the most out of your business profile. You can add labels to the different chats for easy identification of different customers and groups. You will also be able to segment them based on where you got their lead from, whether they are new customers or old, based on their age or any criteria that you decide.**  **You can save some quick replies like Welcome messages and Thank you messages. On the WhatsApp Business App, you can see certain statistics like how many messages were sent, how many were delivered and how many were read by the recipients.** **4.Set up the WhatsApp Pay option as well if you would like to enable a customer to have a complete sales experience on WhatsApp itself.** **You’re good to go!** **Now that you have set up a WhatsApp Business Account, choose the right WhatsApp Marketing strategy according to your business and the desired results.** WhatsApp Marketing Strategy --------------------------- **Before determining and establishing your WhatsApp Marketing strategy, there are some factors that you need to keep in mind.** * **You will have to decide who your audience is and what demographic they fall under. Determining this is very important as you will have to send templates based on this factor.** * **After this, pinpoint some issues that you wish to tackle head-on with WhatsApp Business Marketing. Decide on KPIs and goals that you wish to achieve. A holistic strategy can then be devised based on those KPIs.** * **Identify what your brand persona is. This will help you in deciding the tone of the WhatsApp messages you send. For example, Rolex’s brand persona is Sophistication, Red Bull’s persona is excitement, and Harley Davidson’s is ruggedness.** * **Using a person’s name as a signature in the templates will also help in showcasing your brand as one that is keen on building a relationship with the customer.** * **Your WhatsApp messages should be crafted and drafted with a lot of attention to detail. The brand persona should shine through and it should show the value the brand would bring to its customers. Communication need not be promotional all the time, it can also be informative.** * **When it comes to WhatsApp Promotional Marketing, the frequency of the messages also should be considered. Sending a barrage of promotional messages on WhatsApp will defeat the purpose as the customer will be hassled, and he will also not be able to focus on the offer to redeem.** **Once you have all the above sorted out and decided, you can devise your strategy and how to go about it.** **If you are a clothing brand, then you can send personalized recommendations to the customer based on his previous purchases.** **In case you run a skin care business, you can re-target the products purchased previously at a better price with a better offer.** **If you own a cosmetics brand, you can suggest new products in the same color palette as the previous purchase.** **How to Grow Your Audience Using WhatsApp Marketing** ------------------------------------------------------ ![WhatsApp Marketing](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/grow-your-audience-1670570066811-compressed.jpg) **Once you have setup the WhatsApp Business Account and come up with a solid WhatsApp Marketing strategy, it is time to grow your contact list and audience.** **An easy way to increase your contact list on WhatsApp is by adding a WhatsApp widget on the website itself.** **This allows your customer to reach out to you easily. He need not look up your number and take the long route.** **Instead of adding a widget, you can tell the customers to give you their number in exchange for some amazing discount code. You can get creative with this; it need not be just a discount code. It could be a freebie, it could be a sample travel size product etc.** **Once you send them the desired discount code, do not stop there. Keep the engagement going!** **Reaching Your Target Audience Using WhatsApp Marketing** ---------------------------------------------------------- ![WhatsApp Marketing](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/targetted-marketing-1670570357471-compressed.jpg) **It is time start reaching out to to your target audience and demographic. WhatsApp is a totally different ball-game when compared to SMS and Email. The communication style used by your business on WhatsApp needs to be in sync with the kind of communication that generally happens on WhatsApp as well.** **The conversations on WhatsApp happens mostly with family and friends. The style of the conversation is informal and jovial. Ideally, that is the style that needs to be maintained by your business.**  **Use informal language, unlike emails. Use emojis to up the informality aspect.**  **The informality aspect can further be enhanced if, as suggested in WhatsApp Marketing Strategy, you use a person’s name a signature at the end of the templates. A name that is simple, easy to remember , and that makes the brand more personable. Even though in reality multiple members of your sales team may be handling the account and chatting with customers, a common name can be chose to increase the effectiveness of the WhatsApp business account.** ** When a customer feels like he is talking to a real person, he feels valued and customer satisfaction with the customer service provided increases. Tips and Practices for the Best WhatsApp Marketing -------------------------------------------------- WhatsApp shows an engagement rate higher than that of Facebook. So it is essential that your business keeps the communication levels up. * Generate leads using QR codes. To start promotions, you need contacts. QR codes in magazines, or through a community cheerleader, or through partner brands can get you valid and trusted leads. Once they scan the QR, they will be taken to your WhatsApp chat screen directly and you can start promotions and marketing. **** * Even though it may be tempting to go full force with promotional messages, it is best to remember that at the end of the day, it is still a personal messaging app. Time and schedule your messages accordingly such that the customer does not get overwhelmed with the number of messages. Click [here](https://blog.zithara.com/23-important-whatsapp-message-templates-for-d2c-brands-in-2023-clcjynjku248331oltr963pl5z/) to read more about the different kinds of messages you can send to your customers! **** * Stick to the guidelines set up by Meta for WhatsApp templates. Framing your templates based on the guidelines will get them approved faster and guarantee high open-rate and click-through rate. The specifications and guidelines include the formatting that can be used, how to show products, how to link websites. **** * Use WhatsApp as an additional campaigning tool instead of the only campaigning tool. Take full advantage of the unique features of WhatsApp, like accessibility and convenience, that is not available on email and SMS. But the content that goes out via email and SMS should not be the same as WhatsApp. The content on WhatsApp should be unique and me multimedia rich. The CTAs, the content should also be tailored specifically to suit WhatsApp. **** * Design and create a product catalog specifically for WhatsApp. This feature lets you create a WhatsApp store wherein you can add up to 500 products. ***** Instead of sending a message to each customer separately, you can create broadcast groups. It is almost like sending out a group message but with all recipients in BCC.** ** When they send a reply to your broadcast message, the reply opens up as a separate chat with the customer. You can then take the conversation further depending on what the customer wants. **** * Start Group Chats! This will not work for all businesses and all demographics; but wherever it is applicable, it does wonders. A group chat enables your customers to talk with one another about the product. If your product is a designing software, then your customers can communicate with one another other to explore the product and find other unexplored use-cases for it. **** * Use the list feature to send feedbacks and surveys. Feedbacks and surveys on WhatsApp are an excellent way to know where you are lacking and tailor your subsequent marketing and adv campaigns based on the feedback. The feedback is not only extremely valuable, but it also increases the Customer satisfaction since he is able to give feedback easily. **** Zithara provides you a platform that lets you get the best out of WhatsApp for your business. You can use all the features of WhatsApp and design your marketing campaigns using our platform.  You can fulfill all your Customer Acquisition, Retention and Engagement needs by partnering with Zithara. ** FAQs ------- 1\. Is WhatsApp marketing legal? It is legal if approval is granted by WhatsApp. WhatsApp does not allow sending of unsolicited marketing messages without WhatsApp's prior consent. 2\. How much does WhatsApp marketing cost? The cost of WhatsApp marketing depends on whether the conversation is user-initiated or business-initiated. 3\. Can you advertise on WhatsApp? You cannot post banner ads like you would on Facebook. You can, however, run click-to-chat ads on Facebook that would redirect the person who clicks to the WhatsApp chat screen. 4\. Is WhatsApp direct marketing? Yes. Since brands use personalized messages to reach out to customers and interact with them, it is considered direct marketing. 5\. Do I need to pay for WhatsApp Business? No. It is free, but it can be used only on one device for one business phone number. 6\. Is WhatsApp API free or paid? Getting a WhatsApp API is free, but the conversations on it are charged. The charges are based on the country of the recipient and whether the conversation is user-initiated or business-initiated 7\. Can I sell my products on WhatsApp? Yes, you can. All you need to do is download the WhatsApp Business App and add information like Business name, an image, website information and other relevant details. 8\. How many messages can I send on WhatsApp business per day? There are different tiers with varying messaging limits. * 1k business-initiated conversations with unique customers in a rolling 24-hour period. * 10k business-initiated conversations with unique customers in a rolling 24-hour period. * 100k business-initiated conversations with unique customers in a rolling 24-hour period. * Unlimited number of business-initiated conversations in a rolling 24-hour period. 9\. How do I start marketing on WhatsApp? The first thing any business should do is get the WhatsApp Business App. It is available on both Android and iOS. It provides features that give an advantage over the regular WhatsApp like Automate, Sort and Quick Response. 10\. What are the benefits of WhatsApp marketing? It has a higher conversion rate, shows better sales, and is very cost-effective. 11\. How can I use WhatsApp to promote my business? You can use the WhatsApp Business App to communicate with customers instead of using the normal WhatsApp. WhatsApp Business App lets you use multiple features like automate, sort, and labels that are not available on the usual app. 12\. Which app is best to sell items? With the number of users growing exponentially, WhatsApp has the widest reach and is best to sell products. 13\. How do I list my products on WhatsApp? On the WhatsApp Business App, WhatsApp allows businesses to list their products on the app. A maximum of 500 products can be added to the list. Details like product image, price, service name, description, website link can be added as well. 14.What is the best time for WhatsApp marketing? There is no single best time. It all depends on the target demographic. For some, it might be morning and for some evening. Businesses should optimize the timing by checking the open-rates and deciding what time is most suitable for their customers. 15\. Who is the target market for WhatsApp? According to statistics, customers aged 15-45 are the ideal target market for using WhatsApp as a marketing strategy. But with the growing acceptance of WhatsApp by those aged 50+, WhatsApp has become a very versatile platform. 16\. What can you sell on WhatsApp? Products ranging from Jewelry and Clothing to Home Decor can be sold on WhatsApp. On the other hand, drugs (recreational/prescription), tobacco items and its paraphernalia, alcohol, and medical and health care products cannot be sold on WhatsApp. 17\. Which companies use WhatsApp Business? Over 500 million companies use WhatsApp Business globally. Some big names include Adidas, Financial Times, Netflix and BookMyShow. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## Everything You Need To Know about WhatsApp Chatbots! Author: Zithara AI Published: 2022-12-03 Category: whatsapp chatbot Meta Title: Zithara | The Complete Guide to WhatsApp Chatbot Meta Description: Know more about what a WhatsApp Chatbot is, what its advantages are, and how you can start building one for your business. Tags: whatsapp Automation, whatsapp bot, whatsapp chatbot, whatsapp marketing URL: https://blog.zithara.com/everything-you-need-to-know-about-whatsapp-chatbots ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/white-black-light-classic-minimal-design-illustration-portfolio-website-698-463-px-1-1-1670043388445-compressed.png) **Contents** * **[What Is A WhatsApp Bot?](#what-is-a-whatsapp-bot)** * **[What are the advantages of using a WhatsApp Bot?](#what-are-the-advantages-of-using-a-whatsapp-bot)** * **[You Want A WhatsApp Bot. What Next?](#you-want-a-whatsapp-bot-what-next)** * **​[How to Start Building Your WhatsApp Bot](https://write.superblog.ai/sites/supername/zithara/posts/whatsapp-chatbot-the-complete-guide-for-2022-clb7gjes5308271ml5tph6nv5w/How To Start Building Your WhatsApp Bot) ** * **​**[**Characteristics of the Perfect WhatsApp Bot**](https://write.superblog.ai/sites/supername/zithara/posts/whatsapp-chatbot-the-complete-guide-for-2022-clb7gjes5308271ml5tph6nv5w/Characteristics of the Perfect WhatsApp Bot)​ If there can be only one channel of communication that every business HAS TO invest in, it has to be WhatsApp. Why? Because WhatsApp has over 2 billion users globally! 487.5 million users of which are in India itself. And the numbers will not stop growing. ![WhatsApp Chatbot: The Complete Guide for 2022 | Zithara](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/frame-1000003930-1670237397155-compressed.png) This ever-increasing number of users provides businesses with the perfect platform to take off and skyrocket into abundance. There is clearly no better tool for communication than the mighty yet simple WhatsApp.  ![WhatsApp Chatbot: The Complete Guide for 2022 | Zithara](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/frame-1000003931-1670237478999-compressed.png) If you have a growing business, then it is time you move away from traditional emails and SMSes for your marketing tasks. WhatsApp is where the world is. Don’t fall behind.  Customers no longer want to get on a call or shoot an email for a query. WhatsApp is quite literally at their fingertips, and they would rather use that. When a business uses a WhatsApp Bot, it is easy for the customer to reach out to the business. As a result, Customer satisfaction increases when their complaints and queries are resolved on WhatsApp itself.  What Is A WhatsApp Bot? ----------------------- A WhatsApp Chatbot, or a WhatsApp bot, is essentially a program that emulates human conversations on WhatsApp itself. It can perform all basic activities that human support personnel can do, like answering queries about the product, services, and orders, sharing content, and sending timely notifications.   It can send responses in the form of images, videos, and buttons. WhatsApp Bot lets you connect with a large number of customers more effectively and efficiently by responding to questions automatically. It can also aid in confirming appointments, purchases, and deliveries in real-time, improving customer experience and saving your business treasury a lot of valuable money, and your employees a lot of valuable time. When your business creates its own WhatsApp Bot, your opportunity pool also becomes an endless infinity pool. You can also decide on your own script and the entire flow of WhatsApp communication based on your needs and requirements.  Now that WhatsApp is encrypted, you can also ensure your customers that their data is safe. What are the advantages of using a WhatsApp Bot? ------------------------------------------------ The advantages of using a WhatsApp Bot are, for the lack of a better word, awesome. 1. **24x7 Availability - The best part about this is that there is no fixed 9-5 or 10-6 for customer support. Customers can reach out to your business at any time at their convenience, and this automatically ups customer satisfaction and ratings.** 2. **Instant Response - The responses are given within seconds if not microseconds. The complaint or query can be resolved within minutes saving precious time and money.** 3. **Multilingual - In a country as diverse as India, language does tend to be a barrier if a customer and the support personnel are from different parts of the country. A WhatsApp Bot on the other hand is enabled to converse in multiple languages which removes the language barrier and avoids any kind of miscommunication.**  4. **High-Quality Templates - Good conversation and communication are key to effective resolution even in this case. You can draft and register very specific templates depending on what you want to convey and how you want to convey it.** 5. **Consistency - Consistency in responses is lacing when there is a human involved. This inconsistency is removed when a chatbot enters the picture. The responses are uniform across different customers, and across different conversations with the same customer as well.** 6. **Personalization - A highly effective chatbot can collect and recall user data making the conversations more personal. Customers' needs and behaviours are mapped out, and the Chatbot caters to that.** 7. **WhatsApp e-commerce - Catalogs can be sent by the chatbot making the customer’s purchase journey simple and easy. Payments can also be collected via WhatsApp itself. This makes it very easy for the customer as he doesn't have to toggle between multiple apps.** You Want A WhatsApp Bot. What Next? ----------------------------------- 1. Your business needs to meet certain WhatsApp API criteria **Like, it cannot be a part of the arms, alcohol, or tobacco industry. It can neither be a government organization nor a political organization.** **Businesses in the Retail industry, education and telecom sector get easier and faster approvals.** **2\. Once you are sure your business satisfies this criterion, you need to get onto the WhatsApp Business App.** **The WhatsApp Business Application needs to be downloaded from the Play Store or the Apple Store. Your business then has to be registered using a unique number that is not being used for any other purpose.** **3\. You can then apply for WhatsApp API access. Once the access is approved, you can apply for an Official Business Account. An Official Business Account shows the brand name, and a green tick (indicating ‘Verified’). This is essential as a number with a green tick.** **To get WhatsApp API access, you can either go through a Business Service Provider or go through the request process yourself.** The process involves multiple stages- **Registering as a Meta Developer** **Enabling two-factor authentication** **Creating a Meta App.** **4\. Understand the WhatsApp API Pricing** **WhatsApp rolled out a new pricing model that is based on conversations.** **Under this type of pricing, there are two types of conversations- user-initiated, and business initiated.** **The user-initiated conversation is when a customer sends a message/query/complaint. The clock starts when the business responds. The conversation will be counted as 1 conversation for the next 24 hours. The pricing depends on the number of such conversations. It does NOT depend on the number of messages** **The business-initiated conversation is when a business sends pre-approved templates. The 24-hour window begins the moment the business sends a message regardless of whether the customer responds or not. Multiple templates can be sent by the business in that 24-hour window.** **There are some free entry points like Call-To-Action buttons on ads that direct to WhatsApp, and CTA buttons on Facebook pages.** **The first conversation from this entry point is free. Conversations after the first 24 hours are charged. (The ads are still paid)** **For more information, read our blog on [WhatsApp API Pricing.](https://blog.zithara.com/guide-to-whatsapp-cloud-api-pricing-in-india-october-2022-cl9s9sus91325411jpqitd298bt/)** How To Start Building Your WhatsApp Bot --------------------------------------- **WhatsApp Bot providers, like [Zithara](https://zithara.com/), start the bot development process in the sandbox before you even get your API approved. This reduces the time for taking your WhatsApp Bot live as it is already prepared when you get the API approval.** **There are multiple factors to be considered and thought over before building the WhatsApp bot.** 1. ### **Do you really need a WhatsApp Bot for your business?** **A WhatsApp bot is a good investment if your marketing, sales and customer care team is stuck in some repetitive tasks, and are answering the same or similar questions from customers over and over again.** **If your customers are from all over the country, if not the world, and your team is fluent in only 2-3 languages at best, WhatsApp Bot is a good idea as it can converse in over 50 languages.** **Humans can work for fixed hours, but a bot can work 24x7. If you want to provide round-the-clock customer service, then the whatsApp bot is a great place to begin.** **Most businesses have a whatsApp bot up and running, best you don't lag behind in the race.** ### **2\. Setting and Defining the Goals of your WhatsApp Bot** **Once you have decided on getting the WhatsApp bot, you need to determine what problem your WhatsApp bot will be solving and what functions it will be carrying out.** **Defining metrics and numbers will help you set you on the proper path.** **Do you want your bot to handle only 50% of the customer care queries, or all of them?** **Do you want your bot to collect two types of feedback, and at what interval?** **What should the average time of solving the customer query be?** **Or, should it just cut down the resolution time from say an existing 10 mins, to 5mins?** ### **3\. Assigning Specific Areas of Function to the WhatsApp Bot** **This will need a detailed analysis from the team at work. Areas that take up a lot of time, but are monotonous need to be picked out. These tasks can be assigned to the bot. Tasks that are unique every day and need specific knowledge that only human scans bring should be kept with the team and not assigned to the bot.** **Areas like tech support, customer inquiries, and Product recommendations can be handed over to the WhatsApp Bot.** **Activities can be divided even further, for example, queries based on deliveries can be grouped into one category, queries based on product ingredients can be grouped into another, and so on and so forth.** ### **4\. Choose Your Suitable Language(s)** **WhatsApp offers over 50 languages. Among these, there are a total of 11 local Indian languages available on WhatsApp - English, Hindi, Bangla, Punjabi, Telugu, Marathi, Tamil, Urdu, Gujarati, Kannada, and Malayalam. So choose the languages carefully.** **Multiple factors need to  be considered here like**  * **Are the number of customers speaking that language a significant number?** * **Do you see the number increasing shortly?** **Only after the above two questions have been answered as ‘yes’, is it worth building a WhatsApp bot for that language.** ### **5\. Map out the Integrations needed for the WhatsApp Bot.** **List out all the integrations you will need to make your bot super effective. Evaluate each integration on some scale and decide which ones will bring ebay out of your bot.** **The integrations could be CRM, Payment gateways, Cloud storage** ### **6\. Reach out to the right WhatsApp Bot development company.** **Multiple companies can create a WhatsApp bot for you depending on your requirements and budget. But those two factors are just the beginning.**  **You will need to check the vendor’s expertise, see whether they offer a platform or an admin panel, what integrations they can give you for your purpose, and also check their reviews and customer support. Getting a WhatsApp Bot live and running may take the non-tech personnel of your business a little time to get used to. In such a case, prompt customer care becomes an essential condition to factor in while deciding which chatbot development company to go for** ### **7\. Blueprint for the WhatsApp Bot** **Once you have decided on the bot development company, you will need to set out some targets and goals like what the KPIs are, what the use cases are, and what the user stories are.** **You will have to decide on the functionality of the bot and the different touchpoints the user could possibly interact with the bot.** ** Create a brand persona first that helps you decide the tone of the messages that the bot will be sending. Once that is decided, map out the text flows and the templates. The flow should include the series of steps that the customer takes when he is interacting with the brand in different situations.  For example, in an instance where the customer asks a query about his package, the flow should include asking for the invoice number, sending the relevant details, asking if the customer needs anything else if he would like to talk to a human agent etc. The chatbot development teams can help you with this. Your sales team and your customer care team can provide proper insights with their experience. You can check the call logs, and the scripts to understand what questions the customer wants answered. Once that is sorted, create multiple variations of a single query that the customer can ask. Use this to train your bot to pick up the right keywords and send the right responses. The responses, in turn, should be optimized such that it is suitable for your business, instead of creating a generic one. Some messages for this should be a Greeting Message, an error message in case the bot does not understand the customer, Feedback to understand if the bot was successful in clearing the customer’s query, a goodbye and a thank you message.  ### 8\. Test. Test. Test. Test the WhatsApp Bot to check the flow from the customer’s perspective.  Check if the Bot is responding with the right messages to the queries, and how fast the response is. The response of the chatbot should be about the query asked. The chatbot should end the conversation only after the customer indicates that he is satisfied with the response he received. Characteristics of the Perfect WhatsApp Bot ------------------------------------------- * It should have a human touch * It should make things easier - for the customer and the business. * The conversation should be seamless, not broken. * It should be easy to use. * It should motivate the customer to reach out, talk and increase customer engagement. Get the best WhatsApp Chatbot experience for your business by partnering with [Zithara.](https://zithara.com/) Visit [www.zithara.com](http://www.zithara.com) now! ** ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/cta-3-1673950714094-compressed.jpg) **​** FAQs ------- 1\. Are WhatsApp Bots allowed? WhatsApp bots are allowed, but not for all purposes. The purposes are limited to sending customer service messages and non-promotional notifications. 2\. Is WhatsApp Bot free? It is free if you build one on your own. But this is usually tech-intensive. It is easier and more effective if you use a subscription model provided by a SaaS platform like [Zithara.](https://zithara.com/)​ 3\. Is WhatsApp Bot paid? The bot as such is free if you build it. But the conversations are charged based on whether it is user-initiated or business-initiated. 4\. Where can I find WhatsApp bots? You can either build your own WhatsApp bot or use one from a SaaS provider like Zithara. 5\. How can I make a WhatsApp bot in Python? Yes. There are multiple requirements for making a WhatsApp bot using Python like a Twilio account, Python 3.9 or higher, flask and rock. You will then have to configure the Twilio WhatsApp Sandbox, create a directory, and install Twilio, flask and requests.  Or you can simply get in touch with Zithara. 6\. How do you know if someone is a bot on WhatsApp? An easy way to find out if you are chatting with a bot is to notice the language. If it is very formulaic and repetitive, it is more than likely a bot. It is still very hard for bots to mimic human-like communication. The response time is also within microseconds if you are talking to a bot.  7\. How much does it cost to build a WhatsApp Chatbot? In-house chatbot development can prove to be quite expensive. Chatbot providers provide various subscription plans based on business needs. It could range from 0$ per month to 5,000$ per month. 8\. Who provides the best WhatsApp Chatbot? There are multiple chatbot providers in the market. The one that is the best fit for you is the one that fulfils your business' demands and fits in your budget. Zithara's WhatsApp chatbot is ideal for small to medium-sized businesses. It allows you to customize the chatbot conversation based on the brand identity and tone of the brand. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## Guide To WhatsApp Cloud API Pricing in India [January 2023] Author: Zithara AI Published: 2022-10-28 Meta Title: Guide to WhatsApp Cloud API Pricing in India Meta Description: Know more about how WhatsApp Cloud API Pricing works, the difference between user-initiated and business-initiated conversations, and the rate card for India. Tags: whatsapp cloud API pricing, whatsapp CloudAPI URL: https://blog.zithara.com/null ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/white-black-light-classic-minimal-design-illustration-portfolio-website-698-463-px-2-1666948658328-compressed.png) Meta recently announced the debut of WhatsApp Cloud API, which enables companies worldwide to communicate with clients. To the requirements of the company, they can also personalize their WhatsApp experience. Earlier, businesses had to rely on BSPs (Business Service Providers) to access the WhatsApp Business API. Going through a BSP was proving to be time- and resource-intensive for small businesses. A company can totally avoid BSPs by using Meta's WhatsApp Cloud API to obtain a free Whatsapp Cloud API account from Facebook. It turns out to be a highly practical and affordable instrument for interaction and dialogue. Before you go any further, click here to read about [WhatsApp Cloud API.](https://blog.zithara.com/the-ultimate-guide-to-whatsapp-cloud-api-for-2023-cl9pflkwi486471jpq9i205bz1/)​ Contents * [**How WhatsApp Cloud API Pricing Works**](#how-whatsapp-cloud-api-pricing-works)**​** * **​[How does the WhatsApp Cloud API differ from the Business API?](https://write.superblog.ai/sites/supername/zithara/posts/guide-to-whatsapp-cloud-api-pricing-in-india-january-2023-cl9s9sus91325411jpqitd298bt)​** * **​[Free Tier Conversation](#h_23093569317587836)​** * **[​](#)[Free Entry Points Conversations](#h_4188423331480653)** * **​[Conversation-Based Pricing For Support Teams](#h_6196040945460481)** * **​[Conversation-based Pricing for Marketing Teams](#h_9577460472151591)** * **​[WhatsApp API Pricing](#h_3864796036249658)**  * **​[Affordable WhatsApp API Pricing: Zithara](#h_2791287594456999)​** * [**Transforming Conversations for Brands**](#h_6029693912100007)​ ### How WhatsApp Cloud API Pricing Works The pricing feature of the WhatsApp Cloud API is its best benefit. It costs nothing to sign up for a WhatsApp Cloud API account. Additionally, there are no expenses associated with hosting the API. An organization merely has to pay for communication. Previously, if a company used a BSP, the company would have to pay the price for each additional message. That is no longer the case. Instead of being based on the number of notifications or messages sent, communication pricing is determined by the number of conversations every 24 hours. There are two different categories under the new Conversation-based pricing. * **User-initiated Conversations: As the name implies, these are discussions that begin on the user's or client's end. Typically, these messages include customer service queries or questions. Only when a company responds and furthers the dialogue within 24 hours is it charged? The 24-hour session window begins when a company responds to a customer's question. Within this 24-hour session window, the company may respond with any unstructured message (without any approval required).**  **The company will have to start the conversation with a pre-approved template message if it doesn't reply within this 24-hour session. Additionally, it won't be charged as a user-initiated communication any longer.** * **Business-Initiated Conversations - Conversations that a business initiates outside of the previously specified 24-hour limit are referred to as "business-initiated Conversations". These are typically notifications that are sent following purchases. The messages also can't be unstructured or free-form. Businesses can only begin a conversation using a pre-approved template.** **The dialogue is measured in 24-hour windows, whether it is user-initiated or business-initiated. When the initial message is sent, whether, by the user or the company, a conversation is said to have begun. The quantity of messages sent and received between the user and the company is uncharged. There is no difference in price whether there are 3 or 30.** **There are no restrictions on the kind of messages that can be sent once the conversation has started, including free-form and template messages.** **However, the country code of the user or client does affect the rate.** ### How does the WhatsApp Cloud API differ from the Business API? Both the Whatsapp Cloud API and the Business API share the same features and end objectives. However, what distinguishes them both are their distinct features and methods. **Access: Business Service Partner (BSP) is partnered with Whatsapp Business API. Anyone who wants to create a Whatsapp business API account or who has to carry out any action from the account must obtain BSP access; only then can they carry out their intended action.** **In contrast to the Whatsapp Business API, the Whatsapp cloud API has no middlemen, and businesses may easily and directly access the Meta server.** **Price: Another key difference between the two is that you pay for the BSP's service for each message initiated by your business and every reply to your customer after 24 hours via the Business API. It is necessary. Whatsapp Cloud API only counts conversations after the first 1000 messages per month.** **Maintenance: Whatsapp Business API requires the BSP to manually maintain and update the server, which is often time-consuming. Whatsapp Cloud API, on the other hand, is freely managed by Meta Server and updates are automatic.** **Charges: The charge for each call depends on the location of the company and the customer. Also, the fees for initiated and user-initiated transactions are different. Below are the call charges for the WhatsApp Cloud API.** **Authorization: Whatsapp Cloud API provides access to open an account within 10 minutes, but WhatsApp Business API registration and authorization takes longer due to the intermediate server BSP.** **Capacity: WhatsApp Cloud API has a higher capacity compared to WhatsApp Business API. You can send and receive 250 messages per second via Whatsapp Cloud API. A message can be text or media. However, the WhatsApp Business API allows sending and receiving 70 messages per second.** **Integrations: Whatsapp Cloud API enables integration with third-party applications such as CRMs and analytics to help you analyze your data and discover useful information and insights that your business needs. Unfortunately, this feature is not available in the WhatsApp Business API.** ### **Free Tier Conversation** **WhatsApp has announced a new pricing scheme for its cloud API, which will be based on the number of conversations. This means that users won't have to pay for every API message but will instead be charged based on the number of conversations they have with their customers.** **WhatsApp Cloud API is profitable and this feature proves it. As mentioned earlier, WhatsApp Cloud API has no background interference. Therefore, there is no need to pay any fees like for BSP in WhatsApp Business API.** **Whatsapp Cloud API follows a conversation-based pricing strategy, and this is one of the best benefits for businesses i.e. any business with an account of Whatsapp Cloud API will only pay for conversations with users or customers. With this amazing feature, WhatsApp cloud API allows businesses to have the first 1000 messages per month for free. Thus, one only has to pay for one chat after using up these 1000 free messages. Each WhatsApp business account will receive 1,000 free messages that can be started by a business or a user. If a Whatsapp business account has multiple phone numbers, each number will get 1000 free messages. This way, your business can create experiences your customers will love before they have to pay to create effective customer relationships.** **The Free Tier is updated monthly based on the time zone associated with the WhatsApp business account. For example, if I sign up for my WhatsApp business account on October 25th, I get 1000 free messages until November 25th and then again 1000 more on November 25th. Likewise, the next cycle begins on December 25, and the same cycle repeats. Businesses shouldn't overpay for WhatsApp, and that's a good thing.** **This is a good development for companies with tight budgets, as well as companies that want to send marketing messages at a lower cost and build customer relationships. Building customer relationships is important for a business because of customer loyalty.** ### **Free Entry Points Conversations** **Another great but cost-effective feature of Whatsapp Cloud API is free entry point chat. These conversations are initiated by users through ads and Facebook pages.** **Advertisements are the most effective marketing strategy to attract and retain customers as they act as the starting point to initiate a conversation with the customer. Whenever a customer sees an interesting or engaging advertisement, they text the business number for details, and from thereon, the business can build a relationship with the customer by regularly updating them with information like deals, offers, sales, company upgrades, etc.** **Every ad has call-to-action buttons. These are buttons that redirect customers to a specific action like opening a website and more. When a business adds a call-to-action button to WhatsApp, it helps them build relationships and understand their customers. The Whatsapp cloud API allows business accounts to chat with customers for free via call-to-action buttons. Each chat after the first one is charged according to the chat price.** **If a WhatsApp business account is linked to more than one phone number, each number can have a free chat via call-to-action buttons on Facebook pages and ads.** **Only the first conversation via advertising is free, but not the advertising as such. To advertise your commercial products or services, you must adhere to a separate pricing policy.** **This also applies to call-to-action buttons on Facebook pages. This means that any conversation redirected through the Facebook page will also be free, and all chats after the first one will be charged at the price of the conversation.** **From now on, make sure to add call-to-action buttons on your ads to grow your business, and take advantage of this cool feature on the WhatsApp cloud API.** ### **Conversation-Based Pricing For Support Teams** **If a company wants to provide a great experience for its customers, the support team needs to be competent, efficient, and fast. The response time and level of support should be of very good quality. The WhatsApp cloud API allows the support team to always perform at their best.** **When a customer makes a request, the support team must respond immediately. Since they don't need to initiate a conversation, the support team can make the most of user-led chats and resolve any questions or issues within 24 hours.** **Some issues may take more than 24 hours to resolve. In such cases, additional fees will be charged based on chats initiated by the company.** **For example, suppose a customer initiates a conversation and sends a message asking for the price and availability of a certain product. The 24-hour window begins when a support team member responds to the case. Once the answer is given, the conversation ends. This will count as 1 conversation. The number of messages exchanged is not counted.** **If there is no response to the customer's request, the conversation will not start, and the company will not be billed.** **Note:** **The company will also be charged for its automated response to incoming spam.** ### **Conversation-based Pricing for Marketing Teams** **Marketing is at the heart of any business as it is tasked with attracting new customers, retaining existing customers, and increasing sales. No business can survive without sales. The marketing team must also have accurate knowledge of the customers and understand their psychology to execute the right strategies and plans.** **Marketing teams can use the WhatsApp Cloud API to send promotional messages to showcase a collection, announce an upcoming sale, or simply send urges to entice customers to make a purchase. When the marketing team sends out a message, they must use a pre-approved message template. Models can be textual, multimedia or even interactive. The turnaround time to get a sample approved is 2-3 days, so the marketing team needs to get the samples approved a few days in advance. Templates also cannot be changed or updated once they are approved, so it is essential to take your time and draft your message carefully. Custom templates are more likely to be approved.** **Each message sent by the marketing team is a conversation initiated by the company. It is expensive, but there is no additional cost for messages that follow the first message initiated by the company. If a business sends two messages within 24 hours, that message counts as one conversation.** ### **WhatsApp API Pricing**  **INR Rate Card** Cost per Conversation in INR Market Business-initiated Rate User-initiated Rate Argentina ₹3.86 ₹2.31 Brazil ₹3.66 ₹2.20 Chile ₹5.55 ₹3.33 Colombia ₹0.73 ₹0.44 Egypt ₹7.87 ₹4.72 France ₹10.50 ₹6.30 Germany ₹10.01 ₹6.00 India ₹0.48 ₹0.29 Indonesia ₹2.32 ₹1.39 Israel ₹2.20 ₹1.32 İtaly ₹4.71 ₹2.83 Malaysia ₹5.37 ₹1.61 Mexico ₹2.56 ₹0.77 Netherlands ₹10.89 ₹6.53 Nigeria ₹3.79 ₹2.27 Pakistan ₹3.47 ₹1.04 Peru ₹4.38 ₹1.32 Russia ₹4.86 ₹2.91 Saudi Arabia ₹2.38 ₹1.43 South Africa ₹2.06 ₹1.23 Spain ₹4.50 ₹2.70 Turkey ₹0.73 ₹0.22 United Arab Emirates ₹2.32 ₹1.39 United Kingdom ₹4.74 ₹2.84 North America ₹1.08 ₹0.65 Rest of Africa ₹8.86 ₹2.66 Rest of Asia Pacific ₹5.46 ₹1.64 Rest of Central & Eastern Europe ₹6.12 ₹1.84 Rest of Latin America ₹5.17 ₹3.10 Rest of Middle East ₹5.33 ₹1.60 Rest of Western Europe ₹9.70 ₹2.91 Other ₹3.54 ₹1.06 **Affordable WhatsApp API Pricing: Zithara** -------------------------------------------- **Meta has provided many great features through WhatsApp Cloud API, but the only limitation is that they have not provided any platform to access its features. But don't worry, we're here to fill that gap.** **Zithara is a platform that can help you increase customer engagement, e-commerce, and loyalty on WhatsApp.** **We will help you build and automate your entire store on WhatsApp with an over 80% open rate guarantee for your marketing trips and unmatched sales.** The only platform you need is Zithara. **You can leverage powerful customer-facing technologies, like WhatsApp automation, to deliver a customer experience never seen before in post-purchase interaction history.** **Here's why your business should partner with Zithara to get the most out of the WhatsApp cloud API.** * **Our Open Rate is one of the best AI-powered WhatsApp outgoing calls. Zithara has a proven open rate of over 80%.** ** * Safety & Security - We pay special attention to your security and make sure that your data is encrypted and secure such that it doesn't fall into the wrong hands. **** * Automated Process - The entire platform runs on an AI-powered automation engine with virtually no human intervention, making the process cost-effective, fast and easy. **** * E-commerce tools - Build a complete store with automated product catalogues, order fulfilment and payment collection. **** * Automating human inefficiencies - We take the burden of repetitive and redundant tasks from your employees, so they can focus on achieving goals that target your core brand. **** * Continuous Interaction - Stay in touch with your customers 24×7. Use WhatsApp Chat Automation to engage your customers when you are not available. Chatbots can help you give instant answers to your customers and save you time.​ **** * Scale - Leverage automation and technology to grow without increasing staff and save money. Give your business the scalable infrastructure it needs to drive results and achieve goals faster. So if you are looking to use Whatsapp cloud API directly with WhatsApp's powerful consumer support and marketing features in one platform, then zithara is just what you need. **** Transforming Conversations for Brands -------------------------------------  Marketing via chat is important for engaging with customers and personalizing their experience to gain valuable insights while delivering value to customers. Conversational marketing increases customer satisfaction for businesses. Businesses can make the most of chat marketing to improve user satisfaction by providing a consistent experience across every digital touchpoint. This can be easily achieved through the WhatsApp cloud API. By having WhatsApp Cloud UPI, businesses can increase consumer engagement, trust, and loyalty. It does this by allowing users to interact directly and on demand with your brand. WhatsApp Cloud API can also get the most out of marketing and support by enabling them to work efficiently and quickly. Such conversations, whether user-initiated or company-initiated, can be game-changers for brands because they put the customer first. By talking to customers on such a human level, businesses can connect with customers like never before. These WhatsApp conversations can also yield key insights into customer behaviour that a business can leverage to take its operations to the next level. Zithara is a platform that lets you as a business converse with your customer using WhatsApp API. Not just that, Zithara gives you a whole suit of features that help with Customer Acquisition and Retention. To know more about what we can bring to the table, visit [www.zithara.com!](http://www.zithara.com) ** ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/cta-4-1673952262019-compressed.jpg) **​** ​ ---- --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## The Ultimate Guide To WhatsApp Cloud API for 2023 Author: Zithara AI Published: 2022-10-26 Category: whatsapp cloud API Pricing Meta Title: The Ultimate Guide to WhatsApp Cloud API Meta Description: Know more about WhatsApp Cloud API, like its features, benefits, limitations, and which API you should use for your business. Tags: customer engagement, whatsapp Automation, whatsapp cloud API ,, whatsapp business api pricing, growth, insights, customer relationships, whatsappmarketing2023, Boost URL: https://blog.zithara.com/the-ultimate-guide-to-whatsapp-cloud-api-for-2023 ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/white-black-light-classic-minimal-design-illustration-portfolio-website-698-463-px-1-1666776677003-compressed.png) Customer Satisfaction and Engagement are key to running a successful business. Effective Engagement and communication are necessary to continuously attract new customers and retain existing ones. Research says that 70-80% of good reviews and good customer experiences are based on how a business communicates with its customers. One of the best and most potent ways to do that is through WhatsApp Cloud API. The Cloud API allows a business to scale up its messaging and marketing without the cost of hosting its own server. **Contents** * **​[What is WhatsApp Cloud API?](#what-is-whatsapp-cloud-api)​** * **[How Does It Work?](#how-does-it-work)** * **[Features of WhatsApp Cloud API](#features-of-whatsapp-cloud-api)** * **[Benefits of WhatsApp Cloud API](#benefits-of-whatsapp-cloud-api)** * **[Limitations of WhatsApp Cloud API](#limitations-of-whatsapp-cloud-api) ** * **​[Difference between On-Premise API and Cloud API](#difference-between-on-premise-api-and-cloud-api)** * **​[Which API Should You Use?](#h_011699898736355241)​** * **​[Setting up the WhatsApp Cloud API](#h_8082868955222939)** * **[​How will the WhatsApp Cloud API impact existing WhatsApp Business API users?](https://write.superblog.ai/sites/supername/zithara/posts/the-ultimate-guide-to-whatsapp-cloud-api-for-2023-cl9pflkwi486471jpq9i205bz1)** * **​[Benefits of WhatsApp Cloud API for new businesses.](#h_1108415181259983)** * **​[How to get WhatsApp Cloud API for FREE!](#h_800705946243311)** * **​** [**FAQ**](#h_380676921903202)​ * What is WhatsApp Cloud API? --------------------------- Cloud API is a set of software development kits (SDKs) that facilitate the integration of third-party applications with the WhatsApp platform. It enables developers to build bots and other services that can interact with WhatsApp users. WhatsApp Cloud API is a platform by Facebook that helps in building relationships with customers through many features such as sending bulk messages, quick responses, and more. **WhatsApp Cloud API was made for the following reasons:** Facilitation: Meta didn’t want to give access to all the other sources that had access to oversee the application process. They felt it was easier if done by a partner. Partners: Meta had partnered with better resources and capabilities that could help businesses better than existing ones and wanted to team up with them for better services. It is similar to WhatsApp business API but much better. The aim of both WhatsApp Cloud API and WhatsApp Business API is the same; WhatsApp Cloud API just makes the whole process facilitation smoother, faster, and easier. Until now, businesses depended on BSP for access, but now they can instantly get approval from the meta server for WhatsApp cloud API. The WhatsApp cloud API simplifies and accelerates the customization of personalized experiences for businesses, leading to improved customer retention and engagement. Earlier, for businesses to get access, they had to go through hundreds of BSP, but now Facebook has removed such limitations, and anyone can get access easily within 10 minutes. The WhatsApp cloud API enables businesses to conveniently connect to the server, leverage WhatsApp's capabilities, and seamlessly engage with customers. ### How Does It Work? Just like how cloud service companies provide hosting services, Meta also functions as a hosting service. Meta itself is responsible for all the costs associated with maintenance, upgrades, and more. So it can be cost-effective for users.  WhatsApp cloud API lets businesses build customer acquisition, engagement, and retention through marketing strategies such as broadcasting messages in bulk and letting customers know about all the deals, offers, or upgrades about the business.  It integrates with third-party applications that assist in quicker responses to customers and provide 24-hour support to the customers. WhatsApp cloud API features help businesses save time by sending and receiving bulk messages. In essence, hundreds of messages can be sent and received per second. A business can send and receive 250 messages in the form of text messages or media every second, with the first 1000 messages for absolutely free every month. WhatsApp cloud API has also made scaling easier. Often many businesses have multiple phone numbers, and all the numbers can be associated with a single WhatsApp cloud API making the system simpler. Each number can receive and send 250 messages in a second, and all the numbers receive 1000 free messages every month. Earlier the BSP in WhatsApp Business API had to manually update the platform, and this process was time-consuming and slow. To make this process easier and faster, Meta has taken up the responsibility, and the Meta server itself will automatically update the software. Along with amazing pricing features, WhatsApp Cloud API has different pricing for business-initiated messages and user-initiated messages. The user-initiated message means any message sent by the customer to the business. Any reply to the user-initiated message after the 24-hour clock will be considered a business-initiated message.  Features of WhatsApp Cloud API ------------------------------ The best thing about WhatsApp Cloud API is that it is faster! There is hardly any waiting period like there was with WhatsApp Business API. Some important features of WhatsApp Cloud API are -  * **[Bulk broadcasting](https://blog.zithara.com/how-to-personalize-your-bulk-whatsapp-campaigns-for-higher-conversions-clefl8fbx370811lk4fdjnpyx0/) to thousands of users at a time. The open rate is high, and the impact is immediate, unlike e-mails. And it’s also highly cost-effective.** * **Messages** **can be scheduled on a large scale.** * **Live Chat** **Support on multiple devices. Support Teams can work efficiently and give the best customer satisfaction. It improves customer experience.** * **Template messages messages can be Image-, Audio-, or Video-based. Such templates generate curiosity among the customers/recipients and increase the conversion rate.** * **Businesses can add lists, Call-to-action buttons, and Quick Replies. Entire stores, along with catalogues, can be built, making shopping/booking easier.** * **Get verified for free, i.e., Green Tick, such that customers know that the account and messages are not fake. It also helps in branding, as the string of numbers is not shown in the chat window.** * **Integration of 2000+ CRMs, and e-commerce platforms to automate notifications for events like payment confirmations, orders, shipping, etc. It also allows the integration of various analytic tools and third-party apps. This is beneficial as it allows for tracking and follow-ups.** ### Benefits of WhatsApp Cloud API **Easy Access: WhatsApp Cloud API doesn’t include any intermediaries such as BSP, making it easier for businesses to register and get approval within a few minutes. There are no more middlemen involved. The application process is also not lengthy.** **No Hosting charges: Meta is the hosting server for WhatsApp Cloud API, and they don’t charge even a single rupee for accessing the platform. The only applicable charges are conversation-based prices.**  **Direct Approval: With WhatsApp business API, a business had to go through hundreds of BSPs to gain permission, but WhatsApp Cloud API has made the process easier, i.e., Facebook provides direct access to businesses within a few minutes.** **Instant Access: Since Meta will be responsible for all infrastructure-related developments and maintenance, access to the latest features and updates will be quick and direct.** **Cost-effective: Main advantage will be felt by small businesses as the Cloud API will eliminate severe expenses. One does not have to pay for any middlemen or for any maintenance; they just have to pay for conversations.** **Forwards: usually, one message cannot be forwarded to more than five chats at a time, but WhatsApp Cloud API lets businesses forward to unlimited chats at a time.** **Banning: In WhatsApp, if more than five contacts report you, your number will be blocked, but in WhatsApp Cloud API, there is no concept of banning. No matter how many contacts report you, your number will continue functioning.** **Notifications: Earlier, WhatsApp Business API used to charge a business for notifications as well, but now in WhatsApp Cloud API, it's absolutely free.** ### Limitations of WhatsApp Cloud API * **Pricing - WhatsApp Cloud API messages are not free of cost. The conversations are priced based on whether they are user-initiated or business-initiated.**  * **Lack of an interface - WhatsApp Cloud API does not provide any interface. It is only a solution and not a finished project. The Business API account needs to be connected to an interface or platform to make use of the API account. So, the platform needs to be developed by integrating Cloud APIs into their own systems.**  * **Multiple Numbers - the same number cannot be used for on-premise WhatsApp Business API & cloud WhatsApp API. The on-premise WhatsApp API can be transferred and used as a Cloud API. But, the number cannot be used as both at the same time.** * **No Analytics - No access to analytic data on the business.**  * **Templates - As the message can be sent to anyone from anywhere in the world without the number being saved. For the first message that you send, you can only send pre-approved templates. After getting a reply, you can send whatever you want.**  * **Links - WhatsApp Cloud API message templates don’t accept short URLs like bit.ly or TinyURL. So if you have to set up a link in your WhatsApp Cloud API message templates, you have to make sure it’s a simple URL.** * **Approval - Every template message that a business has to or wants to send to customers has to be approved by the platform.**  ### Difference between On-Premise API and Cloud API **ON-PREMISE API :**  **In WhatsApp Business Account, BSP is the hosting server. This means Approval by BSP is necessary to register and gain access. On-premise accounts are often slow and time-consuming as BSP’s have to manually update and maintain the platform. Through an On-premise account, a business can send up to 80 messages in a second for a single connection and 250 messages per second for a multi-connect. WhatsApp Business Account charges the business for maintenance and conversations.** **CLOUD API :**  **Here, meta is the hosting server. Meta is responsible for the maintenance of the platform and all the updates are done automatically. One can send 80 text or media messages per second in single connect and 250 text or media messages per second in multi-connect. It also enables users to associate multiple numbers to a single account. It charges only for the conversations, maintenance is free and the first 1000 messages every month are also free.**                    ON-PREMISE API                         CLOUD API Individuals and BSP’S own servers.  Meta is the hosting server.  Charges for registering, maintaining the account, conversations and notifications.  Charges only for the conversations. Updates and maintenance are manually done by WhatsApp Business API.  Updates and maintenance are automatically done by the meta server.  Rest API protocol. Graph API protocol.  Send up to 70 text messages per second for a single connection. Achieve a multi-connect capability to send up to 250 text messages per second. Send and receive 80 text or media messages per second for a single connection. Send and receive 250 text or media messages for multi-connect.  Only one number can be associated with the On-premise account.  Multiple numbers can be associated with Cloud Account.  Supports media based messages.  The procedure has to be followed for media messages.  Updates are time-consuming.  Updates are fast and automatic.  On-premise has security materially on the premises of the company, including both hardware and software.  Cloud API security is more affordable and the clients don’t have to pay for hardware. Also reduces the effort for IT.  Includes all the expenses related to operating and managing solutions. Allows integration with third-party apps according to the needs of the business making it cost-effective.  Data is entirely in your control.  Data is accessible to third-party apps also. No total control of your data. ### **Which API Should You Use?** **WhatsApp marketing** can be a great tool if used right for customer acquisition and retention. But choosing the best one for your business can be confusing given many options. Don’t worry. We got you.  **WhatsApp is one of the most popular messaging apps in the world. It has a variety of APIs for developers to use and integrate into their apps.**  **WhatsApp Business API and WhatsApp Cloud API are two such APIs that have been developed by WhatsApp for this purpose.** **The main difference between these two APIs is that the business API can be used to send messages to any phone number, while the Cloud API can only be used to send messages to other users on WhatsApp.**  **WhatsApp Cloud API is a product of WhatsApp that is designed to help organizations communicate with their customers. It offers features like sending messages and broadcasting to an unlimited number of people, as well as tracking the performance of the message.** **WhatsApp Business API and WhatsApp Cloud API are pretty much the same, except that Cloud API has much better features and is more affordable than WhatsApp Business API.**  **WhatsApp Business API: In WhatsApp Business Account, BSP is the hosting server. This means Approval by BSP is necessary to register and gain access. On-premise accounts are often slow and time-consuming as BSPs have to manually update and maintain the platform. Through an On-premise account, a business can send up to 80 messages in a second for a single connection and 250 messages per second for a multi-connect. WhatsApp Business Account charges the business for maintenance and conversations.** **WhatsApp Cloud API: Here, Meta is the hosting server. Meta is responsible for the maintenance of the platform, and all the updates are done automatically. One can send 80 text or media messages per second in single connect and 250 text or media messages per second in multi-connect. It also enables users to associate multiple numbers to a single account. It charges only for the conversations, maintenance is free and the first 1000 messages every month are also free.**  **Now that you have a brief idea about both APIs. Let's compare:** * **Cost: In terms of expenses, WhatsApp business API is much more expensive than WhatsApp cloud API. WhatsApp cloud API offers many of its features for free, making it more affordable for every small to big business.** * **Effort: Usually, maintenance is manually done by the BSPs. It is time-consuming and requires more human effort, whereas the meta server of WhatsApp Cloud API automatically updates the platform. This process of cloud API is faster than WhatsApp business API.** * **Messages: although the number of messages that can be received and sent are similar, the form of the message varies. WhatsApp Business API can send 80 text messages in a second, but the time may affect if media messages are sent.** * **Access: Businesses have to go through hundreds of BSPs to gain access. It's often time taking. WhatsApp Cloud API has simplified the process by eliminating intermediaries, making it easier for you. Meta will be responsible for giving access, and you can get access within minutes.** **Now you have a clear picture of what's what. Based on the comparison, WhatsApp Cloud API is more feasible, easier, and faster than WhatsApp Business API.** ### Setting up the WhatsApp Cloud API 1\. The first step involves setting up developer assets and platform access. The business needs to register as a Meta Developer. After that, two factor-authentication needs to be enabled.     Once the above two processes are done, a Meta App needs to be created by going to developers.facebook.com > My Apps > Create App.      Basic information about the business will need to be given.      Once the App is created, the WhatsApp section can be set up using the Meta dashboard.     You will also need to select an existing Business manager or set up a new one. 2\. The second step involves sending a test message.     After completion of the previous step, you will be given a unique Phone number ID and a unique WhatsApp Business Account ID.     This number with the API can be used to send unlimited messages to up to 5 recipient phone numbers. Each of these numbers must be verified. Once these numbers are added, they cannot be removed from the list. The limit of 5 numbers is only for test numbers. There is a zero limit on the number of recipient phone numbers.     To send a test message, select the test phone number in the 'From' field and the 'To' field. Once a To phone number is entered, the code sample on the page will be updated to demonstrate an API call that sends a pre-approved message template to that number. **The updated code should look like this -** **curl -i -X POST \\**   **https://graph.facebook.com/v15.0/105954558954427/messages \\**   **-H 'Authorization: Bearer EAAFl...' \\**   **-H 'Content-Type: application/JSON \\**   **-d '{ "messaging\_product": "WhatsApp", "to": "15555555555", "type": "template", "template": { "name": "hello\_world", "language": { "code": "en\_US" } } }'** **Once you click Send Message, the test message is sent.**     3. The third step is to configure a Webhook. Webhooks are automated messages or callbacks that are sent from an app when triggered by some event. Webhooks endpoint needs to be set up if you want to get alerted when a message has been received or when a message’s status has changed. A custom webhook URL can be created that is running on a web server. Once the endpoint is ready, the webhooks need to be configured. After the configuration is done, a dialog appears on the screen and asks for two items: * **Callback URL:** Meta will send the events to this URL * **Verify Token:** **This string has to be set up by you when you create your webhook endpoint. After adding the relevant information, Verify and Save it.**     4. The fourth step is to Receive a test message. After the webhook is set up, send a message to the test number. The Webhooks notification will be sent with the content of the message.     5. When the app is ready for a production use case, the business’s own phone number should be used to send messages. The following factors must be considered when a phone number is chosen- * **If the number is being used in the WhatsApp customer or business app, it has to be fully migrated to this platform.**  * **It must have a country and area code.**  *  **It should not have been previously used with the WhatsApp         Business Platform.**      6. Pricings and Payment - Businesses are charged based on per conversation. A conversation constitutes any number of messages in a 24-hour window.The initial 1,000 conversations per month come at no cost. If you want to send more than 1000, then a credit card needs to be added to the account. Payments can be made in 6 currencies: USD, AUD, EUR, GBP, IDR, and INR. ### **How will WhatsApp Cloud API affect businesses already using WhatsApp Business API?** **The WhatsApp Cloud API is a new technology that will allow businesses to store their WhatsApp data on the cloud instead of on their own servers. The idea behind this change is to make it easier for businesses to switch from one provider to another without losing any data or having to start from scratch.** **The decision by Facebook-owned company WhatsApp Inc. to provide a cloud API for its business users has generated mixed reactions among entrepreneurs and marketers who are already using its business API.** **If you are already using WhatsApp Business API, then worry not! Nothing changes. You can easily switch to WhatsApp Cloud API.** **With this new feature, there are more benefits for businesses to use WhatsApp as their primary communication tool. For example, if a customer reaches out to a business by SMS or phone call, they can respond through WhatsApp and save time from having to make calls or send texts.** **Some disadvantages of using this new feature are that it can be difficult for businesses who are already using other services like Slack and Skype because they will need to switch over all of their communications channels. But hardly anyone uses them these days.** ### **Benefits of WhatsApp Cloud API for new businesses.** **If you’re setting up a new business and trying to get a WhatsApp Business API approved, then the good news is that your API will get approved within minutes, if not seconds. Previously, to be approved, a Facebook Business Manager Account was also needed. Now, a business can get a WhatsApp API without a FB Business Manager Account.** **WhatsApp is seeing increased use of WhatsApp among consumers to reach the brand instead of 1-800 numbers, wherein the customers have to navigate phone systems and be placed on hold for a long duration. This is annoying for customers. Outsourcing to call Centers can be expensive for businesses that are just starting out.** In a survey conducted by WhatsApp last year, it was found that a significant number of users in major countries prefer messaging over calls. Approximately 75% of users expressed their interest in communicating with businesses through messaging, while 68% stated that they were more inclined to engage in business transactions or make purchases from companies that offer messaging as a contact option. **Your business can skyrocket if WhatsApp Cloud API is effectively utilized. WhatsApp marketing can help you boost sales, increase regular customers, and beat your competitors, maximizing your profit.** **You might be wondering how just a bunch of messages would help the business. Let me tell you, it's not just a bunch of messages but influencing customers' mindsets through the right message templates and getting them to buy your products or services through attractive deals.** **You can achieve all this with one cost-effective tool. Zithara will help you use WhatsApp Cloud API at its best by planning and strategizing methods that work best for your business.**  ### **How to get WhatsApp Cloud API for FREE!** **WhatsApp is one of the most popular messaging apps in the world. It has 1.5 billion monthly active users, and it's available on all major platforms.** **The WhatsApp API is a cloud-based API that enables developers to build custom applications that interact with WhatsApp data and features from the cloud without needing to install anything on their servers or devices.** **The API can be used for a variety of purposes, such as:** **\- Creating new WhatsApp features or integrations for companies** **\- Offering customer service or other personalized experiences through chatbots** **\- Building marketing campaigns that target specific audiences** **You can directly access WhatsApp Cloud API from Facebook for free. Unfortunately, Facebook doesn’t provide a platform to use it effectively. Don’t worry. We got you. We can help you with the optimum utilization of WhatsApp Cloud API and all its features.** **Zithara provides a WhatsApp-powered Loyalty program that can assist you in enhancing your business.** * **80% Open Rate - Zithara’s AI-Powered WhatsApp outbounds have a proven open rate upwards of 80%** * **Safe & Secure - We pay special attention to always keeping your data encrypted and secured**  * **Automated Flow - The Whole Platform runs on an AI Powered Automation Engine requiring almost no human involvement.** * **E-Commerce Engine - Build an entire store with automated product catalogues, order placement, and payment collection.** * **Engage - Reliable stay in touch with your customers 24×7.** When you're unavailable, make use of WhatsApp Chat Automation to actively engage with your customers. * **Support - Reduce response times by automating support messages.** Deliver faster issue resolution and elevate customer satisfaction with AI-powered auto-replies. * **Scale - Leverage automation to grow without having to add new staff. Gift your business with the scalable infrastructure it needs to boost your bottom line.**  **[Sign up with zithara now!](https://calendly.com/zithara/30min?month=2022-10)**  [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/add-a-heading-1673103762122-compressed-1683716170220-compressed.png)](https://zithara.com/contact/) **​** **FAQ** **1\. Is WhatsApp Cloud API free?** **ANS:** **Yes, it's absolutely free, and one can easily access it from Facebook. Until now, businesses had to rely on BSPs for approval and access, but Meta has removed all such intermediaries in WhatsApp Cloud API, making process facilitation easier.** **2\. How can I get WhatsApp Cloud API?** **ANS:** **Setting up WhatsApp cloud API** *  **Setting up developer assets and platform access** * **Send a test message.** * **Configure a webhook.** **3\. How does WhatsApp Cloud API work?** **ANS:-** Effortlessly send and receive messages using the cloud-hosted version of the WhatsApp Business Platform **The Cloud API allows you to implement WhatsApp Business APIs without the cost of hosting your own servers and also allows you to easily scale your business messaging.** **4\. Will all features from on-premise AP be available on WhatsApp Cloud API?** **ANS:** **It is expected that Cloud API will provide the same key features as the On-Premises API soon, including user change notifications and sticker pack management.** We aim for the Cloud API to be the preferred platform for incorporating new features. Facebook will release updates monthly with new features and improvements. There is no work required to access these features - the Cloud API updates automatically. **5\. Does the introduction of Cloud API mean WhatsApp is depreciating the existing on-premise API?** **ANS:** **No, Facebook will continue to provide the On-Premises API for now.**  **6. Do I need to incur any additional charges for utilizing the Cloud API?** **ANS:** When it comes to messaging prices, there is no distinction between the Cloud API and the On-Premises API. You can access the Cloud API for free, and it offers developers the opportunity to save costs in two ways. Firstly, it reduces the setup expenses, including server or external cloud provider costs. Secondly, it cuts down on the ongoing maintenance costs by minimizing the engineering time required for API upgrades. **7\. Will consumers know whether a business is using the Cloud API or On-premise API?** **ANS:** **Meta wants to make it clear what it means to message a business on WhatsApp.** In managing and storing their messages, certain businesses may prefer to engage the services of Meta or other companies. **When a business chooses to manage its messages with another company, we will let consumers know by showing a different system message.**  **8\. How can we migrate from On-premise to Cloud API?** **ANS:** **Migrating between the on-premises and Cloud APIs is seamless and can be done bidirectionally.** --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## WhatsApp Cloud API Pricing - A Ready Reckoner Author: Zithara AI Published: 2022-10-21 Category: whatsapp cloud API Pricing Meta Title: WhatsApp Cloud API Pricing - A Ready Reckoner Meta Description: Know more about Meta's new WhatsApp Cloud API Pricing, how it varies between user-initiated and business-initiated conversations and the rate cards for various countries. Tags: whatsapp cloud API ,, whatsapp marketing, whatsapp businessapi, pricing URL: https://blog.zithara.com/whatsapp-cloud-api-pricing-a-ready-reckoner ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/white-black-light-classic-minimal-design-illustration-portfolio-website-698-463-px-1666349911407-compressed.png) Meta announced the launch of WhatsApp Cloud API through which businesses all over the world can communicate with customers. They can also customize their WhatsApp experience based on the needs of the business.  Until now, businesses depended on BSPs (Business Service Providers) to get access to WhatsApp Business API. For a small business, going through a BSP was turning out to be time-consuming and resource-consuming. With Meta’s WhatsApp Cloud API, a business can completely skip BSPs and get a WhatsApp Cloud API to account directly from Facebook for free. It proves to be a very economical and resourceful tool for engagement and conversations. **Contents** **​[Introduction](https://write.superblog.ai/sites/supername/zithara/posts/whatsapp-cloud-api-pricing-a-ready-reckoner-cl9icko6286291ltildoknbvy#how-whatsapp-cloud-api-pricing-works)​** **[How WhatsApp Cloud API Pricing Works](#how-whatsapp-cloud-api-pricing-works)** **[Difference between WhatsApp Cloud API and Business API](#difference-between-whatsapp-cloud-api-and-business-api)** **​[Free Tier Conversation](https://write.superblog.ai/sites/supername/zithara/posts/whatsapp-cloud-api-pricing-a-ready-reckoner-cl9icko6286291ltildoknbvy#how-whatsapp-cloud-api-pricing-works)​** **[Free Entry Points Conversations](https://write.superblog.ai/sites/supername/zithara/posts/whatsapp-cloud-api-pricing-a-ready-reckoner-cl9icko6286291ltildoknbvy#how-whatsapp-cloud-api-pricing-works)** **[Conversation-Based Pricing For Support Teams](https://write.superblog.ai/sites/supername/zithara/posts/whatsapp-cloud-api-pricing-a-ready-reckoner-cl9icko6286291ltildoknbvy#how-whatsapp-cloud-api-pricing-works)** **[Conversation-based Pricing for Marketing Teams](https://write.superblog.ai/sites/supername/zithara/posts/whatsapp-cloud-api-pricing-a-ready-reckoner-cl9icko6286291ltildoknbvy#how-whatsapp-cloud-api-pricing-works)** **[Region-based WhatsApp API Pricing](https://write.superblog.ai/sites/supername/zithara/posts/whatsapp-cloud-api-pricing-a-ready-reckoner-cl9icko6286291ltildoknbvy#how-whatsapp-cloud-api-pricing-works)** * **[Free Tier Conversation](#free-tier-conversation)** * **[Free Entry Points Conversations](#free-entry-points-conversations)** * **[Conversation-Based Pricing For Support Teams](#conversation-based-pricing-for-support-teams)** * **[Conversation-based Pricing for Marketing Teams](#conversation-based-pricing-for-marketing-teams)** * **[Region-based WhatsApp API Pricing](#region-based-whatsapp-api-pricing)**  **[\- INR Rate Card](https://write.superblog.ai/sites/supername/zithara/posts/whatsapp-cloud-api-pricing-a-ready-reckoner-cl9icko6286291ltildoknbvy#how-whatsapp-cloud-api-pricing-works)​** **​[\- AUD rate card](https://write.superblog.ai/sites/supername/zithara/posts/whatsapp-cloud-api-pricing-a-ready-reckoner-cl9icko6286291ltildoknbvy#how-whatsapp-cloud-api-pricing-works)​** **​[\- USD rate card](https://write.superblog.ai/sites/supername/zithara/posts/whatsapp-cloud-api-pricing-a-ready-reckoner-cl9icko6286291ltildoknbvy#how-whatsapp-cloud-api-pricing-works)​** **​[\- GBP rate card](https://write.superblog.ai/sites/supername/zithara/posts/whatsapp-cloud-api-pricing-a-ready-reckoner-cl9icko6286291ltildoknbvy#how-whatsapp-cloud-api-pricing-works)​** **​[\- EUR rate card](https://write.superblog.ai/sites/supername/zithara/posts/whatsapp-cloud-api-pricing-a-ready-reckoner-cl9icko6286291ltildoknbvy#how-whatsapp-cloud-api-pricing-works)​** **​[\- IDR Rate card](https://write.superblog.ai/sites/supername/zithara/posts/whatsapp-cloud-api-pricing-a-ready-reckoner-cl9icko6286291ltildoknbvy#how-whatsapp-cloud-api-pricing-works)​** ### **​[The Cheapest WhatsApp API Pricing: Zithara](https://write.superblog.ai/sites/supername/zithara/posts/whatsapp-cloud-api-pricing-a-ready-reckoner-cl9icko6286291ltildoknbvy#how-whatsapp-cloud-api-pricing-works)​** ### **​[Transforming Conversations for Brands](https://write.superblog.ai/sites/supername/zithara/posts/whatsapp-cloud-api-pricing-a-ready-reckoner-cl9icko6286291ltildoknbvy#how-whatsapp-cloud-api-pricing-works)​** [**FAQ**](#faq) ​ How WhatsApp Cloud API Pricing Works ---------------------------------------- Getting a [WhatsApp Cloud API](https://blog.zithara.com/how-to-apply-for-whatsapp-business-api-clchm0m5x795081jpvtv8zh343/) account is free of cost. There is no cost to be borne for hosting the API either. The only pricing a business has to pay is for communication.  Earlier, if a business went through a BSP, the business would have to pay a fee for every extra additional message. That is not the case anymore. The pricing for communication is based on the number of conversations per 24 hours and not on the number of notifications or messages delivered.  Under the new Conversation-based pricing, there are 2 different categories. **1\. User-initiated Conversations** - As the name suggests, these are conversations that start on the user’s/customer’s side. Such messages are usually customer-care related or inquiries. A business is charged only when it replies and takes the conversation forward within 24 hours. The 24-hour session window starts when a business replies to the query of a customer. The business can respond in this 24-hour session window with any free-form message (without any approval required). If the business fails to respond within this 24-hour session window, the business will have to start the conversation with a pre-approved template message. It will also no longer be priced as a use-initiated conversation. **2\. Business-Initiated Conversations -** As the name suggests, these are conversations that a business starts outside the aforementioned 24-hour window. These are usually post-purchase notifications. The messages cannot be free-form. Businesses can only use a pre-approved template to start a conversation.  **Regardless of whether the conversation is user-initiated** **or business-initiated, it is measured in 24-hour windows. The start of a conversation is considered when the first message is sent, either from the user or the business. There is no price or restriction on the number of messages exchanged between the user and the business. It could be 3 or 30, the price remains the same.** **Once the conversation begins, there is also no restriction to the type of messages, i.e. free-form and template.**  **The charge for pricing does depend, however, on the user’s/customer’s country code.**  Difference between WhatsApp Cloud API and Business API ------------------------------------------------------ **The functions and the** **ultimate goal** **of both WhatsApp Cloud API and Business API are the same. However, the features and the process is what makes both of them unique.** **ACCESS:** **WhatsApp Business API is partnered with Ba usiness server partner (BSP). Anyone who wants to make a WhatsApp business API account or needs to implement any action from the account has to gain access from BSP and only after BSP’s allow one can execute it.**  **Unlike WhatsApp Business API, WhatsApp Cloud API has no intermediary platforms and can** **easily and directly** **gain access from the Meta server.** **PRICING:** **Another significant difference between them is that through Business API, one has to pay for the services of the BSP, for every Business initiated message and all replies to customers after a 24-hour window. WhatsApp Cloud API charges only for the conversations after the first 1000 messages every month.**  **In WhatsApp Business API, BSPs have to manually maintain and update the server, which is often time-consuming. While on the other hand, WhatsApp cloud API is maintained by the Meta server freely and updates are done automatically.** **CHARGE:** **Charges for every conversation vary depending on the location of the Business and the customer. Also, charges for business-initiated and user-initiated WhatsApp and WhatsApp Cloud API are different. Below is the cost of conversation for WhatsApp cloud API.** **APPROVAL:** **WhatsApp Cloud API provides access to open an account within 10 minutes whereas registering and approval from WhatsApp Business API Busines  because of intermediary server BSP.**  **CAPACITY:** WhatsApp cloud API has a higher capacity compared to WhatsApp business API. Through WhatsApp cloud API one can send and receive  250 messages per second. The message could be a text or media. But from WhatsApp business API one can send and receive 70 messages per second. **INTEGRATION:** WhatsApp Cloud API enables integration with third third-participations such as CRM or analytics which helps in analyzing data and finding useful information or insights required for business. Unfortunately, this feature is not available in WhatsApp business API. Free Tier Conversation ---------------------- **WhatsApp has announced a new pricing plan for its** **cloud API** **that will be** based **on the number of** **conversations.** **This means that users will not have to pay for each API message, but instead, they will be charged based on the number of conversations that they have with their customers.** **WhatsApp Cloud API is cost-effective, and this feature proves it. As mentioned earlier, WhatsApp Cloud API does not have any intermediary platforms. Therefore, one does not need to pay any charges like for BSP in WhatsApp business API.**  **WhatsApp cloud API follows a conversation-based** **pricing strategy,** **and this is one of the best benefits for businesses, i.e, any business with an account of WhatsApp Cloud API has to pay for only conversations with users or customers. With this amazing feature, WhatsApp cloud API lets businesses have the** **first 1000 messages** **for free every month. Hence, one has to pay for a conversation only after one exhausts those** **free** **1000 messages. Each WhatsApp business account will receive 1000 free messages that can be either business-initiated or user-initiated. If one WhatsApp business account has multiple phone numbers, then each of the numbers will get 1000 free messages. This way your business can build experiences your customers will love before having to pay to create effective** **relationships with customers.**  **The free tier is refreshed monthly based on the timezone associated with the WhatsApp business account. For example, if I registered my WhatsApp business account on the 25th of October then on the 25th of November, I will receive 1000 free messages. Similarly, the next cycle starts on the 25th of December, and the same cycle repeats. Businesses should not be paying too much for WhatsApp, and this is a good thing.** **This is a good development for businesses that are on tight budgets, as well as for businesses looking to send lower-cost marketing messages and build a relationship with customers. Building relationships with customers is important for a business for customer retention.** ### **Free Entry Points Conversations** **Another amazing yet cost-effective feature of WhatsApp Cloud API is free entry points conversation. These conversations are user-initiated through advertisements and Facebook pages.** **Advertisements are the most effective marketing strategy for customer acquisition and retention as they act as an entry point to start a conversation with customers. Whenever a customer sees an interesting or eye-catching advertisement, they text the business number for the details and from here on, the business can build relationships with the customer by regularly updating them with information such as deals, offers, sales, any upgrades regarding business, and many more.** **Every advertisement has call-to-action buttons. These are the buttons that redirect the customer to do something specific such as open the website and much more. When a business adds a call to action button to WhatsApp it will help them to build customer relationships and understand them. WhatsApp cloud API allows business accounts to have one free conversation with the customer that comes through call-to-action buttons. Every conversation after the first conversation is charged based on conversation per price.** **If a WhatsApp business account has multiple phone numbers associated with it, then every number can have one free conversation through call-to-action buttons from advertisements and Facebook pages, and the conversation after the first conversation will be charged based on conversation per price.** **Only the first conversation through advertisement is free, but not the advertisement itself. For advertising your business product or service, a separate pricing policy is to be followed.** **This applies to call-on-action buttons from Facebook pages as well. This means any conversation redirected through a Facebook page will also be free of cost and all the conversations after the first one will be charged based on conversation per price.** **From now on, make sure to add call-to-action buttons on your advertisement to grow your business and avail this great feature on WhatsApp cloud API.** ### **Conversation-Based Pricing For Support Teams** **If a company wants to deliver a great experience to its customers, the Support Team needs to be able, efficient, and prompt. The response time and the level of support need to be of really good quality. WhatsApp Cloud API lets the Support Team be on its best foot at all times.**  **When a customer makes an inquiry, the support team needs to send out an immediate reply. Since they do not need to initiate conversations, the support team can make the utmost use of user-initiated conversations and resolve any queries or issues within the 24-hour window.** **There may be issues that take more than 24 hours to resolve. In such cases, there will be an additional charge based on business-initiated conversations.** **For example, let’s say a customer initiates a conversation and sends a message enquiring about the price and availability of a certain product. The 24-hour window starts the moment a member of the support team responds to the query. Once the response is given, the query is answered, and the conversation ends. This will be counted as 1 conversation. The number of messages exchanged does not count.**  **If a response was not given to the customer’s query, then the conversation has not been started, and the business will not be charged.**  **Note: The business will also be charged if there is an auto-reply from the business to an incoming spam message.** ### **Conversation-based Pricing for Marketing Teams** **Marketing is at the core of any business as it is responsible for bringing in new customers, retaining existing ones, and increasing sales. No business can survive without sales. The marketing team should also have precise knowledge about their customers and understand the customer's psychology to execute the right strategies and plans.**  **The marketing team can use WhatsApp Cloud API to send promotional messages to introduce a collection, advertise an upcoming sale, or simply send nudges that urge a customer to make a purchase. When th1e marketing team is sending messages, they should use a pre-approved message template. The template can be text-based, media-based, or even interactive. The turnaround time for getting a template approved is 2-3 days, so it is essential for the marketing team to get the templates approved a few days in advance. The templates also cannot be changed or updated once they are approved, so it is essential to take time and carefully craft the message. Personalized templates have a higher chance of getting approved.** **Every message sent by the marketing team is a business-initiated conversation. It is expensive, but there is no additional cost for the messages that follow the first business-initiated message. If a business sends two messages in a 24-hour window, then it will be charged as one conversation.** **Note: If a business spams, the account can be blocked by WhatsApp.** ### **Region-based WhatsApp API Pricing**  INR Rate Card ------------- Cost per Conversation in INR Market Business-Initiated Rate User-Initiated Rate Argentina ₹3.86 ₹2.31 Brazil ₹3.66 ₹2.20 Chile ₹5.55 ₹3.33 Colombia ₹0.73 ₹0.44 Egypt ₹7.87 ₹4.72 France ₹10.50 ₹6.30 Germany ₹10.01 ₹6.00 India ₹0.48 ₹0.29 Indonesia ₹2.32 ₹1.39 Israel ₹2.20 ₹1.32 Italy ₹4.71 ₹2.83 Malaysia ₹5.37 ₹1.61 Mexico ₹2.56 ₹0.77 Netherlands ₹10.89 ₹6.53 Nigeria ₹3.79 ₹2.27 Pakistan ₹3.47 ₹1.04 Peru ₹4.38 ₹1.32 Russia ₹4.86 ₹2.91 Saudi Arabia ₹2.38 ₹1.43 South Africa ₹2.06 ₹1.23 Spain ₹4.50 ₹2.70 Turkey ₹0.73 ₹0.22 United Arab Emirates ₹2.32 ₹1.39 United Kingdom ₹4.74 ₹2.84 North America ₹1.08 ₹0.65 Rest of Africa ₹8.86 ₹2.66 Rest of Asia Pacific ₹5.46 ₹1.64 Rest of Central & Eastern Europe ₹6.12 ₹1.84 Rest of Latin America ₹5.17 ₹3.10 Rest of Middle East ₹5.33 ₹1.60 Rest of Western Europe ₹9.70 ₹2.91 Other ₹3.54 ₹1.06 USD rate card ------------- Cost per Conversation in USD Market Business-initiated Rate User-Initiated Rate Argentina $0.053 $0.0320 Brazil $0.050 $0.030 Chile $0.076 $0.045 Colombia $0.010 $0.006 Egypt $0.107                $0.0644 France $0.143 $0.086 Germany $0.137 $0.082 India $0.007 $0.004 Indonesia $0.032 $0.019 Israel $0.030 $0.018 Italy $0.064 $0.034 Malaysia $0.073 $0.022 Mexico $0.035 $0.011 Netherlands $0.148 $0.089 Nigeria $0.052 $0.031 Pakistan $0.047 $0.014 Peru $0.060 $0.018 Russia $0.066 $0.040 Saudi Arabia               $0.033 $0.020 South Africa $0.028 $0.017 Spain $0.062 $ 0.0369 Turkey $0.010 $0.003 United Arab Emirates $0.032 $0.019 United Kingdom $0.065 $0.039 North America $0.015 $0.009 Rest of Africa $0.121 $0.036 Rest of Asia Pacific $0.075 $0.022 Rest of Central & Eastern Europe $0.084 $0.025 Rest of Latin America $0.071 $0.042 Rest of Middle East $0.073 $0.022 Rest of Western Europe $0.132 $0.040 Other $0.048 $0.015 AUD rate card ------------- Cost per Conversation in AUD Market Business-Initiated Rate User-Initiated rate Argentina $ 0.0684 $ 0.0410 Brazil $ 0.0650 $ 053 Chile $ 0,0984 $0.05 Colombia $ 0.0130 $0.0078 Egypt $ 0.1395 $ 0.0837 France $ 0.1862 $ 0.1117 Germany $ 0.1775 $ 0.1065 India $ 0.0086 $ 00052 Indonesia $0.041 $ 00246 Israel $0.039 $0.025 Italy $0.084 $0.023 Malaysia $ 0.0951 $ 0.0285 Mexico $ 0.0453 $ 0.0136 Netherlands $ 0.1931 $ 0.1158 Nigeria $ 0.0671 $ 0.0403 Pakistan $ 0.0615 $ 0.0185 Peru $ 0.0777 $ 0.0233 Russia $ 0.0862 $ 0.0517 Saudi Arabia $ 0.0422 $ 0.0253 South Africa $ 0.0364 $ 0.0219 Spain $ 0.0799 $ 0.0479 Turkey $ 0.0130 $ 0.0039 United Arab Emirates $ 0.0411 $ 0.0246 United Kingdom $0.0841 $0.0004 North America $ 0.0191 $ 0.0115 Rest of Africa $ 0.1571 $ 0.0471 Rest of Asia Pacific $ 0.0969 $ 0.0291 Rest of Central & Eastern Europe $ 0.1085 $ 0.0325 Rest of Latin America $ 0.0917 $ 0.0550 Rest of Middle East $ 0.0945 $ 0.0283 Rest of Western Europe $ 0.1720 $ 0.0516 Other $ 0.0627 $ 0.0188 **EUR rate card** ----------------- Cost per conversation in EUR  market Business-Initiated rate User-Initiated Rate Argentina €.0436 €0.2610 Brazil €0.0414 €0.02480 Chile €0.0627 €0.0376 Colombia €0.0083 €0.005 Egypt €0.0889 €0.0533 France €0.1186 €0.0712 Germany €0.1131 €0.068 India €0.0055 €0.0033 Indonesia €0.0262 €0.0157 Israel €0.0248 €0.0149 Italy €0.0532 €0.032 Malaysia €0.061 €0.01820 Mexico €0.029 €0.0087 Netherlands €0.123 €0.0738 Nigeria €0.043 €0.026 Pakistan €0.0392 €0.0118 Peru €0.050 €0.015 Russia €0.055 €0.033 Saudi Arabia €0.027 €0.0161 South Africa €0.023 €0.014 Spain €0.051 €0.031 Turkey €0.008 €0.003 United Arab Emirates €0.026 €0.016 United Kingdom €0.054 €0.0321 North America €0.012 €0.007 Rest of Africa €0.100 €0.030 Rest of Asia Pacific €0.062 €0.019 Rest of Central & Eastern Europe €0.069 €0.021 Rest of Latin America €0.058 €0.035 Rest of Middle East €0.060 €0.018 Rest of Western Europe €0.110 €0.033 Other €0.040                                                             €0.012 GBP rate card ---------------- **​​ ** Cost per Conversation in GBP Market Business-initiated Rate User-initiated Rate Argentina £0.038 £0.023 Brazil £0.036 £0.022 Chile £0.055 £0.033 Colombia £0.007 £0.004 Egypt £0.077 £ 0.0464 France £0.103 £0.062 Germany £0.099 £0.059 India £0.005 £0.003 Indonesia £0.023 £0.0137 Israel £0.022 £0.0130 Italy £0.046 £0.028 United Kingdom £0.047 £0.028 North America £0.011 £0.006 Rest of Africa £0.087 £0.026 Rest of Asia Pacific £0.054 £0.016 Rest of Central & Eastern Europe £0.060 £0.018 Rest of Latin America £0.051 £0.031 Rest of Middle East £0.0524 £0.016 Rest of Western Europe £0.096 £0.029 Other £0.035 £0.010 Malaysia £0.053 £0.016 Mexico £0.025 £ 0.0075 Netherlands £0.107 £0.064 Nigeria £0.037 £0.022 Pakistan £0.034 £0.010 Peru £0.043 £0.013 Russia £0.048 £0.029 Saudi Arabia £0.023 £0.014 South Africa £0.020 £0.012 Spain £0.044 £0.027 Turkey £0.007 £0.022 United Arab Emirates £0.023 £0.014 IDR Rate card ------------- Cost per Conversation in IDR Market Business-initiated Rate User-initiated Rate Argentina Rp 750.66 Rp 450.40 Brazil Rp 713.58 Rp 428.15 Chile Rp 1,080.03 Rp 648.02 Colombia Rp 142.72 Rp 85.63 Egypt Rp 1,531 .53 Rp 918.92 France Rp 2,044.30 Rp 1,226.58 Germany Rp 1,948.66 Rp 1,169.20 India Rp 94.30 Rp 56.58 Indonesia Rp 450.80 Rp 270.48 Israel Rp 428.15 Rp 256.89 Italy Rp 917.10 Rp 550.26 Malaysia Rp 1,044.79 Rp 313.44 Mexico Rp 497.81 Rp 149.34 Netherlands Rp 2,119.91 Rp 1,271.94 Nigeria Rp 737.05 Rp 442.23 Pakistan Rp 675.37 Rp 202.61 Peru Rp 853.66 Rp 256.10 Russia Rp 946.02 Rp 567.61 Saudi Arabia Rp 463.34 Rp 278.01 South Africa Rp 400.24 Rp 240.14 Spain Rp 877.11 Rp 526.27 Turkey Rp 142.72 Rp 42.81 United Arab Emirates Rp 451.07 Rp 270.64 United Kingdom Rp 923.25 Rp 553.95 North America Rp 209.68 Rp 125.81 Rest of Africa Rp 1,724.72 Rp 517.41 Rest of Asia Pacific Rp 1,063.53 Rp 319.06 Rest of Central & Eastern Europe Rp 1,191.06 Rp 357.32 Rest of Latin America Rp1,007.04 Rp 604.23 Rest of Middle East Rp1,037.58 Rp 311.27 Rest of Western Europe Rp 1,889.11 Rp 566.73 Other Rp 689.01 Rp 206.70 ### The Cheapest WhatsApp API Pricing: Zithara Meta has provided many cool features through WhatsApp Cloud API, but the only restriction is they did not provide any platform to access its features. But don’t worry, we are there for you to fill out the gap. Zithara is a platform that can help you Build customer Engagement, E-commerce & Loyalty on WhatsApp. We will help you Build and Automate your Entire Store on WhatsApp with a guarantee of over 80% open rate for your marketing outbounds and sell like never before.  The only Engagement Platform you will ever need is Zithara. You can Enjoy powerful customer-facing technologies, like WhatsApp automation, to deliver a customer experience never seen before in the history of post-purchase engagement. This is why your business should [partner with Zithara to get the best out of WhatsApp Cloud API.](https://zithara.com/whatsapp-automation/) ### 1\. Our Open Rate is one of the best: Zithara’s AI-Powered WhatsApp outbounds have a proven open rate upwards of 80%.  ###  2. Safe & Secure: We pay special attention to your security and ensure that your data is encrypted and secured, so it won't fall into the wrong hands. ###  3. Automated Flow: The Whole Platform runs on an AI Powered Automation Engine requiring almost no human involvement making the process cost-effective, faster, and easier. ###  4. E-Commerce Engine: Build an entire store with automated product catalogues order placement, and payment collection. ###  5. Automate out human inefficiencies: We remove the burden of repetitive and redundant tasks from your staff, so they can focus on achieving your brand’s core objectives.  ###  6. Consistent Engagement: Stay in touch with your customers 24×7. Use WhatsApp Chat Automation to engage your customers when you’re unavailable. Chatbots can help you in giving instant replies to customers and save you time. ### 7\. Support: We can help you reduce response time by automating support messages by triggering appropriate AI-enabled auto replies for faster resolution and higher customer satisfaction. ### 8\. Scale: Leverage automation and technology to grow without having to grow staff and save money. Gift your business the scalable infrastructure it needs to boost your bottom line and reach your objective faster. So, if you are looking to use WhatsApp Cloud API directly with powerful WhatsApp marketing and consumer support features all in one platform, then [Zithara is just what you need.](https://zithara.com/whatsapp-automation/) ###  Transforming Conversations for Brands Conversational marketing is important to engage with customers and personalize their experiences to gain valuable insights while providing value to customers.  Conversational marketing increases a customer’s satisfaction with the business. Businesses can make optimal use of conversational marketing to improve user satisfaction by delivering a consistent experience at each digital touchpoint. This can be easily achieved through WhatsApp Cloud API. By having a WhatsApp Cloud UPI, the business can increase effective consumer engagement, confidence, and loyalty. It does so by allowing users to interact directly and on demand with your brand.  WhatsApp Cloud API can also get the best out of the marketing and support by allowing them to be efficient and prompt. Such conversations, whether user-initiated or business-initiated, can be a game-changer for the brand as it puts the customer first. By talking to customers on such a human level, businesses can connect to customers like never before. These WhatsApp conversations can also give key insights into customer behaviour that a business can leverage to take its operations to new heights. ​[Get Started and Transform Your Business with Zithara Now!](https://zithara.com/whatsapp-automation/) ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/cta-3-1673951516412-compressed.jpg) Want to know about API Pricing in India? Click [here!](https://blog.zithara.com/guide-to-whatsapp-cloud-api-pricing-in-india-october-2022-cl9s9sus91325411jpqitd298bt/)​ ​ FAQ --- **1\. Is WhatsApp Cloud API free?** **ANS:** YES! Businesses will get instant approval WhatsApp cloud API for free. Pricing is based on conversations made. **2\. How much does WhatsApp Cloud API cost?** **ANS:** The cost of WhatsApp cloud API depends on whether the conversation is user-initiated or business-initiated, and the user's country. **3\. What is Cloud API on WhatsApp?** **ANS:** It is a version of Business API where you do not have to bear the cost of hosting your own servers. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## The Mirage Of Credit-Card Reward Points That Ensures You'll Never 'Enjoy' Shopping Author: Zithara AI Published: 2022-04-30 Category: credit card reward points Meta Title: The Mirage Of Credit-Card Reward Points That Ensures You'll Never 'Enjoy' Shopping Meta Description: Unleash the power of Zithara's UPI platform: Effortless payments, personalized cashback, and seamless transactions redefine your shopping experience. Tags: credit card rewards, credit cards, rewards, ZiMerchant, ZitharaUPI, zicoins URL: https://blog.zithara.com/the-mirage-of-credit-card-reward-points-that-ensures-you-will-never-enjoy-shopping ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/the-mirage-1651658575625-compressed.png) As of 2021, 62 million Indians have credit cards. The lure of perks, annual fee waivers, airport lounge access, and reward points have contributed to the growth of these numbers. But the important question is: how many of these millions of people could actually accumulate enough reward points to redeem a product or service? And if they do, will they be able to make any decent purchase before all their points expire?  Credit card rewards are associated with every kind of redemption nightmare. It's complicated to view your reward balance and redeem it; the user experience on the websites where you are meant to redeem your points is horrible, and multiple reward point scams trick you into spending money instead of getting anything in return. Redemption of credit card rewards is considered anything but rewarding. For people who genuinely seem to have the head-space to understand all kinds of reward point structures, it's almost like a competitive sport. At the end of it all, if you manage to make something out of your reward points, it is so exhausting that you probably deserve an Olympic medal, not a free flight ticket.  So, let's go back to the real intention behind "**Rewarding**" a purchase. Do people really need to be incentivized to spend at all? And if they do, are they being incentivized in the right direction? Remember that SMS you get from your credit card company, which says, "Spend X amount of money by the end of this month, and you'll stand a chance to win the next iPhone"? That's a stretch of an offer to someone who just spent INR 1200 for groceries. Rewards are meant to reinforce post-purchase engagement in the form of a pipeline, not a funnel. Credit Cards are Neither Merchant Friendly nor Customer Friendly ---------------------------------------------------------------- The bank charges a fee every time a credit card is swiped. These fees may seem insignificant at first, but they add up – enough to help pay for benefits such as points-based hotel accommodations and cashback. As a result, businesses boost prices to compensate for the credit card cut, and cash users (who are typically poorer) are frequently supporting the benefits given to credit card users (who tend to be richer). People are encouraged to put money on their credit cards to gain rewards by using reward credit cards. But keep in mind that when individuals use credit cards to make purchases, they tend to overspend. ​**Rewarding Done Right** ------------------------- Zithara has developed a comprehensive rewards-to-redemption system on UPI, offering a single QR code that is compatible with any payment platform you prefer. UPI, with its core principle of being a cost-free and cashless method of transaction, provides the foundation for our solution. Merchants can now avoid transaction fees associated with UPI-based purchases and eliminate the hassle of providing change, even down to the smallest denominations like Happydent candies. Our system streamlines the process, allowing for seamless transactions and removing the need for physical currency exchange. With Zithara, merchants can embrace the benefits of UPI while enhancing customer convenience and simplifying their operations. **But What's so Rewarding About UPI and Zithara?** ----------------------------------------------------- At [Zithara](https://www.zithara.com/), every UPI purchase builds or strengthens the relationship between a merchant and their customer. Every time a **UPI transaction** is successfully completed, the phone number where the transaction originated receives a cashback in Zi-Coin. A ZiCoin **UPI Cashback** can be redeemed across any merchants on the Zithara network for deals, discount vouchers, free products, and limited-time offers. The Zithara platform is also a way more sustainable and effective marketing tool for your local merchant. Moreover, [Zi-Coins](https://blog.zithara.com/make-money-from-your-phone-buy-your-next-phone-with-zicoins/) actually extend the mileage of their cash by acting as a lateral medium of exchange. [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/add-a-heading-1673103762122-compressed-1683705131781-compressed.png)](https://zithara.com/contact/) What is Zithara?  ----------------- Zithara revolutionizes the UPI technology landscape, fundamentally changing the dynamics of interactions between merchants and customers. Our platform streamlines the entire process, guaranteeing a smooth and effortless experience for Zi-Merchants and customers alike. By simplifying the complexities, Zithara sets a new standard, transforming the way transactions take place in the digital realm. and their customers can effortlessly carry out the following actions: ### 1\. Simplified Payments:  Zithara enables customers to conveniently make payments by scanning the Zithara QR code using their preferred UPI app, zithara ensuring a hassle-free experience for seamless transactions for every customer. ### 2\. Personalized Cashback:  Through Zithara's QR code, Zi-Merchants can offer customized Zi-Coin cashback to customers based on their bill value. Zi-Coin serves as a unique reward system that replaces cash, enabling customers to utilize their accumulated value for additional purchases of products and services. By embracing Zithara, Zi-Merchants have successfully incentivized their customers to increase their spending, resulting in an impressive 40% rise in average bill value and a significant increase in repeat purchases. To become a part of our expanding community of Zi-Merchants, simply click here to [register.](https://zithara.com/contact/)​ ​ --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## Cracking the Aesthetic Code: TNB's Magical Power Revealed Author: Zithara AI Published: 2022-02-23 Meta Title: Cracking the Aesthetic Code: TNB's Magical Power Revealed Meta Description: Luxury salon offering affordable glamorizing treatments. Professional medical staff, exclusive services, and rewards for customers. Join Zithara for personalized cashback and simplified payments. Tags: Hair, Merchant, Nail, QR Code, Retailer, Skin Care, ZiCoin, ZiMerchant, Zithara URL: https://blog.zithara.com/cracking-the-aesthetic-code-tnbs-magical-power-revealed ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/tnb-is-the-secret-of-aesthetics-1651658095155-compressed.png) TNB Aesthetic Secrets is a brand ready and eager to deliver the finest when it comes to glamorising and enhancing the appearance of the person walking into the salon. Society’s view of beauty and aesthetics is very luxurious and everyday people always shun themselves from investing in materials that are therapy and treatment for them in the disguise of beauty. Bringing the local public a method to look their best self for the most affordable price is the sole motive of TNB Aesthetic Secrets and the path that they are following now, the sky is the limit. Bringing Luxury to Local ------------------------ The initial plan behind TNB Aesthetic Secrets was to bring luxurious and expensive treatments to the local public. In this day and age, beauty is not only a luxury but a necessity to get a job or make yourself an Instagram influencer. Accessing the high-end, rich elites’ beauty and aesthetics playbook to the general public is what makes TNB Aesthetic Secrets the best and most effective nail, hair, and skin salon in the game. TNB Aesthetic Secrets is catering to the youngsters of today who aspire to become actors, dancers, musicians, and influencers in this modern age of social media. TNB Aesthetic Secrets caters to house-makers who want a therapeutic time and feel treated in the best of ways.  ![](https://zithara.in/blog/wp-content/uploads/2022/02/IMG_20220215_183906-1-1-1024x576.jpg) The Luxury provided at TNB Aesthetic Secrets Providing Extravagance Reasonably --------------------------------- The treatments that TNB Aesthetic Secrets offer are various and it might be a chore to select the best for what will make you love the experience that they provide. Here’s a list of treatments that are costly in other stores but reasonable and  effective at TNB Aesthetic Secrets,  * **Lip tinting –** Depositing pigments into the lips using needles and making them fuller or pinker than before. * **Micro-blading –** Inserting pigments under your skin using a needle to give you well-defined, natural-looking eyebrows * **Hydra-facials –** The procedure of cleansing, exfoliation, extraction, hydration, and antioxidant protection that removes dead skin cells and impurities, while simultaneously delivering moisturising serums into the skin * **Medi facials –** Nourishing facials performed under the supervision of a dermatologist, using ingredients that are skin-friendly and medically proven to benefit the skin in the long run * **PRP Treatment –** The procedure of treating torn tendons, tendinitis, muscle injuries, arthritis-related pain, and joint injuries which results in hair growing back on the scalp. These are just some of the treatments that TNB Aesthetic Secrets provide at a reasonable rate bringing the flamboyance which was locked behind money to middle-class families. Stand through the Lockdown -------------------------- The pandemic hit all of us hard and this is especially true for businesses that serve the customer physically and need the customer in their store to provide the service that the customers expect. TNB Aesthetic Secrets was hit pretty hard during the first lock down as well as the subsequent lock down but it was still able to hold on to its own two legs because of the foundation laid out by its founders. Now, in this pandemic age, TNB Aesthetic Secrets is prioritising the customer’s safety by taking every precaution such as masks, sanitizers and vaccination doses of employees, and other important protocols Treatment by Medical Professionals ---------------------------------- The amazing thing about TNB Aesthetic Secrets is that every procedure is done by medical professionals who have expertise in skin treatment and cosmetology backgrounds. There is no need for individuals to be taught who have no background or qualifications. Instead, TNB Aesthetic Secrets provides the customer exclusive service through the cosmetologists who are associated with Aesthetic Secrets. This way, TNB Aesthetic Secrets takes the utmost care when it comes to customer service and believes that all the worries of the customer are whooshed away when they come to TNB Aesthetic Secrets. ![](https://zithara.in/blog/wp-content/uploads/2022/02/IMG_20220215_183506-1-1024x576.jpg) Professional Dermatologists and Cosmetologists practicing Skin Care Zithara with TNB Aesthetic Secrets ---------------------------------- We at [Zithara](http://www.zithara.in) strive for the success of our community by benefiting merchants who benefit society in return. So, what other place to begin reigniting the customer-merchant relation than this selflessly devoted salon itself? TNB Aesthetics Secrets is working towards making luxuries like nail art and skin Botox accessible to the everyday public. We are delighted and excited to work for a venture like them.  Being associated with such an extremely determined merchant gives us immense pleasure at Zithara. Zithara strives to work for everything pure and honest. Their pure conscience has won our hearts already.  ![](https://zithara.in/blog/wp-content/uploads/2022/02/IMG_20220215_183727-1-1024x576.jpg) Apart from making flamboyance and extravagance to the public, TNB Aesthetic Secrets also believes in rewarding its customers. Being a Zithara merchant gives them the additional superpower of rewarding every person for every visit. So if you too want to be rewarded and save while you beautify yourself, check out the Zithara QR code and make your [payment,](https://blog.zithara.com/digitized-your-payment-now-its-time-to-revolutionize-them-with-zithara/) so that the next time you drop by for another touch of exquisite beauty, you pay even less by redeeming your earned rewards.  This way the little family of Zithara, TNB Aesthetic Secrets, and you can continue looking your best, be it a Monday or Friday. So the next time you’re in the mood for testing yourself with the best Hyderabad has to offer when it comes to beauty, you know where to go.  Plot No 30. No. 8-2-293/82/F/30-A, 3rd Floor Above Churoltto, Main Road, Film Nagar, Hyderabad – that’s where you go! Go to their website and check out more about [TNB Aesthetic Secrets](https://thenailbox.in/). You can also find TNB Aesthetic Secret on [Instagram](https://www.instagram.com/tnb_aesthetic_secrets/?hl=en). Why Zithara? ------------ At Zithara, we have revolutionized the way merchants and customers engage with UPI technology. Our platform eliminates the complexities and offers a seamless experience for both parties. With Zithara, registered merchants (known as Zi-Merchants) and their customers can effortlessly perform the following actions: ### **1\. Simplified Payments:** Customers can conveniently make payments using their preferred UPI app by scanning the Zithara QR code. ### **2\. Personalized Cashback:** Using Zithara's QR code, Zi-Merchants can provide customized Zi-Coin cashback to customers based on their bill value. Zi-Coin is a unique cash-replacement reward offered by Zithara, allowing customers to utilize their cash value for additional purchases of products and services. By adopting Zithara, Zi-Merchants have successfully incentivized their customers to spend more, resulting in an impressive 40% increase in average bill value and a significant rise in repeat purchases. To join our growing community of Zi-Merchants, simply click here to [register.](https://zithara.com/contact/)​ --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## Zithara's Foodie Sage: Sage Farm Organics, Organic Delights in Every Bite! Author: Zithara AI Published: 2022-02-16 Category: sage farm organics Meta Title: Zithara's Foodie Sage: Sage Farm Organics, Organic Delights in Every Bite! Meta Description: Experience sustainable magic at Sage Farm Organics Cafe: zero waste, homemade delights, and a green future. Indulge in authentic flavors while supporting the environment at Hyderabad's best food cafe Tags: QR Code, ZiMerchant, bestcafe, bestcafeinHyderabad, Cashback, ecofriendly, foodie, health, hyderabadcafe, Loyalty, royalty, scratch card, sustainability, United Rewards, UPI, foodie sage, organic URL: https://blog.zithara.com/zitharas-foodie-sage-sage-farm-organics-organic-delights-in-every-bite **Meet the sage of sustainability**  ------------------------------------ ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/tnb-is-the-secret-of-aesthetics-1-1651658951191-compressed.png) Farm to tables. The process of serving good food begins with the roots then goes to the kitchen and then to your tables. [Kavitha Mantha](https://www.instagram.com/kavithamantha/) does it all. A farmer, chef, and curator. A three-in-one combo to be reckoned with! Her passion for good food gave Hyderabad’s best cafe an Eco-friendlier image. Sustainable living begins with the very idea of sustainable serving.  To grow, cook and serve the most innovative authentic food ideas, she has walked beyond celebrating local seasonal produce and supporting local producers, creating the most feasible dining experience in the city of Nizams. **Hyderabad's First Zero Waste Cafe**  -------------------------------------- [Sage Organics](https://www.sageorganics.in/) started as a store providing fresh homegrown vegetables and groceries, maintaining the conscious health-savvy mindset, but soon ventured into an exotic vegetarian restaurant world with their down-to-earth, farm cafe menu.  Their sole motto is trust and authenticity in their work and this serves as the key pillar to drive customers towards them. Best cafes in Hyderabad don’t need a tedious exploring route anymore, because what [SAGE Farm Cafe](https://www.sageorganics.in/) offers is more than just a Farm Cafe Menu and Eco-friendly designs for you to chill at.  Their basic Zero Waste journey started with the inception of SAGE Farm along with the idea to sustain in the long run. From removing single-use plastic bags to removing plastic altogether from all kitchen products. ![](https://zithara.in/blog/wp-content/uploads/2022/02/WhatsApp-Image-2022-02-16-at-13.18.38-1-1-1024x576.jpeg) Sage Farm Organics Cafe See, such an amazing eco-friendly cafe design, just to add a little extra effort to our environment? Wanna hear something more? They also started working on reusable steel straws and collecting milk in glass bottles and cutting down waste footprint from the store. Because of their eco-friendly cafe design, they have recently started working on composting and recycling. SAGE Organics went through a huge eco-friendly transition, which is an amazing prospect in the modern world. And that’s not all, they’re willing to do more, for their customers, and for the environment, and envision a green and glorious sustainable future! Eco-friendly cafe ideas merged alongside a super relaxing lunch environment, so the next time you Google the [best cafe in Hyderabad for lunch](https://www.zomato.com/hyderabad/sage-farm-cafe-1-jubilee-hills), we have you covered in this article about the finest and best food cafe in Hyderabad. The best part of living in this city of pearls is that its pearls lie in the best cafes in Hyderabad, they are not created or resurrected but simply made by founders like Kavitha who love their work and want to devote an extra hand to the environment. **Cheese and Kombucha!** ------------------------ From homemade cheese to homemade [Kombucha](https://www.instagram.com/p/CZCDvOzBMLl/), not only is Kavitha the sorcerer of organic goodness but also the entire [Sage Organics team](https://www.instagram.com/p/CQBMhZ7gEMk/) creates magic in every bite.  The process of cheese making requires unpasteurised milk for the soft and melt-in-your-mouth texture. However, commercial dairies sell milk with shorter shelf life and so they went one step ahead of natural farming with cows and buffaloes! ![](https://zithara.in/blog/wp-content/uploads/2022/02/WhatsApp-Image-2022-02-16-at-11.12.00-682x1024.jpeg) With fresh milk directly from their farm, they made their own cheese. Not only that, but they also delivered fresh milk along with hand-churned butter, homemade paneer, salted caramel sauce, hand-churned Buffalo Ghee, Ragi laddu, and sesame laddu made with their own ghee to their customers. The demand and supply rose hand in hand. Kombucha is another interesting take on their THINK-EAT-THRIVE strategy. It is made from fermenting Tea and Organic Jaggery with a Symbiotic Colony of Bacteria and Yeast (SCOBY). The yeast in the SCOBY feeds on the Sugars creating a pungent-flavored drink, full of good probiotics. ![](https://zithara.in/blog/wp-content/uploads/2022/02/WhatsApp-Image-2022-02-16-at-11.12.00-1-1024x682.jpeg) Very handy for improving gut health. Purity, health and taste! Everything is at one cafe for you! Such pure delights at no cost of nature! Can you imagine driving back to the memory lanes of your childhood or just yet the 90s, when ghee, milk and laddus tasted like heaven, unlike today’s ready-made, chew-eat-over feeling of food? Eco-friendly ideas begin with one of our favourite eco-friendly merchants. We’re going to tell you all the gossip about one of the best food cafes in Hyderabad. **From dusk till dawn** ----------------------- A regular day at the SAGE Farm Cafe starts with receiving fresh veggies and assessing what is in stock, then assigning the stock to a variety of dishes that match the taste buds of their customers to serve them deliciously seasonal and fresh food, at the best cafe in Hyderabad with a wide range of farm cafe menus. When asked about their outlook on an entire store in regards to their cafe, they had a very intriguing perception of how the changing world around us relies on collaboration for the success of sustainability.  They expect to showcase their products to a few more brands in the coming year to infuse their menu with innovative classics to keep serving the best of the best. **Pandemic and sustaining sustainability** ------------------------------------------ The pandemic hit us all, really hard, but even then, SAGE FARM CAFE didn’t stop. They kept their head down, kept doing their best, and survived through their loyal database. Eco-friendly cafe ideas do have a lot of support from idealist customers who actually care for the environment. Upon being asked about whether they would ever prefer an online space over a retail market, they mentioned that their business relies mostly on customer engagement, thus, they’d prefer face-to-face interaction with customers rather than a remote cook-pack-serve model. If you’re also an environmentalist looking for some advice on eco-friendly cafe designs, their suggestion is to find what you stand for, stick to it and the right audience shall find you. Best Cafe Hyderabad is just a step away from strong willpower and a pinch of eco-friendliness. ![](https://zithara.in/blog/wp-content/uploads/2022/02/WhatsApp-Image-2022-02-16-at-13.18.38-1024x576.jpeg) **Sage with Zithara** --------------------- We at [Zithara](https://zithara.com/) strive for the success of our community by benefiting merchants who benefit society in return. So, what other place to begin reigniting the customer-merchant relation than this selflessly devoted cafe itself? With Sage Farm Organic working towards our environment, it feels right in sync for us to work with them. We are delighted to be connected with such a highly motivated merchant at Zithara, as it brings us great joy. Zithara is dedicated to promoting integrity and sincerity in all its endeavours. Their unwavering commitment to ethical practices has already captured our admiration. Apart from being a unique Zero waste cafe, Sage Farm Organics also believe in rewarding its customers. Being a Zithara merchant gives them the additional superpower of rewarding every foodie for every visit. So if you too want to be rewarded and save while you eat, check out the [Zithara QR code](https://blog.zithara.com/unlocking-the-power-of-qr-codes-a-game-changer-in-the-retail-industry-clgcc9t1k607053up2t8ete7bw/) and make your payment, so that the next time you drop by for another bite of nature, you pay even less by redeeming your earned rewards.  This way the little family of Zithara, Sage Organics and you can continue making a difference in this world by supporting their zero-waste offerings. Simple, innovative, and authentic. Best cafe Hyderabad has an ultimate saviour now! That’s SAGE Cafe for you. So the next time you’re in the mood for something veg and seasonal, you know where to go.  1227, Road 62, Sage Farm Cafe, Jubilee Hills, Hyderabad – that’s where you go! What zithara offers ? --------------------- **Zithara** offers a solution to a unique problem by providing a seamless and user-friendly **UPI** technology. This technology has become a convenient **tool** for both merchants and customers, who are now utilizing it **effortlessly** and with familiarity. Zithara's UPI technology **eliminates** the need for additional equipment or **complicated** setups. Once registered with Zithara as Zi-Merchants, merchants gain access to the **service**, allowing their customers to perform the following actions: ### 1\. Simplified payment process:  Customers can easily make **payments** by scanning the Zithara QR code, using their preferred UPI app. This **flexibility** in payment methods enhances **customer satisfaction** and convenience. ### 2\. Customer cashback rewards:  **Zi-Merchants** can offer personalized Zi-Coin cashback rewards to customers based on their bill value. This unique program **replaces** **traditional cash rewards** and empowers customers to increase their purchasing power, enabling them to buy more **products and services.** By implementing **Zithara's UPI** technology, Zi-Merchants have **successfully** motivated their customers to spend more, resulting in an **average increase** of 40% in bill value. Additionally, Zi-Merchants have experienced a significant rise in **repeat purchases,** with twice the number of customers returning for future **transactions.** --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## Redeem Your Rewards to get Invited to Paris Fashion Week 2022 Author: Zithara AI Published: 2022-01-04 Category: Paris fashion week Meta Title: Redeem Your Rewards to get Invited to Paris Fashion Week 2022 Meta Description: Zithara's Zi-Coins: seamless rewards, easy redemption, exclusive perks like Paris Fashion Week. Elevate customer engagement with our transformative loyalty program. Join us now! Tags: Retailer, ZiMerchant, Zithara, Loyalty, United Rewards, UPI, earn, zicoins, upiindia URL: https://blog.zithara.com/redeem-your-rewards-to-get-invited-to-paris-fashion-week-2022 ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/redeem-your-rewards-to-get-invited-to-paris-fashion-week-2022-1651659450597-compressed.png) There have been countless **Loyalty programs** on the market issuing loyalty points, considered cheap **tactics** used to accumulate **customer engagement.** It has proved to be a failure time and again, but what if every business had a single and easy-to-follow system for **reward** and redemption? This is where Zithara falls into the block with their [newest model of business](https://zithara.in/auth/login?returnUrl=%2F) which ensures that every point gained by you on your purchase doesn’t fall off the rail. Zithara is a **user-friendly** technology **platform** that provides “Zi-coins” as a replacement for **loyalty points**. ### Zithara makes it easier for you to go to Paris Fashion Week 2022 If you’re an exclusive-only customer or the **high elite**, congrats! You’ve probably already got a stacked **calendar.** If you’re just a regular guy or gal with incredible style, a constricted wallet, and a hunger to know what **Fashion Week** is really like, I promise you don’t have to deal with **FOMO** for long. Below, read on for everything you need to know about how to get invited to Fashion Week and get in the most efficient way **possible.** The ability to redeem these **Zi-Coins** at a moment’s notice is the most unique thing offered by Zithara among the heaps of [loyalty points](https://blog.zithara.com/simple-cashback-lets-zicoin/) and other benefits that stack up to mean something in the **long run.**  Society as a whole is turning to **online brands** for all of their needs, but with Zithara’s tech, **offline retailers** can go a step beyond cash discounts and **offer Zi-coins,** something that online marketers don’t have, and can help them make better **deals and offers.** How does Zithara work to improve the Loyalty Reward Program and its Management? ------------------------------------------------------------------------------- On enrolment, Zithara provides the **merchant** with a QR, making this the connecting thread to the bigger Zithara Partner **Network**. This QR code replaces the existing QR codes that merchants use at their **establishments.** When a customer of the merchant makes a **payment** through the Zithara QR, they **receive** rewards in the form of an alternative to loyalty reward points, the **“Zi-coin”.** The Zi-coins are interoperable rewards that can further be exchanged for **various** services and products on the **Zithara app** or website or at the offline **Zi-Stores**.  This makes the system of **Zithara** an easy breeze in terms of gaining the **reward** as well as **redeeming** it, making the experience easier for both the customer and the merchant. The Zithara platform also guarantees a **100% return** on every **payment** that the customer makes. But you might feel – “Why should I stack up these **Zi-Coins**?” The Power Of Zi-Coins, Zithara’s Loyalty Points ----------------------------------------------- The value of **Zi-Coins** is significantly distinct for every individual. This is the beauty of what makes Zi-Coins **shine** among similar technologies available in the **market**. From different perspectives, the **uniqueness** of Zi-Coins varies from person to person. For customers, Zi-Coins are an alternative to **loyalty** points **redeemable** on the Zithara application or website. To go along with this the app serves as a shopping assistant, displaying **offers** and **deals**. This way Zithara becomes the one-stop **solution** that the customer needs for all their **shopping needs.** For a merchant, Zi-Coins help **empower** their customers’ value without giving **heavy discounts** on products. This means that the merchants get better margins on **every product.**  Not just that, with Zi-Coins, **customer loyalty** is increased as they can **redeem** merchant-based vouchers and revisit the store, thereby increasing lifetime **value.** The Real Solution for Going to Paris Fashion Week 2022 ------------------------------------------------------ If you follow the steps above, there is a **big chance** you’ve already gotten enough points for a **trip to Paris** and back, including paying for anything and everything that the week has to **offer.** Paris Fashion Week hosts elaborate and **exclusive** parties for which you can easily get invites if are **smart** and intelligent and keep stacking up **Zi-Coins** through your everyday purchases. ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/redeem-your-rewards-to-get-invited-to-paris-fashion-week-2022-2-1651496820539-compressed.png) Future Prospects for Loyalty Points ----------------------------------- For the first time, **Indian retailers** have the opportunity to be a part of the universal **loyalty management** system operated by Zithara. **Zi-Coins** introduced by Zithara act as loyalty reward points that can be collected at **every purchase.** This creates opportunities for the **merchants** to be visible both around their vicinity, and to **gain** prospective customers looking for **attractive offers** around them. An opportunity like this is a **once-in-a-lifetime** moment to improve the ranks of **Indian retailers** to that of huge MNCs, who take up more than half of the **market.** The power to make your marketing a one-man job is the absolute goal that Zithara is looking to **conquer.** **Loyalty programs** act as an integral part of any successful business model, but a comprehensive look into them will **showcase** their failure in the past. **Zithara’s mission** to rectify and make it more accessible has **succeeded** and now it’s upon you to jump on this bandwagon to the **moon.** You can check us out for more information on the [Zithara](http://www.zithara.in) website, [Instagram](https://www.instagram.com/zithara.official/), [Facebook](https://www.facebook.com/zitharainofficial/), [Twitter](https://twitter.com/Zitharaofficial), and [LinkedIn](https://in.linkedin.com/company/zithara). --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## Local Businesses, Here’s How You Can Get 50% More Business Author: Zithara AI Published: 2021-11-23 Category: zithara UPI Meta Title: Local Businesses, Here’s How You Can Get 50% More Business Meta Description: Discover how Zithara, India's fastest-growing UPI-based rewards platform, can help amplify your business by 50%. Earn cashback in the form of Zi-Coins, engage customers with loyalty programs, hyper-target your ads, and leverage the game-changing Zithara QR Code. Register with Zithara today and unlock new avenues for business growth! Tags: conversions, upi cashback and rewards, offlineretailer, qrcode, increase sales , retailers, #NPCI , ZitharaUPI, zicoins, upiindia, Boost URL: https://blog.zithara.com/local-businesses-heres-how-you-can-get-50-more-business ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/50percent-2-1651738871720-compressed.png) For the longest time in **India** there was nothing safer and better than a government job: having a **government job** meant having all the perks one could need in life. This made the job holders society thought **leaders.** Then the trend shifted to the hot short corporate jobs where growth and **competitiveness** were through the roof. Parents would prepare their children from a really **young age** to take up these opportunities by exploring only **STEM** fields for a “nice job”. Meanwhile, anyone who wants to set up a business was reminded of how risky, uncertain and **dangerous** the idea sounds. This took a u-turn in the recent past when local **vendors** are getting pushed to explore new avenues. Even customers are **switching** from international **brand** choices to local merchants, all thanks to the **vocal local** moment.  Can it make a significant impact on the sales of local merchants?  Absolutely not. In both the short and long run, the answer is a resounding no. While local vendors deserve the recognition they are receiving, there are inherent limitations to what they can accomplish. Nevertheless, there are several tried-and-true tactics you can employ with Zithara to genuinely amplify your business by an impressive 50%. ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/50percent-1-1651738904356-compressed.png) Zithara is India’s **fastest-growing** [**UPI-based rewards platform**](https://zithara.com/upi-payments/) that allows you to **earn** cashback in the form of rewards, called Zi-Coins. These **Zi-Coins** can be looked at like reward points, which are pooled up together from across purchases to be **redeemed** on one or many **vouchers.**  ### **1\. Review Your Online Presence** It’s crucial to **survey** your internet-based presence occasionally. Audit your sites and perceive how they are being **seen** on various gadgets. You can utilise investigation to audit your **site traffic** and foster intentions to further **develop** the client's online experience. Utilise a mix of **natural** and paid web index advertising endeavours to arrive at your **clients.** ### **2\. Give Cash Back Instead Of Discounts** Discounts are a thing of the past. First of all, price competitiveness is to an extreme since vendors have taken to selling online but the real deal is that it eats up too much of the margin that you are making. Switch discounts with [cashback easily with the Zithara platform](https://zithara.com/upi-payments/). This way your customers will get cashback in the form of Zi-Coins as much as their order value. ### **3\. Introduce A Loyalty Program** Loyalty programs are all the hoot especially because it creates a sense of exclusivity to the customers. Are you wondering how a small business local vendor can create and sustain a [loyalty program?](https://blog.zithara.com/simple-cashback-lets-zicoin/) Worry not! With Zithara, the cashback called Zi-Coins that you earn can be used with any other vendor on the Zithara network. This inter-operable nature of the Zi-Coins allows you to make it a solid loyalty program your customers will love! ### **4\. Hyper Target Your Ads Directly To Your Consumers** Don’t spend too much going old school with posters and flyers. Actually, even Facebook ads and SMSs are getting old as time goes on as they do not cater to the local audience and give accurate data of the customers around the area. But with Zithara you can! Use their dashboard to hyper-target your audience with offers. Get data on the customers in your 5 km radius with their preferences for better conversions. You can also use this to retain old customers with attractive deals they would like based on their old purchases.  [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/add-a-heading-1673103762122-compressed-1683530885106-compressed.png)](https://zithara.com/contact/) Why zithara?  ---------------- Zithara’s QR Code is a game-changer for both merchants and customers. Zi-Merchants can effortlessly use the service without any extra tech, while customers find it super easy and familiar. Now, customers can do all sorts of cool things with Zithara - it's a win-win for everyone involved! Customers can engage in the following actions: Make and receive payments: -------------------------- Customers can simply scan the unique Zithara QR code using their preferred UPI app on their smartphones. This allows them to conveniently initiate a payment transaction without the need for any additional technology or complicated processes. Whether they are purchasing goods or services, customers can quickly and securely complete their payment by scanning the Zithara QR code. Initiate customer cashback: --------------------------- Zithara offers a special feature for Zi-Merchants to provide customised cashback to their customers. When a customer makes a purchase and uses the Zithara QR code for payment, the merchant can reward them with Zi-Coins. The amount of cashback is based on the total value of the customer's bill. Zi-Coins serve as a virtual currency that replaces physical cash. They hold a specific value and can be used by customers to further enhance their purchasing power. With Zi-Coins, customers can extend the value of their cash and enjoy additional products or services offered by Zi-Merchants. ### **Conclusion:** As you can see, there are multiple ways to enhance your business by 50%. Take the opportunity to register with [Zithara today](https://zithara.com/contact/) and unlock new avenues for business growth! --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## Boost customer retention for small businesses with a QR code strategy Author: Zithara AI Published: 2021-11-16 Category: qr code for small business Meta Title: Boost customer retention for small businesses with a QR code strategy Meta Description: Discover how Zithara's QR code technology can help businesses retain customers and drive growth. Learn how personalized experiences, loyalty programs, and innovative payment solutions can enhance customer satisfaction and build a strong customer base. Start your journey towards improved customer retention with Zithara today. Tags: upi cashback and rewards, customer engagement, customer loyalty, qrcode, ZitharaUPI, upiindia URL: https://blog.zithara.com/boost-customer-retention-for-small-businesses-with-a-qr-code-strategy ​ [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/simple-cashback-1651741157422-compressed.png)](https://zithara.com/upi-payments/) Customer retention is more financially beneficial than acquiring new customers; this is not just a popular business saying. It is always possible to win back former customers, but it is not ideal for a company to spend resources trying to regain the interest and trust of a dissatisfied or distrustful customer. Such customers may require even more effort to convert. Therefore, businesses need to prioritize customer satisfaction and loyalty to avoid losing customers in the first place. This means investing in building strong relationships with customers through consistent and excellent customer service and products. By doing so, businesses can not only generate a better return on investment but also avoid the cost and effort of trying to regain lost customers. Struggling To Retain Customers? ---------------------------------- Zithara's QR code is the key to achieving successful customer retention for businesses. While it may seem like a slightly different approach than acquiring new customers, utilizing the QR code can be an effective way to maintain strong relationships with existing customers. This tool can help businesses offer personalized and convenient experiences to customers, which can improve customer satisfaction and loyalty in the long run. Brands are using live streams and pay-per-view events to retain customers and generate additional revenue. They are also providing private subscriptions for their VIP and most engaged customers.  This approach encourages brand loyalty by providing customers with a personalized experience and a sense of belonging to a community that shares similar interests. By building strong relationships with these customers, businesses can increase customer retention by 57% and drive growth. **Why retaining customers is hard**  ------------------------------------ Customer retention has become a major challenge for businesses, particularly since the rise of [eCommerce](https://blog.zithara.com/whatsapp-business-api-the-future-of-conversational-e-commerce-clck7wnbh227701kp4dh317m7m/) and increased mobility have made it easier for customers to access a wider range of products and services. This has created a highly competitive market where businesses must strive to offer the best possible experience to their customers to retain their loyalty. This has been particularly challenging for local shops and grocers who have been impacted by the eCommerce boom. As a result, many businesses are struggling to maintain their retention rates. To address this issue, businesses must focus on delivering exceptional customer experiences and providing value that meets or exceeds customer expectations. Failure to do so will likely result in further erosion of customer loyalty and decreased profitability. **What makes it challenging to stay up-to-date?** From a logical standpoint, customers have unlimited needs. If they are not finding what they are looking for at your store, they will seek satisfaction elsewhere, most likely because your store does not offer anything new to meet their needs. ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/make-1651664153153-compressed-1683292469049-compressed.png) ### The Old Way Of Increasing Retention In the current competitive market, simply advertising offers in the local area may not be enough to retain customers. To ensure customer loyalty, businesses need to focus on providing value that goes beyond just offering discounts or deals. Instead of relying solely on the traditional "price, product, place" tactic, businesses need to focus on providing unique and personalized experiences that cater to their customer's needs and preferences. This can include offering exceptional customer service, creating a strong brand identity, and providing high-quality products or services that are not easily found elsewhere. By prioritising customer satisfaction and loyalty, businesses can establish long-term relationships with their customers and ensure sustainable growth without compromising on their profits. ### Boost loyalty with Zithara: The Future of Retention ​[Zithara](https://zithara.com/) is a powerful tool that enables businesses to retain their customers through a seamless and innovative approach. By leveraging Zithara's QR codes, businesses can effortlessly acquire new customers. When customers make a purchase, they receive notifications about the rewards they've earned, creating an incentive for them to return. Zithara is a game-changer for businesses looking to keep their customers engaged and loyal. You've found a way to establish a loyalty program for yourself without having to spend a lot of money in the process. The true magic happens when this comes together with the help of a simple QR code, showcasing significant advancements in accessibility technology that every successful business needs to embrace. All in all, the following large thing that is coming to computerised instalments is an upheaval of sorts that will overwhelm the market. [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/add-a-heading-1673103762122-compressed-1683292544554-compressed.png)](https://zithara.com/contact/) Why Zithara? --------------- At Zithara, we’ve solved that unique problem. Zithara's UPI technology has become a convenient and user-friendly tool for both merchants and customers, who are now using it with ease and familiarity. Without requiring any extra technology, merchants who are registered with Zithara (referred to as Zi-Merchants) can use the service and their customers can perform the following actions: ###   1. Easily pay and receive payments By scanning the Zithara QR code, customers have the option to make payments using their preferred UPI app, providing them with flexibility in payment methods. ###   2. Trigger a cashback for the customer Merchants can offer personalized Zi-Coin cashback based on the bill value of customers, using Zithara's QR code. Zi-Coin is a reward program that replaces cash and lets customers increase their purchasing power to buy more products and services. Zi-Merchants have successfully encouraged their customers to spend more (with an effective increase of 40% in average bill value), and have seen twice the number of repeat purchases.  ### **Conclusions**  Building customer loyalty is essential for long-term business success, and Zithara can help. As a business owner, you understand the importance of keeping customers coming back and establishing a loyal customer base. With Zithara, you can start your journey towards achieving and maintaining a competitive advantage. Our team of experts will work with you to develop customer retention strategies tailored to your business needs. Our wide array of services aims to ensure customer satisfaction and loyalty through tailored communication, loyalty programs, and in-depth analysis of customer feedback. Let Zithara help you build a strong and loyal customer base today. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## Make Money From Your Phone And Buy Your Next Phone With Zi-Coins! Author: Zithara AI Published: 2021-11-15 Category: Zithara Zicoins Meta Title: Make Money From Your Phone And Buy Your Next Phone With Zi-Coins! Meta Description: Shop with Zithara, earn Zi-Coins on UPI transactions, and redeem them for exciting rewards. Start saving money and enhancing your shopping experience today. Tags: upi cashback and rewards, rewards, ZiMerchant, Zithara, #DigitalPayments, #DigitizedYourPayment, #RewardPoints, retailers, ZitharaUPI, zicoins, upiindia URL: https://blog.zithara.com/make-money-from-your-phone-buy-your-next-phone-with-zicoins ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/frame-1000002503-1651657750140-compressed.png) There are too many ways to **[](https://zithara.in/)[earn money from your phone](https://zithara.com/upi-payments/)** out there. But this one allows you to do so from a simple activity of shopping. Yes, shopping! We understand there are too many offers that over-promise and under-deliver their cashback offers. This, fortunately, is a tried and tested way to earn your way to your next phone.  ### **Earn Rewards While Shopping, Anywhere** We have all heard of reward points and cash backs that get collected in your e-wallets and end up in the dust until they expire. There are too many of such to keep track of, be it your credit card, a loyalty program from your favourite brand or UPI apps such as **[Google Pay](https://pay.google/about)**, [**PhonePe**](https://www.phonepe.com/), or **[PayTM](https://paytm.com/).** But we have a solution for this and that solution is called Zithara.  Zithara is a rapidly growing rewards platform in India that utilises [UPI-based transactions](https://zithara.com/upi-payments/) to offer cashback rewards called Zi-Coins. Think of Zi-Coins as reward points that accumulate from purchases and can be redeemed for various vouchers. With Zithara, you can earn Zi-Coins on your everyday transactions and save money while you shop. Whether you're buying groceries or paying bills, every **UPI transaction** can earn you [Zi-Coins.](https://blog.zithara.com/the-mirage-of-credit-card-reward-points-that-ensures-youll-never-enjoy-shopping-cl2lip7do366611kqo1e95vm1j/) As you accumulate more Zi-Coins, you can redeem them for vouchers that can be used for various products and services. Zithara's convenient rewards program is a great way to save money and get the most out of your everyday spending.  ### **How to earn more Zi-Coins** Zithara, a payment platform, offers an effortless way to **earn Zi-Coins.** Simply look for their purple QR code the next time you pay using a UPI app. Once you scan the code to complete your **payment**, the equivalent amount of **Zi-Coins** will be credited to your account. This means that you can **easily earn** Zi-Coins every time you make a purchase using the Zithara QR code. These coins can be **redeemed** for exciting **rewards and discounts**, making your shopping **experience** even more enjoyable. So, keep an eye out for the purple Zithara QR code and start earning **Zi-Coins** with **every transaction.** Zithara's payment platform provides a **hassle-free** way to earn Zi-Coins. Regardless of what you **purchase** or the amount spent, simply pay using **Zithara's** QR code with any **UPI app** and receive the corresponding amount of **Zi-Coins credited** to your account. You can earn **unlimited coins** with no minimum or maximum limit, making it an easy and convenient way to **collect rewards.** With **every transaction**, you can accumulate more Zi-Coins that can be redeemed for exciting **discounts and rewards,** enhancing your **shopping experience.** Start using Zithara's payment platform and enjoy the benefits of earning **Zi-Coins** with every purchase. So to earn more Zi-Coins, just shop more from local vendors who use Zithara’s QR code. Zi-Coins that you earn get collected in your **wallet** and you can check the **balance** whenever you want on your Zithara app. Along with that, you can also use the **Zithara app** to locate more such vendors and make purchases from there to make maximum use of **every purchase.** ### **Buy your next phone with Zi-Coins** ​[Zithara](https://zithara.com/) has an exclusive marketplace called **Zi-Market** that can be accessed by the **Zithara app** as well. This marketplace has a plethora of **vouchers and coupons** for you the explore and browse. Using your Zi-Coins you can redeem the offer on your **next phone!**  So that was the simple and **easy way** to earn your next phone with the use of your current **phone**. For more such tips and tricks stay tuned. Get started with Zithara by **registering now** and getting a head start with **1000 Zi-Coins.** All the best!  [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/add-a-heading-1673103762122-compressed-1683275684423-compressed.png)](https://zithara.com/contact/) Why Zithara? --------------- At Zithara, we’ve **solved** that **unique problem**. Merchants and customers are now comfortably and intuitively using **UPI technology.** So, with no additional technology, registered merchants at Zithara **(Zi-Merchants)** and their customers can perform the following actions:   1. Easily pay and receive payments ------------------------------------ Customers have the flexibility to make payments through their **preferred UPI app** by simply scanning the **Zithara QR code.**   2. Trigger a cashback for the customer ---------------------------------------- Merchants can offer personalized Zi-Coin **cashback** based on the **bill value** of customers, using Zithara's QR code. **Zi-Coin** is a reward program that **replaces cash** and lets customers increase their purchasing **power to buy** more products and services. Zi-Merchants have **successfully** encouraged their customers to spend more (with an effective **increase of 40%** in average bill value), and have seen twice the number of **repeat purchases.**  **Conclusion** -------------- Zithara is an **innovative** payment **platform** in India that offers an effortless way to **earn Zi-Coins** while shopping with UPI **transactions**. These coins can be redeemed for exciting rewards and discounts, making your everyday spending more **rewarding.** With the convenience of the **Zithara app,** you can easily keep track of your Zi-Coins and **locate vendors** that accept their purple QR codes. Zithara's **Zi-Marketplace** also provides a wide range of vouchers and coupons that can be redeemed for various **products and services,** including your **next phone!** So, why not start earning Zi-Coins today and make your **shopping experience** more enjoyable and rewarding? [**Register**](https://play.google.com/store/search?q=zithara+app&c=apps) now and get a head start with **1000 Zi-Coins.** Happy shopping! --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## Say Goodbye to Scratch Cards: Zithara is Changing the Game of Rewards Author: Zithara AI Published: 2021-10-27 Category: ZIthara Loyalty Meta Title: Zithara is Changing the Game of Rewards Meta Description: Discover how to convert disappointment into unlimited rewards with Zithara, the user-centric app that prioritizes your benefits over company profits. Earn Zi-Coins on every transaction and redeem them for a wide range of vouchers and products. Register now and receive 1000 Zi-Coins instantly to kickstart your rewarding journey. Tags: upi cashback and rewards, ZiMerchant, United Rewards, Scratch Cards, #DigitalPayments, #DigitizedYourPayment, #RewardPoints, ZitharaUPI, zicoins, upiindia URL: https://blog.zithara.com/say-goodbye-to-scratch-cards-zithara-is-changing-the-game-of-rewards ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/still-getting-better-luck-next-time-on-scratch-cards-try-zithara-1651659933902-compressed.png) Contents * [Limiting Rewards = Limiting Happiness](#limiting-rewards-limiting-happiness)  * [Open Doors To Limitlessness](#open-doors-to-limitlessness) * [Why Zithara?](#why-zithara) *   [1. Make a payment and Receive a payment](#1-make-a-payment-and-receive-a-payment) *     [2. Initiate a cashback to the customer](#2-initiate-a-cashback-to-the-customer) The story is as old as time. Or rather as old as the time since Google Pay stopped offering the cashback it promised: There are more and more scratch cards offering disappointment compared to rewards. Why they do this, we don’t know. But if you want to know how to convert better luck next time into **unlimited rewards**, keep reading!  ### **It’s Not You, It is…. The Algorithm!**  When you first started using Google Pay, or what it was known as then: Tex, it was fun. That is because the geniuses behind the app converted it to bring transactions into a game. This is what they call gamification. This gamification gives a sense of achievement to the user making them believe they have ‘won’ something. And this activity becomes so rewarding that people want to go back and keep doing it more and more.  Google used this process to even change habits. No, we are not just talking about how people transact money now, but even _when_ they do it. Generally, in India, there is a superstition about spending or transferring money on Friday. To tackle this, [Google Pay](https://zithara.com/marketing-automation/)**[](https://pay.google.com/)** offered weekly scratch cards on Fridays that can be unlocked on a transaction.  ### **Limiting Rewards = Limiting Happiness**  Like all good things, this cashback also stopped after its initial high. You see the point of the app was only to get people to change their way of payment. They increased the download of the app on almost everyone’s phones with the Rs. 51 referral bonus and the rest as they say is history.  But in this history, the winner ended up being Google because they now have a database of millions and millions of users without having to shell out too much of cash backs. But can we change this?  Credit card companies and loyalty programs often use rewards and cashback offers to entice customers, but these incentives are usually short-lived and can't match the excitement of redeeming them. These programs may have limited rewards and restrictions on how they can be redeemed, leaving customers feeling dissatisfied. However, there are still options available for customers who want to maximize their rewards. By researching and comparing different programs, customers can find ones that offer more valuable and long-lasting rewards. It's important to read the fine print and understand any restrictions or limitations before signing up for a loyalty program or credit card with rewards. While these programs may not always live up to their hype, there are still opportunities to make the most of them. ### **Open Doors To Limitlessness** Zithara is a user-centric app that offers **rewards, cashback**, and **loyalty programs** exclusively for the benefit of the users. Unlike profit-centric apps like [Google Pay](https://pay.google/about), [PhonePe](https://www.phonepe.com/), and [PayTM](https://paytm.com/), which prioritise the company's profits over the user's benefits, [Zithara](https://zithara.com/upi-payments/) is solely designed to serve its users. The app does not lure users with false promises only to disappoint them later, instead, it offers tangible benefits that are redeemable and useful for users. With Zithara, users can enjoy a hassle-free experience while earning rewards and benefits that add value to their everyday transactions. Overall, Zithara is an excellent alternative for users seeking an app that prioritizes their benefits over the company's profits. Zithara provides cashback to its customers through Zi-Coins, which can be earned on every transaction made using the Zithara QR code.  responds to one rupee spent, meaning that if a customer spends Rs. 35 on a purchase, they will receive 35 Zi-Coins. As customers accumulate these coins, they can redeem them for vouchers from various brands. This reward system provides customers with limitless options to choose from when it comes to redeeming their Zi-Coins. With this system in place, customers can enjoy the benefits of earning cashback and redeeming it for a variety of rewards, all while making their daily purchases. [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/add-a-heading-1673103762122-compressed-1683273055818-compressed.png)](https://zithara.com/contact/) Why Zithara? --------------- At Zithara, we’ve solved that unique problem. Merchants and customers are now comfortably and intuitively using UPI technology. So, with no additional technology, registered merchants at Zithara (Zi-Merchants) and their customers can perform the following actions:   1. Make a payment and Receive a payment ----------------------------------------- Customers can use the [**Zithara QR code**](https://blog.zithara.com/how-to-generate-more-business-with-the-help-of-a-simple-qr-code/) to make a payment from their preferred UPI app.      2. Initiate a cashback to the customer ------------------------------------------ With Zithara’s QR code, the merchant can give a customised Zi-Coin cashback based on the bill value of the customer. Zi-Coin is Zithara’s cash-replacement reward, which enables customers to extend their cash value to buy additional products and services.  Zi-Merchants have successfully encouraged their customers to spend more (with an effective increase of 40% in average bill value), and have seen twice the number of repeat purchases.  To register as a Zi-Merchant, **[click here](https://zithara.com/lead-management/)** **Conclusion**  Bid goodbye to the old and welcome the new reward system with Zithara. Get started by **[registering](https://zithara.com/contact/)** now and get **1000 Zi-Coins** instantly just to get started. Add more and more Zi-Coins to your account until you have enough to redeem your favourite voucher or products! --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## Generate More Business With The Help Of A Simple QR Code Author: Zithara AI Published: 2021-10-19 Category: zithara QR Code Meta Title: Boost Your Business with Zithara QR Codes Meta Description: Discover how QR codes can help small businesses increase their customer base. Zithara offers an integrated platform that revolutionizes the QR code experience, providing cashback rewards, loyalty programs, and seamless payment options. Register as a Zi-Merchant today! Tags: conversions, QR Code, QR Codes, QR Scanners, business, barcode, marketing campaigns URL: https://blog.zithara.com/generate-more-business-with-the-help-of-a-simple-qr-code ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/small-business-1651739119117-compressed.png) ​ ### Do you want to generate more business? You need a QR code. It’s that simple!  Imagine walking down the street, looking at all the storefronts and their advertisements. Each one is screaming for your attention with bright colours and persuasive words. Now imagine what it would be like if every advertisement, in addition to inviting you into their store or restaurant, gave you another way of connecting with them instantly by scanning a quick response code (QR Code). This means that with the help of a phone camera and any UPI app, you can get customers to be part of your loyal target group. This blog will give you an overview of how Zithara can help small businesses increase their customer base through the use of QR codes on printed materials such as flyers, brochures, menus and other promotional items. ### **How QR codes work** QR codes are a type of barcode that is two-dimensional. QR stands for quick response, which means the code can be scanned quickly using mobile devices with QR scanners or apps. QR codes have been used in business to increase engagement and loyalty since 2000 when they were introduced by Denso Wave Incorporated from Japan. **[QR codes](https://zithara.com/upi-payments/)** contain data that can be accessed via QR scanners or QR apps on smartphones. QR codes are mainly used for marketing purposes, but they have also been applied to track objects and logistics as well as in the medical field. QR codes may contain text, links, contact details like phone numbers and email addresses, geographical coordinates (GPS), events data such as duration, date and time or a website address. QR codes also may contain media such as photos, videos or audio files. ### **What they are lacking** QR codes can be used to support marketing campaigns in various ways including:  – Giving customers access to product information, for example, QR codes placed on adverts that direct customers to the company’s website when they are scanned – Finding QR codes on products, in magazines or attached to QR code stands in stores which leads customers to a website where they can download the company’s app  – Providing discounts and promotional offers when customers scan QR codes posted around town for example QR codes at bus stops that allow commuters to access coupons via their phone screen. But what they lack now is an integrated platform that couples all of the above to give businesses the ultimate QR code experience. That is where Zithara comes in.  [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/small-business-1-1651739151277-compressed.png)](https://zithara.com/upi-payments/) ### What Zith​ara is doing  Zithara has pioneered an integrated platform that enables customers to merchant payments with a Unified UPI code and uses this to give generous cashback in the form of Zi-Coins. Zi-Coins are digital rewards that can be collected upon every payment of a Zithara QR code and accumulated to purchase vouchers or even products of leading brands.  ### How This Helps Grow Your Business  For businesses, this is nothing less than magic. This QR code not only gives your customers cashback without any additional cost, but it also helps slash the cost of discounting by nearly half! This also means that Zithara gives your customers rewards and integrates them into the largest royalty program for small business owners and large brands alike. This loyalty program gives opportunities for those that accumulate the Zi-Coins to redeem them on brand offers and more!  Retailers no longer have to yearn for walk-ins, as Zithara lays out a red carpet for them to welcome them. With its AI-backed marketing tool that is integrated within the app, and the promise of redeemable vouchers, these retailers maintain margins as they need not give deep discounts to attack footfall.  Why Zithara? --------------- Zithara has revolutionised the payment process for customers by introducing a QR code payment option. This innovative approach allows customers to effortlessly make payments from their favourite [UPI app](https://blog.zithara.com/how-is-upi-changing-the-payment-landscape-in-india/) by simply scanning the code, making transactions faster and more seamless. With this technology, customers can enjoy a hassle-free payment experience, Saving Time, Effort and their customers can perform the following actions:     1. Make a payment and Receive a payment ------------------------------------------- Zithara has optimised the payment process for customers by offering a QR code payment option. Customers can make payments from their preferred UPI app simply by scanning the code, making the payment process efficient and hassle-free.     2. Initiate a cashback to the customer --------------------------------------------- With Zithara’s QR code, the merchant can give a customised ZiCoin cashback based on the bill value of the customer. ZiCoin is Zithara’s cash-replacement reward, which enables customers to extend their cash value to buy additional products and services.  Zi-Merchants have successfully encouraged their customers to spend more (with an effective increase of 40% in average bill value), and have seen twice the number of repeat purchases.  To register as a Zi-Merchant, [**click here**](https://zithara.in/zimerchant) --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## Digitized Your Payment? Now It's Time To Revolutionize Them, With Zithara! Author: Zithara AI Published: 2021-09-28 Tags: #cashback, #DigitalPayments, #DigitizedYourPayment, #RewardPoints, #ScratchCards, #UPI, #Zithara URL: https://blog.zithara.com/digitized-your-payment-now-its-time-to-revolutionize-them-with-zithara ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/the-mirage-4-1651663086808-compressed.png) Recent years have seen the biggest shift in the bill payment culture. The rising use of smartphones, thanks to JIO and the Digital India campaign perfectly timed the advent of a technology that now seems inseparable from our lives. This technology, of a one-for-all UPI QR plus the reward of cash back made it a deal too tempting for anyone to resist. From the local pan _dabbas_ where neatly in-shirt uncles slyly buy their cigarettes, to the multiplexes that host young couples in their corner seats: the scan-tap-pay culture has taken over every corner of the country — and it’s just the beginning.  ### **Digitised** **payments**  When **[Google Pay](https://pay.google.com/)**, then TEZ, came into the market, there was scepticism about its safety and features. But with the integration of UPI and the easy on-boarding with the Google account and phone number linked to the bank, everyone who’s anyone got on the Google Pay trend. It was a trend then because the motivation of most wasn’t to ease their lives with an additional payment option but to get cashback.  Some people received 100s even 1000s as **cash back**. And when this market started to boom, more players came into the market. **PayTM**, as an old player in the market, made its stance stronger. Others like **Bharat Pay** and **PhonePe** also joined and changed the game completely.  This change was especially seen by business owners who fund the convenience of digital payment as a luxury. For them, they were not only getting rewarded to be a partner with the players but also found it easier to keep a record of purchases and transactions. One would assume that like any trend, this too took a nosedive. Especially when cashback’s got replaced with ‘better luck next time’ or 5 Rupee credits. Without surprise, it stuck around due to its immensely user-friendly and user-centric application. But is it matching up to its potential?  ### **The New Age Of QR**  This paves the way to a new age of QR, the one where cashback takes the form of reward points, and these **[reward points](https://zithara.com/rewards-referrals-feedback/)** can be used to redeem vouchers to later purchase. Sounds too ideal or too futuristic?  Well, it’s not. A Hyderabad-based start-up, Zithara, is already doing it!  Creating a win, win, win situation for customers, retailers, and payment apps all at once, Zithara is on its way to creating a robust Eco-system that hits 3 birds with one stone, and how.  1. For customers who are tired, nay, not even bothered to check the **[scratch cards](https://zithara.com/rewards-referrals-feedback/)**; Zithara brings a system of reward points. Much like the ones seen with credit cards, these rewards or ‘Zi-Coins’ are redeemable on any voucher that offers discounts and more on all [Zithara Partnered stores](https://zithara.com/upi-payments/). 2. For retailers who are yearning for walk-ins, Zithara lays out a red carpet for them to welcome customers. With its ai-backed marketing tool that is integrated within the app, and the promise of redeemable vouchers, these retailers maintain margins as they need not give deep discounts to attack footfall.  [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/the-mirage-5-1651663511737-compressed.png)](https://zithara.com/rewards-referrals-feedback/) ### **How Businesses Can Benefit**  Businesses can gain so much with just the switch of a QR code, it almost feels like magic. Well with the kind of technology that Zithara is bringing to the table, it almost is. For small businesses digitizing payments was a big step in the long journey of highly engaging payments. Integrating with Zithara’s capabilities will take any business halfway there.  ​[Zithara](https://zithara.com/) brings to customers a high network loyalty program experience that businesses can benefit from integrating for a higher customer retention rate. Improving the customer's lifetime value and, in some cases, even the average order value.  The bringing together of all this with the help of a simple QR code is where the real magic happens and portrays true advancement in fin-technology that even a business that wants to be successful needs to get on to.  The digital payment industry is about to witness a major transformation that will cause a stir in the market. This transformation is embodied in Zithara, which offers unmatched unified UPI features that are yet to face any real competition. It is imperative for any astute business owner seeking growth to recognise the potential of Zithara and take advantage of its unique features. Why Zithara? --------------- At Zithara, we’ve solved that unique problem. Merchants and customers are now comfortably and intuitively using UPI technology. So, with no additional technology, registered merchants at Zithara (Zi-Merchants) and their customers can perform the following actions:   1. Make a payment and Receive a payment ----------------------------------------- Customers can use the [**Zithara QR code**](https://blog.zithara.com/how-to-generate-more-business-with-the-help-of-a-simple-qr-code/) to make a payment from their preferred UPI app.      2. Initiate a cashback to the customer ------------------------------------------ With Zithara’s QR code, the merchant can give a customised Zi-Coin cashback based on the bill value of the customer. Zi-Coin is Zithara’s cash-replacement reward, which enables customers to extend their cash value to buy additional products and services.  Zi-Merchants have successfully encouraged their customers to spend more (with an effective increase of 40% in average bill value), and have seen twice the number of repeat purchases.  To register as a Zi-Merchant, **[click here](https://zithara.com/lead-management/)** --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## Playing the Fin-Tech Game: India's Quest for Financial Innovation Author: Zithara AI Published: 2021-08-20 Category: HE GREAT INDIAN FIN-TECH GAME Meta Title: the great Indian fin-tech game Meta Description: Delve into India's Fin-tech landscape and uncover the delicate equilibrium between innovation, regulation, and user experience. Discover how these factors shape the industry's growth and drive enhanced services for customers. Tags: #UPI, financial, game, innovation, upiindia, fintech, indianfintech URL: https://blog.zithara.com/playing-the-fin-tech-game-indias-quest-for-financial-innovation ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/the-mirage-2-1651660596792-compressed.png) ​**Parampara**. **Pratistha**. **Anushasan**. --------------------------------------------- Yes, we know that’s coming straight out of a Big B movie. However, we’re not here to talk about that. While the above three words were the motto of a certain cult classic film, there’s a brand new motto grabbing eyeballs in India. The Indian Fin-tech industry is playing a calculated game of tic-tac-toe. Both the government and private players are striving hard to juggle the following: **Innovation**. **Regulation**. **Experience**. ----------------------------------------------- The game is not between the public and private players but is rather between balancing the ropes between regulating the Indian Fin-tech space while boosting innovation and enhancing the end consumer’s experience. What is the bottom line, you ask? That’s exactly what we’re going to talk about in this article. So stay on, and keep reading! ### **Aspect 1:**  The Regulation While the Indian Fin-tech industry is growing by leaps and bounds every day, the Indian government, especially the Reserve Bank of India (RBI) is doing all it can to place some regulations on the way things are processed. The reasons for this are many: ● Authorising only legitimate stakeholders to enter the market. ● Enhanced sense of security for the customers. ● Prevention of cyber fraud and online financial crimes. ● Maintaining trust and credibility – two factors that rank high in the Indian ethics dictionary. Mind you, these regulations are not generally imposed on situations where the risk quotient and security concerns are low. Only when the customers are required to perform a transaction that involves divulging bank account details, and other sensitive information, do the regulations come into play. Let us take the example of the [Payment Aggregators and Payment Gateway (PAPG) guidelines](https://zithara.com/) of the RBI. These guidelines have a key focus on ensuring the security of customer data. In a nutshell, some of the PAPG regulations are as follows: ● The Payment Aggregators are to be managed by individuals with a high level of experience and integrity. ● Any intermediary who bridges the gap between the customer and the seller must have a net worth of INR 15 Crores. ● It is prohibited to store card data by either the intermediaries or merchants in any database or server. While the regulations appear to be passed keeping in mind the best interests of the masses, a closer look at them sheds light on some issues that might go unnoticed. ### **Aspect 2:**  The Clash Between Regulations and Innovation The regulatory laws prevent the collection of confidential data – which they are doing fantastically well. However, as mentioned above, some intermediaries are required to move away from the nodal accounts to a maximum of two escrows, having a net worth of a minimum of INR 15 crores. This regulation creates an entry barrier for PAs or Online Payment Gateways with revolutionary ideas. There might be firms equipped with the brains to come up with game-changing technological innovations in the fin-tech space. However, they might not satisfy the monetary barrier set by the RBI. In such cases, innovations at the very grass-root, the lower rungs of the industry might go unnoticed. With the rise of several fin-tech startups, the Indian market has become one of the world’s largest players in the field of Finance, perhaps second best only to China. A record that can be broken soon, if innovations are supported and encouraged. While creating a threshold is reasonable from the government’s side, certain steps can be taken so that progress for the sake of progress is not prohibited: ● Providing support to early-stage innovative companies so that they can generate a revenue of INR 15 Crores. ● Arranging for incubators in tier-2 and tier-3 cities of India so that every rung of the economy has support from the government to give shape to their ideas. ● Allowing early-stage companies to collaborate with well-known and trustworthy venture capitalists to raise the required funds. ● Striking a balance between the private and public sectors. Innovations are the pathway to great user experience. ### **Aspect 3:**  The Know-how of Experience In the end, it all boils down to one thing: A wholesome, seamless user experience. Users look forward to innovative solutions and of course, to save money and keep their money safe. In such a case, it is crucial to make sure that every stakeholder from every rung of the economy has access to these innovations and is educated about these regulations. Often, it so happens that only a segment of the population is equipped with the power to make informed choices. To improve consumerism in the Indian Fin-tech space and to enhance User Experience, the following can be done: ● Increase Digital literacy. ● Commodity **[digital payments](https://blog.zithara.com/digitized-your-payment-now-its-time-to-revolutionize-them-with-zithara/)** in all parts of the economy. ● Equip the population to make informed choices. ● Provide support for innovation. [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/the-mirage-3-1651661085574-compressed.png)](https://zithara.com/upi-payments/) The Path Ahead: --------------- India is doing exceedingly well for a developing country with some groundbreaking discoveries to make wealth management simpler. It won’t be long before we turn into [the ultimate Fin-tech superpower of the world](https://zithara.com/), given that all the players in the market play the tic-tac-toe of innovation, regulation, and experience ethically and strategically. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## Get cashback with Zithara - the effortless way to earn cashback rewards! Author: Zithara AI Published: 2021-08-17 Category: ZIthara Loyalty Tags: rewards, ZiMerchant, Cashback, earn, retailers, ZitharaUPI, zicoins, upiindia URL: https://blog.zithara.com/get-cashback-with-zithara-the-effortless-way-to-earn-cashback-rewards ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/more-business-with-qr-8-1651756966157-compressed.png) A cashback offer, on the face of it, feels like a pleasant surprise. You walk into a retail store, identify a product or service you desire, pay for it through a Unified Payments Interface (UPI) transaction, and almost instantaneously get back a tiny part of your payment. Everybody walks away happy. Right? No, it is not quite simple as that, because the devil is in the details. Cashbacks can potentially transform a seamless payment experience into one plagued by inconvenience. Despite the growing popularity of [UPI payments,](https://blog.zithara.com/how-is-upi-changing-the-payment-landscape-in-india/) many cashback offers are linked to credit/debit card and Internet banking payments. When your whole life is built around quick approvals on Google Pay or PhonePe, trying to recall your card number or Internet banking password just so that you can avail of a cashback will likely cause irritation or annoyance.     1. Inconvenience of Cashback Offers Linked to Card and Internet Banking Payments Cashback offers linked to card and internet banking payments can cause inconvenience to customers. The need to remember passwords or carry cards can be bothersome, especially for those who prefer the ease of [UPI payments.](https://zithara.com/upi-payments/) However, Zithara's ZiCoin provides a solution that eliminates this inconvenience.     2. The Burden of Terms and Conditions with Cashback Offers -------------------------------------------------------------- Cashback offers come with terms and conditions that can often be burdensome for customers. These conditions can include expiry dates, limited usage, and restrictions on the types of purchases allowed. However, with Zithara's Zi-Coin, customers no longer have to worry about these conditions.     3. Zithara’s Zi-Coin: The Solution to Cashback Headaches ------------------------------------------------------------ Zithara's Zi-Coin is a cash replacement mechanism that offers a hassle-free and convenient alternative to cashback offers. By becoming a registered user of Zithara, customers can approach any Zithara-authorised retailer or seller, also known as Zi-Merchants, and choose a product or service of their choice. They can then scan the personalised Zithara QR code assigned to that merchant with their phone and complete the payment process through their preferred UPI app, without the need for remembering their internet banking password or using a debit card.     4. How Zi-Coin Works: A Seamless Payment Experience with Zi-Merchants ---------------------------------------------------------------------------- Based on Zi-Merchant's reward program, the cashback in the form of Zi-Coin will be automatically credited to the customer's Zithara wallet. The more purchases they make from Zi-Merchants, the more their Zithara wallet grows, making it a seamless payment experience. With Zi-Coin, customers no longer have to worry about the terms and conditions associated with cashback offers as they can spend the Zi-Coins they earn from Zi-Merchants with no restrictions.     5. No More Worries About Terms and Conditions with Zi-Coin -------------------------------------------------------------- Zithara's Zi-Coin provides a hassle-free and convenient alternative to cashback offers. With Zi-Coin, customers can enjoy a seamless payment experience without the burden of terms and conditions associated with cashback offers. Zi-Coin offers customers the flexibility to spend the Zi-Coins they earn from Zi-Merchants with no restrictions ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/more-business-with-qr-9-1651757047562-compressed.png) Why Zithara? ------------ Zithara wallet offers its users the unparalleled advantage to earn and use Zi-Coins, a digital currency that provides numerous benefits. One of the most significant advantages of Zi-Coins is that they belong exclusively to the user, providing them with complete control over their digital currency. There are no expiration dates or restrictions on how Zi-Coins can be used, allowing users to make purchases without limitations and combine them with other offers as desired. Additionally, using Zi-Coins for transactions not only simplifies the payment process but also earns users even more of these valuable coins. In short, owning [Zi-Coins](https://blog.zithara.com/make-money-from-your-phone-buy-your-next-phone-with-zicoins/) in Zithara provides users with unmatched flexibility and benefits. There are two ways in which you can do it. ###         **1. Zithara Online Marketplace**:      Boasts over 2000+ products and services for users to browse and purchase to their heart's content. What's more, users have the option to pay for their selected items using Zi-Coins, cash, or a combination of both, with the added benefit of earning more Zi-Coins as cashback. This unique payment system provides users with flexibility and a chance to earn more while enjoying the convenience of shopping on a secure e-commerce site. ###         **2. local retailers or sellers:**      Support by visiting them and selecting the items you wish to acquire. With Zithara UPI, you can conveniently pay for your purchases and receive more Zi-Coins redirected into your wallet. This innovative payment method not only facilitates easy transactions but also allows you to earn more Zi-Coins, making it a win-win situation for both the buyer and the seller. So, choose your favourite seller and enjoy the benefits of using Zithara UPI for your purchases. Zithara's Zi-Coin provides a unique and innovative solution to the inconvenience and burdensome terms and conditions associated with traditional cashback offers. With Zi-Coin, customers can enjoy a hassle-free and seamless payment experience while earning rewards in the form of Zi-Coins, which they can use to make purchases from Zi-Merchants with no restrictions. With the increasing popularity of UPI payments in India, Zi-Coin is poised to become a game-changer in the world of digital payments.  Book a Demo Now [Click Here](https://zithara.com/contact/) --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## "From Payments to Promotions: The Versatility of QR Codes for Retail Businesses" Author: Zithara AI Published: 2021-02-16 Category: qrcode for retail businesses Meta Title: The Plastic UPI Card: Beyond Payments | Empowering QR Codes for Retail Marketing. Meta Description: Explore how retail businesses can leverage QR codes to deliver multiple actions to their customers and establish communication channels, reward loyalty, and increase sales. Learn about Zithara's Zi-Merchant program and its benefits in improving customer experience, tracking behavior, and increasing operational efficiency. Adapt to the rise of digital payments and provide a seamless payment experience with QR codes. Tags: #DigitalPayments, #DigitizedYourPayment, offlineretailer, qrcode, retailers, #NPCI , ZitharaUPI, upiindia URL: https://blog.zithara.com/from-payments-to-promotions-the-versatility-of-qr-codes-for-retail-businesses ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/20230501141627fpdl-1682938897399-compressed.jpg) The Plastic UPI Card: Beyond Payments ---------------------------------------- It’s been a while since anyone has asked “**Cash or card**, sir?” because now there’s **UPI**. Pop open any payment app and scan it, you’ll **instantly** see how much you’re paying. We’ve understood the QR Code as a **payment** portal, an interface between the **customer’s** bank account and the merchant’s bank **account**. But QR codes existed before they were used for payments, and they’re still used for utilities **beyond** payments. However, we’ve more or less conditioned ourselves to associate the **QR code** with payments only. In this article, we'll explore how **retail businesses** can leverage the same **QR code** to deliver multiple actions to their customers, and how Zithara can help them do it with **zero** technological integration. ###     1. The Evolution of QR Codes: From Web Pages to Digital         Payments **QR codes** were first used to re-route someone to a web page online. With so many websites popping up, we can’t expect **anyone** to remember anything other than google.com. So **QR codes** became a **handy** way to send someone to your address on the internet, maybe enable them to open or download a **[catalogue](https://blog.zithara.com/whatsapp-business-api-the-future-of-conversational-e-commerce-clck7wnbh227701kp4dh317m7m/)**, and sign-up on your **mailing** list. Sometimes, you’d get them to download your store’s app, if you have one. Given that every **business** is now going online in some way, the next problem to **solve** is to get traffic to your online **presence**. The handy QR code can do it for you. ###     2. Beyond Payments: Leveraging QR Codes for Retail         Marketing When **footfall** becomes increasingly fleeting, and your customers are making more and **more** purchases online instead of in a retail **store**, you need to establish some kind of communication channel. Some retailers might **ask** for their customer’s phone numbers while billing. The **point-of-sale** system will then enable you to send them SMS-es. However, SMS marketing might just **become** more **expensive** and have very low open rates at the customer’s end. Instead of adding an **extra** step to your billing process (i.e., “What is your phone number, ma’am?”), you could just **establish** that channel via the **QR code.** A QR code can only be scanned from an app on a smartphone that has a valid mobile number **attached** to it. ###     3. Establishing Communication Channels with Customers         via QR Codes The **QR code** is actually a very important resource for your own **marketing**. Gone are the days when you could count on inserting a few hundred pamphlets in your local **news** circulation and counting on **footfall**. With everything going digital, you might want to retain your customers and have them spend **more** with you with a rewards program. While you’re used to thinking of **reward points** as something that only “**big retailers** have the bandwidth to do”, the QR code in your own **store** can simplify the process for you. ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/15-1682937732585-compressed.png) ###     4. Running Your Own Rewards Program with QR Codes When you register with Zithara as a **Zi-Merchant**, you can **accomplish** all of the above tasks with a single **QR code**. Every time your **customer** pays via the [Zithara QR code](https://zithara.com/upi-payments/) (which works on any **UPI app**), you get to decide how you reward them with **ZiCoin** (this is a cashback that doesn’t happen in **rupees**, so it costs you less than 5% of an actual cash-based **discount)**. It then enables you to have a channel of communication with the **customer.** ###     5. Increase Sales with Targeted Offers Once you have established a communication **channel** with your **customers**, you can use it to deliver targeted offers to them. With Zithara's Zi-Merchant program, you can create **customised offers** for individual **customers** based on their past purchases or interests. For example, if a customer has **purchased** sports equipment from your store in the past, you can offer them a discount on **new arrivals** in that category. By delivering relevant **offers** to your customers, you can **increase** their likelihood of purchasing and build customer **loyalty.** ###     6. Improve Customer Experience with Contactless                           Payments In today's world, customers are looking for safe and convenient payment options. With **UPI-enabled** QR codes, customers can make payments without touching any surfaces or handing over their cards. This **contactless** payment option not only provides a safe and secure **payment** method but also enhances the overall shopping experience for customers. By offering contactless payments **through** **QR codes**, you can attract more customers and increase sales. ###     7. Track and Analyse Customer Behaviour By using QR codes for various purposes, you can **track** and analyse **customer** behaviour. With Zithara's Zi-Merchant program, you can get real-time data on your customers' **behaviour,** such as their purchasing **patterns**, the most popular products, and their preferred payment methods. This information can help you make **data-driven** **decisions**, such as which products to stock more, which marketing strategies to use, and how to improve customer **satisfaction.** [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/add-a-heading-1673103762122-compressed-1682937251685-compressed.png)](https://zithara.com/contact/) ###     8. Increase Operational Efficiency **QR codes** can also help improve your store's **operational** efficiency. With Zithara's Zi-Merchant program, you can **integrate** the payment process with your **inventory** management system. This means that when a customer makes a purchase, the system will **automatically** **update** the inventory levels. This can help you **avoid** stock-outs and ensure that you always have the right products in **stock.** ###      9. The Benefits of the Zi-Merchant Program Zi-Merchants have seen a 2X - 3X increase in **repeat purchases** in the same **amount** of time while giving out zero discounts even during peak “sale season”. It has also increased the **average** [revenue](https://blog.zithara.com/how-to-generate-more-business-with-the-help-of-a-simple-qr-code/) per customer by **40%**. When you give out Zi-Coin, you’re running a simple, effective, and highly **customizable** reward program with your **customer**   Conclusion --------------- **QR codes** are a versatile tool that can help retail businesses **improve** customer experience, increase **sales**, and streamline operations. By leveraging the power of QR codes through Zithara's **Zi-Merchant** program, you can deliver **personalized** offers, establish communication **channels**, and reward loyal customers. You can also track and analyse customer behaviour to make **data-driven** decisions and improve **operational** efficiency. With the rise of digital payments, retail businesses need to adapt and provide a **seamless** payment experience for **customers.** QR codes are the way forward in achieving this **goal.** --- --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## Can UPI transactions be rewarded beyond ₹5 cashback? Author: Zithara AI Published: 2021-02-16 URL: https://blog.zithara.com/can-upi-transactions-be-rewarded-beyond-%e2%82%b95-cashback ​​ ----- ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/more-business-with-qr-5-1651745985275-compressed.png) UPI is a [crowd favourite payment method](https://zithara.com/). Everyone has it! It has become increasingly simple to make a UPI transaction, especially since every bank’s app offers it.  Some UPI platforms like Google Pay/PayTM/PhonePe have been incentivising people to transact via their apps. People have received cashback, discount coupons, and vouchers for thousands of rupees over the last few years.  Over a period of time, there’s a decreasing sense of “being rewarded” as the customary scratch card appears and the “cashback” is revealed. You begin to anticipate seeing “better luck next time”.  By now, people who are creatures of habit, continue to use the same UPI platforms. However, the “[](https://zithara.in/blog/how-cashback-is-better-than-discounts-for-retailers-and-why/)**[cashback](https://blog.zithara.com/how-cashback-is-better-than-discounts-for-retailers-and-why/)**” system benefits only the platform. It doesn’t scale to the people transacting on the platform.  UPI plays a critical role in accelerating India’s digital economy. Now that we’ve successfully on boarded users on multiple platforms, the success of UPI doesn’t stagnate there. UPI has the potential to grow beyond transactions and build relationships.  You’ve noticed that sometimes, you’re rewarded for paying utility bills or purchasing travel tickets on a UPI app. To be clear, the particular service you paid for still doesn’t have a relationship with you. It’s the UPI app that’s incentivising you to have a certain payment behaviour. Millions of offline MSMEs rely on UPI to receive[cashless payments at their stores.](https://zithara.com/upi-payments/) Is it possible to scale the cashback/reward system from UPI app-to-user to merchant-to-user via UPI? That’s what Zithara is here to do.  [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/more-business-with-qr-6-1651746031973-compressed.png)](https://zithara.com/upi-payments/) When customers use the Zithara QR code to pay at a retail store, they would still use their preferred UPI app to complete the transaction. However, there’s a small twist. The [Zithara QR code](https://zithara.com/upi-payments/) enables the merchant to directly give a cashback to their customer with ZiCoin. The ZiCoin can be used to purchase additional products/services on www.zithara.in.  ​[Zithara](https://zithara.com/)not only transforms simple UPI transactions to a powerful customer reward and retention tool, but also makes every small merchant the creator of their own marketing programs. Rewarding with ZiCoin is fully customizable and costs less than 5% of giving out cash discounts.  To register as a ZiMerchant, [**click here**](https://zithara.in/zimerchant). --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## How is UPI changing the payment landscape in India? Author: Zithara AI Published: 2021-02-16 Category: zithara UPI Meta Title: How is UPI changing the payment landscape in India? Meta Description: UPI is a real-time payment system in India allowing instant transfers between bank accounts using a mobile device. It has gained widespread acceptance, offering user-friendly features, multiple payment methods, and robust security measures. UPI's success and potential for global adoption make it a dominant digital payment mode. Tags: #DigitalPayments, #UPI, offlineretailer, #NPCI , ZitharaUPI, zicoins, upiindia URL: https://blog.zithara.com/how-is-upi-changing-the-payment-landscape-in-india ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/more-business-with-qr-3-1651744410964-compressed.png)   Introduction to UPI in India ------------------------------ The National Payments Corporation of India **(NPCI)** launched the Unified Payments Interface **(UPI)** in April 2016 as a real-time payment system. An inter-bank transfer system allows **instant** money **transfer** between two bank accounts using a mobile device. UPI is an open-source **platform** that allows any bank or fin-tech company to integrate its services and enable transactions for its **customers.**     UPI's Exponential Growth and Widespread     Acceptance Since its launch, UPI has emerged as the **fastest-growing** payment mode in India, with over **3.3 billion** transactions worth over Rs. 6.4 trillion ($86 billion) processed in **March 2021 alone.** Consumers and merchants alike have widely **accepted** the system due to its user-friendly and straightforward process. **Transactions** necessitate only basic information and a virtual address, making it effortless for **end-users.**     Unique Features of UPI in India UPI's success has caught the attention of many **countries** and global **tech giants** looking to create a similar platform for their customers. However, s the UPI system in India stands out. First, UPI is an open-ended platform that allows any technology company or bank to integrate it into their platform or app and enable their end-users to transact easily. This has enabled a wide range of businesses to offer UPI as a payment option to their customers, from small vendors to large e-commerce platforms. Second, UPI is built on the Immediate Payment Service (IMPS) platform, enabling real-time, 24/7 inter-bank transfers. This means UPI transactions are fast, secure, and reliable, with funds transferred instantly from the sender's account to the receiver's. Third, UPI transactions can be initiated using multiple payment methods, including virtual payment addresses (VPAs), mobile numbers, QR codes, and Aadhaar numbers. This allows users to choose the payment method that is most convenient for them and enables merchants to offer a variety of payment options to their customers. Finally, UPI is designed to be highly secure, with multiple layers of authentication and encryption to protect user data and prevent fraud.     UPI's Open-ended Platform for Integration UPI's open-ended platform for integration has been a key factor in its success. Any bank or fin-tech company can integrate UPI into their platform or app, and enable their customers to make and receive payments using UPI. This has enabled a wide range of businesses to offer UPI as a payment option, from small Kirana stores to large e-commerce platforms. ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/more-business-with-qr-4-1651744841754-compressed.png)     UPI's Multi-functional Capabilities UPI serves a broader purpose beyond enabling transactions, encompassing several functions. Depending upon how a given company customises it, UPI can enable sharing of information on multiple levels. For instance, UPI can be used to send and receive invoices, pay bills, and even invest in mutual funds. This has made UPI a versatile platform that can be used for a wide range of financial transactions.     Upgrades to UPI for Merchant Invoicing In its subsequent iterations, UPI has been upgraded by NPCI to incorporate attributes for aiding merchants with invoicing in addition to payments. Merchants can now generate invoices using UPI, and send them to their customers along with payment links. This has made it easier for small businesses to manage their invoicing and payment processes, enabling them to offer their customers a more professional and streamlined payment experience.     UPI's Personalized Connection for Merchants ----------------------------------------------- Despite the simplicity of utilizing UPI for merchants, it provides a broader scope beyond payment transactions. Through UPI, merchants can establish a personalized connection with every customer who conducts transactions. This is because UPI allows merchants to collect information about their customers, such as their email addresses and mobile numbers, which can be used to send promotional offers and other marketing messages. This personalized connection helps merchants build brand loyalty and create a better customer experience, which can lead to increased sales and revenue.     The Future of UPI in India and Beyond ----------------------------------------- Given UPI's exponential growth and widespread acceptance, it is expected to continue dominating the digital transaction space in India for the foreseeable future. The Indian government has also been pushing for the adoption of digital payments, with initiatives such as Digital India and the demonetisation drive in 2016. This has created a favourable environment for UPI and other digital payment systems to thrive. The unparalleled success of UPI has also caught the attention of global tech giants such as Google, who have proposed recommendations to the US Federal Reserve Board to create a similar platform for comparison. This highlights the potential of UPI to be adopted as a global payment system in the future. [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/add-a-heading-1673103762122-compressed-1682932155073-compressed.png)](https://zithara.com/contact/) ### Why Zithara? At Zithara, we’ve solved that unique problem. Merchants and customers are now comfortably and intuitively using UPI technology. So, with no additional technology, registered merchants at Zithara (ZiMerchants) and their customers can perform the following actions: ###     1. Make a payment and Receive a payment Customers can use the [**Zithara QR code**](https://blog.zithara.com/how-to-generate-more-business-with-the-help-of-a-simple-qr-code/) to make a payment from their preferred UPI app.  ###     2. Initiate a cashback to the customer With Zithara’s QR code, the merchant can give a customised ZiCoin cashback based on the bill value of the customer. ZiCoin is Zithara’s cash-replacement reward, which enables customers to extend their cash value to buy additional products and services.  ZiMerchants have successfully encouraged their customers to spend more (with an effective increase of 40% in average bill value), and have seen twice the number of repeat purchases.  To register as a Zi-Merchant, [**click here**](https://zithara.in/zimerchant) --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## How cashback is better than discounts for retailers and why? Author: Zithara AI Published: 2021-02-16 Category: cashback Tags: Retailer, Cashback URL: https://blog.zithara.com/how-cashback-is-better-than-discounts-for-retailers-and-why ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/simple-cashback-1-1651742533326-compressed.png) The question arises: if given the option, which would customers prefer between discounts, which provide value for money, and cashback, which provides real money? As a retailer in India, you are likely to face competition from online prices. To entice customers, you often hear them asking, "What's the final rate? It's a common occurrence for foot traffic to rise only when discounts are openly promoted. However, once the discount period ends, the footfall usually declines again. ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/make-money-from-your-phone-1651742566145-compressed.png) A retail outlet in India not only has to spend money to acquire customers, but it also has to forego precious space in profit margins to make them buy. Following that, customer retention is still in a grey area.  Cashback for transactions made in physical stores must be digital. Given that merchants have no control over cashback on card transactions, the only available option is UPI. Zithara makes it incredibly easy to implement a customised cashback program using UPI. When you register as a merchant on Zithara [(Zi-Merchant),](https://blog.zithara.com/digitized-your-payment-now-its-time-to-revolutionize-them-with-zithara/) you will be able to incentivize customers for making UPI payments. By utilizing the Zithara QR code, your customers can continue to use their preferred UPI apps to complete their payments. Whereas you have the opportunity to give them cash back.  [www.zithara.com​](https://zithara.com/) Customers can utilize ZiCoin to make value-added purchases on Customers then use the ZiCoin to make additional purchases that add value to their life, on www.zithara.in. By offering cashback, merchants can maintain their profit margins (as opposed to providing a cash discount) while also maximising the value of their customers' cash.  Merchants who have partnered with Zithara have effectively stimulated spending among their customers. The average revenue per bill went up by about 40%, and they saw twice the number of repeat customers in the same period of comparative time.  To register as a Zi-Merchant, please [click here.](https://zithara.com/contact/)​ --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## Discover the Hidden Advantages and Secrets of UPI Author: Zithara AI Published: 2021-01-12 Meta Title: The Hidden Advantages and Secrets of UPI: Unlocking the Power of India's Payment System Meta Description: Delve into the lesser-known advantages and secrets of UPI (Unified Payments Interface), the groundbreaking digital payment system transforming India's financial landscape. Discover the hidden features and untapped potential of UPI, and learn how it empowers individuals and businesses with seamless, secure, and convenient transactions. Tags: upi cashback and rewards, rewards, UPI, QR Scanners, #Zithara URL: https://blog.zithara.com/discover-the-hidden-advantages-and-secrets-of-upi ![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/hidden-advantages-of-upi-1-1651667750002-compressed.png) Contents * [​](#) * [The Secrets of UPI​](#the-secrets-of-upi) * [1\. Point and Shoot](#1-point-and-shoot)  * [2\. Real-time transaction](#2-real-time-transaction)  * [3. Ease of use](#3-ease-of-use) * [4. Transaction Security](#4-transaction-security)  * [6\. The all-encompassing solution -](#6-the-all-encompassing-solution)  *   [Now for a little Q/A session](#now-for-a-little-qa-session)  * [Q. How can UPI be leveraged for marketing?](#q-how-can-upi-be-leveraged-for-marketing) * [Q. How does Zi-Coin increase the average bill value of the customer?](#q-how-does-zi-coin-increase-the-average-bill-value-of-the-customer) * [Q. What does Zi-Coin cost the merchant?](#q-what-does-zi-coin-cost-the-merchant) * [Q. Cool! Seems like Zithara’s cashback is way better than the cashback from other UPI payment apps?](#q-cool-seems-like-zitharas-cashback-is-way-better-than-the-cashback-from-other-upi-payment-apps) **The Secrets of UPI**​ -------------------------- QR Codes, the magical black and white puzzle boxes which reveal hidden information upon being scanned by a smartphone, became the standard gateway for making UPI payments across India in 2016, with these QR codes being made available everywhere, ranging from the biggest malls to the smallest paan shops. ​UPI is a mobile-based payment system developed by NPCI that allows instant fund transfers between two bank accounts. It has revolutionised the payment landscape in India by eliminating the need for physical cash, making transactions as simple as scanning a QR code and paying the exact amount from a mobile device. UPI is convenient, and secure, and has contributed to the adoption of digital payments in India. Users can link multiple bank accounts to their UPI ID and make payments instantly, 24/7, from anywhere, making it an attractive option for both individuals and businesses looking to streamline their payment processes. UPI payment apps store payment information securely, facilitating instant and secure fund transfers via mobile devices using QR codes or virtual payment addresses. They offer ease of use, availability, and increased security, promoting digital payments in India. Apart from this, there are many key advantages to using UPI payments such as: ​ [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/simple-cashback-2-1653312013765-compressed.png)](https://zithara.com/upi-payments/) **1\. Point and Shoot**  --------------------------- Anyone with a smartphone shoots many photographs because point-and-shoot is all they have to do. UPI payments make use of this very point-and-shoot behaviour. There's nothing complicated about it. **_2\. Real-time transaction_**  ----------------------------------- Being based on the IMPS platform, UPI payments swoop in as the direct replacement to making cash transactions as it is instant works 24\*7, and does not require the adding of beneficiaries, unlike other online payment methods.  **3. Ease of use** ------------------ Making UPI payments does not require the entry of the recipient’s bank details while sending money; sending and receiving money is as easy as sharing your UPI ID, which is usually your mobile phone number registered with your bank. 4. Transaction Security  ------------------------ For using the Unified Payment Interface, users need to create a Virtual ID or [Virtual Payment Address (VPA)](https://zithara.com/upi-payments/) of their choice to link it to any bank account. This process doesn't require either the payee or payer to share bank details. The VPA acts as their financial address, and users need not remember the beneficiary account number, IFSC codes, or net banking user ID/password for sending or receiving money. **5\. Facilitates small transactions -**  Using UPI payment methods allows for small amount transactions, without the fees associated with making those same transactions through credit/debit cards; making it ideal for small shop owners to attract more customers.  **6\. The all-encompassing solution -**  ------------------------------------------- UPI payments are as simple as payments through a physical wallet. A single UPI payments app supports all bank accounts and is enough to pay anywhere. Unlike digital wallets, UPI does not require money to be deposited in advance. Rather, the money remains in your bank account, keeps earning interest and during transactions, moves directly from your account to the payee’s bank account. To spread and popularise its usage across the country, UPI delighted everyone with scratch cards and vouchers that gave cashback and/or rewards of varying amounts for its users, with no transaction fee deducted from the merchants who received their payments. However, now that people are heavily reliant and knee-deep in using various UPI payment apps, companies have silently cut back on the myriad of offers and cashback/rewards that they once used to offer. This is where Zithara steps in - to bring back the joy of rewards to UPI. ​[Zithara UPI](https://zithara.com/upi-payments/) offers all the advantages of UPI, with the benefits of exciting rewards and cashback. For merchants, Zithara UPI can be used as an effective marketing tool to accomplish the following: 1. _**Increase the average bill value of the customer.**_ 2. _**Create customer loyalty without compromising on the profit margin.**_ 3. _**Predict a period within which the customer will make a repeat purchase.**_ Previously, these marketing tools were reserved only for large retail companies that had funds to run such well-thought-out loyalty programs (Think of the old Club Mahindra Holiday packages, the Reliance Trends shopping vouchers, etc). However, small merchants lack not only the profit margins to run heavy discounts but also the digital infrastructure needed to distribute those discounts to their customers. Zithara is here to help the small merchants shine - with a simple switch to the Zithara UPI QR. [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/simple-cashback-3-1653311780877-compressed.png)](https://zithara.com/upi-payments/)   Now for a little Q/A session  ---------------------------------- ### **_Q. How can UPI be leveraged for marketing?_** Good question! Zithara is designed to give complete autonomy to the small merchant in terms of acquiring and retaining customers at the lowest possible cost with the least intrusive technology. Zi-Merchant, a registered retailer, has a Zithara UPI bar code that enables customers to make UPI payments at their store using a QR code, which is compatible with any UPI payment platform. When their customer successfully transacts, both their customer and the merchant receives cashback in the form of “**Zi-Coins**”.  Zi-Merchant has the option to utilise their accumulated Zi-Coins in two ways: firstly, to make purchases at other retailers that have Zithara QR Codes, or secondly, to promote their own business on the Zithara app as a means of expanding their customer base. Customers can use their **Zi-Coins** in two ways: they can either make purchases at other merchants who have Zithara QR Codes or use them to buy products from [http://www.zithara.com](https://zithara.com/) ### **_Q. How does Zi-Coin increase the average bill value of the customer?_** This is the point at which Zithara empowers merchants by giving them back control. When a customer makes a successful transaction using the Zithara QR code at the merchant's physical retail location, the merchant can decide the cashback amount in Zi-Coins, which is based on the customer's spending. The creation of these cashback slabs is entirely within the merchant's control. ### **_Q. What does Zi-Coin cost the merchant?_** No complicated mathematics at work here! ZiCoin costs anywhere between 1-5% of the value of                               Zi-coins are **distributed**, in rupees.  To give an example, if a merchant offers a 1000 Zi-Coin cashback, it would only cost them a meagre amount of INR 10-50. In contrast, providing a cashback or discount based on rupees would typically cost the merchant between INR 100-250. ### **_Q. Cool! Seems like Zithara’s cashback is way better than the cashback from other UPI payment apps?_** You got that right! Other prominent UPI payment apps, which include the likes of Paytm, Google Pay, PhonePe, and BHIM, ran their own aggressive cashback policies which allowed them to grab the attention of the public in a fit to get them to use their applications. But as time passed and people got used to using their preferred app, the magnitude of cashback decreased. Zithara intervenes by assuring **merchants** of a remarkably low hosting cost for the Zithara **QR Code** **Code**, while simultaneously providing customers with guaranteed cashback rewards in the form of "**Zi-Coins**" for successful transactions. As a result, both merchants and customers can benefit from exclusive vouchers and rewards.  ​[Click here](https://zithara.com/contact/) to register as a **Zi-Merchant** today. Read more at [](https://blog.zithara.com/)[https://blog.zithara.com/](https://blog.zithara.com/)​ ​ --- This blog is powered by Superblog. Visit https://superblog.ai to know more. --- ## Do Pubs, Bars, Cafes, and Lounges have a reason to celebrate 2021? Author: Zithara AI Published: 2021-01-12 Category: QR Code in retail Meta Title: 2021: A Year of Celebration for Pubs, Bars, Cafes, and Lounges Meta Description: Discover why 2021 is a year of jubilation for pubs, bars, cafes, and lounges. From revitalised social scenes to innovative offerings, find out how these establishments are thriving amidst changing times and creating memorable experiences for patrons. Tags: credit cards, ZiCoin, cafe, bars , lounges, pubs, qrcode URL: https://blog.zithara.com/do-pubs-bars-cafes-and-lounges-have-a-reason-to-celebrate-2021 [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/more-business-with-qr-1-1651742106617-compressed.png)](https://zithara.com/)     Pubs, Bars, Cafes, and Lounges **(PBCL)** are where one might expect the most population density on the first day of a new year. The PBCL industry was valued at **$2.3 billion** in India in 2019. Ever since the turn of the century, the rising disposable **income** of the middle class and a general sense of ‘being affluent’, has led to a normalisation of “parties” in PBCL establishments. So, it is absolutely strange to see an UN-crowded pub, especially for a **major event** like a New Year’s party.      Needless to say, PBCL is among the worst-hit **industries** during COVID times. When social distancing restrictions are lifted, all anyone wants to do is to hit the dance floor and get drunk at their **favourite joint**. Until then, these establishments must make do with a fraction of the **footfall** that they once used to have.      Except for major holidays like Christmas, New Year, Valentine's Day, etc. where PBCL establishments must make themselves attractive to undercut the **competition,** there are several gaping holes in their existing marketing strategy that we’re finally beginning to see.      For nearly two decades, the PBCL industry has conditioned their market to enter their establishment because they have **“offers”** like Happy Hours or Ladies' Night. In fact, many establishments are known for what they offer during certain **times** of the week. Nobody is a stranger to “Pub Lunch” at 10 Downing Street for under INR 400, with a beer thrown in, or their **local** drinking joint that offers “MRP Mondays” just to have people drinking on the day of the week they have the lowest **sales** by volume.      The problem is that the entire PBCL industry has put itself in a situation where it is normal to hand out big **discounts** incessantly, and then count on an abnormally large crowd to make up for it by **purchasing** alcohol in a collective frenzy.      An ideal case situation might look like this: A moderate number of people walk in during all the **business** hours of the day, pay for the quality of food, drink and ambience at a fair price, and come back for the value of that **experience.** It was probably not a practical thing to aspire for PRE-COVID. But with the whole **new** normal of working remotely and not needing to spend half a day commuting, maybe it’s possible now. The immediate problem, however, is that PBCL **establishments** still need to give out 1+1 offers on their food and drinks, while strictly controlling the number of people they entertain at any given time.      This gives rise to a curious question: Is there any chance we can **stabilise** footfall and revenue at PBCL outlets without giving out cash-based **discounts?**  **Thankfully, the answer is: Yes**  ----------------------------------- ###        **1\. A Reason To Celebrate**     Although every imaginable thing can be **purchased** online, one still needs to walk into a bar to get a drink. Two reasons: You still can’t order alcohol in most parts of India, and you really need a noisy place to shout about your camaraderie to friends to make it count as **getting out.**      On the customers’ end, the pay-off to **spending** the money they worked so hard for is the social incentive of doing the ‘in-thing’ with the people whose love and admiration they **count** on. There is a **premium** they will pay for a good time, and will still look for a good deal while doing it. But what if their preference for a PBCL establishment isn’t determined by the **offer** of the day or a coupon they **unlocked** via an aggregator? While those tools may be tried and tested for customer acquisition, they aren’t as effective for **customer retention.**      So, is there a way to break the customer acquisition and re-acquisition cycle? Can customer acquisition and **retention** happen with a single transaction?     It is, with **[Zithara’s UPI](https://zithara.com/upi-payments/)**\-based cashback system. And the best part is, the **cashback** isn’t offered in INR, but it holds a similar value for the customer.  [![ Zithara’s UPI based cashback system](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/more-business-with-qr-2-1651742172899-compressed.png)](https://zithara.com/rewards-referrals-feedback/) ###       **2. Picture this**     A customer walks into a PBCL establishment, pays for everything at full price and makes a payment via the Zithara **QR code**\- from a UPI app of their choice. Once the **transaction** is complete, their phone number receives a cashback in **Zi-Coin.** They use the Zi-Coin credited to them, to discover new products and services that they might like on Zithara’s seller **platform.** Thus, for every 100 rupees they pay via UPI to an **offline** establishment, they get 40-60 rupees more value on it from new **purchases** made via Zi-Coin.  ###     **3\. Zithara's merchant program (Zi-Merchant)** ###    **Offline retailers enhancing their business** * **You add no new technology:** You continue using UPI via            [QR codes](https://blog.zithara.com/unlocking-the-power-of-qr-codes-a-game-changer-in-the-retail-industry-clgcc9t1k607053up2t8ete7bw/). It doesn’t need your customer to learn anything new or download anything on their phone.  * **You save on the 2% transaction fee that you would pay for credit/debit card transactions:** DigitalIndia FTW. * **You control how much cashback you give:** This is a fully customizable program where you can offer a higher percentage of cashback in ZiCoin for higher spending.  [![](https://superblog.supercdn.cloud/site_cuid_cl2lip1ak366551kqo54n9tm9a/images/add-a-heading-1673103762122-compressed-1681298976168-compressed.png)](https://zithara.com/contact/) ​ ----  " Zi-Merchants Eliminated Cash-Based Discounts and Boost      Average Bill Value by 35-40% " * **It costs you a fraction of giving out cash-based discounts:** Kid you not. Paying back in ZiCoin is only 1%-5% of the cost of a rupee-based discount or cashback. * **You build real customer loyalty:** People come to you for you, not for your discount. They pay for the value they experience. The mode of incentivizing purchases from you changes in a way that allows the customer to extend the mileage of their cash, rather than pay you less.   If you’re ready to take this ride, Sign Up to be a Zi-Merchant  **[CLICK HERE](https://zithara.com/contact/)** --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---